GREY TO GORGEOUS COLLECTION MANUAL
GREY AS DIVERSE AS YOUR CLIENTS Fulfill your grey clients color needs through a comprehensive service concept: Individual consultation, inspiring techniques and highperfoming professional products the perfect combination for gorgeous results. NATURAL MEN I WANT TO KEEP MY HAIR COLOR. NATURAL BROWN, FULL OF REFLECTIONS. MY GREY SHOULD BE GORGEOUS AND SHINY. I EXPECT A FRESH LOOK. NOT A COVERED LOOK. 02
Make a difference and become the expert for diverse grey services. Turn your salon into the ultimate beauty destination for all your clients grey needs. Discover 6 creative grey services and learn new techniques created by the Goldwell Global Master Team. FASHIONABLE GREY DOESN T MATTER THE AMOUNT DOES. GREY? I WANT TO KEEP MY GLAMOROUS BLONDE. ALWAYS. I WANT THE VIBRANT FASHION SHADE OF MY CHOICE. 03
MAKE IT GORGEOUS! Discover Goldwell s new grey services, featuring the new @Elumenated Naturals. New Topchic and Colorance Shades achieve more vibrant reds, rich browns, and brilliant blondes while covering grey without the need to add a natural shade. * Be inspired by the amazing possibilities of individual grey services and techniques with our Goldwell Global Masters Lisa Whiteman and John Simpson. From natural coverage to exciting fashion shades, empower yourself to create gorgeous results. Perform every service according to the Goldwell Service Cycle to provide the ultimate salon experience to your clients. Find out more about customized consultation, stepbystep guides, as well as care and styling tips for the salon and at home. * N/NN shades can be added for difficult to cover grey.
INSALON CONSULTATION MAINTENANCE PREPARATION AT HOME POSTCARE & STYLING APPLICATION
BACK TO NATURAL CREATE NATURAL TONES WITH A WOOD GRAIN EFFECT. EFFORTLESS AND MULTIDIMENSIONAL. BEFORE
IT S NOT ABOUT CHANGING ANY HAIR COLOR, IT S ABOUT KEEPING INDIVIDUAL COLOR AND BEAUTIFUL SHINE. John Simpson GOLDWELL GLOBAL MASTER, NORTH AMERICA CONSULTATION CLIENT WISH: Nikita would like to revitalize the youthful appearance of her hair without looking block colored. PREPARATION To optimize color deposit and to equalize structural differences use Dualsenses Color Structure Equalizer. YOUR RECOMMENDATION: Use natural tones and a wood grain effect as keywords during the consultation service. For a perfect blend of complementing tones and ultimate shine of natural looking hair, recommend this ammoniafree foiling technique which is gentle to the hair s delicate structure. EXISTING SHADE: Regrowth: 6N Midlengths and ends: 6G (naturally lightened) Grey: 50 % 07
APPLICATION AMMONIA FREE FORMULA A Nectaya: 40 ml Lotion 6 % (20 vol.) + 20 ml 5N + 20 ml 5MB B Nectaya: 20 ml Lotion 6 % (20 vol.) + 10 ml 4N + 10 ml 4B C Nectaya: 20 ml Lotion 9 % (30 vol.) + 10 ml 7N + 10 ml 7NA D SilkLift Gentle: 35 ml Conditioning Cream Developer 6 % (20 vol.) + 1 scoop High Performance Lightener without ammonia + 3 pumps of Intensive Conditioning Serum Concentrate E Colorance: 60 ml Lotion + 15 ml 8GB + 15 ml 9BA 1 Section the hair. Start applying at the hairline, alternating formula A and B in macro weaves, A and C in fine slices and A and D in weaves in a foiling technique. 3 Observe the processing time, then shampoo. Treat with products from the Dualsenses Color Extra Rich segment. Apply formula E as a toning to the entire hair. 2 Apply formula A to the remaining hair and in between foils (first onto the regrowth, then to the midlengths and ends). 4 Observe the processing time, then rinse. Finish the color service with a Dualsenses Color Extra Rich Serum. 08
