Selecting the Right SAP BusinessObjects BI Client Product based on your business requirements for SAP BW Customers Ingo Hilgefort Director Solution Management
Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. 2012 SAP AG. All rights reserved. 2
SAP BusinessObjects BI portfolio Reporting Monitoring Analyze Discover 2011 SAP AG. All rights reserved. 3
SAP BusinessObjects BI portfolio Reporting Reporting Consistent layout and format Repetitive usage Pre designed content Strong distribution capabilities Formatted & Printable reports Operational reports 2011 SAP AG. All rights reserved. 4
SAP BusinessObjects BI portfolio Monitoring Monitoring Tracking corporate KPIs Highly visualized information Aggregated information Real-time Interactive Simple Mobile 2011 SAP AG. All rights reserved. 5
SAP BusinessObjects BI portfolio Analyze Analyze Changing views Exchange dimensions and measures Hierarchical reporting Creating calculations Forecasting & Planning Multi-dimensional data Mobile 2011 SAP AG. All rights reserved. 6
SAP BusinessObjects BI portfolio Discover Discover Business User focused Asking questions Finding answers Read, Enrich, Manipulate, and Combine information Easy and Simple Uncover trends, and outliers 2011 SAP AG. All rights reserved. 7
SAP BusinessObjects BI portfolio Reporting Crystal Reports Web Intelligence Monitoring Dashboards Design Studio (ZEN) Exploration Views Analysis Analyze Design Studio (ZEN) Explorer Discover Visual Intelligence 2011 SAP AG. All rights reserved. 8
SAP BusinessObjects BI portfolio Who creates the content? Reporting Monitoring Analyze Discover Crystal Reports Design Studio Design Studio Dashboards IT Web Intelligence Exploration Views Analysis Explorer Visual Intelligence Business User 2011 SAP AG. All rights reserved. 9
SAP BusinessObjects BI portfolio Who consumes the content? Reporting Monitoring Analyze Discover Design Studio Design Studio Explorer Exploration Views Executive Dashboards Web Intelligence Design Studio Analysis Explorer Senior Mgmt Exploration Views Dashboards Design Studio Design Studio Analysis Visual Intelligence Business Analyst Web Intelligence Design Studio Analysis Office Crystal Reports Individual Contributor 2011 SAP AG. All rights reserved. 10
SAP BusinessObjects BI portfolio Where is the content consumed? Reporting Monitoring Analyze Discover Web Intelligence Dashboards Analysis Office Visual Intelligence Crystal Reports Visual Intelligence Web Intelligence Design Studio Analysis OLAP Explorer Crystal Reports Exploration Views Design Studio Web Intelligence Design Studio Design Studio Crystal Reports Exploration Views 2011 SAP AG. All rights reserved. 11
Guidance for SAP NetWeaver BW customers Customers using Web Application Designer (WAD) should adopt Design Studio as their primary tool for creating dashboards and applications, both on the Web and on mobile devices. Customers of SAP BusinessObjects Dashboards should continue with dashboards and leverage the upcoming HTML5 functionality for on-device dashboards. Customers using SAP BusinessObjects Dashboards on top of SAP NetWeaver BW should strongly consider building their new dashboards in Zen. 2011 SAP AG. All rights reserved. 12
Selecting the Right SAP BusinessObjects BI Client based on your audience
SAP BusinessObjects BI portfolio Who consumes the content? Reporting Monitoring Analyze Discover Design Studio Design Studio Explorer Exploration Views Executive Dashboards Web Intelligence Design Studio Analysis Explorer Senior Mgmt Exploration Views Dashboards Design Studio Design Studio Analysis Visual Intelligence Explorer Business Analyst Web Intelligence Design Studio Analysis Office Crystal Reports Individual Contributor 2011 SAP AG. All rights reserved. 14
SAP BusinessObjects BI portfolio Who consumes the content? Reporting (Crystal Reports & Web Intelligence) Consume standardized reports to review operational metrics Receive alerts from pre-built reports and leverage information for follow up Individual Contributor Use guided interactivity for filtering and selecting the right information Share reports with larger audience and make use of product interoperability Use interactive reporting capabilities to access and analyze a variety of data sources Monitoring & Analyze (Design Studio & Analysis, edition for Microsoft Office) Consume and interact with information using prepared workbooks Analyze operational metrics inside the Microsoft Office environment Follow guided analysis using pre-built BI applications 2011 SAP AG. All rights reserved. 15
