Cross-border ecommerce Opening doors for Victorian businesses around the world ecommerce into China 9 March 2016 Charles Thompson General Manager, International Australia Post StarTrack Group
A changing landscape demands agility and a global perspective Big themes in parcels and ecommerce today 1 2 3 Asset-light, Disrupters & Marketplaces End-to-end customer expectations Global ecommerce and competition 4 5 Last smile engagement as a differentiator Reorienting to Asian opportunities
Asia is shaping the future global middle class Shares of global middle class consumption, 2000-2050 Source: OECD Development Centre Working Paper 285 Page 3
Our tyranny of distance is replaced by the power of proximity The Asian region is forecast to have sustained income growth and we are on their doorstep The Four Speed World (1) Affluent Converging toward Affluent Stalled income growth Struggling Source: OECD Development Centre Working Paper 285 (1) Key drivers technology, investment, demographic profile Page 4
Growing share of Australian merchandise exports go to North Asia Recent weakness of Australian dollar has catalysed export opportunities Page 5
Asia is forecast to underpin the growth of global ecommerce Forecast to grow from US$1.5 trillion in 2014 to US$2.4 trillion in 2017 $2,053 $2,357 Middle East & Africa Latin America Central & Eastern Europe $1,505 $1,771 414 445 Western Europe 347 383 598 660 North America 483 538 525 681 856 1053 Asia-Pacific 2014 2015 2016 2017 Source: emarketer, 2014 analysis Page 6
Demographics and internet penetration drive Asian ecommerce Large and growing populations with increased levels of technology will continue to drive cross-border trade growth in the region Directional India Indonesia China Philippines Australia Population 1.3 billion Population 250 million Population 1.4 billion Population 98 million Population 23 million Internet penetration 243m Users (20% of population) Internet penetration 42m Users (16% of population) Internet penetration 642m Users (47% of population) Internet penetration 39m Users (39% of population) Internet penetration 21m Users (94% of population) ecommerce size 30.3bn ecommerce size 4.5bn ecommerce size 440bn ecommerce size 1.7bn ecommerce size 56.1bn ecommerce - growth 28% p.a. ecommerce - growth 51% p.a. ecommerce - growth 51% p.a. ecommerce - growth 17% p.a. ecommerce - growth 10% p.a. Legend Internet penetration Internet users, 2014 Market size, 2016 forecast (USD) 2011-2016 CAGR Government target to connect 1.2 billion (85%) to 3G or 4G by 2020 Source: ITU, e-marketer, AP team analysis Page 7
China s growing middle class is a key driver of Asian ecommerce By 2030, China s middle class is projected to equate to 93% of the urban population Projected China urban households (millions) by income groups Chart depicts expected changes to composition of Chinese household wealth from 2015 through to 2030 Source: ANZ Research, Business Insider Australia Page 8
Rising incomes complement other drivers of Chinese ecommerce Much of China s ecommerce growth is driven by increased consumer purchasing power and government policy change Growing middle-class International tourism Appreciation of the RMB ( ) Government incentives & Customs ecommerce leadership (price & choice) Page 9
China Singles Day - Biggest annual online day (5x Black Friday) Alibaba s 2015 Singles Day sales grew 60% YOY to net USD $14.3 billion (AUD $20 billion) 2015 Alibaba Singles Day in numbers: Page 10
Chinese ecommerce preferences play to Australian advantages Top imports from Australia Quality, provenance and iconic Health & skincare Baby food & products Dairy Food and wine Clothes & accessories Home Page 11
China is now the top export target for Australian business An optimistic outlook 74% of Australian businesses (1700 surveyed) plan to expand into 2+ markets over the next two years Recent free trade agreements with China (2015), Japan (2014), Korea (2014), Malaysia (2013) China USA New Zealand UK Japan Sources: Wikipedia and Australia s International Business Survey 2014 Page 12
But there are challenges to capturing the China opportunity Key barriers to China market entry that must be considered before you enter Local knowledge & language Regulations Payments Duties/taxes Licences Sources: Austrade research and Australia Post intelligence Page 13
