Issued January 2014 (version 38) If the policy states a degree has entry to the CIM Chartered Postgraduate Diploma, accredited CIM study centres should treat the degree as the qualification criterion for stage one of the Chartered Postgraduate Diploma. The work experience requirement must still be met for this level.
ABOUT THIS POLICY Any UK and international universities who have applied for and been granted entry points for their qualifications onto The Chartered Institute of Marketing (CIM) professional qualifications are included in this policy. The Policy lists qualifications that have been awarded entry to the or to the. WHO WILL BENEFIT? Potential CIM students This Policy will be of help for those already holding degree qualifications and wishing to establish whether their degree meets the entry criterion for entry onto either the or to the. UK and international institutions This policy is of benefit to institutions that have been awarded an entry point for their qualification(s) onto CIM qualifications, as this should increase attractiveness of their degree offering to potential students. Institutions not included in this list and wishing to submit their qualifications for consideration should contact the CIM Education Department directly. CIM Accredited Study Centres This policy may be used as guidance whilst recruiting onto CIM courses. The Chartered Institute of Marketing January 2014 Version 38 2
ASTON UNIVERSITY BSc Hons Management and Strategy (Must take 40 credits in year 2 and 60 credits of marketing in final year. Must include Marketing Strategy and Marketing Communications) BA Hons Marketing BSc Hons Business & Management (Must take 40 credits in year 2 and 60 credits of marketing in final year. Must include Marketing Strategy and Marketing Communications) BSc Hons International Business & Management (Must take 40 credits in year 2 and 60 credits of marketing in final year. Must include Marketing Strategy and Marketing Communications) MSc Marketing Management The Chartered Institute of Marketing January 2014 Version 38 3
AUSTRALIA UNIVERSITY OF TECHNOLOGY, SYDNEY Master of Business in Marketing Graduate Diploma in Marketing (both must have Marketing Communications option 24736) Master of Business in International Marketing (with Marketing Communications option 24736) BATH SPA UNIVERSITY BA Hons Business and Management (Marketing) MA Business and Management (Marketing) The Consultancy Project/Dissertation must be based on marketing, and the elective Entrepreneurship must be taken MA Business and Management (Enterprise) Two electives, Services & Relationship Marketing, and Marketing Communications, must be taken The Chartered Institute of Marketing January 2014 Version 38 4
BIRKBECK, UNIVERSITY OF LONDON MSc Marketing, MSc International Marketing, MSc Marketing Communications, MSc Sports Marketing, MSc Services & Retail Marketing BOLTON UNIVERSITY BA Hons Business Management/BA Hons Bus Management (Marketing) Year 2 MKT2500 International Marketing, MKT2501 Marketing Communications: Year 3 MKT3001 Marketing Management, MKT3002 Marketing Strategy, MKT3003 Buying Behaviour, and the Project OR Investigative Study must be based on Marketing BOURNEMOUTH UNIVERSITY MA Advertising & Marketing Communications BSc Hons Marketing (available as Multi Award Pathway) BA Hons Marketing Communications (available as Multi Award Pathway) BA Hons Advertising (available as Multi Award Pathway) MBA Research Project must be marketing-focused The Chartered Institute of Marketing January 2014 Version 38 5
BOURNEMOUTH UNIVERSITY MA Advertising & Marketing Communications BSc Hons Marketing (available as Multi Award Pathway) BA Hons Marketing Communications (available as Multi Award Pathway) BA Hons Advertising (available as Multi Award Pathway) MBA Research Project must be marketing-focused BRUNEL UNIVERSITY BSc Hons Business and Management (Marketing) MSc Marketing MSc Corporate Brand Management/MSc Applied Corporate Brand Management The Chartered Institute of Marketing January 2014 Version 38 6
