Semiconductor Business Presentation



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Semiconductor Business Presentation Feb. 21 st, 2008 (Thu. Thu.) Sony Corporation Executive Deputy President Corporate Executive Officer President of the Semiconductor Business Group Yutaka Nakagawa Sony Semiconductor Business Group Organization Semiconductor Business Group President Y. Nakagawa DP T.Saito DP T. Suzuki DP M. Tsuruta Image Sensor Business Division Micro Device Business Division LSI Business Division Laser Business Division Design Platform Division Semiconductor Technology Development Division Research & Development Division Senior General Manager Y. Ueda Senior General Manager S.Hashimoto Senior General Manager M. Tsuruta Senior General Manager T.Kusuda Senior General Manager S. Iwase Senior General Manager Y. Okamoto Senior General Manager N. Shirota Semiconductor Sales Division Planning & Control Division Senior General Manager Y.Osa Senior General Manager T. Saito Quality Assurance Division Sony Semiconductor Kyushu Corp. Sony Shiroishi Semiconductor Inc. Sony LSI Design Inc. Senior General Manager T. Ogasawara President S.Tanemo President H.Sudou President N. Shirota 1

Agenda 1. FY2007 Review ⅰ)Initiatives Asset Light Selection & Focus ⅱ)Key Performance Indicators 2. For FY2008 Agenda 1. FY2007 Review ⅰ)Initiatives Asset Light Selection & Focus ⅱ)Key Performance Indicators 2. For FY2008 2

Background of Asset Light Asset Light Image of possible PS3 Core LSI unit production Increase chip output with shift to next generation process (Assuming constant monthly wafer unit production) Fishkill OTSS Nagasaki Lack of applications (technology drivers)for cutting-edge line Failure of Water Fall Strategy Purpose of Asset Light Develop flexible cutting-edge MOS Logic production depending on volume due to the effective utilization of alliances/foundries with other companies (Bear all fixed costs bear variable costs) In-house production of image sensors, etc. for high value-added process development /manufacturing technology 90nm 65nm 45nm Asset Light Sony Nagasaki Fab2 ( Cell/B.E. RSX Production) Change from in-house production to foundry procurement Sale of Facilities Establishment of a new JV company Oita TS Semiconductor Corp. (OTSS) ( RSX Production) Change from in-house production to foundry procurement Termination of JV contract Sale of Facilities IBM East Fishkill Factory ( Cell/B.E. Production) Change from in-house production to foundry procurement of 45nm Cell/B.E. Cell/B.E. Cutting-edge process development (IBM, Sony, Toshiba) Early withdrawal from joint development agreement for cutting- edge process technologies at 32nm and beyond (Ended Dec. 21, 2007) Cell Broadband Engine = Cell/B.E. 3

Asset Light Sale of Nagasaki Fab2 1 st Floor 300mm Wafer Line Facilities Finalize agreement to transfer assets to Toshiba (Feb 19 th,2008) Amount of sale :approximately 90 billion yen Establishment of new JV company Finalize JV contract with Toshiba (Feb 19 th, 2008) Start of Operation :Apr. 1 st, 2008(scheduled) Chairman and CEO :To be determined (appointed by Toshiba) President and COO :To be determined (appointed by Sony) Ownership :Toshiba 60%, Sony 20%, Sony Computer Entertainment 20% Nagasaki Technology Center Fab1-2 nd Floor: 180nm/200mm Wafer Line Fab2-2 nd Floor: 90nm/200mm Wafer Line NP: 350nm~/200mm Wafer Line Fab2-1 st Floor: 65,90nm/300mm Wafer Line Transfer manufacturing facilities of the line to Toshiba Make it available to JV company from Toshiba Cutting-edge MOS Logic LSI Initiative Continue cutting-edge MOS Logic LSI product development after 32nm and beyond LSI Design In-house development Production Outsource to other manufacturers (Wafer manufacturing process) Considering whether to manufacture semiconductor packaging in-house Process Development Terminated Shift development personnel to other areas (Next Generation CMOS Image Sensor/CCD, Semiconductor laser, Low-temperature polysilicon, OLED etc.) 4