SAP BusinessObjects BI portfolio Who consumes the content? Monitoring and Analyze (Design Studio & Analysis) Analyze corporate information to fulfill ad hoc requests from management Build and share Microsoft Excel and web based BI applications for guided analysis Business Analyst Use Analysis as starting point and leverage product interoperability for details Create and edit reports without the need for IT or a report designer Share reports with larger audience and make use of product interoperability Discover (SAP BusinessObjects Explorer & Visual Intelligence) Answer ad-hoc questions anywhere, anytime using historic and real-time data Search and explore information by using natural words and simple visualizations Access large volumes of information on-premise and on device Combine, enrich, manipulate, and merge information 2011 SAP AG. All rights reserved. 16
SAP BusinessObjects BI portfolio Who consumes the content? Monitoring & Analyze (Analysis & Design Studio) Analyze and review corporate KPIs and measure progress towards set goals Share findings with upper management in form of presentations with live data Senior Management Use actual and historical data for detailed planning scenarios to enable realistic forecasting Leverage product interoperability to share findings with other BI clients Analyze information on the desktop, via browser, and via mobile device Reporting (Web Intelligence) Consume and change pre-delivered reports without the need for IT or a report designer Use interactive reporting capabilities to access and analyze a variety of data sources Share reports with larger audience and make use of product interoperability 2011 SAP AG. All rights reserved. 17
SAP BusinessObjects BI portfolio Who consumes the content? Monitoring & Analyze (Exploration Views & Design Studio) Track and analyze company wide metrics using real-time interactive dashboards Leverage what-if capabilities to evaluate different planning scenarios Executive Provide navigation for further analysis using product interoperability Analyze information on the desktop, via browser, and via mobile device Discover (SAP BusinessObjects Explorer) Answer ad-hoc questions anywhere, anytime using historic and real-time data Search and explore information by using natural words and simple visualizations Access large volumes of information on-premise and on device 2011 SAP AG. All rights reserved. 18
SAP BusinessObjects BI portfolio What s the role of SAP BusinessObjects Design Studio (ZEN)? Consume and interact with information using simplified BI templates Analyze information on mobile devices Executive Leverage BI applications for planning and forecasting scenarios IT CREATE User product interoperability to share results with other BI clients Create and customize BI applications and design guided navigations Leverage BI applications for planning and forecasting scenarios Senior Management CONSUME Business Analyst Consume and interact with information using simplified BI templates Use pre-built workbooks with guided steps Individual Contributor 2011 SAP AG. All rights reserved. 19
SAP BusinessObjects Analysis, edition for Microsoft Office Senior Management Business Analyst Individual Contributor Multidimensional data analysis with native Microsoft Office user experience Analyze and interact with data in Microsoft Excel to discover, compare, and forecast business drivers Create live data presentations with Microsoft PowerPoint to share business insights Create predefined workbooks for simplified data analysis 2011 SAP AG. All rights reserved. 20
SAP BusinessObjects Analysis, edition for OLAP Business Analyst Multidimensional data analysis within a web-based environment Analyze and interact with data through dedicated web client to uncover answers to business questions Create workspaces for private usage or to share business insights across the enterprise Run SAP BusinessObjects Analysis, edition for OLAP with other business analytic solutions integrated on the same BI platform 2011 SAP AG. All rights reserved. 21
Preview: SAP BusinessObjects Design Studio (ZEN) Analytical & Planning Applications Rich and Intuitive design environment for building powerful analytical and planning BI applications IT Leverage a large set of out-of-the-box design components and the ability to customize using simple scripting language Create applications for on-premise and on-device using the latest technology, such as HTML5 rendering Create applications optimized for SAP NetWeaver BW and SAP HANA This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. 2011 SAP AG. All rights reserved. 22
SAP Crystal Reports Individual Contributor Design well-formatted, layout-focused reports Create professional reports following strict layout presentation: legal, business, financial, and regulatory Build guided interactivity into reports to enable faster decision making Report off any type of data source and transform raw data into detailed data analysis 2011 SAP AG. All rights reserved. 23