BUCKINGHAMSHIRE NEW UNIVERSITY BA Hons Music Management, Branding & PR UNIVERSITY OF CENTRAL LANCASHIRE BA Hons Marketing UNIVERSITY OF CHESTER BA Combined Hons Marketing CITY UNIVERSITY BSc Hons Business Studies With two marketing electives, BS3103 Applied Market Research, BS3201 Strategic Marketing, and three general electives, Emerging Markets, Supply Chain & Logistics Management, and Corporate Social Responsibility The Chartered Institute of Marketing January 2014 Version 38 7
CYPRUS UNIVERSITY OF NICOSIA BBA Marketing BBA Concentration Marketing Communications With ten subjects in Section B of the syllabus (Concentration Marketing Communications) DE MONTFORT UNIVERSITY BA Hons Business & Marketing DUBAI UNIVERSITY OF WOLLONGONG IN DUBAI Masters in Strategic Marketing (with elective TBS 903 Managing People in Organisations) B.Commerce (Marketing) The Chartered Institute of Marketing January 2014 Version 38 8
DURHAM UNIVERSITY Executive MBA (with core module Managing in the Competitive Environment, plus 5 electives: International Marketing, Managing Marketing Communications, Managing Social Marketing Campaigns, Quantitative Marketing Research, and Strategic Marketing) Full Time MBA Managing in the Competitive Environment, plus 5 electives: International Marketing, Managing Marketing Communications, Managing Social Marketing Campaigns, Quantitative Marketing Research, & Strategic Marketing) Global MBA Managing in the Competitive Environment, plus 5 electives: International Marketing, Managing Marketing Communications, Managing Social Marketing Campaigns, Quantitative Marketing Research, & Strategic Marketing) MSc Marketing Management (ending June 2014) MSc Strategic Marketing (ending June 2014) MSc Marketing (started 2013) The Chartered Institute of Marketing January 2014 Version 38 9
UNIVERSITY OF EAST ANGLIA BSc Hons Business Management With options: in Year 2, NBS-2M2Y Marketing Communications, and in Year 3, must take these options from Range B: NBS-3M8Y Strategic Brand Management, and NBS-3M9Y Marketing: Social Responsibility & the Law Master of Business Administration MBA General, Executive MBA, Strategic Carbon MBA, MBA Financial Services, MBA Science & Technology MSc Programmes International Human Resource Management, Strategic Supply Chain Management, International Accounting & Financial Management MSc Marketing MSc Business Management MSc Marketing & Management MSc Finance & Management MSc Brand Leadership MSc Management The Chartered Institute of Marketing January 2014 Version 38 10
EDGE HILL UNIVERSITY BSc Hons Marketing MA Marketing Communications BA Hons Marketing with Public Relations BSc Hons Marketing with Advertising BSc Hons Business Management (Marketing) EDINBURGH NAPIER UNIVERSITY BA Hons Communication, Advertising & Public Relations With options: MKT09109 Brand Management, MKT09101 International Marketing, MKT10101 Emerging Markets GLAMORGAN UNIVERSITY BA Hons Marketing The Chartered Institute of Marketing January 2014 Version 38 11
HERIOT-WATT UNIVERSITY MA Management with HRM or Business Law or Enterprise, and MA International Management With a minimum of 8 marketing modules from years 2 to 4 MA/BA Business and Finance With a minimum of 8 marketing modules from years 2 to 4 MA Management and MA Management with Marketing Provided 12 marketing modules from years 2 to 4 are taken MSc International Marketing: (finishing June 2014) PG Certificate PG Diploma Masters MSc Fashion Marketing: (finishing June 2014) PG Certificate PG Diploma Masters The Chartered Institute of Marketing January 2014 Version 38 12