BACK TO NATURAL POST CARE & STYLING To achieve this amazing look finish with StyleSign Sprayer on dry hair. To maintain this natural look, recommend that your client schedule their next appointment within 4 6 weeks. MAINTENANCE The Dualsenses Color Extra Rich and Rich Repair shampoo, conditioner and treatment will help your client to maintain the beautiful color results and the smooth hair feel. Share your tips and tricks on how to recreate this beautiful look with StyleSign Sprayer at home. FOLLOWUP When your client comes back after 4 6 weeks, you can choose between two perfect Followup Services to recreate this natural looking wood grain effect: 1 I Perform a Goldwell Color Balancing Service with regrowth retouch with Nectaya and apply corresponding Colorance formula to midlengths and ends. 2 I Perform a full service regrowth retouch with Nectaya followed by the same technique using Nectaya 4B, 7NA and SilkLift Gentle every second visit. Intensify the brightness by applying Colorance as an overall toning. SLICES WEAVES MACRO WEAVES Fine sections colored with a chosen shade. Woven fine sections colored with a chosen shade. Medium woven sections colored with a chosen shade. 09
GREY BEAUTIFYING ENHANCE AND ENLIVEN THE NATURAL GREY BEAUTY OF YOUR CLIENT S HAIR. BEFORE
THERE S NO NEED TO BE UNHAPPY ABOUT GREY HAIR ANYMORE IT S FULL OF POSSIBILITIES. Lisa Whiteman GOLDWELL GLOBAL MASTER, UNITED KINGDOM CONSULTATION CLIENT WISH: Zvona would like to enhance and restore the beauty of her naturally white/grey hair while reducing the yellow tone. PREPARATION To optimize color deposit and to equalize structural differences use Dualsenses Color Structure Equalizer. YOUR RECOMMENDATION: Use soft reflections and luxurious shine as keywords during the consultation service. This service is perfect to recommend to clients who want to give naturally beautiful white/grey hair a lift and beautiful shine in all dimensions while counteracting environmental efftects that can occur. EXISTING SHADE: Grey: 90 100 % 11
APPLICATION AMMONIA FREE FORMULA A Elumen: 30 ml SV@10 + 1 ml NA@2 B Elumen: 30 ml AB@9 + 2 ml NA@2 C Soft Color: 10P 1 Section the hair. Start applying at the hairline, alternating formula A and B in fine diagonal micro weaves in the opposite direction of the hair growth. 4 Apply formula C as a toning to the entire hair at the basin. 2 Then reverse the section behind for a natural directional color technique in the same way. 5 Observe the processing time, then rinse. Finish the color service with a Dualsenses Color Serum. 3 Observe the processing time, then rinse. Shampoo with Elumen Wash. Apply Elumen Lock and rinse after 5 min. 12
GREY BEAUTIFYING POST CARE & STYLING Apply a peasized amount of StyleSign Flat Marvel into dry hair to diversify the look, change it from classical to edgy with StyleSign Big Finish. To maintain this silver shimmering result, recommend that your client schedule their next appointment within 4 6 weeks. MAINTENANCE The Dualsenses Blonde and Highlights Shampoo will help your client neutralize unwanted yellow tones while providing shiny reflections. Share your tips and tricks on how to recreate this beautiful look with StyleSign Flat Marvel and Big Finish at home. FOLLOWUP Recommend a Follow up Service at home with Soft Color 10P every week depending on frequency of visits. Recommend a full Repeat Service every 4 6 weeks. MICRO WEAVES Woven super fine sections colored with a chosen shade. 13
GREY CAMOUFLAGE TURN BACK THE TIME AND CAMOUFLAGE GREY. BEFORE
TO CREATE A LOOK JUST LIKE YOU DIDN T COLOR THAT S THE GOAL. Lisa Whiteman GOLDWELL GLOBAL MASTER, UNITED KINGDOM CONSULTATION CLIENT WISH: Scott prefers a fast, specialized solution that will bring freshness to his natural color by blending the white areas. PREPARATION Shampoo the hair with the respective Dualsenses Men product, depending on the hair and scalp need of your client. YOUR RECOMMENDATION: Use fresh look and natural grey blending as keywords during the consultation service. Recommend this specialized service if your client is looking to eliminate the visibility of roots while achieving a more youthful, natural grey look. EXISTING SHADE: Regrowth: 6N Midlengths and ends: 6N Grey: 30 50 % 15
APPLICATION FORMULA A Men ReShade: 20 ml Developer Concentrate + 20 ml Grey Blending Power Shot 6CA 1 Cut the hair. Make your client feel comfortable by offering a hot, male fragranced towel to wipe away excess small hairs from the neck. 3 Apply Men ReShade Foam at the basin onto dry hair. Start on lighter grey areas, then blend over into the rest of the hair. Blow dry the hair if needed. 2 4 Observe the processing time, then rinse. Shampoo with products from the Dualsenses Men segment. 16
