SPEAKING TOPICS: Healthcare Financial Management

1 2 3 4 5 FINANCIAL ENGAGEMENT STRATEGIES FOR THE NEW HEALTHCARE CONSUMER PATIENT CYCLE ANALYSIS: Innovative Ways to Benchmark your Revenue Cycle MARKETING YOUR FINANCIAL SERVICES CONSUMER LENDING REGULATIONS AND OTHER COMPLIANCE ISSUES TOOLS AND TECHNOLOGY TO IMPROVE PATIENT FINANCIAL ENGAGEMENT 1FINANCIAL ENGAGEMENT STRATEGIES FOR THE NEW HEALTHCARE CONSUMER: How Retailization is Shaping Revenue Cycle Strategy CFOs, VPs and Directors of Revenue Cycle and Patient Financial Services Familiarity with collections policies and processes White papers and case studies As a new generation of healthcare consumers enters the market and patients of all ages are being asked to pay more for medical expenses, expectations for a retail-like experience are becoming the norm. Price transparency, patient financing, payment technologies and personalized service will influence patients decisions about which providers to choose and which treatments to pursue. In this shifting market, healthcare providers that transform their revenue cycle to meet the financial needs of these new healthcare consumers will have an edge in attracting new patients, boosting satisfaction and loyalty with current patients, and increasing volume and revenue. Recognize the enormous opportunity to engage with patients using retail tactics familiar to consumers Discover the impact changing demographics and the healthcare affordability gap are having on the industry Learn how other leading healthcare providers are meeting the needs of patients as consumers. Find out how to boost collections through improved patient financial engagement

2 3 PATIENT CYCLE ANALYSIS: Innovative Ways to Benchmark Your Revenue Cycle MARKETING YOUR FINANCIAL SERVICES CFOs, VPs and Directors of Revenue Cycle and Patient Financial Services Familiarity with collections policies and processes White papers and case studies Staggering growth in the number of patients covered by high-deductible healthcare plans is leading to an increase in patient responsibility as a percentage of total A/R. Assessing your revenue cycle performance, particularly around collections effectiveness, has never been more important. The data you need to benchmark your current performance is within reach. Learn how to crunch that data as well as best practices for applying it to improve bottom-line performance while measuring patient satisfaction within the billing process. Identify assessment methodologies for collections effectiveness Discover proven ways to look at collection performance beyond standard SP/SPAI classification Understand and measure patient financial engagement and satisfaction with the billing process Recognize patient payment trends and propensity-to-pay behavior CEOs, CFOs, VPs and Directors of Marketing, Revenue Cycle and Patient Financial Services Familiarity with patient access processes, patient financial services, and collections policies and processes. Some familiarity with your organization s marketing activities. Articles and case studies To serve the healthcare needs of your community and ensure ongoing access to care, your patients need to understand the financial impact of seeking services and the options for managing their financial responsibility. The new healthcare consumer, who bears an increasing share of the medical costs, is becoming more sensitive to affordability and convenience in handling the financial aspects of the services they purchase. Your financial services, such as cost estimation of procedures, financial counseling, payment options and online account management, can be promoted in the community and at your facilities along with your clinical service lines. Effective marketing and other patient financial engagement best practices improve patient satisfaction and can drive loyalty and market share. Identify industry trends that are driving new best practices in patient financial engagement Highlight best practices for marketing financial services to the community and patients Review research data illustrating positive impact of financial services on patient satisfaction and loyalty Learn steps for creating a marketing and communications plan to improve patient financial engagement

CONSUMER LENDING REGULATIONS AND OTHER COMPLIANCE ISSUES 5TOOLS AND TECHNOLOGY TO IMPROVE PATIENT FINANCIAL ENGAGEMENT CFOs, VPs and Directors of Revenue Cycle and Patient Financial Services as well as legal counsel for healthcare providers Senior level management Familiarity with collections policies and processes. White papers and case studies Healthcare affordability continues to plague consumers, prompting providers to offer alternative ways for patients to pay for their medical bills. But with installment plans and financial counseling come regulations and compliance mandates. Even 0.0% financing is considered an interest rate, and myriad consumer lending laws apply. Our speaker can also cover other regulatory topics that impact the revenue cycle, including the Telephone Consumer Protection Act (TCPA) and IRC 501(r). Understand consumer lending laws and how they apply to your revenue cycle process Discover which payment plans pose a compliance risk to you and your organization Identify steps to take to ensure your organization and third-party vendors are in compliance with TCPA, IRC 501(r) and other regulations Revenue Cycle and Patient Engagement staff Familiarity with collections policies and processes White papers It may seem counterintuitive to think computers and smart phones could be the best way to engage with today s healthcare consumers, but online tools and technology can be the key to meaningful connections with patients. From upfront cost estimation to post-procedure online payment options, technology can help at every revenue cycle touchpoint. Providing the right information at the right time and via the right device can lead to a better financial experience for patients, which then helps providers earn patients loyalty and increase their satisfaction. Recognize how the changing behaviors of today s healthcare consumer are driving innovation and technology Find out how other leading healthcare providers are embracing new technology to drive patient financial engagement Identify opportunities to upgrade your own practices to meet the needs of today s consumer

REQUEST A SPEAKER ABOUT CAREPAYMENT CarePayment speakers are eager to contribute to your regional and national events. To enquire about availability, please contact Huntley McNabb, Vice President Marketing, at huntley.mcnabb@carepayment.com or call 503.419.3592. We do not charge speaking fees, but may request compensation for travel-related expenses. Headquartered in Lake Oswego, Oregon, CarePayment is a patient financial engagement company that accelerates healthcare providers transformation to the new consumer-driven healthcare market. Powered by advanced technology and analytics, our innovative patient financing programs improve patient satisfaction and loyalty while delivering superior financial results. For the most up-to-date topics, please visit http://connect.carepayment.com/speakers.html