NORWAY OFFICIAL REPORT 2015
Who s Behind the Study? SUSTAINABLE BRAND INSIGHT We are an Insight agency on a journey to create Sustainable Brands. Our Mission We help companies understand the value of Sustainable Branding. We do this by providing knowledge, understanding and the ability to take action. Together, we create Better Business for a Better World. Our Services Research & Analysis - tailored brand studies, target group analysis and strategic mappings Corporate Training - sustainability branding and communication Events - sustainable branding conference Sustainable Brand Index - Scandinavia s largest brand study on sustainability Sustainable Brand Leaders - a membership for leading sustainable brands. Contact & Business Inquiries Phone +46 (0) 708 65 13 97 E- mail info@sb- insight.com Twitter @sustbrands www.sb- index.com www.sb- insight.com 2
CONTENTS NORWAY 2015 1. INTRO About the Study, Methodology and Executive Summary/Key Insights 2. RANKINGS & RESULTS The overall development of industries and brands since last year. 3. THE CONSUMER 2015 Who is the Sustainable Consumer? Behavioral Groups and Insights 4. INDUSTRY RANKINGS How has the overall brand performance changed since last year? 5. ATTACHMENTS Brands in Sustainable Brand Index 2015 and Methodology 3
ABOUT SUSTAINABLE BRAND INDEX 2015 WHAT? METHODOLOGY Scandinavia s largest brand study focusing on sustainability Sustainable Brand Index (SB Index) is Scandinavia s largest brand study focusing on sustainability. Based on 27 000 consumer interviews, the study maps out and analyzes the areas of sustainability and brands from the consumer perspective. SB Index consists of the following parts: Evaluation and Ranking of 709 Brands From the Sustainability Perspective 709 brands are evaluated and ranked based on the consumers perception of their work within the area of sustainability / how sustainable the consumers think they are. Mapping of the Sustainable Consumer Segmentations of sustainable consumers and what drives them to consume sustainably. Development and Trends in the World Development and trends in the world that affect companies as well as the area of sustainable branding. The study was founded in 2011 and is now carried out annually in Sweden, Norway, Denmark and Finland. Three- Part Study Based on the Opinions of 27 000 Consumers Sustainable Brand Index is a three- part study based on two quantitative survey studies and one qualitative study in the form of in- depth interviews. The Methodology 2015 The quantitative studies were conducted through online interviews between December 2014 and January 2015. The qualitative study was conducted in February 2015. Every brand is evaluated by at least 1000 people. In total 709 brands were evaluated by 27 000 people. The target group is defined as follows: The public Swedish, Norwegian, Danish and Finnish consumers, 16 years and older. The basis of the study is UN Global Compact s 10 principals about environmental and social responsibility. This is supplemented with a so- called external definition focusing on the consumers perception of sustainability, meaning their expectations and demands on companies. The selection of brands is based on the following factors: market presence in the concerned country, turnover, market share and general brand awareness. WHY? The Tool for Sustainable Branding The aim of Sustainable Brand Index is to highlight the value of sustainable branding and raise awareness about it. By motivating and inspiring, we help companies to improve their work and dare to communicate. Sustainable Brand Index concretizes the result and gives companies tools to drive the sustainability work forward through branding and communication. 4
RANKINGS & RESULTS 2015