SAP BusinessObjects Web Intelligence Senior Management Business Analyst Individual Contributor Ad hoc interactive reporting Access, analyze, format, and share business insights, all in one tool. Create queries easily without the need to engage a report designer Query on any type of data source with built-in features focused on easy data analysis 2011 SAP AG. All rights reserved. 24
SAP BusinessObjects Dashboards Executive Middle Management Visualize complex data easily with interactive dashboards Monitor key performance indicators through library of rich visualizations Perform what-if scenario-based analysis with interactive controls Drill into reports and analytics for further data analysis 2011 SAP AG. All rights reserved. 25
SAP BusinessObjects Explorer Executive Search relevant information and direct exploration of data Answer investigative questions and obtain facts quickly Self-service access to data without the need for predefined report or query Automatic generated visualizations for immediate insight on data 2011 SAP AG. All rights reserved. 26
Visual Intelligence Business Analyst Provide flexibility and freedom to understand data, personalize it, and create beautiful content Combine, manipulate and enrich data to apply it to your business scenarios Self-service visualizations and analytics to tell your story Optimized for SAP HANA for real-time on detailed data 2011 SAP AG. All rights reserved. 27
Selecting the Right SAP BusinessObjects BI Client based on product capabilities
Selecting the Right SAP BusinessObjects BI Client Comparing Product Capabilities Crystal Reports for Enterprise Web Intelligence Dashboards Analysis, Edition for Microsoft Office Analysis, edition for OLAP SBOP Explorer Design Studio Highly formatted reporting Parameterized & Dynamic Layout Self Service reporting / Free form layout Hierarchical capabilities Data Visualization Product Interoperability Guided Navigation Mobile Reporting 2011 SAP AG. All rights reserved. 29
Selecting the Right SAP BusinessObjects BI Client Comparing Product Capabilities SAP Data Sources Crystal Reports for Enterprise Web Intelligence SBOP Dashboards Analysis, Edition for Microsoft Office Analysis, edition for OLAP SBOP Explorer Design studio SAP ECC (directly) Yes Yes Yes No No Yes* No SAP ECC via Transient Provider ECC 6 - EhP05 Yes Yes Yes Yes Yes No Yes SAP NetWeaver BW (BI Consumer Services) Yes Yes Yes Yes Yes No Yes SAP NetWeaver BW (Relational) Yes Yes Yes No No Yes No SAP NetWeaver BWA (via SAP BEx Query) Yes Yes Yes Yes Yes Yes Yes SAP NetWeaver BWA (directly) No No No No No Yes No SAP HANA (directly) Yes Yes Yes Yes Yes* Yes Yes Non-SAP Sources Yes Yes Yes No Yes Yes No 2011 SAP AG. All rights reserved. 30
SAP BusinessObjects BI 4.x & SAP NetWeaver BW Hierarchical Reporting Capabilities Crystal Reports for Enterprise Web Intelligence Dashboards (BI4 SP04 connectivity) Analysis, edition for MS Office Analysis, OLAP Edition SAP Business Objects Explorer Support for hierarchical member selection Support for hierarchical parameters Support for hierarchies in charts and crosstab Only Hierarchical Scorecard Support for delegated measures Support for hierarchical report design Switching between hierarchies on the fly Level based member selection Showing Leaves only / Lowest Level of the hierarchy Expand to Level as a configuration option Skipping Levels of a hierarchy Ranking data along hierarchies 2011 SAP AG. All rights reserved. 31
Selecting the Right SAP BusinessObjects BI Client based on your business requirements
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Financial Area Middle Management As Financial Manager for the West Coast Region of North America I need to be able to analyze cost and profit center actuals towards the allocated budget along several dimensions. I need to be able to see these measures along our company structures as well as being able to compare information from several sources. I also need to be able add my own calculation to answer on-demand requests from senior management. I would like to leverage the information inside Microsoft Excel, but it also should be possible to use it in a browser. 2011 SAP AG. All rights reserved. 33
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Financial Area Middle Management What did we hear? Use of hierarchies (cost center / profit center / company structures) Probably usage of BEx Query Structures Usage of Microsoft Excel and browser based access Creation of calculations on the fly Accessing multiple sources 2011 SAP AG. All rights reserved. 34
