Gian Luca Sacco - Marketing Director South & Central Europe Smarter decisions, better products Smarter decisions, better products.
Today s Product Challenges are More Difficult Than Ever Before Landing on Mars is one of the hardest jobs on Earth. On August 5, the Mars rover Curiosity landed successfully on the surface of Mars. There was only one chance to get it right. For this unprecedented challenge, NASA employed Siemens PLM software solutions. The development team at NASA s Jet Propulsion Laboratory digitally designed, tested, assembled, and simulated the entire Mars rover before a single physical prototype was created. Page 2
Making Successful Products Has Never Been More Complex... Multi-Disciplinary Products Digital Data Explosion Globalization Cost BUSINESS Quality Price Style CUSTOMERS Timing Function Less Margin for Error Availability Sustainability Page 3
PLM Must Change to Conquer Complexity MORE PEOPLE COLLABORATING... INTRINSICALLY AWARE... SEARCHING RECEIVING THE FOR MORE RIGHT INFORMATION... : MAKING COMPLEX INTEGRATED PRODUCT SYSTEMS DECISIONS... UNDER ON TIME PRESSURE WITH WITH LESS GREATER ROOM ACCURACY. FOR ERROR. Page 4
Our Vision for PLM An Immersive Environment for Lifecycle Decision-making Intuitive, transparent environment for all users Data gathered and filtered from multiple sources Open apps to evaluate full product content Information delivered in context of users jobs Putting every decision in context of the task Putting every decision in context Page 5
HD-PLM Our Strategy for Smarter Decisions, Better Products Intelligently Integrated Information Future Proof Architecture HD-User Experience HD-PLM helps you make : great products in today s climate of increasing complexity by giving everyone in your product lifecycle the right information in the right context to make fast, accurate systems decisions. Page 6
HD-PLM Investments Understanding semantics is key to realizing HD-PLM Intelligently Integrated Information Future Proof Architecture HD-User Experience Extract value from large volumes of complex data to provide users only the information required to make accurate decisions Page 7
HD-PLM Investment Continually adapting to change is key Intelligently Integrated Information Future Proof Architecture HD-User Experience Protecting your investment in our solutions, minimize your total cost of ownership and help you take advantage of change. Client tier Web tier Enterprise tier App Thin Rich Container Services Transaction Services Resource tier DBMS FILES Page 8
HD-User Experience Information the way you need it Intelligently Integrated Information Future Proof Architecture HD-User Experience Ensure everyone in your process gets information in a form best suited to their job, in the simplest and fastest way possible The user experience challenge: Decision Simplicity Information Complexity Multi-Disciplinary Products Digital Data Explosion Globalization Less Margin for Error Find Review Decide Act Systems Engineering Requirements Management Systems Design Functional PLM Applications Logical Integrated Product Product Architecture Configuration Management Change and Issue Management Detailed Product Design Manufacturing Production Development Planning Mechanical Electrical Software Behavioral Simulation, Design Trade-off, Test and Validation Enterprise Reuse and Knowledge Management DB DB DB Physical (P5) Service Traceability Accountability DB Distributed data DB Global teams Page 9
Our Portfolio Spanning the lifecycle from concept to retirement Product Lifecycle Management PLAN DEVELOP BUILD SUPPORT TEAMCENTER NX TEAMCENTER NX TECNOMATIX TEAMCENTER NX TECNOMATIX TEAMCENTER Requirements Management Systems Engineering Program Management Conceptual Design Product Design Product Simulation Product Data Management Manufacturing Planning Manufacturing Engineering Plant Optimization Production Planning Sustainability Lifecycle Service and Support Page 10
Our Portfolio Spanning the lifecycle from concept to retirement Product Lifecycle Management PLAN DEVELOP BUILD SUPPORT TEAMCENTER NX Portfolio TEAMCENTER Management NX TECNOMATIX Requirements Management Requirements Management Systems Engineering Program Management Conceptual Design Product Design Product Simulation Product Data Management Manufacturing Planning Document Management Change Management Program Management Product Cost Management Systems Engineering Simulation Integrated Design TEAMCENTER NX TECNOMATIX Manufacturing Engineering Plant Optimization Production Planning Integrated Manufacturing Planning TEAMCENTER Sustainability Lifecycle Service and Support Service Planning Supplier integration Integrated Test Service Operation Page 11