RANKINGS & RESULTS SUSTAINABLE BRAND INDEX 2015 RANKING DEVELOPMENT SINCE 2014 THE OVERALL DEVELOPMENT IN NORWAY IS STABLE The Norwegian market is still considered to be lagging behind the Swedish one regarding maturity in sustainability issues. The overall performance is stable and looks a lot like last year. The average score of the market is 33% (out of 200%). Compared to Sweden with an average score of 32%, Denmark 21% and Finland 47%. Even though Stormberg, Tine and IKEA are the top 3 brands in Norway, Hotels outperform other industries by large. This is mainly due to PeBer Stordalen s Nordic Choice Hotels with four brands on the top 10 list. The top brands perform significantly beber within environmental responsibility. This might be an indicaion of where they choose to focus their posiioning efforts. INSIGHTS The Hotel industry is the top performing industry in Norway. Primarily due to Nordic Choice Hotels with 4 brands on the top 10 list this year. Hotels, banks and FMCG are the only industries with a positive development since last year. The average score is higher than Sweden and Denmark but lower than Finland. HOTELS STILL THE TOP INDUSTRY IN NORWAY TOP BRANDS HAVE HIGHER SCORES WITHIN ENVIRONMENTAL RESPONSIBILITY 60% 50% 2015 2014 50% BETTER SOCIAL RESPONSIBILITY 30% 30% 20% 20% 10% 0% 10% BETTER ENVIRONMENTAL RESPONSIBILITY 0% 0% 10% 20% 30% 50% 6
RANKING SUSTAINABLE BRAND INDEX 2015 TOP THREE 1. STORMBERG 78% Stormberg keeps the lead from 2014. Tine stays in second place. IKEA climbs from fifth to third place. The gap between Stormberg and Tine is 7 percentage points, same as in 2014. 2. TINE 71% 3. IKEA 66% About the Ranking in Sustainable Brand Index The ranking is based on the percentage of consumers who assess the company's sustainability efforts as good (4) or very good (5) on a scale of 1-5 + don t know. The maximum score is 200%. A company that has 200%, performs very well within both environmental and social responsibility according to consumers, i.e. 100% have then answered 4 or 5 (a company like that does not exist). 7
PLACES 4-10 4. NORDIC CHOICE HOTELS 66% Hotels and Food & Beverage/ Grocery Stores dominate in the very top. 5. COOP 63% All in all, there are four Nordic Choice Hotels brands on the top 10 list. Including the mother brand itself. The Norwegian hotel chain has managed to build a strong sense of sustainability around its brands. There are mostly domestic brands on top 10 this year. IKEA being a clear exception. The majority of the brands are stronger within environmental responsibility. 6. CLARION HOTELS 7. QUALITY HOTELS 8. CLARION COLLECTION HOTELS 63% 60% 62% 9. VINMONOPOLET 58% About the Ranking in Sustainable Brand Index The ranking is based on the percentage of consumers who assess the company's sustainability efforts as good (4) or very good (5) on a scale of 1-5 + don t know. The maximum score is 200%. A company that has 200%, performs very well within both environmental and social responsibility according to consumers, i.e. 100% have then answered 4 or 5 (a company like that does not exist). 10. KIWI 58% 8
INDUSTRY LEADERS 1. 2. 4. 5. 13. 15. 18. 23. 35. 40. 58. 68. 76. STORMBERG TINE NORDIC CHOICE HOTELS COOP STATKRAFT TOYOTA GJENSIDIGE SPAREBANK 1 STATOIL TELENOR STAR TOUR STARBUCKS ORKLA FOODS RETAIL FOOD & BEVERAGES HOTELS GROCERY STORES ELECTRICITY CARS INSURANCE BANKS FUEL TELECOM. TRAVEL FASTFOOD FMCG RANKING - INDUSTRIES 1. HOTELS 2. ELECTRICITY 3. GROCERY STORES 4. FOOD & BEVERAGES 5. INSURANCE 6. TELECOMMUNICATION 7. BANKS 8. RETAIL 9. TRAVEL 10. CARS 11. FUEL 12. FASTFOOD 13. FMCG 9
SUSTAINABLE BRAND INDEX RANKING 2015 - NORWAY 1. Stormberg 2. Tine 3. IKEA 4. Nordic Choice Hotels 5. Coop 6. Clarion Hotels 7. Quality Hotels 8. Clarion Collection Hotels 9. Vinmonopolet 10. Kiwi 11. Q 12. Comfort Hotels 13. Statkraft 14. Rema1000 15. Toyota 16. Synnøve 17. Gilde 18. Gjensidige 19. Meny 20. Scandic 21. Volvo 22. Thon Hotels 23. Sparebank 1 24. Norgesenergi 25. Radisson Blu 26. Kavli 27. Fjordkraft 28. Gudbrandsdal Energi 29. Lerøy 30. DNB 31. Volkswagen 32. Kommunal Landspensjonskasse 33. Tryg 34. Hafslund 35. Statoil 36. Møllerens 37. Hydro 38. If 39. Audi 40. Telenor 41. Clas Ohlson 