Cutting-edge Image Sensor Development Image of the trend of Sony semiconductor R&D expenses (R&D, D&D) Without increasing total R&D expenses, strengthen and shift power to image sensor Technology fostered with leading process development and production Technology for: Microfabrication/3D simulation/ Yield improvement/noise-reduction reduction etc. Image Sensor FY05 FY06 FY07 1.4um CMOS Image Sensor /image sensing for cellular System on Chip Development Lead industry for product shipment time Realize high image quality 35mm full-size CMOS Image Sensor development for D-SLRD Realize high yield and high image quality Agenda 1. FY2007 Review ⅰ)Initiatives Asset Light Selection & Focus ⅱ)Key Performance Indicators 2. For FY2008 5

Image Sensor α700 Cyber Cyber-shot Cell phone HDR-SR11/12 Selection and Focus: Initiatives in Business Focus Areas High S/N high-speed A/D-equipped CMOS Image Sensor Expansion of Exmor APS-C C size 122 mega pixels for D-SLRD 1.75um 1/3.2 type 5 mega pixels for cellular 1.77um 1/3.1 type 5 mega pixels for camcorders etc Image Sensor cumulative shipments: Achieved 800 million units (as of Dec. 2007) 55 mega pixels and over-equipped equipped sensor share for cellular: Attained about 75% share (Sony estimate) Game TV/ Video Commence 65nm Cell/B.E. Cell/B.E. mass production shipments (1 st Half of FY07) Commence 65nm RSX mass production shipments (2 nd Half of FY07) Commence LSI mass production shipments for the new model PSP (Release Date Sep. 2007) Full entry into LCD Source Drivers (10bit/8bit) Silicon Tuner Chip set commercialization Commence 2nd Generation Blu-ray Chip set mass production shipments Selection and Focus System LSI Image Sensor Focus Focus Categories Focus Focus Categories Game TV/Video Digital Imaging Analog IC Power Shift Selection Categories Power Shift CCD CMOS Image Sensor Image sensing System on Chip etc. etc. 6

Agenda 1. FY2007 Review ⅰ)Initiatives Asset Light Selection & Focus ⅱ)Key Performance Indicators 2. For FY2008 Sales/Operating Profit (Loss) Trend (FY05~FY07) ( 000 mln yen) Sales 10,000 8,000 +59% 7,800 +10% Sales 8,600 System LSI, other OP (Loss) 6,000 4,000 4,960 Game 2,000 Image Sensor OP 0 FY05 FY06 FY07-2,000 (Forecast) Excludes Laser, includes high-temp. LCD 7

Capital Expenditure Trend (FY04~FY07) ( 000 mln yen) 1,600 1,500 1,400 1,500 <Direction> Reduce investment in MOS, active investment in Image Sensor 1,200 1,100 System LSI, Other 800 Game 400 Image Sensor 0 FY04 FY05 FY06 FY07 (Forecast) Agenda 1. FY2007 Review ⅰ)Initiatives Asset Light Selection & Focus ⅱ)Key Performance Indicators 2. For FY2008 8

Business Policies Continuation/Strengthening of Selection and Focus Continued profit generation structure Image Sensor Business Maintain share, expand market in Large-size High image quality /High resolution Areas Share expansion in the Volume Zone for Cellular Strengthen production capacity (June 6 th, 2007 announcement) Increase floor space of clean room in Building No.2, Kumamoto Tech by 5,000m2 Expand production facilities Take advantage of Sony s technological edge, maintain CCD business Expand D-SLR business due to mass production of 35mm full-size CMOS image sensors (Jan. 30 th, 2008 announcement) 35mm full-size 24.81 effective mega pixels αflagship model High S/N high speed imaging ~All-pixel scan mode 6.3 frames/s~ 9

