Marketing Samples Medicare & Flexible Spending For U.S. Clients Use Only

Marketing Samples Medicare & Flexible Spending For U.S. Clients Use Only

Intended Use The purpose of this marketing sample packet is to provide examples of the ways your practice can implement text for newsletters, emails or letters, on-hold messages, cable and radio spots, postcards, social media, and more. The examples herein should be used as a framework to assist your practice in creating marketing materials concerning a particular topic. Although each example is complete, they are not exhaustive, and are designed to be customized to your practice s preferences and needs. Feel free to use the existing text herein to communicate with your clients, making sure to modify each example to correspond to the services, technologies, opinions, and needs of your practice. Design examples, including post cards and newspaper ads, can be modified and customized in Adobe InDesign. Talk with your consultant about how to best implement the design examples shown in this packet. Most often, a third-party design/printing service will be required to offer design customization and printing services.

Plan of Action Promote Medicare and flexible spending account benefits during the months of October and November to encourage end-of-year exam scheduling and eyewear purchases. Create internal signage and run promotional information on the reception area monitor to remind those in the office that the benefits they have are applicable to services and eyewear purchases. Consider running an ad in the newspaper, on local radio stations, or in area business magazines, if applicable. Remind clients that the end of the year is fast approaching via your social media channels. Send an e-blast, statement stuffer, postcard, or letter to your patients to remind them of the importance of scheduling end-of-year examinations to take advantage of Medicare and flexible spending account benefits. Consider sending an email or letter to college students/parents reminding them to make an appointment while home during the holidays. Highlight the importance of Medicare and flexible spending account benefits in your on-hold messages and be sure your newsletter features an article about the promotion. Consider a banner on your building or e-message on outdoor signage that says, Don t Forget about Medicare and Flexible Spending Account Benefits Schedule a Vision Health Exam Today! Contact local businesses in which your office offers an eyecare benefit to see if you can drop off flyers promoting flexible spending account benefits. Track your outcomes with the Williams Group Marketing Tracking Form so you can analyze how successful the Medicare and flexible spending account promotion was, and determine what to do differently for future events.

On-Hold Message Thank you for contacting Precision Family Eyecare. Our staff is currently assisting another customer and will be with you shortly. Did you know that you can use your qualified flexible spending accounts on many of the vision products and services offered by your optometrist? Eye exam and co-pay deductibles, prescription glasses and sunwear, and vision correction surgery are all eligible uses for your healthcare dollars. Dr. Smith and the staff at ABCD Eyecare encourage you to think of comprehensive vision exams as part of your regular health regimen, as an eye exam can uncover the earliest signs of health issues such as diabetes or high blood pressure. As the end of the year draws near, now is the time to take advantage of the benefits offered by Medicare or your FSA (flexible spending account). Ensure your overall wellbeing by making an appointment at ABCD Eyecare before the end of the year. There s no better investment for your healthcare dollars than healthy vision and peace of mind.

Newsletter Article Sample Enjoy the Healthcare Benefits You Deserve You already know that your optometrist can help provide for your vision needs, but did you know that with a comprehensive eye exam, your optometrist can also determine the early warning signs of many other conditions, such as diabetes or high blood pressure? At ABCD Eyecare, Dr. Thomas Smith and staff understand the importance of vision health for both clear vision and the overall health of the body and encourage you to make annual vision exams part of your regular health regimen. As the end of the year draws near, now is the time to take advantage of the benefits offered by Medicare or your FSA (flexible spending account). One way to maximize healthcare is to understand the benefits that are available to you, says Dr. Smith. For instance, if you are eligible for Medicare benefits, or have unspent money in your flexible spending account, now is the time to schedule a comprehensive vision and eye health examination. Your FSA benefits can be used on many of the vision services and products you ve wanted to purchase but have been putting off: Eye exam and co-pay deductibles Prescription eyeglasses, reading glasses, or sunwear Computer glasses Vision correction surgery Ensure your overall wellbeing by making an appointment at ABCD Eyecare before the end of the year. There s no better investment for your healthcare dollars than healthy vision and peace of mind.

Patient Letter/Email Sample Dear Patient, At ABCD Eyecare, Dr. Thomas Smith and staff understand the importance of vision health for both clear vision and the overall health of the body and encourage you to make annual vision exams part of your regular health regimen. You already know that your optometrist can help provide for your vision needs, but did you know that with a comprehensive eye exam, your optometrist can also determine the early warning signs of many other conditions, such as diabetes or high blood pressure? As the end of the year draws near, now is the time to take advantage of the benefits offered by Medicare or your FSA (flexible spending account). FSA benefits can often be used on many of the vision services and products you ve wanted to purchase but have been putting off: Eye exam and co-pay deductibles Prescription eyeglasses, reading glasses, or sunwear Computer glasses Vision correction surgery Ensure your overall wellbeing by making an appointment at ABCD Eyecare before the end of the year. Call (123) 456-7890, or visit us on the web at www.abcdeyecare.com.