42. Storebrand 43. Mills 44. Elkjøp 45. Eidsiva 46. Eika 47. Vita 48. Prior 49. BMW 50. Best Western 51. Sparebanken Vest 52. Nordea 53. Lyse 54. Skandiabanken 55. Agder energi 56. Expert 57. Toro 58. Star Tour 59. Jernia 60. Findus 61. Mercedes- Benz 62. ICA 63. Byggmakker 64. Coca- Cola 65. Apollo 66. Dressmann 67. Rimi 68. Starbucks 69. Netcom 70. Spar 71. Nissan 72. Skoda 73. Ving 74. Ford 75. Peppes Pizza 76. Orkla Foods 77. LOS 78. Maxbo 79. Indiska 80. Narvesen 81. Vital 82. Shell 83. Bohus 84. Sparebanken Sør 85. Sparebanken Møre 86. Europris 87. Lefdal 88. Sparebanken Øst 89. Benetton 90. McDonald s 91. Arendals Fossekompani 92. Honda 93. Biltema 94. Ultra 95. H&M 96. First Price 97. Esso 98. Danske Bank 99. Kappahl 100. Danone 101. Mazda 102. Joker 103. Tele2 104. Denja 105. Frende 106. Fortum 107. KIA 108. Princess 109. Pepsi 110. Jysk 111. Handelsbanken 112. Nille 113. Park Inn 114. Mitsubishi 115. Cubus 116. Lindex 117. Opel 118. Via tours 119. Citroën 120. Nestlé 121. Peugeot 122. 7 Eleven 123. Renault 124. Lantmännen 125. Hyundai 126. Ikano bank 127. Danica Pensjon 128. YA Bank 129. Mondelèz 130. Solia 131. Subaru 132. Match 133. Eldorado 134. Subway 135. YX 136. Espresso House 137. Carlings 138. Bauhaus 139. Johnson & Johnson 140. Uno X 141. Jack&Jones 142. Suzuki 143. L Oréal 144. Procter & Gamble 145. Zara 146. Santander 147. St1 148. BnP Paribas 149. Best 150. Vero Moda 151. Mango 152. Gina Tricot = Industry Leader 153. Swedbank 154. Alfa Romeo 155. Mars About the Ranking in 156. Bunnpris Sustainable Brand Index 157. Burger king The ranking is based on the percentage of consumers 158. Unilever who assess the company's 159. Centra sustainability efforts as 160. Fiat good (4) or very good (5) on 161. Big Bite a scale of 1-5 + don t 162. BikBok know. The maximum score is 200%. A company 163. Seat that has 200%, performs 164. Chevrolet very well within both 165. Codan environmental and social 166. Accessorize responsibility according to consumers, ie. 100% have then answered 4 or 5 (a company like that does not exist). 10
THE CONSUMER 2015
THE CONSUMER SUSTAINABLE BRAND INDEX 2015 WHO IS THE SUSTAINABLE CONSUMER? We have extracted a number of patterns by studying how consumers say how they act in different situations and cross analyse this with the underlying structures of their attitudes. From these patterns, we have identified four behaviors which consumers show relative sustainability and the companies. FOUR BEHAVIORAL GROUPS EGO 35% Do not care about sustainability This behavior group focuses mainly on price, regardless of what they buy. After price is functionality, perceived quality and durability the most important. The group is short- sighted, searches for simple solutions, chooses the first & best product/service that fulfills their need and they care primarily of what is best for themselves. The most prioritized factors are convenience and avoidance of exertion. Their knowledge of sustainability is low, just like their engagement, and they are not interested to increase either of those. Occasionally, they find themselves to be part of discussions regarding sustainability and they avoid to express themselves too much. Priority: Price MODERATE 48% Believe that sustainability can be a bit interesting The group makes up around 50 % of the population and is just enough. They have general requirement on functionality, quality and durability, price is prioritized but they also think that sustainability (if it goes in line with the other criteria) can be a bit interesting. As persons, they are primarily passive receivers who have noticed the discussions regarding sustainability. Sometimes they find themselves in middle of those discussions and they are happy to listen. On a personal level, this group is evenly spread over all variables such as gender, age and income. Priorities: Reliability, quality and service in combination with price. SMART 12% Curious about as well as interested in