Become a Direct English Master Licensee and transform your business future

Become a Direct English Master Licensee and transform your business future

THE BUSINESS PHENOMENON THAT KEEPS ON GROWING Direct English is one of the most effective English language programs in the world. Provided by the Linguaphone Group, a global leader in language training, its unique methodology helps thousands of people learn the vital international language of business and communication - English. And the numbers keep on growing. Created in 1997, Direct English is based on a unique learning system developed by the internationally-renowned education authority on English language, Louis Alexander. Our nine-level course delivers world-class English language training for all abilities and all purposes: from young professionals to corporate executives, from absolute beginners to advanced learners. Direct English works by combining an array of highly-interactive materials, used by the learner on a blended-learning basis, with a program of personalised tutorials and conversation classes, delivered through a network of training centers around the world. Direct English can also be delivered as part of a bespoke in-company training program, or as a self-study English language course. ABOUT DIRECT ENGLISH Unlike so many other English language courses, Direct English caters for the individual needs of learners in a highly effective way. Instead of teaching groups of varying abilities to a fixed timetable, it s tailored to each learner s capability and around their work commitments and lifestyle. From one-to-one tuition to groups of 10 or more, Direct English offers more choice than any other English language training system. And, as well as optimising learner understanding, it focuses on building learner confidence and, most importantly, ensures the learning process is inspiring and fun. Such flexibility, coupled with world-class learning materials, personalised tutorials, conversation classes, multimedia resources and organised social activities, adds to the overall success of our proven learning system. It s a winning combination that s hard for competitors to match. It s a winning combination that s hard for competitors to match The success of Direct English across Asia, Europe and the Middle East is just the start of our global ambition. Now you too can reap the rewards in your own market, by joining our Direct English Master Licensee network. 2 Direct English

AND INCLUDING BUSINESS ENGLISH Success in today s global business environment demands a real ability to communicate effectively in English. Business English is an integral part of the Direct English system which teaches effective listening, speaking, reading and writing in a business context. By combining dynamic course materials with face-to-face tutorials and workshops, based on real business scenarios, students develop the language skills they need to communicate confidently in an English-speaking environment. Integral to the course is unlimited access to Direct English Interactive: our unique, multimedia online learning portal that allows students to practice their English, wherever and whenever they choose. GLOBAL COLLABORATION BETWEEN DIRECT ENGLISH AND CAMBRIDGE ENGLISH LANGUAGE ASSESSMENT Students at all Direct English training centers will be able to get a formal and independent assessment of how their English language learning has progressed, thanks to a global agreement between the Linguaphone Group and Cambridge English Language Assessment. Under these arrangements, Direct English students can take the renowned BULATS test from Cambridge English Language Assessment, one of the largest testing organisations in the world. All students completing this test will receive a certificate from Cambridge English Language Assessment. Individuals, employers, education institutions and training providers worldwide have found that the multilingual BULATS tests are a fast, flexible and affordable way to get an accurate certification of workplace language skills. Thanks to this collaboration, participating Direct English Master Licensees will also have the opportunity to act as official BULATS agents and test students in their centers. Direct English 3

10 REASONS WHY DIRECT ENGLISH IS UNIQUE 1 2 3 4 5 6 7 8 9 10 Gradually layers knowledge at the individual s pace, building confidence from day one Caters for all learning styles offering more choice than any other provider Provides a complete service with a flexibility that s hard for competitors to match Meets every learner s individual needs Fits around learners work and lifestyle commitments Uses premium materials that allow learners to study whenever and wherever they choose Delivers high levels of customer service at all stages of the course Is driven by a high-margin, added-value premium service Offers the potential for a significantly higher-than-average return on investment Is backed by the Linguaphone Group, a global leader in English language training Consider these facts: English is the global language of business. Increasingly, a command of the English language is viewed by the international community not just as a useful business tool but as a fundamental skill for life. The English language-training market has grown consistently over the past 10 years and continues to do so. The global market for English language services is estimated to be worth $15 billion a year... 4 Direct English

