Nikkei BP s Dnetwork Strategy
Positioning of Nikkei BP s Dnetwork Nikkei BP ECO JPN TRENDYnet Female Users nikkei BPnetwork ECO JPN Network nikkei TRENDYnetwork Glam Network Links major business websites BtoC website with Nikkei BP s trend Links ecology-based websites portal, nikkei TRENDYnet as the Offers critical information for hub business people Has Nikkei BP s BtoB websites and BtoB portal, nikkei BPnet as hub Four categories: SMB, Business Trend, Skill Up and International- China Has Nikkei BP s environment portal ECO JPN as hub Has BtoB and BtoC categories Drives consumer behavior of businesspeople by linking prominent ecommerce support websites and consumer evaluation websites Two categories Digital and Life Targets Japan s style- and brandconscious women Makes use of the rich content of Nikkei BP s women s titles, including Nikkei Woman, Nikkei Health, and Nikkei Health Premie each of which has a unique position and strengths in the market INVENTORY: PPROX. 30 MILLION INVENTORY: PPROX. 10 MILLION INVENTORY: PPROX. 30 MILLION INVENTORY: PPROX. 40 MILLION BtoB BtoC
Site Structure to Respond to Diverse Needs of Users MX User Generated Content Performance D Network Premium (Vertical) Content Network LOW CP Social Networking Sites/User Generated Content Portal Site User Information Page Views (Consumer Evaluation) Content Quality Information from Independent Specialists (rticles) Useful Business Tool Independent Specialized Sites & News Sites Corporate Information (ds) D Price CPC CPM Nikkei BPnet Information from Nikkei BP (rticles) BP Special Site Branding OPTIMIZE Professional Content HIGH Japan s first B2B d network targeting businesspeople during working hours
Secure Contact Points that match Steps to Purchase ttention I Interest S Search ction S Share Contents site ECommerce Support Site Social Networking Sites/User Generated Content Premium(Vertical) Contents Network Media Information (rticles) Distribution Information (Price Information) User Information (Consumer Evaluation) Corporate Information (ds) Performance Dnetwork Real Shops of ECommerce site Dnetwork covers every aspect of purchase behavior
d Space Placement in Premium Contents Network BPnetwork Businesspeople from major corporations SMEs Independent contractors Contact Opportunity (Frequency) d placement in Nikkei BP media only d placement in Dnetwork Using the Premium Contents Network, we expand our reach not only to business people in major corporations, but in leading SMEs and those working as independent contractors Inventory in nikkeibp.co.jp Inventory in Dnetwork and Partner Sites Reach (Unique Browser)
Nikkei BPnetwork [B2B] By Nikkei BP Inc. Nikkei BPnet is Nikkei BP s portal, offering a wealth of information to business professionals By Nikkei BP Inc. Nikkei Business Online reaches business leaders involved in corporate decision-making By Nikkei BP Inc. PCOnline attracts IT experts at work by offering the latest information on PC applications By Miroku Information Service One of Japan s largest information sites, UMI bizocean offers business information for small- and medium-sized companies By Media Gene Lifehacker covers lifehack information to maximise professional and personal lives By Globis.jp Management information site by management training group, Globis Group By Hanagata Shouhin Kenkyusyo Minnano Keizaishimbun (Economic Journal