L informatica nel mondo industriale

Transcription

1 Gian Luca Sacco - Marketing Director South & Central Europe L informatica nel mondo industriale Page 1 Smarter decisions, better products.

2 Today s Product Challenges are More Difficult Than Ever Before Landing on Mars is one of the hardest jobs on Earth. On August 5th 2012, the Mars rover Curiosity landed successfully on the surface of Mars. There was only one chance to get it right. For this unprecedented challenge, NASA employed Siemens PLM software solutions. The development team at NASA s Jet Propulsion Laboratory digitally designed, tested, assembled, and simulated the entire Mars rover before a single physical prototype was created. Page 2

3 Innovation Has Always Been a Complex Endeavor, Fraught with Risk INNOVATION COMPLEXITY RISK Page 3

4 But the Job of Innovating Has Gotten Increasingly Complex INNOVATION COMPLEXITY RISK Page 4

5 Complex Products Lead to More Complex Processes and Interactions INNOVATION Products Processes RISK People Page 5

6 Innovation Occurs at the Intersection of These Variables... But How Can you Master Such Complexity? INNOVATION Products Processes RISK People Page 6

7 Mastering Complexity Means Managing Intersections INNOVATION Manage the Intersections RISK Products><Processes><People Page 7

8 Systems-driven Product Development Requirements to Make Complexity a Competitive Edge Set targets, build models, predict performance. Aggregate, filter and transform information. Understand the impact of change, make better decisions. Work in the context of what you sell and how you build. Page 8

9 Systems-driven Product Development Set Targets, Build Models, Predict Performance Use targets to decide which models to build Models span domains and disciplines Models accurately predict product and process behavior Page 9

10 Systems-driven Product Development Set Targets, Build Models, Predict Performance Enhance models with data from other models in system Avoid information overload by only providing relevant data Transform data to be used immediately by other modelers or downstream users Page 10

11 Systems-driven Product Development Set Targets, Build Models, Predict Performance Use system of systems to see opportunities for innovation Quickly assess the impact of proposed ideas to achieve innovation or avoid risk Choose the best combination of ideas Page 11

12 Systems-driven Product Development Set Targets, Build Models, Predict Performance Comprehend real-world variation and manufacturing networks Ensure that all work is done only for valid product variant and process configurations Page 12

13 Systems-driven Product Development Master complexity to maximize innovation and minimize risk Understand the impact of change early to avoid later lifecycle costs Respond directly and immediately to market demand Develop and produce with maximum flexibility Page 13

14 How We Deliver: Immersive Decision-Making Future-Proof Architecture Leverage best-of-bread solutions through an open environment. Intelligently Integrated Information Build systems model by extracting value from large volumes of data High-Definition User Experience Get on-time, in-context information for quick and accurate decision making. Page 14

15 The PLM Value Curve PLAN DEVELOP INCUBATION GROWTH BUILD MATURITY DECLINE SUPPORT END OF LIFE + Peak MAXIMIZE MINIMIZE Break Even Retire Launch Page 15

16 The PLM Opportunity INCUBATION GROWTH MATURITY + DECLINE END OF LIFE Increase Revenue Boost Productivity Peak Speed to Market MINIMIZE - Extend Returns MAXIMIZE Break Even Retire Reduce Cost Launch Page 16

17 Customer Success INCUBATION GROWTH "Abbiamo valutato Increase un risparmio Built 30%nell ordine fewer del Revenue 30% su unprototypes ciclo di physical sviluppo pezzo e della and haddel 50% fewer Peak macchina che copre un errors in first arco di tempo di cinqueproduction runs, sei mesi." + Boost Productivity Speed to Market MINIMIZE - MATURITY DECLINE END OF LIFE BROVEDANI SAMSUNG ELECTRONICS reducing costs and accelerating development MAXIMIZEtime by 30%. Break Even Giuseppe Mainardis Extend Returns Retire Reduce Cost Launch Page 17