Our Portfolio Spanning the lifecycle from concept to retirement Product Lifecycle Management PLAN DEVELOP BUILD SUPPORT TEAMCENTER NX TEAMCENTER NX TECNOMATIX TEAMCENTER NX TECNOMATIX TEAMCENTER PERFECT COSTING Product Cost Management LMS Mechatronic Simulation KINEO Motion Simulation LMS Behavioral Simulation VISTAGY Composite Engineering KINEO Motion Simulation LMS Physical Testing PERFECT COSTING Cost Optimization VISTAGY Quality Planning Page 12
Industry Solutions Driving real business productivity Aerospace and Defense Automotive and Transportation Consumer Products and Retail Electronics and Semiconductor Execution, Globalization, Complexity, Maintainability Environment, Information, Globalization, Safety Brand Image, Market Speed, Environment, Cost Reduction Sustainability, Information, Globalization, Quality Energy and Utilities Industrial Machinery and Heavy Equipment Marine Medical Devices and Pharmaceuticals Sustainability, Information, Globalization, Quality Innovation, Environment, Globalization, Service Sustainability, Cost, Globalization, Safety Profitability, Complexity, Globalization, Regulatory Page 13
The PLM Value Curve + PLAN DEVELOP BUILD SUPPORT INCUBATION GROWTH MATURITY DECLINE END OF LIFE Peak MINIMIZE Break Even MAXIMIZE Retire - Launch Page 14
The PLM Opportunity INCUBATION GROWTH MATURITY DECLINE END OF LIFE + Increase Revenue Boost Productivity Peak Speed to Market MINIMIZE Break Even MAXIMIZE Retire Extend Returns - Reduce Cost Launch Page 15
Customer Success + - INCUBATION GROWTH MATURITY DECLINE END OF LIFE Boost Productivity Speed to Market MINIMIZE Launch Reduce Cost "Abbiamo valutato Increase un Built risparmio 30% nell ordine Revenue fewer del physical 30% su un prototypes ciclo di and sviluppo had del 50% pezzo fewer e della Peak errors macchina in first che copre un arco di tempo di cinquesei mesi." production runs, reducing costs and Giuseppe accelerating Mainardis development MAXIMIZE time by 30%. Break Even SAMSUNG BROVEDANI ELECTRONICS Retire Extend Returns Page 16
Customer Success INCUBATION GROWTH MATURITY DECLINE END OF LIFE + Boost Productivity Speed to Market MINIMIZE Break Even SIGNORINI ISRAEL AEROSPACE Increase "L utilizzo INDUSTRIES di Revenue Solid Edge ci ha consentito di Reduced cycle time on G150 ridurre Peak del 50% i tempi di business progettazione, jet by 17% by leveraging dall ideazione digital mockups alla and a single source messa of data in for produzione, instant access to the riducendo right information quindi at the right time. notevolmente i costi di sviluppo. MAXIMIZE " Mauro Del Conte Retire Extend Returns - Reduce Cost Launch Page 17
Customer Success + - INCUBATION GROWTH MATURITY DECLINE END OF LIFE Boost Productivity Speed to Market MINIMIZE Reduce Cost Break Even NISSAN LEITNER MOTORS TECHNOLOGIES Reduced "La soluzione Increase engineering PLM ha dato effort un contributo 50% and fondamentale Revenue per vincere il bando perché, fra tanti doubled vehicle development capacity benefici, ci ha permesso di presentare il progetto al through cliente in standardization, modo virtuale con knowledge un rendering molto re-use Peak sofisticato, and mostrando digital validation. un processo estremamente dettagliato e inserito nel contesto ambientale definitivo." MAXIMIZE Christian Allegrini Retire Extend Returns Launch Page 18
Customer Success INCUBATION GROWTH MATURITY DECLINE END OF LIFE + - Boost Productivity Speed to Market MINIMIZE Launch "Dai 12-14 mesi del ciclo di sviluppo HAIER GROUP Peak precedente all adozione di NX, oggi siamo scesi a 6-8 mesi. Un risultato Improved profitability importante non solo perché i costi si sono and accelerated ridotti the proporzionalmente, ma soprattutto pace of innovation perché by la capacità produttiva del nostro reducing unique ufficio parts di sviluppo prodotto è aumentata 29%, eliminating MAXIMIZE tanto 80% da consentirci di realizzare almeno of non-value Break Even added un modello in più ogni anno." Retire collaboration activities Matteo Tenni and reducing time to Reduce market 15%. Cost MET Increase Revenue Extend Returns Page 19
Customer Success INCUBATION GROWTH MATURITY DECLINE END OF LIFE + - Page 20 Boost Productivity Speed to Market LANDI DUCATI RENZO Increase Il software precedente era un Revenue classico PDM Enabled yearly updates to existing bike associato al CAD, con impostazioni di base per gestire models modelli and 3D e reduced disegni 2D, development ma senza una cycle Peak logica for di new gestione bikes dei from processi 36-40 a livello to 24 aziendale. months Il sistema through è stato parallel personalizzato design nel of cabling, corso degli anni, ma alla electronics fine ci siamo and arenati software. di fronte all ostacolo dell integrazione con SAP e dell apertura verso altre aree aziendali. Dopo alcuni tentativi che hanno comportato seri problemi MAXIMIZE operativi ed economici, fino all acquisto di pezzi MINIMIZE Break Even sbagliati, abbiamo cominciato Retire a guardarci intorno e abbiamo trovato in Teamcenter un sistema PLM molto più Launch Reduce Cost standardizzato e facilmente configurabile. Matteo Magnanini Extend Returns