DISCOVER A MULTIBILLION DOLLAR GROWING MARKET The global market for English language services is estimated to be worth $15 billion a year a figure that has continued to grow despite a sometimes challenging economic climate. The demand for English language training has never been higher, and neither have the potential profits to be made. If you re one of the following, you re in a prime position to enjoy the potential rewards of licensing Direct English: Language school or training network for adults, with an established network of centers, and / or a strong network of contacts within the corporate training sector in your market Owner of IT training or Business and Management training centers, with an established network of centers, and / or a strong network of contacts within the corporate training sector in your market Entrepreneur or private investor group looking for a new and rewarding opportunity Established nationwide distributor of English language training materials A UNIQUE AND REWARDING OPPORTUNITY So, could you be our next success story? Are you successful, ambitious, energetic, motivated a natural leader? Are you comfortable in setting and achieving demanding targets for yourself and your business? Do you have a winning way with people and believe passionately in a service that has unlimited potential? Above all, do you understand the importance of first-class customer care and its place in your business success? The Linguaphone Group now offers you the opportunity to join our growing network of Direct English Master Licensees and secure the exclusive rights to exploit the enormous potential offered by Direct English across your market. We re looking for ambitious strategic business partners and leaders with the necessary experience, resources and vision to represent us in a number of markets across Asia, Europe, the Middle East and Africa. If you have a strong, demonstrable track record of success and the depth of talent to drive dynamic business growth we d love to hear from you. We re looking for partners with the experience, resources and vision to develop a network of premium centers across a given country, aimed at the lucrative English language training market. This could be through corporately owned or sub-licensed premises. You can also use Direct English to exploit in-company corporate training and government training tenders, as well as distribute our program direct to customers. Direct English 5

HARNESS THE RESOURCES YOU ALREADY HAVE... Whilst it s important that you share a passion for language training, rest assured, it s not essential to have any prior experience in the English language-training market to enjoy success with Direct English. We re looking for enthusiastic business people who wish to develop Direct English now and in the future, and who are prepared to work hard to achieve success people who can build relationships, who have excellent communication skills and who possess the business acumen to seize this lucrative opportunity. WITH A SECURE BUSINESS OPPORTUNITY The global brand appeal of Direct English combined with the reputation of the Linguaphone Group will ensure you enjoy a strong competitive advantage from the start. WE LL SUPPORT YOU FROM START UP TO SUCCESS Although the Master License business would be yours, we re looking to build a mutually profitable business partnership for the long term. To this end, we ll ensure you receive all the support and assistance you need to succeed. As our committed business partner, you will be provided with world-leading training, teaching materials, and business and marketing support not just to get your operation started, but on an ongoing basis. Furthermore, you ll be able to draw on the expertise, knowledge and support of the entire Linguaphone Group network. THE EXTENSIVE RANGE OF SUPPORT YOU CAN EXPECT FROM US From day one, we will support your business all the way with: World-leading teaching resources, including teaching manuals and study plans for all levels Access to Direct English Interactive our multimedia online learning portal A tailored training program delivered in-country Ongoing business development consultancy to help you plan your operation First-class marketing and PR support to help you promote your business Access to the Linguaphone Group Extranet and Learning and Management software By using the proven Direct English language-training system, you can enjoy benefits such as: Quick set-up times, so you can start earning sooner Flexible business models to suit your goals High demand, high growth and potentially high profits 6 Direct English

YOUR LOCAL KNOWLEDGE, OUR UNRIVALLED EXPERTISE INTERESTED? SO ARE WE, LET S TALK We know it s the strength and success of our strategic partners that make the difference. By combining your business acumen and local knowledge, with our proven learning system and global reach, we could create a formidable partnership. It s been a winning formula for success, creating a multinational network that continues to grow from strength to strength. The Linguaphone Group is a world-leading provider of language-training courses, operating under the internationally recognised Linguaphone, Direct English and Pingu s English brand names. When you join our network, you ll be able to draw on over 110 years of experience of language training and an ever-expanding network of learning centers and distributors worldwide. Every day, our global network of licensed partners helps thousands of people to learn a new language through our wide range of language courses, sold in over 60 countries. Our knowledge, experience and expertise are unrivalled and available to you, right now. If you ve read this far, we re already interested in hearing from you. There s much more to tell you about this unique business opportunity and we d very much like to discuss the possibilities with you further. So, if you re interested in capitalising on the lucrative English training market in your country, by joining our existing and rapidly expanding Direct English network of Master Licensees, contact us today to find out more. We know it s the strength and success of our strategic partners that makes the difference CONTACT US TODAY +44 (0)20 8687 6104 opportunities@directenglish.com www.directenglish.com Direct English 7

INVEST IN THE ENGLISH LANGUAGE TRAINING MARKET WITH DIRECT ENGLISH The Linguaphone Group is a world-leading language-training provider, operating under the internationally recognised Linguaphone, Pingu s English and Direct English brand names. With 110 years of experience, the Group has an extensive global network of learning centers and distributors worldwide. The Linguaphone Group also has a wide-ranging portfolio of self-study products that has helped millions of customers learn a new language in over 60 countries. CONTACT US TODAY +44 (0)20 8687 6104 opportunities@directenglish.com www.directenglish.com Find us on Twitter www.twitter.com/directenglish Find us on facebook www.facebook.com/directenglish Pingu s English, Linguaphone and Direct English are part of LG & DE Limited Registered in England No. 05694539 VAT No. 872 9050 09 Registered Office: Linguaphone Group, Liongate Enterprise Park, 80 Morden Road, Mitcham CR4 4PH, United Kingdom