Centralised Taxi Service System Dec 2013

Agenda CTSS Concept Implementation Approach Tender Q&A 2

Current industry overview It is estimated only about 20% of taxi drivers in Klang Valley are connected to a taxi network.. Source: 35,200 79% 9,500 21% Yes No Statistics as of 30 April 2013 based on input from taxi network operators and information from SIKAP. The list above covers the Executive, Premier and Budget taxi drivers in Klang Valley There are 7 major Taxi Network Operators and many smaller ones.. * TNO Medium Fleet Size MyTeksi App 2000+ Public Cab Unicablink Comfort Call Center App Call Center App Call Center App 2000+ 2000+ 1000 Warisan Call Center 800+ Taxi Monger App 500 Easy Taxi App 500 * Statistics derived from respective industry players as at June 2013 Results in 1. Passengers have to call a few TNOs at once to get a taxi 2. Passengers have to wait for a long time to get a taxi 3

CTSS is a technology infrastructure initiative that focuses on building 3 industry capabilities that will enable delivery of better taxi services 1 2 3 Key Capabilities Integrated taxi booking network Centralised taxi dispatch system Taxi Command & Control Centre Description Integrates the existing taxi booking networks to create a large taxi booking network Combined network Develops a central taxi dispatch tool that allows standardisation & control over taxi service offerings to passengers Monitors taxi meter compliance & operational performance via a control centre Control Centre MyTeksi Unicablink Central Fleet Management System Impact to Passengers Improved Convenience Access to entire taxi fleet in a single booking, regardless of taxi network, instead of multiple bookings made today Improved Availability A higher chance of getting a taxi with improved fleet distribution Safety & Security Assurance Taxis booked via call centers or smartphone apps are monitored 24 x 7 Represents a taxi network 4

Component 1 Integrated taxi booking network Today To-Be (with CTSS) The problem: Fragmented Taxi Networks Taxi Networks in Klang Valley Comfort Combined Network MyTeksi Unicablink Public Cab Comfort MyTeksi 1,000+ 1,000+ Unicablink Public Cab Passenger now able to access entire taxi fleet in a single booking Taxi passenger trying to book a cab from different companies The fragmentation contributes to difficulty in getting taxis as a taxi that is connected to one taxi network does not get access to jobs from other networks Global Practice Singapore Dubai Abu Dhabi Comfort has access to 65% of taxis Dubai Taxi Corporation call center has access to 100% of taxis All taxi operators use one taxi network setup by the Government 5

Component 2 Centralised Taxi Dispatch System Passenger Taxi Market CTSS Operator Start: 1 Passenger makes booking through phone or app Taxi Network Operator 4 If job can t be fulfilled, job is forwarded to CTSS Taxi Passenger 6 Taxi picks up passengers 2 Beam jobs to taxis subscribed to the network operator. 3 Taxi Fleet If taxi in the network accepts the job, taxi will go to location 5 Inform job availability to other taxi drivers of different TNO Passenger now has higher chances of getting a cab, thus reduce waiting time 1 st level dispatch (1 2 3 6) 2 nd level dispatch (1 2 4 5 6) * Other taxi network operators can also provide taxi jobs to the taxi fleet. Taxi fleet includes city cabs and TEKS1M. 6

Component 3 Taxi Command & Control Centre - for compliance & performance monitoring Today To-Be (with CTSS) The problem: No common infrastructure to monitor compliance & operation performance Taxi Command & Control Centre Taxi Networks in Klang Valley MyTeksi Comfort 1,000+ MyTeksi Unicablink Public Cab Comfort 1,000+ Unicablink Public Cab? Monitors compliance & operational performance of all taxis Global Practice The existing taxi network operators have no obligations in providing quality taxi service. Information is not sufficient for the regulator in coming up with policy and enforcement decisions. Singapore Dubai LTA has access to taxi control centre via Comfort, who owns 65% of taxis Dubai Taxi Cooperation, a government linked company, operates a taxi call center that can monitor compliance & performance 7

In-taxi equipment Rear Seat Info Panel Taxi Status LED Panel Hired Vacant Reserved Off - Duty SOS Existing In Scope Mobile Internet (2.5G, 3G, LTE/ WiMax) and WiFi GPS OBU Cashless payment terminal Panic button Taxi meter 8

CTSS Project High-Level Architecture Components of CTSS Taxi Command & Control Centre 4 In-Taxi Vehicle Equipment as of CTSS components Taxi Command & Control Centre sets & monitors performance of the service delivery Centralised Taxi Booking & Dispatch 3 Centralised Taxi Booking & Dispatch then informs job availability to taxis in other taxi network in order to fulfil passenger request Taxi Network B Taxi Network C 2 Existing taxi network operator beams the job request from passenger to the taxis. If no taxi available, job will be forwarded to the Centralised Taxi Booking & Dispatch Call / App Call / App Call / App Passenger Booking Phone App Website 1 Passenger makes taxi bookings via existing taxi network operator through phone, app or website Note: The In-Taxi Vehicle Equipment installed in all taxis enables real-time full-duplex communication between all taxis and the Taxi Command & Control Centre. 9

CTSS Modules - In Scope Components Modules Taxi Command & Control Centre Performance Management System Fleet Management System GIS Maps Content Management System Auto Data Capturing Driver Tracking System Merit / Demerit Centralised Booking & Dispatch Taxi Order Forwarding Engine c Billing & Collections Middleware Computer Telephony Integration (CTI) Customer Relationship Management (CRM) In-Taxi Vehicle Equipment* On-Board Unit (OBU) LED Taxi Status Display Panel Panic Button Rear Seat Taxi Monitor *TEKS1M vehicle comes with cashless payment terminal and taxi meter 11 Strictly confidential and for internal use only

Project Implementation Timeline Timeline (month) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Requirement Requirement sign-off T+12 Centralised Booking & Dispatch T+9 Middleware Platform Taxi Forwarding Engine Billing & Collection Software c Customer Telephony Integration (CTI) Customer Relationship Management (CRM) Registered taxi network operators integrated T+9 Taxi Command & Control Fleet Management System GIS Map Driver Tracking System Auto Data Capturing Performance Management System Merit/Demerit System Content Management (include Rear Seat Taxi Monitor Software) In-Taxi Vehicle Equipment T+7 500 TEKS1M (Go- live Phase 1) 1000 TEKS1M (Go-Live Phase 2) 12

Tender Q&A No. Rujukan Butir-butir Pelawaan Kod Bidang Tempat & Tarikh Dokumen Dikeluarkan Tarikh Tender Ditutup SPAD/RFP/ 026/12/2013 Projek Sistem Perkhidmatan Teksi Berpusat (Centralised Taxi Service System Project) Membekal, menghantar, memasang, menguji lari, mentauliah dan menyelenggara Sistem Perkhidmatan Teksi Berpusat 210101, 210102, 210103, 210105, 210108, 210199 Dan/Atau 340603, 340605 Tarikh dan Masa: Bermula pada 5 Disember 2013 (Khamis) dari 8.45 pagi hingga 5.00 petang Tempat: Jabatan Perolehan, Ibu pejabat Suruhanjaya Pengangkutan Awam Darat Tarikh: 26 Disember 2013 (Khamis) Masa: Sebelum 12.00 Tengahari Tempat: Peti Tender, Ibu pejabat Suruhanjaya Pengangkutan Awam Darat Please raise any questions that you may have with regards to the tender details 14

Thank you