MAGAZINE Publisher s Statement 6 months ended June 30, 2015 Subject to Audit Field Served: The 165-year old monthly journal of politics, economics, society, travel, culture and nature, as well as essays and fiction. Home of the Harper s Index. Published by Harper s Magazine Foundation Frequency: 12 times/year 1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION : (See Par. 6) Average for the Statement Period % Rate Base (See Below) Above (Below) % Above (Below) Paid 108,346 83.2 895 0.7 Paid 109,241 83.9 3,568 2.7 3,568 2.7 112,809 86.6 Single Copy Sales 17,381 13.3 67 0.1 Single Copy Sales 17,448 13.4 130,257 100.0 125,000 5,257 4.2 2. PRICES Suggested Average Price (2) Retail Prices (1) Net Gross (Optional) Average Single Copy $6.99 Subscription $30.00 Average Subscription Price Annualized (12 issue frequency) $16.56 Average Subscription Price per Copy $1.38 (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, 2014. 3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA Paid Single Copy Sales Paid Single Copy Sales Jan. 107,784 1,062 108,846 3,568 3,568 112,414 18,918 78 18,996 130,270 1,140 131,410 Feb. 107,103 961 108,064 3,568 3,568 111,632 15,697 74 15,771 126,368 1,035 127,403 Mar. 109,266 917 110,183 3,568 3,568 113,751 16,800 67 16,867 129,634 984 130,618 Apr. 108,699 881 109,580 3,568 3,568 113,148 22,555 60 22,615 134,822 941 135,763 May 109,963 816 110,779 3,568 3,568 114,347 13,539 53 13,592 127,070 869 127,939 June 107,257 731 107,988 3,568 3,568 111,556 16,779 70 16,849 127,604 801 128,405 04-0420-0 48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com
4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS None 5. TREND ANALYSIS 2010 % 2011 % 2012 % 2013 % 2014 % : Paid 176,631 88.8 176,553 90.3 166,929 89.4 164,811 90.7 124,948 87.0 N/A N/A N/A N/A 1,741 1.2 176,631 88.8 176,553 90.3 166,929 89.4 164,811 90.7 126,689 88.2 Single Copy Sales 22,199 11.2 18,998 9.7 19,848 10.6 16,822 9.3 16,919 11.8 198,830 100.0 195,551 100.0 186,777 100.0 181,633 100.0 143,608 100.0 Year Over Year Percent of Change 0.6-1.6-4.5-2.8-20.9 Avg. Annualized Subscription Price $14.52 $1.27 $14.78 $14.76 $15.24 6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Average for Period Average for Period 6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas: 6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals: % of PAID SUBSCRIPTIONS Individual * 106,182 895 107,077 82.2 Award Point* 353 353 0.3 Sponsored Sales 1,811 1,811 1.4 TOTAL PAID SUBSCRIPTIONS 108,346 895 109,241 83.9 VERIFIED SUBSCRIPTIONS Individual Use (See Par. 6B) 3,568 3,568 2.7 TOTAL VERIFIED SUBSCRIPTIONS 3,568 3,568 2.7 TOTAL PAID & VERIFIED SUBSCRIPTIONS 111,914 895 112,809 86.6 SINGLE COPY SALES Single Sales 17,381 67 17,448 13.4 TOTAL SINGLE COPY SALES 17,381 67 17,448 13.4 TOTAL PAID & VERIFIED CIRCULATION 129,295 962 130,257 100.0 *Included in Average Price calculation None : Individually Requested Individual Use Other Individual Use Copies Individual Use 3,568 3,568 Page 2 of 5 04-0420-0
7. GEOGRAPHIC DATA for the April 2015 issue paid & verified circulation of this issue was 4.2% greater than the total average paid & verified circulation. State PAID SUBSCRIPTIONS Paid VERIFIED SUBSCRIPTIONS SINGLE COPY SALES Single Copy Sales Alabama 697 1 698 23 23 721 112 112 832 1 833 Arizona 1,684 5 1,689 55 55 1,744 467 467 2,206 5 2,211 Arkansas 413 413 14 14 427 53 53 480 480 California 15,677 118 15,795 515 515 16,310 2,956 18 2,974 19,148 136 19,284 Colorado 2,222 17 2,239 73 73 2,312 474 1 475 2,769 18 2,787 Connecticut 1,532 9 1,541 50 50 1,591 232 232 1,814 9 1,823 Delaware 252 252 8 8 260 34 34 294 294 District of