sustainability This group consists of dedicated and reasonable people, mainly women. Reliability, treatment/service and freedom of choice are important factors. They appreciate to choose things on their own and decide what is good or bad for body and soul. Price is not their interest since they have both the will and means to pay to get the things their way. They are curious about as well as interested in sustainability. They like to discuss the topic with others and believe it is a way to practice their own good thoughts and ambitions of how life should be lived. However, it is always combines with what s in it for me - attitude. Labels and certifications are seen as serious sign since the company s credibility also is valued. Priorities: Reliability, quality and service in combination with sustainability. DEDICATED 5% Zealous and well prepared regarding sustainability This group represents the smallest portion of the population but also the most dedicated and zealous in terms of sustainability. People of this group are guided by their values and sustainability is the most important factor, irrespective of purchases and situation. The only thing that can stop them sometimes is their wallet since this is a group with somewhat lower income than others. Therefore, the engagement must be adjusted to the price sometimes. The group searches and gathers information about sustain- ability from all types of sources. They keep the discussions regarding sustainability going among their friends and family, and also position themselves among like- minded who they listen to. In addition, they like to give and receive information about sustainability and enjoy contacting companies to learn more and ask questions. Priority: Sustainability 12
INSIGHTS BEHAVIORAL GROUPS SMALL DEMOGRAPHIC DIFFERENCES BETWEEN THE BEHAVIORAL GROUPS GENDER There are small differences between our four behavioral groups regarding gender, age, education, geographic distribution and employment type. The differences that we do find are most significant within gender and education. The Ego group is more tilted towards being men, whereas Dedicated are 61% women. Education also increases with the interest in sustainability. EGO MODERATE SMART DEDICATED 56% 44% 48% 52% 49% 51% 39% 61% EDUCATION Man Woman These decreasing demographic differences will make working with marketing and sustainability increasingly interesting now. It is no longer possible to look at classical stereotypes. Each group contains a little bit of everything. And differences are instead found in values, attitudes and lifestyles. EGO MODERATE SMART DEDICATED 10% 41% 9% 38% 11% 32% 9% 31% 47% 52% 56% 59%. Primary School. Secondary School. University BOTH DIFFERENCES AND SIMILARITIES IN TRUST AND LABELS/CERTIFICATIONS The level of trust in companies are similar for Ego, Moderate and Smart. The Smart group has slightly more trust than Moderate. This indicates the Smart group s openness to corporate sustainability efforts. Noticeable is that the vast majority of all groups are somewhere in between regarding the trust in companies. This does not include Dedicated. Instead they stand out as the group with a high level of distrust in companies. Dedicated is of course the group that searches the most for sustainability labels and certifications. Smart shows an interest in this too. In the other end, the focus on price is within the same scope for all four groups. Smart, and not Ego as one might expect, shows the highest interest in price. This highlights the importance for companies to communicate both price and sustainability. Price is always relevant. TRUST IN COMPANIES PRODUCT PRICE OR LABEL/CERTIFICATION EGO 26% 56% 19% EGO 38% 58% 4% MODERATE 25% 64% 10% MODERATE 35% 58% 7% SMART 24% 62% 14% SMART 44% 16% DEDICATED 55% 41% 4% DEDICATED 31% 28% 42% Low trust Medium trust High trust Product price Indifferent Label/certification 13