Selecting the Right SAP BusinessObjects BI Client Comparing Product Capabilities Crystal Reports for Enterprise Web Intelligence Dashboards Analysis, Edition for Microsoft Office Analysis, edition for OLAP SBOP Explorer Design Studio Usage of Hierarchies Using BEx Query Structures Microsoft Excel as client Internet Browser as client Creating calculations Multiple Source in one report 2011 SAP AG. All rights reserved. 35
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Financial Area Usage of hierarchies and structures Crystal Reports, Web Intelligence, SBOP Dashboards are able to leverage hierarchies in reports but are lacking deep hierarchical capabilities Analysis, edition for Microsoft Office and Analysis, edition for OLAP, and Design Studio provide the complete bandwidth of hierarchical capabilities Creating Calculations on the fly Crystal Reports and SAP BusinessObjects Dashboard would require to change the underlying report Web Intelligence allows to create calculation but the user needs to write formulas Analysis, edition for Microsoft Office and Analysis, edition for OLAP allow to create calculations in a very simple way without the need to create formulas Microsoft Excel as client to access the data Live Office is able to provide the information from Crystal Reports and Web Intelligence with limited navigation Analysis, edition for OLAP and SBOP Explorer have no live integration with Microsoft Excel Analysis, edition for Microsoft Office provides a native integration into Microsoft Excel and Microsoft PowerPoint 2011 SAP AG. All rights reserved. 36
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Financial Area Summary Based on the combination of requirements from the Financial Area the recommendation would be to use Analysis, edition for Microsoft Office Analysis, edition for OLAP Design Studio Design Studio could be leverage to create a custom BI application / template for the user audience For less hierarchical driven reports and a more consumer (less power user) type of audience Web Intelligence might be an alternative 2011 SAP AG. All rights reserved. 37
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Sales Area Business Analyst ndividual Contributor Middle Management The Sales Manager for Canada asked me to create a report for his sales representatives that would allow them to see their current sales pipeline. He mentioned that the information needs to be available in the office, on the road, and on mobile devices. He also stressed out that each sales representative needs to be able to change the report as they wish so that they can see the information by opportunity, product, week & month, and other angles. Actual hierarchies are only used limited. For him as Sales Manager for Canada, he mentioned it would be a great value to be able to run some simple scenarios to see how certain changes could impact the pipeline, for example a change in the product cost or price. and he then also mentioned that sometimes people prefer just to get an email with a PDF file. 2011 SAP AG. All rights reserved. 38
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Sales Area Business Analyst What did we hear? The information needs to be available on-premise (in the office), offline (on the road), and on mobile devices Users need the ability to change the report and change the view on the data. Only limited use of hierarchies Distribution of the reports via email in a PDF format is also required For the Sales Management some simple what-if scenarios would be a great asset 2011 SAP AG. All rights reserved. 39
Selecting the Right SAP BusinessObjects BI Client Comparing Product Capabilities Crystal Reports for Enterprise Web Intelligence Dashboards Analysis, Edition for Microsoft Office Analysis, edition for OLAP SBOP Explorer Design Studio Offline Capabilities Mobile Reporting Distribution via email (Broadcasting) Edit the report Change the view of the data What-if scenarios 2011 SAP AG. All rights reserved. 40
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Sales Area Using the information on-premise and on the road (offline) Crystal Reports and Web Intelligence provide offline capabilities out of the box For SBOP Dashboards there are partner solutions available on SAP EcoHub Analysis, edition for Microsoft Office provides limited offline capabilities Providing mobile access to the information Crystal Reports and Web Intelligence provide mobile access for Blackberry and ipad / iphone via Mobile BI SAP BusinessObjects Explorer is available for the iphone / ipad SAP BusinessObjects Dashboards is available on Flash enabled mobile devices SAP BusinessObjects Design Studio allows you to build mobile BI dashboards Distribution via email Crystal Reports and Web Intelligence are integrated with the Publication capabilities from the BI Platform SBOP Dashboards, Analysis, edition for OLAP and Analysis, edition for Microsoft Office are not integrated yet SAP BusinessObjects Explorer is always a online access 2011 SAP AG. All rights reserved. 41
