Social Media Marketing Tips & Tricks Presented by Jeremy Smith & JT Moore
Agenda Social Media Plan and Policy Components Tone and Voice Social Media Policy Examples Finding Your Target Audience Keyword Strategies Engagement Strategies Social Media Roadmap Month By Month Strategies Tools For Social Media
Define & Claim Your Brand Knowem.com Look on social mention for sites talking about you & your brand Watch for misrepresentation Google Places
Define Your Goals and What You Will Be Tracking Traffic Brand Awareness Engagement Community Outreach Being Co-Sponsor of Non-Profit Firm Blog Subscribers Lead Generation
Define Your Voice What s your story? What does your brand say? Why should people share your story? What does your company believe in? What are you comfortable sharing?
What Communities Do You Belong In Where are your customers playing? Facebook Twitter LinkedIn Study your community & understand their trends
Setting the Tone (Engagement) What happens if there s a Disaster? You can t plan for everything Who owns online PR issues Personal Brands vs. Company Brand What are your listening strategies?
Creating a Social Media Policy 29% of Companies Have a Social Policy Source: www.marketingpilgrim.com Time to Document & Implement One Kodak Fedex Best Buy
Finding Your Target Audience Source: Rmhowe.com
Keyword Searching Search for on-site keywords on social Utilize Tools: Social Mention / Viral Heat Hootsuite / Tweetdeck Google Alerts
Engagement Strategies You know how to do this? Social Media isn t about you! Connect to establish relationship & trust Find ways to meet in person Engage thought leaders Don t forget about their blogs Ever heard of Quora?
Develop an Overall Strategy and Road Map that is Actionable and Results-Oriented Source: smallbusinessmavericks.com
Social Media Road Map Month 1 Build or buy --- claim your brand Start listening Identify which networks you want Set goals & tactics Develop a report that can be shared Competitive research
Social Media Road Map Month 2 Get design team involved Have Marketing layout content Prepare the team Get exec/mgmt team sign off for your social media policy
Social Media Road Map Month 3 Define a content strategy & schedule Set team roles What is your USP in the social world? Create a blog
Social Media Road Map Month 4 Get ready to join the conversation Get a tweet strategy together Consider contests Look for & engage thought leaders Engage people around at events
Social Media Road Map Month 5 Social advertising Facebook / LinkedIn Landing page development for social Lead gen pages inside social networks Scheduling of tweets
Social Media Road Map Month 6 Foundation should be established Look to help the community What has worked? Give back to your fans Try to gather customer testimonials
Tools to Help You Social Mention Hootsuite / Tweetdeck Rapportive Twellow Twitter Search Trendrr Viral Heat Argyle Social
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Upcoming Free Web Seminars April 20 th: Social Media SEO (search engine optimization) May 25 th: Google AdWords: Everything You Need to Know to Get Started June 15 th: Google Certified Advertising Professional The Google AdWords Certification Explained www.aspe-roi.com/web-seminars
Upcoming Courses Using Social Media to Drive Marketing & Sales Seattle, WA : May 12-13 Raleigh, NC : May 16-17 Austin, TX : June 9-10 Minneapolis, MN : June 13-14 Internet Marketing Implementation Portland, OR : May 9-10 Phoenix, AZ : May 26-27 Online via WebEx : June 27-29 Charlotte, NC : June 28-29 Google Online Marketing Boot Camp Atlanta, GA : May 9-11 Portland, OR : May 23-25 New York, NY: June 20-21 Columbus, OH : July 19-21 Conversion Optimization Austin, TX : May 4-5 Denver, CO : May 23-24 San Diego, CA : June 2-3 Milwaukee, WI : June 16-17
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