HONG KONG HONG KONG BAPTIST UNIVERSITY Bachelor of Business Administration (Hons) Marketing Concentration (three or four years) Bachelor of Business Administration (Hons) Global and China Business Concentration (three or four years) Bachelor of Commerce in Marketing (top up programme) 2009 intake and previously 2010 intake: students must take EIGHT marketing electives: MKT3310 Marketing Communications & Social Media, MKT3410 Marketing for Social Enterprise, MKT3610 Marketing in Computer-Mediated Environments, MKT3620 Customer Relationship Management, MKT3630 Brand Management, MKT3700 Event Marketing, MKT3810 Sales Management, MKT3820 Retailing, MKT3840 Business to Business Marketing, MKT3850 Marketing in China, MKT3860 Services Marketing, MKT3880 Qualitative Market Research, MKT2630 Marketing Practicum The Chartered Institute of Marketing January 2014 Version 38 13
CHU HAI COLLEGE OF HIGHER EDUCATION (HONG KONG) Bachelor of Business Administration (Marketing) CITY UNIVERSITY OF HONG KONG Bachelor of Business Administration (Hons) in Marketing (with six marketing electives from Group A, and 1 elective from Group B) Bachelor of Business Administration (Hons) in China Business MSc Marketing HONG KONG COLLEGE OF TECHNOLOGY Higher Diploma in Business Administration (Marketing) HONG KONG POLYU COMMUNITY COLLEGE Associate in Business Marketing Theme The Chartered Institute of Marketing January 2014 Version 38 14
HONG KONG POLYTECHNIC UNIVERSITY Bachelor of Business Administration (Hons) Global Supply Chain Management (with Marketing Minor) 3 years, ending 2015 Bachelor of Business Administration (Hons) Global Supply Chain Management (with Marketing Minor) 4 years, started 2013 Bachelor of Business Administration in Marketing With eight marketing credits from: Further Marketing Research, Retailing & Merchandising, Internet Marketing, Business to Business Marketing, Marketing Management in China, Market Decision Analysis, Marketing Symposium, Services Marketing, Strategic Brand Management, Marketing Project HKU SPACE COMMUNITY COLLEGE Associate of Business Administration Marketing Theme HKU SPACE GLOBAL COLLEGE SUZHOU Associate of Business Administration Marketing The Chartered Institute of Marketing January 2014 Version 38 15
HONG KONG POLYTECHNIC UNIVERSITY (SPEED) BA Marketing & Public Relations Provided the Higher Diploma or Associate Degree for entry to this degree is in Marketing, and provided the students take SIX Marketing electives from: SPD4122 Advanced Marketing Research, SPD4459 Internet Marketing & PR, SPD4461 Services Marketing, SPD4462 Event Management & Marketing, SPD4463 Tourism Marketing, SPD4464 Business Marketing TUNG WAH COLLEGE BBA with Major in Marketing The Chartered Institute of Marketing January 2014 Version 38 16
UNIVERSITY OF KENT MSc Management (Marketing) KINGS COLLEGE LONDON MSc International Marketing KINGSTON UNIVERSITY BA Hons Marketing Communications and Advertising LANCASTER UNIVERSITY BSc Hons Marketing & BSc Hons Marketing Study Abroad BA Hons Marketing Management & BA Hons Marketing Management Study Abroad With options Marketing 213 Advertising Management & Advertising Theory, Marketing 316 Advanced Topics in Consumer Behaviour, and Marketing 317 Brand Strategy BA Hons Advertising & Marketing MSc Advanced Marketing Management MSc Management with Marketing The Chartered Institute of Marketing January 2014 Version 38 17
LEEDS UNIVERSITY MA Advertising & Marketing UNIVERSITY OF LEICESTER BA Hons Management Studies MSc Marketing (full time/distance learning) MSc Management MSc Finance Master of Business Administration The Chartered Institute of Marketing January 2014 Version 38 18