GREY CAMOUFLAGE POST CARE & STYLING To create this beautiful style, apply a hazelnutsized amount of Dualsenses Men Texture Creme Paste onto dry hair. Style the hair by using your hands as a comb. To maintain this fresh and youthful look, recommend that your client schedule their next appointment within 4 weeks. MAINTENANCE The Dualsenses Men care and styling products will help your client satisfy the special needs of men s hair. Share your tips and tricks on how to recreate this beautiful look with Dualsenses Men Texture Creme Paste at home. FOLLOWUP This style is easy to upkeep as the grey blending just gradually fades away over 4 6 weeks. This makes it the ideal service to refresh with every visit. 17
PIXELATION CREATE LOWLIGHT SHADOWS WITHIN THE HAIR FOR A NATURAL NON COLORTREATED LOOK. BEFORE
MY CLIENTS DON T WANT TO HEAR GREAT COLOR THEY WANT TO HEAR WOW, YOU LOOK YOUTHFUL AND REFRESHED. John Simpson GOLDWELL GLOBAL MASTER, NORTH AMERICA CONSULTATION CLIENT WISH: Hugo is confident with his grey hair color, however he wants to buy back a little time. He desires a low maintenance coloring without the illusion of new growth. PREPARATION Shampoo the hair with the respective Dualsenses Men product, depending on the hair and scalp need of your client. YOUR RECOMMENDATION: Use buy back youth and no colortreated look as keywords during the consultation service. Recommend this Pixelation Technique to add back some pepper to the salt and shadow color in a soft light without the look of being artificial. EXISTING SHADE: Regrowth: 7NA Midlengths and ends: 7NA Grey: 50 80 % 19
APPLICATION FORMULA A Topchic: 30 ml Lotion 6 % (20 vol.) + 20 ml 7NA + 10 ml 8SB 1 Start around the hairline by using a thin diagonal section. 4 Continue from the crown to front hairline in diagonal forward sections, shadowing the interior with the Pixelation Technique. 2 Apply formula A using the Pixelation Technique. Color the interior of the strands versus the surface exterior. Repeat on both sides. 5 Observe the processing time, then rinse. Shampoo with products from the Dualsenses Men segment. 3 Create a V section at the nape. Use the same Pixelation Technique up the back until the crown. Repeat on both sides. 20
PIXELATION POST CARE & STYLING To create this style, apply a small amount of Dualsenses Men Texture Cream Paste onto damp or dry hair. To maintain this salt n pepper look, recommend that your client schedule their next appointment within 4 6 weeks. MAINTENANCE The Dualsenses Men care and styling products will help your client to satisfy the special needs of men s hair. Share your tips and tricks on how to recreate this beautiful look with Dualsenses Men Texture Cream Paste at home. FOLLOWUP The shorter the shape, the more often the maintenance. It is ideal to maintain around the hairline every second cut (approximately every 8 weeks on a 4 week cut cycle). The interior shadows will need to be refreshed approximately every 10 12 weeks. PIXELATION TECHNIQUE We recommend using a small tapered blending brush to create the Pixelation Technique, which gives you more control than a comb or color brush. The size of the brush can vary depending on the amount of coverage and dimension that you would like to create. By coloring the interior of the strand versus the surface exterior you get more dimensions into the natural color. 21
DIMENSIONAL BLONDE GIVE YOUR CLIENT A NATURAL COVERAGE WITH MULTIDIMENSIONAL REFLECTIONS. BEFORE
NORMALLY MY GREY CLIENTS SEE COVERAGE AS A DUTY BUT NOW IT S JUST FUN. THE FUN OF TRULY INDIVIDUAL COLOR. John Simpson GOLDWELL GLOBAL MASTER, NORTH AMERICA CONSULTATION CLIENT WISH: Jolanda desires a natural grey coverage with dimensional, shiny reflections. PREPARATION To optimize color deposit and to equalize structural differences use Dualsenses Color Structure Equalizer. YOUR RECOMMENDATION: Use natural cover and dimensional effects as keywords during the consultation service. For the desired color result and lively color movement recommend a combination of neutral and cool effects around the face. EXISTING SHADE: Regrowth: 7NA Midlengths and ends: 9GB, remaining highlights 10N Grey: 30 50 % 23