Columbia 1,076 8 1,084 35 35 1,119 191 191 1,302 8 1,310 Florida 3,350 29 3,379 110 110 3,489 874 874 4,334 29 4,363 Georgia 1,535 12 1,547 50 50 1,597 883 883 2,468 12 2,480 Idaho 496 496 16 16 512 48 48 560 560 Illinois 4,398 32 4,430 144 144 4,574 890 3 893 5,432 35 5,467 Indiana 1,195 3 1,198 39 39 1,237 130 130 1,364 3 1,367 Iowa 934 3 937 31 31 968 52 52 1,017 3 1,020 Kansas 754 2 756 25 25 781 45 45 824 2 826 Kentucky 752 3 755 25 25 780 181 1 182 958 4 962 Louisiana 687 1 688 23 23 711 105 105 815 1 816 Maine 1,027 1,027 34 34 1,061 43 43 1,104 1,104 Maryland 2,113 11 2,124 69 69 2,193 364 1 365 2,546 12 2,558 Massachusetts 4,238 21 4,259 139 139 4,398 699 1 700 5,076 22 5,098 Michigan 2,555 12 2,567 84 84 2,651 507 507 3,146 12 3,158 Minnesota 2,526 6 2,532 83 83 2,615 386 1 387 2,995 7 3,002 Mississippi 299 1 300 10 10 310 45 45 354 1 355 Missouri 1,418 6 1,424 46 46 1,470 178 178 1,642 6 1,648 Montana 638 638 21 21 659 50 50 709 709 Nebraska 462 1 463 15 15 478 34 34 511 1 512 Nevada 537 2 539 18 18 557 296 296 851 2 853 New Hampshire 679 4 683 22 22 705 64 64 765 4 769 New Jersey 2,403 23 2,426 79 79 2,505 932 2 934 3,414 25 3,439 New Mexico 1,120 3 1,123 37 37 1,160 67 67 1,224 3 1,227 New York 10,667 71 10,738 350 350 11,088 2,250 6 2,256 13,267 77 13,344 North Carolina 2,071 6 2,077 68 68 2,145 378 378 2,517 6 2,523 North Dakota 184 1 185 6 6 191 25 25 215 1 216 Ohio 2,445 6 2,451 80 80 2,531 313 313 2,838 6 2,844 Oklahoma 546 3 549 18 18 567 39 39 603 3 606 Oregon 3,319 13 3,332 109 109 3,441 427 427 3,855 13 3,868 Pennsylvania 3,994 15 4,009 131 131 4,140 583 583 4,708 15 4,723 Rhode Island 421 1 422 14 14 436 56 56 491 1 492 South Carolina 651 2 653 21 21 674 114 2 116 786 4 790 South Dakota 184 184 6 6 190 13 13 203 203 Tennessee 1,181 12 1,193 39 39 1,232 293 293 1,513 12 1,525 Texas 3,724 25 3,749 122 122 3,871 988 7 995 4,834 32 4,866 Utah 585 6 591 19 19 610 171 1 172 775 7 782 Vermont 779 2 781 26 26 807 59 59 864 2 866 Virginia 2,574 12 2,586 85 85 2,671 447 447 3,106 12 3,118 Washington 4,457 21 4,478 146 146 4,624 829 3 832 5,432 24 5,456 West Virginia 314 314 10 10 324 31 31 355 355 Wisconsin 2,203 8 2,211 72 72 2,283 192 3 195 2,467 11 2,478 Wyoming 199 3 202 7 7 209 30 30 236 3 239 TOTAL 48 CONTERMINOUS STATES 98,167 540 98,707 3,222 3,222 101,929 18,630 50 18,680 120,019 590 120,609 Alaska 428 428 14 14 442 68 68 510 510 Hawaii 484 7 491 16 16 507 80 80 580 7 587 TOTAL ALASKA & HAWAII 912 7 919 30 30 949 148 148 1,090 7 1,097 U.S. Unclassified TOTAL UNITED STATES 99,079 547 99,626 3,252 3,252 102,878 18,778 50 18,828 121,109 597 121,706 Poss. & Other Areas 76 76 3 3 79 51 51 130 130 U.S. & POSS., etc. 99,155 547 99,702 3,255 3,255 102,957 18,829 50 18,879 121,239 597 121,836 CANADA Alberta 560 560 18 18 578 438 438 1,016 1,016 British Columbia 1,600 1 1,601 53 53 1,654 681 681 2,334 1 2,335 Manitoba 222 222 7 7 229 109 109 338 338 New Brunswick 81 81 3 3 84 33 33 117 117 Newfoundland/Labrador 77 12 89 3 3 92 36 36 116 12 128 Northwest Territories 8 51 59 59 5 5 13 51 64 Nova Scotia 219 4 223 7 7 230 117 117 343 4 347 Nunavut 5 2 7 7 5 2 7 Ontario 3,423 11 3,434 112 112 3,546 1,348 1 1,349 4,883 12 4,895 Prince Edward Island 23 17 40 1 1 41 9 9 33 17 50 Quebec 791 791 26 26 817 307 307 1,124 1,124 Saskatchewan 138 1 139 5 5 144 65 65 208 1 209 Yukon Territory 25 1 26 1 1 27 9 9 35 1 36 Canadian Unclassified 12 12 12 12 12 TOTAL CANADA 7,172 112 7,284 236 236 7,520 3,157 1 3,158 10,565 113 10,678 International 2,237 222 2,459 73 73 2,532 569 9 578 2,879 231 3,110 Other Unclassified Military or Civilian Personnel Overseas 135 135 4 4 139 139 139 GRAND TOTAL 108,699 881 109,580 3,568 3,568 113,148 22,555 60 22,615 134,822 941 135,763 Page 3 of 5 04-0420-0
