Luxury Car Market India January 2011
Executive Summary Market Drivers & Challenges Trends The luxury car market in India is growing at CAGR x% presently Luxury cars formed s% of the total sales of cars in 20-- Increasing availability of cars has helped in the expansion of the passenger vehicles market in India Drivers: Growth in high income households Low interest rate of loans Increasing investments in automotive sector Preferred choice of the young and affluent Challenges: Affordability Polluting environment SAMPLE Luxury car manufacturers entering pre-owned/used car market Increase in the number of distributors across India Global companies are eyeing India as manufacturing base Players diversifying offerings Competition Major players in the luxury car market are Company 1, Company 2 and Company 3 Most of the players are planning pan-india expansion due its growing affluent class Major Players Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 2
Market Overview Drivers& Challenges Trends Competition Key Developments 3
Expansion in the upper middle class segment has brought new buyers in the luxury car market Market Overview India The luxury car market in India has recorded strong growth in the last few years Luxury car involves lavish expenditure, designed and made for a particular section of society Such cars typically have a carrying capacity of 6 passengers and the minimum cost is around INR a mn in the Indian market Luxury cars have become the preferred choice of the rich and rising number of young entrepreneurs Segments of Luxury Cars Segments Ultra Luxury Segment High-end Luxury Segment SAMPLE Price (INR mn) Above s f1-f2 Market Size: (Units) Luxury Cars 20 10 0 000 B 20-- Luxury Cars Sale Luxury Cars C 20-- +f% H% 20--e Figures are for respective calendar years D E 20--e Executive Segment r1-r2 Others G% Compact Executive Segment g1-g2 Source: Premium Compact Segment h1-h2 2009 4
Drivers & Challenges Summary Drivers Growth in high income households Challenges Affordability Low interest rate of loans Polluting environment Increasing investments in automotive sector Preferred choice of the young and affluent 5
Trends Summary Players diversifying offerings Luxury car manufacturers entering pre-owned/used car market Key Trends Global companies are eyeing India as manufacturing base Increase in the number of distributors across India 6
Major Players in the Market (x/x) Company Snapshot: Company 1 Corporate Information Headquarters City A Founded 20-- Recent Products Model Model 1 Model 2 Price (INR mn) a1-a2 b1-b2 Key People Mr. X Business Highlights Model 3 Audi India has witnessed a two-fold increase in sales to d cars in Oct 20--, against h cars in Oct 20-- The company witnessed p % growth during Jan-Oct 20--, with sales of g units, against t units sold during Jan-Oct 20-- SAMPLE Extended its dealership network in India with the opening of itsnew showroom in City B, plans to open at least two more dealerships before the end of 20-- c1-c2 Source: 7
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