APPLICATION FORMULA A Topchic: 40 ml Lotion 9 % (30 vol.) + 40 ml 9N@BP B SilkLift Strong: 35 ml Conditioning Cream Developer 3 % (10 vol.) + 1 scoop High Performance Lightener without ammonia + 3 pumps of Intensive Conditioning Serum Concentrate C Topchic: 20 ml Lotion 6 % (20 vol.) + 20 ml 8N@BS D Colorance Express Toning: 40 ml Lotion + 20 ml 10 Champagne 1 Section the hair. Apply formula A to the back section (first into the regrowth, then to the midlengths and ends). 4 Repeat the Freehand Technique on the front triangular section. If required use clean film to prevent staining and to protect sections. 2 Start at the crown. Apply alternating formula A and B and A and C in fine diagonal slices to behind the ear on each side. Apply formula A to the remaining hair between each foil. 5 Observe the processing time, then shampoo with Dualsenses Blondes & Highlights. Apply formula D as toning to the entire hair. Start applying at the hairline, alternating 3 formula A and B using the Freehand 6 Technique to achieve high fashionable natural effects. Observe the processing time, then rinse. Finish the color service with a Dualsenses Blondes & Highlights Serum. 24
DIMENSIONAL BLONDE POST CARE & STYLING To create the individual styling apply StyleSign Naturally Full onto toweldry hair and blow dry into shape. Finish with StyleSign Naturally Full again. Show your client different styling options to intensify or deepen the dimensions of the shades. MAINTENANCE Recommend Dualsenses Blondes & Highlights shampoo, conditioner and treatment to your client, to maintain the beautiful color results. Share your tips and tricks on how to recreate this beautiful look with StyleSign Naturally Full at home. To maintain this dimensional blonde, recommend that your client schedule their next appointment within 4 6 weeks. FOLLOWUP To recreate this dimensional blonde you can choose between two perfect Followup Services: 1 I Perform a regrowth retouch with Topchic 9N@BP, then intensify the brightness by applying Colorance Express Toning 10 Champagne to the entire hair. 2 I Perform a regrowth retouch with Topchic 9N@BP followed by the same technique using Colorance 8N@BS and SilkLift Strong. FREEHAND TECHNIQUE Use brush and bowl to create surface and underneath saturation with diffusion to individual hair sections. Keep the tension on the hair strands while applying the color to the midlengths with the flat side of the brush. To fully saturate the ends, draw more product to the back of your hand. TIP FOR THE FRONT Use the client s nose as a guide point, overdirect the hair to the opposite side of the face. Apply formulas on top surface and underneath of the hair for perfect color results. 25
FASHION RED CREATE A FASHIONABLE RED WITH A LIVELY SPECTRUM OF VIBRANT COLOR COMBINATIONS. BEFORE
LOOK AT THESE RESULTS. THIS IS BEAUTIFUL COLOR JUST LIKE A FASHION STATEMENT. Lisa Whiteman GOLDWELL GLOBAL MASTER, UNITED KINGDOM CONSULTATION CLIENT WISH: Eva craves a high fashion red coverage that has vibrancy as well as a flirtatious effect of warm and cool accents. PREPARATION To optimize color deposit and to equalize structural differences use Dualsenses Color Structure Equalizer. YOUR RECOMMENDATION: Use vibrancy and gorgeous shine as keywords during the consultation service. This service offers fashionable color movement with placements through the front and interior, giving life to any red. EXISTING SHADE: Virgin Hair: 6N Grey: 40 60 % 27
APPLICATION FORMULA A Topchic: 40 ml Lotion 6 % (20 vol.) + 40 ml 7N@RR B Topchic: 40 ml Lotion 6 % (20 vol.) + 40 ml 6N@RV C Topchic: 40 ml Lotion 9 % (30 vol.) + 40 ml 8N@KK 1 Section the hair. Apply formula A on all hair not isolated for design (first into the regrowth, then to the midlengths and ends). 3 Observe the processing time, then rinse. Treat the hair with products from the Dualsenses Color segment. Finish the color service with a Dualsenses Color Serum. 2 Sections 1 2: Apply alternating and diffusing formula A and B and A and C first in fine slices then in weaves in a BacktoBack Technique. Apply formula A onto the remaining hair. 28
