Give your students a master class from marketing s leading thinkers New textbooks with extensive teaching support materials All at student-friendly prices Francis Buttle Nigel F. Piercy Malcolm McDonald View all these books for free on http://textbooks.elsevier.com/marketing
Strategic Marketing Planning, 2nd Edition Colin Gilligan, Emeritus Professor at Sheffield Hallam University and Visiting Professor at Newcastle Business School, UK Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Visiting Professor at the University of Sao Paulo, Brazil Contemporary Issues in Marketing and Consumer Behaviour Edited by Elizabeth Parsons, Keele University, UK Pauline Maclaran, Royal Holloway, University of London, UK» New edition Strategic Marketing Modules for final year undergraduate and MBA business courses Core reading for Contemporary Issues in Marketing courses at advanced undergraduate, post-graduate and MBA level ISBN: 978-1-85617-617-0 March 2009 paperback 544 pages 29.99/ 33.95 TABLE OF CONTENTS 1. Introduction 2. Strategic marketing planning and the marketing plan 3. Marketing auditing and the of capability 4. Segmental, productivity and ratio 5. Market and environmental 6. Approaches to customer 7. Approaches to competitor 8. Missions and objectives 9. Market segmentation, targeting and positioning 10. The formulation of strategy 1: analysing the product portfolio 11. The formulation of strategy 2: generic strategies and the significance of competitive advantage 12. The formulation of strategy 3: strategies for leaders, followers, challengers and nichers Planning strategies that address the demands of the new customer and competition This textbook explores how strategic planners should react to the demands of modern customers in an increasingly competitive and unpredictable environment. New customers are faced with much greater choice from a wider range of sources and are therefore becoming increasingly promiscuous with their brand selections. Packed with expanded examples, this book will provoke class discussion and help illustrate that in times of rapid change a more strategic approach is required. Learning objectives are clearly spelled out in each chapter with numerous figures, examples and summaries to remind your student of the key points. This second edition has been updated with the latest developments and covers: Changing social structures and the rise of social tribes Developments in e-marketing Changing environmental structures and pressures Teaching support material Slides aligned to each chapter Tutor resource pack including chapter overviews, learning objectives, seminar activities and discussion points For more information visit the book on our website for tutors below» New Textbook ISBN: 978-0-7506-8739-3 March 2009 paperback 240 pages 29.99/ 33.95 TABLE OF CONTENTS 1. Introduction: marketing in the contemporary organisation 2. A history of marketing thought 3. Post-modern marketing and beyond 4. Arts marketing 5. Building brand cultures 6. Consumer collectives 7. Gender and consumer behaviour 8. Ethical debates in marketing 9. Sustainable marketing and the green consumer 10. Social marketing and consumer citizenship 11. New technologies of marketing research 12. The global consumer: future challenges and prospects for marketing The socio-cultural issues that affect markets and how to reach them Specially structured to meet the needs of a 10-12 week module, this brand new textbook provides an overview of the latest developments in marketing theory and practice. Each chapter reviews recent theory and brings this to life with numerous topical case studies. The book explores recent developments with an emphasis on their wider global, social and economic contexts. It encourages students to discuss contemporary theoretical concerns and the interrelationship of marketing society and culture. Pedagogical features include Reading lists of key writers encouraging further study Case studies help bring the theory to life and make excellent assignments Discussion questions to stimulate debate Seminar activities» To see a full list of contributors visit your dedicated tutors website listed at the bottom of the page 2 Lecturers: view your free online inspection copy today Register at http://textbooks.elsevier.com/marketing 3
Customer Relationship Management, 2nd Edition Francis Buttle, Francis Buttle & Associates, Sydney, Australia Market-Led Strategic Change, Transforming the process of going to market, 4th Edition Nigel F. Piercy, Warwick Business School, UK» New edition CRM or related courses such as relationship marketing, database marketing, customer management, sales management, and customer service management advanced undergraduate level and above. Strategic Marketing and related business courses at third year undergraduate level and above An impartial, academically independent and student focussed review of CRM A highly topical and engaging textbook packed with current case studies ISBN: 978-1-85617-522-7 Aug 2008 paperback 522 pages 29.99 / 43.95 Written by one of the world s leading experts after a fruitless search for an adequate introductory text to teach his class. It provides an ideal teaching solution explaining what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed and how it can be implemented. This edition has undergone a number of important updates: ISBN: 978-1-85617-504-3 Sep 2008 paperback 576 pages 29.99/ 43.95 This new edition of the bestselling book confronts the real issues companies face in going to market effectively. Written in his unique witty and direct style Nigel Piercy focuses on the processes of going to market rather than marketing in the conventional sense. Its underlying goal is to provide students with ideas, concepts and tools for achieving superior performance in their markets. Francis Buttle, PhD, was appointed as the world s first Professor of CRM in 1995, and remains an Adjunct Professor at