YOUR CUSTOMIZED BRAND REPORT Based on data from Sustainable Brand Index, we develop a customized report for you. You get a complete analysis of your brand from the Sustainable Perspective. WHAT? What s in the Report? External factors and trends affecting your brand Consumer attitudes and behaviors regarding sustainability & your brand Consumer perception of your brand (+700 benchmarks) The reasons behind your brand performance ("The Why") Your performance on the key drivers for a Sustainable Brand Strategic recommendations EXTERNAL FACTORS ATTITUDES & BEHAVIORS PERCEPTION OF YOUR BRAND THE WHY KEY DRIVERS RECOMMENDATIONS WHY? Why Get the Report? The report is a tool designed for monitoring and setting targets within sustainable branding and communications. The report also serves as a basis for strategic decisions related to your brand and sustainability efforts. 14
INDUSTRY RANKINGS 2015
BANKS INDUSTRY RANKING 1. Sparebank 1 2. DNB 3. Eika 4. Sparebanken Vest 5. Nordea 6. Skandiabanken 7. Sparebanken Sør 8. Sparebanken Møre 9. Sparebanken Øst 10. Danske Bank 11. Handelsbanken 12. Ikano bank 13. YA Bank 14. Santander 15. BnP Paribas 16. Swedbank Sparebank 1 - The Most Sustainable Bank in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 16
CARS INDUSTRY RANKING 1.Toyota 2. Volvo 3. Volkswagen 4. Audi 5. BMW 6. Mercedes- Benz 7. Nissan 8. Skoda 9. Ford 10. Honda 11. Mazda 12. KIA 13. Mitsubishi 14. Opel 15. Citroën 16. Peugeot 17. Renault 18. Hyundai 19. Subaru 20. Suzuki 21. Alfa Romeo 22. Fiat 23. Seat 24. Chevrolet Toyota - The Most Sustainable Car Brand in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 17
GROCERY STORES INDUSTRY RANKING 1.Coop 2. Vinmonopolet 3. Kiwi 4. Rema1000 5. Meny 6. ICA 7. Rimi 8. Spar 9. Ultra 10.Joker 11. Bunnpris 12. Centra Coop - The Most Sustainable Grocery Store in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 18
RETAIL INDUSTRY RANKING 1.Stormberg 2. IKEA 3. Clas Ohlson 4. Elkjøp 5. Vita 6. Expert 7. Jernia 8. Byggmakker 9. Dressmann 10. Maxbo 11. Indiska 12. Bohus 13. Europris 14. Lefdal 15. Benetton 16. Biltema 17. H&M 18. KappAhl 19. Princess 20. Jysk 21. Nille 22. Cubus 23. Lindex 24. Match 25. Carlings 26. Bauhaus 27. Jack&Jones 28. Zara 29. Vero Moda 30. Mango 31. Gina Tricot 32. BikBok 33. Accessorize Stormberg - The Most Sustainable Retail Brand in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 19
FUEL INDUSTRY RANKING 1.Statoil 2. Shell 3. Esso 4. YX 5. Uno X 6. St1 7. Best Statoil - The Most Sustainable Fuel Brand in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 20
ELECTRICITY INDUSTRY RANKING 1.Statkraft 2. Norgesenergi 3. Fjordkraft 4. Gudbrandsdal Energi 5. Hafslund 6. Hydro 7. Eidsiva 8. Lyse 9. Agder energi 10. LOS 11. Arendals Fossekompani 12. Fortum Statkraft - The Most Sustainable Electricity Brand in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 21
FAST MOVING CONSUMER GOODS INDUSTRY RANKING 1. Orkla Foods 2. Danone 3. Mondelèz 4. Johnson & Johnson 5. L Oréal 6. Procter & Gamble 7. Mars 8. Unilever Orkla Foods - The Most Sustainable FMCG Brand in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 22
INSURANCE INDUSTRY RANKING 1.Gjensidige 2. Kommunal Landspensjonskasse 3. Tryg 4. If 5. Storebrand 6. Vital 7. Frende 8. Danica Pensjon 9. Codan Gjensidige - The Most Sustainable Insurance Brand in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 23
HOTELS INDUSTRY RANKING 1. Nordic Choice Hotels 2. Clarion Hotels 3. Quality Hotels 4. Clarion Collection Hotels 5. Comfort Hotels 6. Scandic 7. Thon Hotels 8. Radisson Blu 9. Best Western 10. Park Inn Nordic Choice Hotels - The Most Sustainable Hotel in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 24
FOOD & BEVERAGE INDUSTRY RANKING 1. Tine 2. Q 3. Synnøve 4. Gilde 5. Kavli 6. Lerøy 7. Møllerens 8. Mills 9. Prior 10. Toro 11. Findus 12. Coca- Cola 13. First Price 14. Denja 15. Pepsi 16. Nestlé 17. Lantmännen 18. Eldorado THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% Tine - The Most Sustainable Food & Beverage Brand in Norway 0% 0 50 100 150 25