:30 Cable Spot VIDEO Wide shot of family playing frisbee in the park. AUDIO ANNOUNCER: At ABCD Eyecare, we know the importance of vision health not only for clear vision, but for overall body health. Close up of mature adults playing checkers. Close up of doctor and patient looking at a model of an eye. If you re eligible for Medicare benefits or have a flexible spending account, now is the time to schedule an examination at ABCD Eyecare. Fade to superimposed ABCD Eyecare logo with smaller words including phone number, office address, and website address. Maximize healthcare dollars and call ABCD Eyecare today to schedule an eye health examination.

:30 Radio Spot SFX: SOFT MUSIC IN AND UNDER: ANNOUNCER: At Precision Family Eyecare, Dr. Thomas Smith and his staff understand the importance of vision health, not only for clear vision, but also for overall body health. If you re eligible for Medicare benefits or have a flexible spending account, now is the time to schedule an exam at ABCD Eyecare. Maximize your healthcare dollars by taking advantage of the products and services you ve been putting off all year, such as exams, eyeglasses, and prescription sunwear. Precision Family Eyecare is conveniently located at the corner of Main and Anywhere Streets in Anytown. You can also call us at (123) 456-7890, or visit us on the web at www.abcdeyecare.com.

Sample Postcards MAXIMIZE the BENEFITS you ve earned at The Eye GALLERY 1234 Main Street, Anywhere, USA 12345 (123) 456-7890 www.eyegallery.com Are you eligible for Medicare benefits? Do you have a Flexible Spending Account? Maximize Your Healthcare Benefits With A Vision Exam At The Eye Gallery, Dr. Smith understands the importance of vision health not only for clear vision, but for overall health of the body. A comprehensive eye health examination can help in the early detection and diagnosis of potentially life-threatening conditions. If you re eligible for Medicare benefits or have a Flexible Spending Account, now is the time to schedule an examination at The Eye Gallery. The Eye GALLERY 1234 Main Street, Anywhere, USA 12345 (123) 456-7890 www.eyegallery.com www.facebook.com/theeyegallery Sample A. Sample 1234 Main Street Anywhere, USA 12345 NOW is the time to schedule a vision exam at The Eye Gallery These postcard samples are available upon request from your Consultant. You can customize these samples and then take them to your preferred printer. The experts there will help you prepare your cards for printing and mailing.

Sample Newspaper Ad Maximize The Benefits You ve Earned At Precision Family Eyecare, we understand the importance of vision health not only for clear vision, but for overall health of the body. If you re eligible for Medicare benefits or have a Flexible Spending Account, now is the time to schedule an exam at Precision Family Eyecare. Maximize healthcare dollars and enjoy better vision and overall health with Precision Family Eyecare. 1234 Main Street, Anywhere, USA (123) 456-7890 www.precision.com This newspaper sample is available upon request from your Consultant. You can customize this sample and then take it to your local newspaper. The experts there can help you fine-tune your ad and get it ready for print.

Sample Social Media Posts Precision Family Eyecare It s time to take advantage of those healthcare benefits before the end of the year! Call Precision Family Eyecare to schedule your comprehensive vision exam or to purchase the most popular frames. Maximize your healthcare dollars today! If you re eligible for Medicare benefits or have a Flexible Spending Account, now is the time to schedule an examination at ABCD Eyecare. Precision Family Eyecare @precisioneye Precision Family Eyecare is dedicated to you and your family s eye health needs. Visit us today! www.precision.com Anywhere, USA Precision Family EyeCare @precisioneye Take advantage of those healthcare benefits before the end of the year. Call Precision for your vision exam: ow.ly/url1486 Precision Family EyeCare @precisioneye

Marketing Tracking Form Marketing Activity: Date of Activity: Marketing Objective: Marketing Strategy: o On Hold Message o Social Media o Postcard o External/Internal Signage o Newsletter o Newspaper Ad o Yellow Pages o Cable/TV o Press Release o Office Brochure o Radio Ad o Speaking Engagement o Other Marketing Activity Costs: $ Cost Include: What was the offer/event? o Exam o Vision Benefits Program o Screenings o Speaking Engagements o Style Show o Consultation o Open House o Product Savings (list product) o Other Were any patient exams scheduled as part of this campaign? o Yes o No How many? New Patients? Established patients? How many responded/attended to this marketing activity? How many received information as part of this campaign? Was revenue generated as part of this campaign? o Yes o No Total $ Type of Revenue Generated o Frame Revenue $ o Exam Revenue $ o Lens Revenue $ o Solutions Revenue $ o Contact Lens Revenue $ o Co-mgmt. Revenue $ o Sunglass Revenue $ o Other Revenue $ What is your next marketing encounter with this group of people? What is your overall assessment of this marketing activity? What would you change next time for this campaign?