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Sales Area Changing the view on the information Crystal Reports and SBOP Dashboards only provide limited capabilities to change the report for the consumer. Such workflows have to be considered as part of the original design already Web Intelligence, Analysis, edition for Microsoft Office and Analysis, edition for OLAP provide rich self service functionality for the consumer SAP BusinessObjects Explorer provides such capabilities, but the consumer might be limited to the Information Space definition SAP BusinessObjects Design Studio allows you to create BI dashboards with such functionality What if capabilities A What if scenario is the strength of SAP BusinessObjects Dashboards Web Intelligence and Analysis, edition for Microsoft Office do offer limited capabilities in this area 2011 SAP AG. All rights reserved. 42
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Sales Area Summary Based on the combination of requirements from the Sales Area the recommendation would be to use Web Intelligence Interactive Analysis Desktop Mobile BI What if Scenarios will be created using SAP BusinessObjects Dashboards or Design Studio 2011 SAP AG. All rights reserved. 43
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Executive Area As Executive Manager in this company I need consolidated information, which provides me with a high-level overview on all critical corporate KPIs. I need to be able to access this information anytime, anywhere. Executive If needed I need to be able to get to the root cause and see the detailed information. I also can not always wait for my business analyst of IT to send me the information when I ask them a question. It would be good to be able to simply search for the answer by entering my question. 2011 SAP AG. All rights reserved. 44
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Executive Area Executive What did we hear? Consume highly aggregated information Strong data visualizations needed Provide the ability to drill down and navigate to detailed information when needed Fast response time Information needs to be available via mobile device Allow for search and exploration 2011 SAP AG. All rights reserved. 45
Selecting the Right SAP BusinessObjects BI Client Comparing Product Capabilities Crystal Reports for Enterprise Web Intelligence Dashboards Analysis, Edition for Microsoft Office Analysis, edition for OLAP SBOP Explorer Design Studio Highly Aggregated information Strong data visualization Drill Down / Navigate to detailed information Mobile Reporting Search & Exploration This BI clients are not suitable for the intended audience. 2011 SAP AG. All rights reserved. 46
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Executive Area Highly Aggregated Information SBOP Dashboards, SBOP Explorer, and Design Studio are capable presenting highly aggregated information Strong Data Visualizations SBOP Dashboards, SBOP Explorer, and Design Studio are offering strong visualization capabilities Drill Down & Navigate to detailed information SBOP Dashboards allows to navigate to other BI clients and outside the dashboard to receive further detailed information, as well as navigate to details in the dashboard. SBOP Explorer allows to see all the detailed information in a single view but has no capability to navigate outside to receive further details SAP BusinessObjects Design Studio allows you define a drill down path as part of the dashboard or BI application Providing mobile access to the information SAP BusinessObjects Explorer is available for the iphone / ipad SAP BusinessObjects Dashboards is available on Flash enabled mobile devices SAP BusinessObjects Design Studio is delivering a HTML5 output 2011 SAP AG. All rights reserved. 47
Selecting the Right SAP BusinessObjects BI Client Using Business Requirements Executive Area Summary Based on the combination of requirements from the Executive team the recommendation would be to use SAP BusinessObjects Design Studio SAP BusinessObjects Explorer SAP BusinessObjects Explorer for mobile devices In addition consider SAP NetWeaver BWA or SAP HANA for performance improvements 2011 SAP AG. All rights reserved. 48