18 Customer Success INCUBATION GROWTH MATURITY DECLINE END OF LIFE SIGNORINI ISRAEL AEROSPACE Increase Revenue INDUSTRIES "L utilizzo di Solid Edge + ci ha consentito di Reduced cycle time on G150 ridurre Peakdel 50% i tempi business jet by 17% by leveraging di progettazione, digital mockups dall ideazione alla and a single source of datainfor instant access to the messa produzione, riducendo quindi at the right time. right information notevolmente i costi di MAXIMIZE sviluppo. " Boost Productivity Speed to Market MINIMIZE - Break Even Mauro Del Conte Extend Returns Retire Reduce Cost Launch Page 18

19 Customer Success INCUBATION GROWTH + END OF LIFE estremamente dettagliato e inserito nel contesto ambientale definitivo." Speed to Market - DECLINE NISSAN LEITNERMOTORS TECHNOLOGIES "La soluzione PLM ha dato un contributo Increase Reduced engineering effort 50% and fondamentale per vincere il bando perché, fra tanti Revenue doubled vehicle development capacity benefici, ci ha permesso di presentare il progetto al through cliente in standardization, modo virtuale con knowledge un rendering molto Peak re-use andmostrando digital validation. sofisticato, un processo Boost Productivity MINIMIZE MATURITY Extend Returns Christian Allegrini MAXIMIZE Break Even Retire Reduce Cost Launch Page 19

20 Customer Success INCUBATION GROWTH + MATURITY DECLINE END OF LIFE Increase METRevenue Boost Productivity Speed to Market MINIMIZE "Dai mesi del ciclo di sviluppo precedente all adozione di NX, oggi Peak HAIER GROUP siamo scesi a 6-8 mesi. Un risultato Improved profitability importante non solo perché i costi si sono and accelerated theproporzionalmente, ma soprattutto ridotti pace of innovation byla capacità produttiva del nostro perché Extend ufficio di sviluppo prodotto è aumentata reducing unique parts Returns MAXIMIZE tanto da consentirci di realizzare almeno 29%, eliminating 80% un modello in più ogni anno." Break Even added Retire of non-value collaboration activities Matteo Tenni and reducing time to Reduce market Cost 15%. Launch Page 20

21 Customer Success INCUBATION GROWTH MATURITY DECLINE END OF LIFE LANDI DUCATI RENZO + Increase Revenue PDM Il software precedente era un classico Enabled yearly updates to existing bike - associato al CAD, con impostazioni di base per models development cycle Boostgestire modelliand 3D ereduced disegni 2D, ma senza una Peak Productivity for new bikes from to 24 months logica di gestione dei processi a livello aziendale. Il through designnel of cabling, sistema è statoparallel personalizzato corso degli anni, ma alla fine ci siamo di fronte all ostacolo electronics andarenati software. dell integrazione con SAP e dell apertura verso altre Speed to aree aziendali. Dopo alcuni tentativi che hanno Market MAXIMIZE comportato seri problemi operativi ed economici, fino all acquisto di pezzi sbagliati, abbiamo cominciatoretire a Break Even MINIMIZE guardarci intorno e abbiamo trovato in Teamcenter un sistema PLM molto più Reduce standardizzato e facilmente Cost configurabile. Extend Returns Launch Matteo Magnanini Page 21

22 77,000 Customers and 9M Licensed Seats Aerospace & Defense (19%) Automotive & Transportation (31%) Machinery & Industrial Equipment (15%) High Tech & Electronics (14%) Shipbuilding, Energy CPG & Life Sciences (21%) 10,700 Academic Partners training over 1 million students per year Page 22

23 Division Profile The Division Digital Factory offers a comprehensive, seamlessly integrated portfolio of leading edge PLM Software solutions and automation technologies covering the complete lifecycle from Product Design to Production Execution to Services. This helps manufacturing companies worldwide in enhancing the flexibility and efficiency of their processes and reducing time to market. Siemens seamlessly integrates development, production and suppliers. Page 23

24 Challenges for the industry are growing worldwide Strengthening our customers competitiveness Reducing the time to market Shorter innovation cycles More complex products Larger data volumes Enhancing flexibility Individualized mass production Volatile markets Increasing efficiency Energy and resource efficiency as key competitive factors High productivity Siemens has the right answers to all the challenges of our customers in the manufacturing industry. Page 24

25 Unrestricted Restricted Siemens Siemens AGAG AllAll rights rights reserved. reserved. Page 25 Smarter decisions, better products.