UNIVERSITY OF LIVERPOOL BA Hons Marketing/Marketing with Year in Industry BA Hons Business Studies/Business Studies with Year in Industry Must take MKIB255 Services Marketing, MKIB356 Marketing Research, and MKIB363 Marketing Strategy LIVERPOOL JOHN MOORES UNIVERSITY BA Hons Business Studies Must have marketing route in year 3, plus the option Marketing Analysis Research, and the business project must be in marketing MALAYSIA UNIVERSITI TEKNOLOGI MARA Bachelor of Business Administration (Hons) Marketing In Semester 4, students must take either MKT540 Services Marketing, or MKT554 Business Marketing, and in Semester 5, they must take MKT663 Relationship Marketing UNIVERSITI TENAGA NASIONAL (UNITEN) BBA Hons Marketing The Chartered Institute of Marketing January 2014 Version 38 19
UNIVERSITY OF MANCHESTER MSc Marketing UNIVERSITY OF NEWCASTLE BSc Hons Marketing BA Hons Marketing & Management BSc Hons Food Marketing & Nutrition MSc International Marketing MSc Advanced Food Marketing The Chartered Institute of Marketing January 2014 Version 38 20
NORTHAMPTON UNIVERSITY BA Hons Sports Marketing NORTHUMBRIA UNIVERSITY BA Hons Marketing Management BA Hons Business Studies BA Hons Business Management BA Hons Business with Marketing BA Hons Advertising Management MSc Business with Marketing The Chartered Institute of Marketing January 2014 Version 38 21
OXFORD BROOKES UNIVERSITY BA Hons Business & Marketing Management (with U55081 Strategic Marketing, and U55030 Integrated Marketing Communications) UNIVERSITY OF PLYMOUTH BA Hons Marketing (to change to BSc Marketing in 2014/15) UNIVERSITY OF PORTSMOUTH MA Marketing MA Digital Marketing The Chartered Institute of Marketing January 2014 Version 38 22
QUEEN S UNIVERSITY BELFAST BSc Hons Business Economics BSc Hons Economics & Management BSc Hons Business Management MSc Management Master of Business Administration UNIVERSITY OF READING BA Hons Management & Language BA Hons International Management & Business Administration with Language BA Hons Business & Management (4 years) BA Hons Management & Business (3 years) The Chartered Institute of Marketing January 2014 Version 38 23
UNIVERSITY OF ROEHAMPTON MSc Marketing SALFORD UNIVERSITY PG Diploma/MSc Marketing SHEFFIELD UNIVERSITY BA Hons Business Management BA Hons Business Management with Subject BA Hons International Business Management MBA MSc Management MSc Management (International Business) MSc Management (Creative & Cultural Industries) MSc International Management and Marketing MSc Marketing Management Practice The Chartered Institute of Marketing January 2014 Version 38 24
SOUTH AFRICA IMM GRADUATE SCHOOL OF MARKETING (Pty) Ltd BBA Marketing Postgraduate Diploma in Marketing ST ANDREWS UNIVERSITY MLitt in Marketing STAFFORDSHIRE UNIVERSITY BA Hons Marketing Management The Chartered Institute of Marketing January 2014 Version 38 25
UNIVERSITY OF STRATHCLYDE Single or Joint Hons Marketing With Marketing electives in years 2, 3 and 4 MSc Marketing/MSc International Marketing With elective Integrated Marketing Communications UNIVERSITY OF SURREY BA Hons Business Management With options Marketing Communications, Consumer Behaviour, Marketing in a Digital Environment, Marketing Strategy, Retail Buying, International Marketing BA Hons Business and Retail Management With options Marketing Communications, Research in Marketing, Marketing Strategy, Innovation and New Product Development MSc Marketing Management MSc International Marketing Management MSc International Retail Marketing With Marketing Communications, and Marketing Research electives MSc Tourism Marketing With Marketing elective in Semester Two The Chartered Institute of Marketing January 2014 Version 38 26
SWANSEA UNIVERSITY BSc Hons Business Management (Marketing) MSc Marketing MSc Management (Marketing) BSc Hons Business Management (Marketing) UNIVERSITY OF WARWICK MSc Marketing and Strategy Must take two marketing electives: ie, a choice from: IB846 Global Branding, and IB845 Marketing through Social Media, and the final dissertation IB9Z90 must be based on marketing WEST INDIES UNIVERSITY OF THE WEST INDIES Master of Marketing The Chartered Institute of Marketing January 2014 Version 38 27