for Everyone) Network is a network of local info sites offering business and cultural news from throughout Japan By Nifty @nifty Business offers articles and services to enhance business performance By OK Wave OK Wave is one of the largest Q& sites in Japan, offering a forum for idea exchange By Wired Vision Wired Vision is a high quality web magazine on Information and environmental technologies By Hatena Hatena Bookmark is one of the top social bookmark services in Japan, both in scale and popularity By rubicon Project US rubicon Project shows ads to Japanese users who access major overseas sites Option
d Placement in Premium Contents Network - TRENDYnetwork ttention I Interest S Search ction S Share Inventory in TRENDYnet d placement in Nikkei BP media only Inventory in Dnetwork and Partner Sites d placement in Dnetwork Expansion of reach by creating new contact opportunities at every step toward purchase Contact t Opportunity (Frequency) Reach (Unique Browser)
Nikkei TRENDYnetwork [B2C] By Nikkei BP Inc. Nikkei TRENDYnet is a trend portal attracting business people ttention I Interest ction By EC Navi EC Navi is a pricecomparison website with a convenient purchase function and loyalty point system By Venture Republic Coneco.net is a price comparison website supporting an effective search of extensive databases with detailed categories By Kansinkuukan Kansinkuukan is the first of its kind CGM site, featuring 270,000 topics on high quality items, with approx. 2 million monthly viewers By Kizasi Company Kizasi.jp introduces trend information and the latest hot blog topics By OK Wave OK Wave is one of the largest Q& sites in Japan, offering a forum for idea exchange By Venture Republic Coneco.club presents product reviews and evaluations from purchasers of appliances and PCs Option
d Placement in Premium Contents Network ECO JPN Network B2B reas B2C reas Cont tact Opportunity (Frequency) d placement in Nikkei BP media only Expansion of reach to users of non-nikkei BP eco sites d placement in Dnetwork (B2B) Creating new reach to other ecoconscious consumers d placement in Dnetwork (B2C) d Stock in ECO JPN Inventory in Dnetwork and Partner Sites Reach (Unique Browser)
ECO JPN Network [Environment] B2B reas B2C reas By Environmental Information Center Information site for those wishing to learn about environmental issues By Benesse Corporation Women s Park is one of Japan s largest word-of-mouth sites for women, with info on pregnancy, child-rearing and daily life Contact Opportunity (Frequency) By Nikkei BP Inc. Everything you need to know about ecology. One of Japan s largest and most powerful environment navigator business sites By 275 Research Institute The Earth News news site specialising in relationship between environment and society By Wired Vision Wired Vision is a high quality web magazine on Information and environmental technologies By Nikkei BP Inc. Eco-friendly ideas for family. Community site with active reader participation By DeN Shumito Club is a community site for middle-age and seniors, with members in their 40s accounting for 80% By Media Gene Site for working women offering new lifestyles based on health and sustainability By Shogakukan, Inc. Official site for BE-PL, one of Japan s leading outdoor life magazines By Nikkei BP Inc. Official site for Japanese Edition of famous wildlife and environment magazine By Kodansha Information site proposing creation of a recycling society and sustainable economic growth Reach (Unique Browsers) s of Jun. 1, 2009 (Projection)