Getting export ready for China and Asia generally is critical Customer learnings to help your business succeed Do your due diligence Get your brand ready Protect your IP Doing business in China has its own risks, success is not guaranteed Get your product and brand ready for the Chinese market Protect your intellectual property with a Trademark Know the regs and customs Export documentation Company registration Understand key regulations and customs procedures Ensure that you have the necessary export documents Be prepared to register your company as a legal entity Visit austrade.com.au for further information to help you get export ready Page 14
Our cross-border solutions can open up the Asian opportunity Using our trusted brand, partners and secure supply chain capabilities to meet and exceed the expectations of Asian ecommerce consumers Postal and commercial solutions Marketplace partnerships International - Powered by Australia Post Sai Cheng China JV Hong Kong & Asia supply chain (incl. distribution & warehousing) Payment solutions Page 15
Our international solutions will evolve with your business needs We leverage postal and commercial capabilities to deliver superior value and service Customer segment Optimised network (freight profile, speed) Additional features (features and VAS) Consumers (C2C) Micro business (B2C, Marketplaces) Small & Medium business (B2C, B2B, Marketplaces) Larger enterprises (B2C, B2B, B2B4C) Postal or commercial network solutions to and from Asia and the World International Tailored to customer need, e.g. Volume, freight mix Receiver type Speed Additional features E.g. 3PL, VAS, returns Packaging solutions Tracking Advice to expand into new markets Talk to us: international.sales@ startrack.com.au Page 16
How we help businesses sell into China Tmall (B2C) auspost.tmall.hk 1688 (B2B) auspost.1688.com Page 17
Australia Post Taobao API How does TMALL work? Chinese Consumer TMALL.hk Alipay Australia Post Store Alibaba Customer Service China Market Management System Merchant A Merchant B Merchant C Australia Page 18
Our marketplace partnerships complement our direct solutions A snapshot of brands selling into China via our Australian flagship store on Alibaba s Tmall marketplace - auspost.tmall.hk Page 19
Our Sai Cheng JV with China Post provides unrivalled access A 10 year relationship to link Australian and Chinese businesses and consumers More than 3 million sqm of warehouse that is located in 31 provinces across China owned by China Post that are available to Sai Cheng In Tier 1 and 2 cities, Sai Cheng owns more than 30,000 sqm warehouse Shanghai 5 warehouses (1 bonded) 20,000m 2 warehouse space Zhenzhou 1 bonded warehouse 3,000m 2 warehouse Ningbo 1 bonded warehouse 3,500m 2 warehouse Shenzhen 2 bonded warehouses, 1 non-bonded 12,000m 2 warehouse space China Through our 4400 lodgement points, we have the largest network in Australia Brisbane Wine acceptance point via import licence provided by China Merchant International Perth Adelaide Sydney Melbourne StarTrack Warehouses in every major city with aggregation offered nationally Tasmania Page 20
We are already helping businesses build secure sales in Asia We provide B2C, B2B and B2B4C supply chain solutions into China for over 100 Australian businesses Product Market Overview Fashion and accessories Vitamins and Supplements Milk Powder and dairy products We have an iconic Australian fashion brand sending to China who sell through their own sales channels and use our Express Courier International product to fulfil direct to customer within 4 days We support one of Australia's largest vitamins and supplements companies to export $3.5m worth of product to China. They have their own Tmall platform and consumer network The growth in Milk Powder into China has seen our international product revenue grow as Chinese customers trust the EMS brand which is the largest delivery network worldwide International Wine and produce We are building B2C, B2B and B2B2C solutions into China using our combined postal and commercial capabilities in international logistics Page 21
Conclusion Let us help you to realise export sales opportunities Exciting time for Australian businesses Huge opportunities We have the solutions to help you succeed overseas Our ambition: To be the punter s supply chain into and out of Australia Page 22
Thank you Questions? For more information: international.sales@startrack.com.au Charles Thompson General Manager of International charles.thompson@auspost.com.au