FASHION RED POST CARE & STYLING To create this vibrant look, apply a walnutsized amount of StyleSign Glamour Whip onto toweldry hair. Show your client different styling options with StyleSign Magic Finish to intensify or deepen the dimensions of the shades. MAINTENANCE The Dualsenses Color shampoo and conditioner will help your client to maintain the beautiful color results. Share your tips and tricks on how to recreate this beautiful look with StyleSign Glamour Whip and Magic Finish at home. To maintain this vibrant and fashionable red effect, recommend that your client schedule their next appointment within 4 6 weeks. FOLLOWUP With the accent color placement through the interior, it is a simple retouch of your background shade formula with Topchic @Elumenated Naturals every 4 weeks. Intensify the brightness by applying Colorance 8K and KK Mix as an overall toning. The accent shades will need adjusting approximately every other retouch or 8 weeks to never appear grown out. BACKTOBACK TECHNIQUE Individual foil slices or weaves applied without leaving any hair uncolored in between. The foils are applied in a layering method. 29
INNOVATIVE PRODUCTS AS DIVERSE AS YOUR CLIENTS. DISCOVER THE GOLDWELL PRODUCT PORTFOLIO FOR ALL GREY HAIR NEEDS. PERMANENT COLORS TOPCHIC Grey coverage up to 100% Mix with N/NN/NA TOPCHIC @Elumenated Naturals Grey coverage up to 100% Prebalanced NECTAYA Grey coverage up to 100% Mix with N/NN ELUMEN Natural Grey Reduction DEMI/SEMI PERMANENT COLORS COLORANCE Grey coverage up to 50% COLORANCE COVER PLUS incl. @Elumenated Naturals Grey coverage up to 75% COLORANCE EXPRESS TONING Grey Toning SOFT COLOR Grey Toning MEN RESHADE Grey Blending up to 50% LIGHTENERS SILKLIFT OXYCUR PLATIN FOR GORGEOUS COLOR RESULTS THAT LAST CARE & STYLING DUALSENSES STYLESIGN DUALSENSES MEN 31
BECOME A GREY EXPERT WITH GOLDWELL EDUCATION DISCOVER STATEOFTHEART GREY S TO IMPRESS YOUR MOST DEMANDING CLIENTS. ACADEMY OFFERINGS TO BOOK A CLASS, GO TO WWW.GOLDWELL.COM SIGNATURE SERIES Your signature is designed to set you a part, it is you re personal mark. Take the Goldwell Signature journey and discover how to put your own distinctive signature on all of your haircolor work. This program is designed to take as a series or individually. Your day will focus on how to achieve the greatest results when formulating for your Blonde, Red or Brunette clients. Explore how to consult with your client for optimum results, learn how to enhance your clients color for vibrant results, and how to change your client s color pallette. EXPRESSIONS IN COLOR Get inside the mind of an expert colorist and understand the breakdown of each hair color category. Learn how best to utilize each tool and maximize its potential, no matter what your vision is. In this intensive training we will expand on each shade of hair color and tool to broaden your formulation skills. If you want to sharpen your formulation skills and reach new heights as a colorist, then this is the program for you! 2DAY PROGRAM; 10:00AM 4:00PM 1DAY PROGRAM; 10:00AM 4:00PM INSALON AND ONLINE OFFERINGS NOW INCLUDED IN ALL CLASSES @Elumenated Natural shades are part of the Topchic and Colorance brands. They have the added benefits of new technology without additional training on usage. These shades are another amazing way to cover grey. The information and technology on the shades will be integrated into all classes. WWW.GOLDWELLLIVE.COM One of a kind education via LIVE webcasts from locations such as NYC@Fashion Week, Miami Beach, and LA. Meet and ask questions of industry and fashion guests. Hosted by John Simpson, Lead Artistic Director for Goldwell. Tune in on April 16th at 9PM EST to watch Celebrating Grey LIVE! For further information and booking details please contact your Goldwell representative. goldwell.com Goldwell is part of Kao Salon Division. Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education. 348841AS 03/15