d Placement in Premium Contents Network Glam Media Network Female Users Contact Opportunity (Frequency) Tie-up sites (Nikkei WOMN, Nikkei Health, Nikkei Health Premie) In development Traffic Generation d placement in Dnetwork Creating contact opportunities for female users that go beyond Nikkei BP media. cts as a conduit to tie-up sites. Inventory in Nikkei BP s websites for women Inventory in Glam Media Network Reach (Unique Browsers)
Glam Media Network [B2C] 50+ websites for women targeting different age groups and covering various themes and topics of interest to women Nikkei BP Inc: Nikkei Trendynet for Woman Nikkei Woman Online Nikkei Health Online Shogakukan Inc: ttention Cyber Oggi TV I necan TV CanCam TV Fnet Muffin-Net Interest S Search ction Kobunsha Publishing Co., Ltd: Shufunotomo Co. Ltd: Shufu to Seikatsu Sha Ltd: Fuji Television: Shueisha, Inc: Other Sites and Blogs: Story Éf R Plus ESSE Web Maquia Online Woman Excite Garbo CafeGlobe.com Fashionsnap.com Scrapture Brigit Style-arena.jp Frontstyle Jiji.com Nissenmedia.com Fashionwalker.com Biglobe Kirei Style Beauty-fan.net
D Menu Nikkei BPnetwork Run of Network (Delivery to entire network) Charge: Unit price: Material: Placement Term: Impression-based. JPY1.5 / impression Please prepare two sizes of ad material: Rectangle (300 250 pixels) & Leaderboard (728 90 pixels) ny Nikkei TRENDYnetwork Run of Network (Delivery to entire network) Charge: Impression-based. Unit price: JPY 0.75 / impression Material: Please prepare two sizes of ad material: Rectangle (300 250 pixels) & Leaderboard d (728 90 pixels) Placement Term: ny Glam Network Run of Network (Delivery to entire network) Charge: Unit price: Material: Placement Term: Impression-based. JPY 1.5 / impression Please prepare three sizes of material: Rectangle (300 250 pixels), Leaderboard (728 90 pixels) and Skyscraper (160x600) ny ECO JPN Network Run of Network (Delivery to entire network) Charge: Unit price: Material: Placement Term: Impression-based. JPY 1.0 / impression Please prepare two sizes of ad material: Rectangle (300 250 pixels) & Leaderboard (728 90 pixels) ny
数 値 はサイトユーザー(BPnetに 週 1 回 以 上 アクセスしていると 回 答 した 人 )の 結 果 広 告 接 触 率 加 重 値 (100) (50) (0) S 確 見 見 ス か た た コ に よ 覚 ア 見 う え n た な が 気 な が い す る 今 回 127 11.8 36.2 52.0 29.9 過 去 1 年 の 移 動 平 均 11.6 34.2 54.2 28.7 広 告 のイメージ( そう 思 う の 比 率 ) 今 回 127 42.5 18.1 55.9 50.4 過 去 1 年 の 移 動 平 均 33.7 34.9 50.2 47.3 確 かに 見 た 見 たような 気 がするース( 今 回 ) 61 47.5 27.9 60.7 55.7 80% 60% 40% 20% 0% 今 回 過 去 1 年 の 移 動 平 均 がてる 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 確 かに 見 た 見 たような 気 がする 見 た 覚 えがない 企 業 や 製 品 サース にた 60.0 40.0 20.0 0.0 イクトがる n 今 回 がかやすい に 企 業 や 製 品 た ス が か や す い イ ク ト が る 過 去 1 年 の 移 動 平 均 過 去 1 年 の 移 動 確 かに 見 た 見 たような 気 がするース( 今 平 回 均 ) 今 回 が て る 各 S 年 19 60 平 20 24 25 29 30 34 3539 40 44 45 49 5054 55 59 n 回 均 以 以 答 年 上 127 0.0 1.6 3.1 11.8 15.0 21.3 17.3 14.2 4.7 11.0 0.0 45.0 確 か に 見 た 61 0.0 1.6 3.3 8.2 13.1 21.3 18.0 18.0 4.9 11.5 0.0 45.9 気 が す る ー ス 別 n 回 答 127 85.0 12.6 2.4 確 か に 見 た 61 91.8 6.6 1.6 気 が す る ー ス 業 そ 気 動 業 製 の n 品 製 業 品 品 業 1 業 品 品 業 業 製 製 127 0.0 3.9 1.6 0.8 0.0 3.1 0.0 0.8 2.4 2.4 15.0 0.0 8.7 0.8 8.7 3.1 確 か に 見 た 61 0.0 4.9 0.0 0.0 0.0 3.3 0.0 0.0 0.0 4.9 19.7 