Key Factors for Cellular Business High-end (5 mega pixels and over) Affordable Range (3 mega pixel range) 1.4um CMOS Image Sensor Lead industry for mass production 1.4um image sensing System on Chip mass production commenced Compact Size & Best Picture Quality Compact & High Performance ISP 1.4um/8 mega pixels Image by Prototype CMOS Volume of Sensors for cell phones equipped with CMOS exceeding 5 mega pixels Mpcs ~Survey by Sony~ 80 Sony volume 69 (Sony Share) 60 exceeds 300% compared to (about 72%) the prior year 40 21 50 Mkt. 20 (about 75%) Sony 0 16 2007 2008 1.4um Pixel Low Noise Process Column ADC for High Speed & Low Noise Share Target FY2009 12% Imaging Signal Processor Game-related Business Contribute to Sony s s Game business with active cost reduction of the PS3 Core LSI Image of the cost trend for the PS3 Core LSI 90nm 65nm 45nm Flexible production by using the new JV company, Toshiba, IBM, and other foundries Continuous improvement of quality and yield of the PS3 Core LSI 65nm generation Initiatives to develop the next generation shrink versions -Full launch of the development and design of the 45nm PS3 Core LSI -Continuous improvement and development of LSI for PSP 10

System LSI Business (TV, Video, Digital Imaging) Strengthen cooperation with Sony in-house set business units Silicon Tuner Chip set Front End LSI Back End LSI etc. Blu-ray Chip Set etc. AV Codec Image processing engine etc. Take advantage of semiconductor knowk now-how, From a vertical integration structure to an technology solution service structure business Architecture/Algorithm design RTL design Layout/Mask design Wafer production Test (PC) Assembly/Packaging Test (FC) Design for Testability Architecture/Algorithm design RTL design Codesign/Verification Layout/Mask design Design for Manufacturing Wafer production Built-in in Self-Testing Test (PC) Semi Packaging Tech (SiP etc) Assembly/Packaging Built-on Self-Testing Test (FC) Technology Solution Service (Semiconductor Packaging) Offer a total solution with Sony s s cutting-edge SiP technology Mobile Product DSC/DVC Mobile Phone PoP (Package on Package) FC-BGA (Flip Chip BGA) MCP (Multi Chip Package) Package structure Game PSP PS2 PS3 PiP (Package in Package) PBGA (Plastic BGA) FC-BGA (Flip Chip BGA) 11

Analog Business Business development focused on categories where Sony has competitive strength LCD Source Driver, Driver, PDIC, PDIC, I/F IC, IC, Power IC, IC, MMIC MMIC LCD Source Driver Take advantage of Sony Sony s technological edge in 10bit/Multi10bit/Multi-Channel Channel Improve the ratio of inin-house large screen LCD TVs equipped with Sony LCD Source Drivers Expand external sales mln units Image of Sony LCD TV unit shipment trend 10.0 LCD TVs are equipped with an average of about 10 LCD source drivers 6.3 FY06 LCD Source Driver Biz. Start shipping FY07 Forecast Full entry FY08 Business Expansion Semiconductor Laser Business Active development of the blueblue-violet laser for BluBlu-ray Maintain No.1 share of blue-violet laser market for playback and recording FY2007 blue-violet laser market share 74% Sony estimate Mass production of blue-violet optical-integrated device by year-end Jan. 30, 2008 announcement Cumulative unit shipments of semiconductor laser diodes: Achieved 2.25 billion units At the end of Jan. 2008 Blue-violet semiconductor laser for Blu-ray H/H Drives 5.6mmφpackage Slim Drives 3.8mmφpackage Optical-integrated device for Blu-ray Basic prototype (14mm X 7.4mm X 3mm) Joint development with Nichia Corp. 12

Production Sites Sony Semiconductor Kyushu Corp. Sony Shiroishi Semiconductor Inc. Nagasaki TEC Semiconductor laser production site site MOS production site site Kumamoto TEC Imaging device production site site Kagoshima TEC MultiMulti-category production site site Oita TEC CuttingCutting-edge packaging packaging development /production site site Sony Device Technology (Thailand) Co., Ltd. Assembly site site Sony Semiconductor Business Technological strength of Sony Semiconductor (Image Sensor, LSI for Game, etc.) Advantage of having a significant in-house set business (TV, Video, Digital Imaging, Game, etc.) 13

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