Selecting the Right SAP BusinessObjects BI Client Different Needs Require Different Experience Phases Audience Use Case Auditing Selecting the Right SAP BusinessObjects BI Client Who is your audience? What are the skills of your audience? How is your audience using the software right now? Remember, a business analyst in sales might be different to a business analyst in finance What are the business requirements? What is the audience doing with the information? How are they doing this today? How is your audience using the software right now? Create a use case on department level, don t try to make one use case for all your requirements Use SAP BusinessObjects Auditing to track the BI activity Use SAP NetWeaver BW statistics to track the activity on BW Leverage the information in combination with the IT and BW team for performance improvements 2011 SAP AG. All rights reserved. 49
Key Points to Take Home Your BI Strategy should start with the business requirements, not with the DWH. Start by defining your requirements and your desired outcome. Focus on the business pain points by area. One use case after the other not all in once Understand your audience. Let them describe their workflow. Listen! Remember Your BI Strategy starts with the business requirements.. Not with the DWH 2011 SAP AG. All rights reserved. 50
Thank You! Contact information: Ingo Hilgefort (Ingo.Hilgefort@sap.com) Twitter: ihilgefort Blog: www.mastering-sap-and-businessobjects.com
Appendix
Selecting the Right SAP BusinessObjects BI Client Goals and Tasks Middle Management Middle Management Goals Review and analyze regional/departmental goals and KPIs and share findings with upper management. Analyze information to measure the progress toward set goals and KPIs. Fulfill executive level requests for information as simply as possible. Tasks Jointly set goals and targets on a department / line of business level and continuously monitor and review those goals and targets. Regularly analyze operational reports and prepare analytical summaries for upper management. Leverage prebuilt reports to further analyze the detailed information. If needed, leverage the tools to further analyze the information and to measure the current against the agreed-upon goals. 2011 SAP AG. All rights reserved. 53
Selecting the Right SAP BusinessObjects BI Client Goals and Tasks Executive Executive Goals Analyze overall companywide operational metrics and ensure that agreed-upon targets are met. Oversee cross department / line of business performance and evaluate different scenarios for planning and forecasting purposes. Leverage the information for analyzing, monitoring, and planning purposes to continuously improve company performance. Combine the analytics with company strategies and goals and integrate these strategies and goals into each employee s workflow and goals Tasks Review companywide metrics (including past, actual, and forecasted values), make informed decisions, and take necessary actions. Set goals and targets for middle management and link them back to companywide goals and metrics. Continuously monitor and review those goals and targets. Regularly review operational KPIs and look for opportunities to improve operations and profit. 2011 SAP AG. All rights reserved. 54
Selecting the Right SAP BusinessObjects BI Client Goals and Tasks Information Consumer Individual Contributor Goals Review regular sales reports and monitor individual accounts and sales status. Review regular account statements to control customer invoices and vendor accounts. Review actual operational measures against goals. Fulfill management requests for information as simply as possible. Tasks Find a prepared report, view the information, and print or export the information. Receive and review alerts from prepared reports and analytics. Schedule prebuilt reports and review the resulting information. Use predefined navigation steps and alerts to receive needed information. If required, provide information to the IT department for additional reports and analytics based on the needed information 2011 SAP AG. All rights reserved. 55
Selecting the Right SAP BusinessObjects BI Client Goals and Tasks Business Analyst Business Analyst Goals Analyze KPIs to find areas for improvement. Create deeper analysis to find details about anomalies. Leverage actual data and historical data to create detailed planning scenarios to enable more realistic forecasting and planning of future company key goals. Leverage the data and tools to provide answers ad-hoc to the management and leadership team so that decisions are based on solid information. Tasks Review prepared reports for KPIs and analyze the prepared data for anomalies. Edit existing reports and, if required, create new reports and analytics on the fly to answer related business questions. Share analysis and results with a larger audience and the management/leadership team. Act as the go-to person for the management/leadership team by providing required analysis for informed decisions. 2011 SAP AG. All rights reserved. 56