TRAVEL INDUSTRY RANKING 1. Star Tour 2. Apollo 3. Ving 4. Via tours 5. Solia Star Tour - The Most Sustainable Travel Brand in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 26
FASTFOOD INDUSTRY RANKING 1.Starbucks 2. Peppes Pizza 3. Narvesen 4. McDonald s 5. 7 Eleven 6. Subway 7. Espresso House 8. Burger king 9. Big Bite Starbucks - The Most Sustainable Fastfood Brand in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 27
TELECOMMUNICATION INDUSTRY RANKING 1. Telenor 2. Netcom 3. Tele2 Telenor - The Most Sustainable Telecom Brand in Norway THE INDUSTRY IN RELATION TO THE OVERALL RANKING 100% 80% 60% 20% 0% 0 50 100 150 28
METHODOLOGY 2015
METHODOLOGY SUSTAINABLE BRAND INDEX 2015 What is the basis of Sustainable Brand Index 2015? Sustainable Brand Index is based on the consumer perspective and measures what consumers can be expected to have an opinion about at the time of the survey. The basis of Sustainable Brand Index is the United Nations Global Compact and its ten principles on human rights, labor conditions, environment and anti- corruption. When and where was the survey conducted? The survey was conducted in Sweden, Norway, Denmark and Finland. For a full description of the methodology in other countries, please contact Sustainable Brand Insight. The survey was conducted during December 2014 and January 2015. Data were compiled and analyzed during February and March 2015. How are the brands selected? The brand selection is based on the following parameters: Market presence in the country concerned Turnover and market share General Brand Awareness With these criteria we aim to provide a selection that reflects the brands that consumers meet in their everyday lives. The selection is primarily focused on corporate brands but is complemented with product brands when market share and general brand awareness are considered relevant in order to create an accurate picture of the industry. Methodology The survey was conducted via an online survey. Respondents were sent a unique link via email. 1000 persons have assessed each brand. All brands in the survey have been randomly selected in each question. This means that the answers to the greatest extent possible is an accurate representation of the reality since each respondent has been exposed to different combinations of brands. Our assessment is that the survey as far as possible resembles a nationally representative sample of the population. 30
BRANDS SUSTAINABLE BRAND INDEX 2015 - NORWAY 7 Eleven Accessorize Agder energi Alfa Romeo Apollo Arendals Fossekompani Audi Bauhaus Benetton Best Best Western Big Bite BikBok Biltema BMW BnP Paribas Bohus Bunnpris Burger king Byggmakker Carlings Centra Chevrolet Citroën Clarion Collection Hotels Clarion Hotels Clas Ohlson Coca- Cola Codan Comfort Hotels Coop Cubus Danica Pensjon Danone Danske Bank Denja DNB Dressmann Eidsiva Eika Eldorado Elkjøp Espresso House Esso Europris Expert Fiat Findus First Price Fjordkraft Ford Fortum Frende Gilde Gina Tricot Gjensidige Gudbrandsdal Energi H&M Hafslund Handelsbanken Honda Hydro Hyundai ICA If Ikano bank IKEA Indiska Jack&Jones Jernia Johnson & Johnson Joker Jysk Kappahl Kavli KIA Kiwi Kommunal Landspensjonskasse L Oréal Lantmännen Lefdal Lerøy Lindex LOS Lyse Mango Mars Match Maxbo Mazda McDonald s Meny Mercedes- Benz Mills Mitsubishi Møllerens Mondelèz Narvesen Nestlé Netcom Nille Nissan Nordea Nordic Choice Hotels Norgesenergi Opel Orkla Foods Park Inn Peppes Pizza Pepsi Peugeot Princess Prior Procter & Gamble Q Quality Hotels Radisson Blu Rema1000 Renault Rimi Santander Scandic Seat Shell Skandiabanken Skoda Solia Spar Sparebank 1 Sparebanken Møre Sparebanken Øst Sparebanken Sør Sparebanken Vest St1 Star Tour Starbucks Statkraft Statoil Storebrand Stormberg Subaru Subway Suzuki Swedbank Synnøve Tele2 Telenor Thon Hotels Tine Toro Toyota Tryg Ultra Unilever Uno X Vero Moda Via tours Ving Vinmonopolet Vita Vital Volkswagen Volvo YA Bank YX Zara 31