Bonus Track RIELLO Rulestream come motore per la codifica di regole e normative tecniche e per la formalizzazione dei processi aziendali. Risultati: Razionalizzazione delle competenze Standardizzazione dei processi e del know-how aziendale Riduzione dei tempi di ciclo dall offerta alla fornitura INTERTRACO Adottare macchine e strumenti avanzati per operare in modo efficiente e veloce Gestire 7-8 mila part number con migliaia di disegni e una logistica complessa. Risultati: Solid Edge consente modifiche più rapide e maggiore riutilizzo Accesso ai dati per tutti gli utenti (tecnici e non) garantito da Teamcenter Drastica riduzione dei test fisici sui prodotti grazie all accuratezza dell analisi con Femap Page 21
77,000 Customers and 9M Licensed Seats Aerospace & Defense (19%) Automotive & Transportation (31%) Machinery & Industrial Equipment (15%) High Tech & Electronics (14%) Shipbuilding, Energy CPG & Life Sciences (21%) 10,700 Academic Partners training over 1 million students per year Page 22
The Siemens Vision: Provide Answers to the Great Challenges of our Time Siemens the pioneer in Energy efficiency Industrial productivity Affordable and personalized healthcare Intelligent infrastructures Entrance of Gare Saint-Lazare metro station, Paris Page 23
Siemens Organization: Four Sectors Covering the Global Challenges Industry Automation Drive Technologies Customer Services Metals Technologies 1) Industry Healthcare Infrastructure & Cities Energy Rail Systems Mobility and Logistics Low and Medium Voltage Smart Grid Building Technologies Osram 2) An Integrated Technology Company. Fossil Power Generation Wind Power Solar & Hydro Power Transmission Oil & Gas Energy Service Imaging & Therapy Clinical Products Diagnostics Customer Solutions Page 24
Our challenge Manufacturing is changing faster than ever before Increasing competitiveness 1 Increase efficiency Shorten 2 3 Enhance flexibility time-to-market Energy and resource efficiency are decisive factors of competitiveness Shorter innovation cycles More complex products Larger data volumes Individualized mass production Volatile markets High productivity Increasing importance of manufacturing industry in all national economies Page 25
Productivity and competitiveness "Digital Enterprise Platform" Siemens is preparing the ground for Industry 4.0 Early adopters Product Engineering Production Engineering Product Production Seamless integration With collectively used data models cpdm PLM Best-of-breed products PDM Product Production Interconnected by means of data import and export 2000 2010 2020 2030 Time Change of paradigm for the next productivity stage: integration of product planning and production can reduce time-to-market by 50% Page 26 Siegfried Russwurm
The Siemens Advantage: Corporate Technology, R&D 5.1% 5.2% 3,9 billion 5.3% 2009 2010 2011 R&D spending in % of revenue By continuing to invest in innovation and development, and by the strategic expansion of our portfolio, we have achieved a technological leadership position. Siemens covers the entire industry automation spectrum and is the only supplier to offer this capability. Anton S. Huber, CEO Siemens Industry Automation Innovations of Products, Systems and Solutions Research Partners Customers Universities Research Institutes Start-ups / VCs Suppliers Working areas: Mechatronic Design PLM / Digital Factory Product Configurators Imaging & Visualization Systems Engineering Social Computing Structural Optimization Corporate Technology, Global Shared R&D Research & technology based projects, consulting, patents and standardization Best-practice sharing among Divisions, Business Units and Departments Page 27
Siemens Industry Software Strategy Integrate product and production lifecycles Create intelligent product and production lifecycle Merge virtual with physical worlds Establish a digital platform for integrated lifecycles Share knowledge between integrated lifecycles PLM MES Plant Engineering Automation Engineering Page 28
Summary Manufacturers face tougher challenges than ever To conquer complexity, we re taking PLM to new levels Our vision: an immersive decision-making environment We re expanding the portfolio to realize this vision We re delivering solutions attuned to industry needs Customers continue to realize measurable benefits Siemens is committed to being the leader in industry software Answers to the Great Challenges of Industry Page 29
www.siemens.it/plm gianluca.sacco@siemens.com Restricted Siemens AG 2014 All rights reserved. Smarter decisions, better products.