0.0 11.5 1.6 8.2 1.6 気 が す る ー ス 個 ス 人 な 1 ス 業 そ 業 2 ス な 業 関 の 回 4 の 3 な ス 答 2 4 広 告 ー スな 3 業 127 1.6 4.7 18.9 1.6 6.3 1.6 0.0 6.3 7.1 0.8 確 か に 見 た 61 1.6 4.9 14.8 1.6 4.9 1.6 0 6.6 8.2 0 気 が す る ー ス サ 製 広 そ 業 人 n 業 の 回 企 ス ス 答 ト な 127 11.0 3.1 3.9 3.1 6.3 6.3 12.6 3.1 1.6 12.6 1.6 10.2 1.6 4.7 16.5 1.6 確 か に 見 た 61 8.2 3.3 4.9 1.6 6.6 6.6 16.4 3.3 1.6 18.0 0.0 6.6 0.0 6.6 16.4 0.0 気 が す る ー ス ( 関 そ そ 業 コ n ー の ) の 回 答 の な 127 22.0 9.4 19.7 10.2 18.1 6.3 11.0 3.1 確 か に 見 た 61 19.7 11.5 21.3 8.2 14.8 8.2 13.1 3.3 気 が す る ー ス 1000 3000 業 数 100 300 500 1 49 50 99 以 n 299 499 999 回 人 人 2999 9999 上 人 人 人 人 業 答 人 人 127 21.3 11.0 7.9 7.9 7.9 16.5 10.2 7.9 6.3 3.1 確 か に 見 た 61 18.0 11.5 6.6 11.5 6.6 14.8 14.8 6.6 6.6 3.3 気 が す る ー ス そ n ス ス ス ス の 回 ク ク ク ク 答 127 13.4 9.4 18.9 22.8 22.0 9.4 3.9 確 か に 見 た 気 が す る ー ス 61 11.5 11.5 21.3 24.6 18 9.8 3.3 T h e P r e m i u m C o n t e n t s N e t w o r k Reporting C TR 企 業 や 製 品 サースにた Interests in the company and product 0.50% 0.45% 0.40% 0.35% 0.30% 0.25% 0.20% 0.15% 0.10% 0.05% 0.00% 6 0.0 5 0.0 4 0.0 3 0.0 2 0.0 1 0.0 nikkeibpnet D広 Contact 告 接 触 Rate 率 C X CTR No high correlation between ad contact rate of a banner ad and CTR 0.0 10.0 20.0 30.0 4 0.0 50.0 60.0 D Contact 広 告 接 Rate 触 率 Score スコア 接 触 率 とイメージスコア Contact Rate & Image Score (Interest) High correlation between ad contact rate of a banner ad and interests 29.1% of those who were served an online ad recognized the ad Joint survey by VRI, goo, Microsoft, & Yahoo! on pril 21, 2008 0.71 2 6 0.0 0.0 2 0.0 4 0.0 6 0.0 8 0.0 Contact 接 触 率 Rate 確 かに [ I ve 見 た seen 見 it たような for sure. + 気 がする I think I saw it. ] These graphs show the correlation between CTR (click-through rate) and ad contact rate (effectively where a user recognizes the ad) Premium Contents Network offers reporting which demonstrates branding as well as click-through 個 別 バ ナ ー に 関 す る 結 果 に 興 味 を 持 っ た 企 業 や 製 品 サ ー ビ ス Samples of Reports on d Contact Rate & d Creative Evaluation are available for advertising (minimum spend required) 内 容 が わ か り や す い イ ン パ ク ト が あ る っ サー 好 感 が 持 て る 回 答 SMPLE サー サー サー ュ ) ( ) ( ー ィ ー ) (
Deadlines & Technical Specs Contact your local Nikkei BP office or sales representative Material to be submitted 10 days before delivery Report will be sent 5 working days after placement Please contact us for detailed technical specifications 300 250 (Rectangle) 728 90 (Leaderboard) 160x600 (Skyscraper) swf 40KB 30KB 30KB gif 20KB 20KB 20KB For Further Information TOKYO LONDON (EME) NEW YORK SILICON VLLEY Nikkei BP Inc. Ms Yuko Tanaka Tel: + 81 3 6811 8311 Email: yktanaka@nikkeibp.co.jp Nikkei BP Europe Mr Matt Findel-Hawkins Tel: +44 20 7936 2855 Email: findelhawkins@nikkeibp.co.uk Nikkei BP merica Mr Tatsuya Kitamura Tel: +1 212 867 3414 Email: info@nikkeibp-america.com Nikkei BP merica Mr Yasuyuki Iino Tel: +1 408 327 1100 Email: yiino@nikkeibp-america.com HONG KONG SINGPORE TIWN www.nikkeibp.com/adinfo Glam Premium Dnetwork targeting female users Nikkei BP sia Mr Koji Oonishi Tel: +852 2575 8301 Email: koonishi@nikkeibp.com.hk Nikkei BP sia Mr Philip Lim Tel: +65 6552 7388 Email: philim@pacific.net.sg Creating business leads by scenario planning based on access Nikkei log analysis BP sia (BPMr SiteJiro Only) Ikai Tel: +886 2 2369 0196 Email: ikai@nikkeibp.com.hk Our regular cross media ad package of magazines and events is also available