MGSM. Francis has authored, co-authored or edited 7 books, and over 100 peer-reviewed academic journal articles or conference papers. In addition, he is a frequent contributor to practitioner magazines, presenter at business conferences and a serial blogger. Seven brand new chapters covering operational CRM applications, understanding relationships, project planning and more Updates to all other chapters and many new case illustrations including: high value customers at Barclays bank, data mining at Marks and Spencer and customer portfolio management at Tesco Packed with a large number of screenshots from CRM software giving students a sense of CRM user interfaces. Additional Online Resources For adopters PowerPoint presentations for each chapter 108 assignments which can be used for seminar discussions or homework Details of 30 further case studies that can be used to supplement the topics included in the book Summary of each chapter s learning objectives For students Links to technology websites for demonstrations of the technologies discussed in the book, white papers and more Links to analysts websites where the latest CRM research is posted Nigel Piercy is one of the best known business school academics in marketing and strategy in the UK. He is the author of 18 books and around 300 articles and papers, and was UK Marketing Author of the Year for three years. In addition he has written on marketing issues in The Sunday Times and Independent newspapers. New to this edition Nine new case studies providing invaluable lessons from global firms including Tata, EMI, Tesco in the USA, one laptop per child, and more Reality checks relate theory to practical application with real examples Free online instructors manual for adopters PowerPoint slides for every chapter Suggested framework for using the case studies in the classroom Bank of additional case studies from previous editions» View your free online inspection copy today just visit the website below This book is crisp, practical and stimulating Because of its sound academic basis this book is equally beneficial to management students. Professor John A Murphy, Manchester Business School, UK 4 Lecturers: view your free online inspection copy today Register at http://textbooks.elsevier.com/marketing 5
Marketing Plans, 6th Edition Malcolm McDonald, Formerly at Cranfield School of Management and Marketing Director of Canada Dry, UK Further Resources Marketing planning and business courses for third year undergraduates or those on MBA programmes ISBN: 978-0-7506-8386-9 March 2007 paperback 704 pages 29.99/ 43.95 Professor Malcolm McDonald was cited as one of the top marketing Gurus in the world. In a 2006 Times HE piece he was named as one of the top ten consultants in the UK. He is the author of over forty books, many of which have been translated into several foreign languages, and has published hundreds of articles and papers. The only textbook that covers both the detailed planning process and the underlying contextual issues This sixth edition of Malcolm McDonald s best selling book will demonstrate to your students the process they need to go through in order to write an effective marketing plan. What makes it stand out from the crowd is the way it addresses the contextual issues, which really shows them how to apply the theory. It incorporates the latest marketing thinking, without making it a detailed specialist book on any particular aspect of management. New to this edition is a substantial new section on CRM, the internet, future market mapping, integrated marketing and distribution strategies and other technology driven impacts. Packed with pedagogical features, it will be an invaluable tool for the classroom and referred to throughout your student s professional careers. Pedagogical features include Chapter summaries highlight the key learning points Principal marketing ideas and themes are highlighted as key concepts throughout the text Real-life marketing anecdotes contextualise learning Case studies show how theories work in real world companies Exercises at the end of each chapter help students to translate theory into practice Teaching Support Material For Teachers PowerPoint slides Solutions to review questions Extra case studies Web links to further resources Internet Marketing: A practical approach Alan Charlesworth, Senior Lecturer in Marketing and Emarketing Advanced undergraduate and post graduate modules such as Digital Marketing Communications, Digital Marketing & Electronic Relationship Management The first book to offer students a hands on guide to internet marketing tactics ISBN: 978-0-7506-8684-6 Jan 2009 paperback 386 pages 26.99/ 29.95 Strategic Integrated Marketing Communications Larry Percy, Consultant and Visiting Professor with appointments at a number of graduate business schools Undergraduate and post graduate courses in Marketing Communications Unlocks the key factors in achieving integrated strategic marketing communications ISBN: 978-0-7506-7980-0 Jun 2008 paperback 328 pages 24.99/ 34.95 Strategic Marketing, 3rd Edition Graeme Drummond and John Ensor, both at Napier University, UK Ruth Ashford, Manchester Metropolitan University, UK Third year undergraduates and post graduates Provides a synthesis of key strategic marketing concepts tightly written to accommodate the reading time pressures on students ISBN: 978-0-7506-8271-8 Dec 2007 paperback 352 pages 19.99/ 29.95» To view a full Table of Contents visit http://textbooks.elsevier.com/marketing 6 Lecturers: view your free online inspection copy today Register at http://textbooks.elsevier.com/marketing 7
Give your students a master class from marketing s leading thinkers Francis Buttle author of Customer Relationship Management (See page 4) Nigel Piercy author of Market-Led Strategic Change (See page 5) Malcolm McDonald author of Marketing Plans (See page 6) Elsevier Ltd Linacre House Jordan Hill Oxford, OX2 8DP UK