8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015 A. DURATION % (a) One to six months (1 to 6 issues)... 23 0.0 (b) Seven to eleven months (7 to 11 issues)... 44 0.1 (c) Twelve months (12 issues)... 36,547 68.2 (d) Thirteen to twenty-four months... 16,987 31.6 (e) Twenty-five months and more... 78 0.1 Sold in Period... 53,679 100.0 B. USE OF PREMIUMS (a) Ordered without premium... 53,679 100.0 (b) Ordered with material reprinted from branded editorial material... None (c) Ordered with other premiums... None Sold in Period... 53,679 100.0 C.CHANNELS % (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers... 52,392 97.6 (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling... None (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations... 1,287 2.4 (d) as part of membership in an organization... None Sold in Period... 53,679 100.0 9. EXPLANATORY (a) Suggested Retail Prices: Average Single Copy: Canada, $7.99. : U.S., 2 yrs. $43.00; 3 yrs. $60.00. Canada, 1 yr. $33.00; 2 yrs. $49.00; 3 yrs. $69.00. International, 1 yr. $50.00; 2 yrs. 83.00; 3 yrs. $120.00. (b) Average nonanalyzed nonpaid circulation for the 6 month period: 6,708 copies per issue. (c) Post expiration copies: None. (d) DESCRIPTION OF DIGITAL - The is identical to the print product in format and advertising content. The is available at www.zinio.com. (e) Award Point Subscription Sales: The average of 353 copies per issue, shown in Par. 6 and included in Par. 1, includes the following: An average of 351 copies per issue represents copies served to subscribers in exchange for the redemption of Airline Frequent Flyer Miles. These subscriptions were sold at 12 issues for $15.00, in exchange for the redemption of 500 to 600 points at the rate of 2½ to 3 per mile. An average of 2 copies per issue represents copies purchased through the redemption of award points valued at 10 per point. (f) Sponsored Subscription Sales: The average of 1,811 copies per issue, shown in Par. 6 and included in Par. 1, represents copies purchased by various business concerns in quantities of 11 or more. (g) An average of 3,568 copies are included in Individually Requested that were served to subscribers that ordered the magazine for which payment was not received Page 4 of 5 04-0420-0
10. VARIANCE Latest released Audit Report for 12 months ended December 31, 2014; Variation from Publisher s Statements Audit Period Ended Rate Base ( ) Audit Report ( ) Publisher s Statements ( ) Difference ( ) Percentage of Difference ( ) 12-31-14 (a) 143,608 143,608 12-31-13 (b) 181,633 181,633 12-31-12 (c) 188,143 186,776 1,367 0.7 12-31-11 200,000 196,000 195,551 449 0.2 12-31-10 200,000 199,296 198,830 466 0.2 12-31-04 800,000 855,000 858,250-3,250-0.4 (a) Effective 07/01/14 changed from 140,000 to 125,000(b) Effective 07/01/13 changed from 180,000 to 140,000 (c) Effective 01/01/12 changed from 200,000 to 180,000 We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with Alliance for Audited Media s Bylaws and Rules. Parent Company: Harper s Magazine Foundation HARPER S MAGAZINE, published by Harper's Magazine Foundation 666 Broadway New York, NY10012 SHAWN GREEN JOHN R. MacARTHUR V.P. President and Publisher P: 212.420.5728 URL: www.harpers.org Established: 1850 AAM Member since: 1915 Page 5 of 5 04-0420-0 Copyright 2015 All rights reserved.
04-0420-0 Analyzed Date 04/01/15 Analyzed Text (for double month issue date) Average Single Copy Price 6.99 Association Subscription Price U.S. Subscription Price Canadian Subscription Price 30.00 33.00 International Subscription Price 50.00