7 Reasons You Need a Social Media Manager Right Now! from Off the Wall Social Media Management
Intro Off the Wall Social Media Management Page 1
Whether you are starting a new business or just pursuing a new direction by adding Social Media Marketing to your business strategy, it is quite possible to get overwhelmed with everything that is required to be successful. Running a profitable business is a full-time job on its own without trying to introduce new advertising methods that you might be unfamiliar with. That is were a Social Media Manager comes into play. That s why you reading this report. Being very active in the Social Media world, I began to notice that there were many business people who were inundated with the tasks of interacting consistently on Facebook, keeping current content on their YouTube channels, and checking direct messages on Twitter, or even just getting these services set up for their business. They recognize the importance of marketing in different Social Media outlets, but not knowing where to begin or how to keep it all organized, they find the process extremely overwhelming. A Social Media Manager can rescue you from that feeling of being overwhelmed, by taking care of the clutter and disorganization that interacting on social media can cause for those unfamiliar with those avenues. Off the Wall Social Media Management is available to help you with your social media needs. As Virtual Assistants, we work online, remotely, and are considered independent contractors. We help both the online entrepreneur and the brickand-mortar businesses to stay focused on their area of expertise and interest, while we take care of the sometimes-tedious work of social media marketing and interactions. If you re reading this report, you re probably considering your options for social media management. We have some good reasons, 7 of them in fact, why you need a Social Media Manager right now! Off the Wall Social Media Management Page 2
7 Reasons Off the Wall Social Media Management Page 3
Letʼs begin by explaining seven reasons why you need a Social Media Manager now! 1. YOU NEED A SOCIAL MEDIA CLEAN-UP CREW. We are available to clean up your inbox and direct messages that you may receive on Twitter or private messages you receive on Facebook or LinkedIn. All too often your inbox can get cluttered with useless information, advertisements that are really just spam, and unwanted contacts, so we clean it up for you and only leave the important messages for you to view at your leisure. While there are programs available that can be applied to simplify the process, it is best to have a human eye looking things over, to determine what is spam and what may be important information. Too often the programs available cannot distinguish an automatic direct message from a ʻrealʼ message and will simply delete all of them. We can clean up your social media profiles, and we do it accurately and efficiently. 2. YOU NEED TO DEVELOP SYSTEMS TO MANAGE AND MONITOR YOUR BUSINESS ONLINE PRESENCE. We sit down with you as a client individually and assess the current condition of your online business presence. With that information, we can help develop systems that will work for you to manage and monitor the interactions happening around your business online. These systems may include training people in-house to take care of the social media needs of the business, setting up programs and tools to aid with the processes, as well as providing further management and consulting services. Off the Wall Social Media Management Page 4
3. YOU NEED TO BE INTERACTING CONSISTENTLY WITH YOUR ONLINE FOLLOWERS, BUT YOU DON T HAVE A LOT OF EXTRA TIME TO DO THAT. We will publish pre-approved status updates and postings to the appropriate social media outlet to make it easier for you. The updates will often include information about your business, products and services. You may need to respond to customer service issues through a social media outlet. Some of the content for postings is researched via blogs and articles that may pertain to your niche or service area. With all of these things to think about, itʼs easy to see how potentially time consuming it can be to consistently interact with your online followers. This is often an area that can feel overwhelming if youʼre trying to keep up with it while continuing to focus most of your energy on your business. We can help. 4. YOU NEED TO KNOW WHICH TOOLS BEST MEET YOUR SOCIAL MEDIA REQUIREMENTS. Technology is ever changing and it can be difficult to keep up with the latest gadget, tool, or application that can help you with your social media success. We investigate the different tools available that may apply to the different social medial outlets. Depending on your business, some may work and some may not. Instead of spending valuable time and energy doing the trial and error yourselves, climbing that steep learning curve, we can do it for you. In many cases, weʼve already done the hard work and research required to advise you in this area. Off the Wall Social Media Management Page 5
5. YOU NEED TO DETERMINE THE BEST PLATFORMS ON WHICH TO PROMOTE YOUR BUSINESS. The fast paced client may enjoy the atmosphere and feel of Twitter, but only focusing on that social media platform could mean missing out on a large avenue of potential with Facebook or LinkedIn, for example. We can monitor your profiles on all the chosen outlets to help optimally expand the exposure of your business that is necessary in the online world. The same ideas apply to the offline business that is trying to get more customers through exposure online via the social media platforms. We do all the tracking, digging and research so you donʼt have to. 6. YOU NEED SOCIAL MEDIA SUPPORT FOR YOUR EVENTS AND PROMOTIONS. A Social Media Manager or Assistant is available to do some advance legwork to help build hype or anticipation for your upcoming events or business promotions. Just as one example, we can do pre-show interviews for future radio show or podcast guests, and share quotes or interesting information from those interviews with your social media followers. We can then also promote the different shows or events in advance, and in real time during the event. Of course, there is always the ability to report on those events afterward, as well, to continue to promote your business. This type of social media support for your events is priceless and so very necessary in the new economy of online promotion. Off the Wall Social Media Management Page 6
7. YOU NEED TO MAINTAIN YOUR SOCIAL MEDIA PRESENCE WITH AUTHENTICITY AND TRANSPARENCY. You know you canʼt do everything in your business, but you feel itʼs important to be REAL with your online followers. All too often individuals may be concerned that they are not being authentic if they are not personally answering all of the ʻtweetsʼ or messages their business receives on the different social media platforms. Let me assure you that we do not post anything that our client has not already approved or sent to us in advance. We are here to support your business with the digital relationship and engagement that is necessary to succeed in the online world. We cannot BE you, but we strive to represent your business in social media as authentically as possible, endeavoring to consistently maintain your voice and message. Off the Wall Social Media Management Page 7
Conclusion Off the Wall Social Media Management Page 8
You need a Social Media Manager right now because, in essence, we take most of the hassles and hardships associated with social media off of your plate. We take the jumble of social media and make it work for you! We will partner with you and help you with all the technical and practical aspects of social media promotion that you may or may not have time to learn. We realize that you may have knowledge of the technical part of social media, and that is fantastic. We also know that you likely donʼt have the necessary time to devote to promoting your business on social media. Instead of trying to do it all on your own, let us help you. Any businessperson in any field can benefit from having a Social Media Manager. Online businesses, brick-and-mortar local businesses, large chain businesses, corporations and home-businesses can all utilize social media to expand their exposure and grow their business. We can help in many ways, from posting articles on your blog, to researching content to be shared on the different social media platforms, to interacting with basic customer service inquiries that may come through your social media profiles, just to name a few. The aim is to keep your focus on the purpose of your business. Allow someone else to do the work that takes too much time away from your chief objective. We are YOUR voice online, and we seek to interact as transparently as possible, only posting what is consistent with your business style and message. We represent your business to our best ability, and we make your life easier by taking care of details so you donʼt have to. Off the Wall Social Media Management Page 9
When youʼre looking to hire a Social Media Manager, you want to be sure you are hiring a qualified individual or company. Ideally, youʼll want someone who is familiar with your region and/or your industry niche. Off the Wall Social Media Management is the FIRST social media management company in Southern Alberta. We are pioneers in this area, blazing new trails in social media promotion for small- to medium-sized businesses, in a market that has huge potential for greatly expanding exposure through these new avenues of social networking. Having extensive experience with social media, and as a trained member of the Letʼs Get Social network, we are more than capable of taking care of the social media needs of your business. No matter what you decide with regard to social media management, remember to have fun on the different social media platforms. Itʼs called SOCIAL media for a reason. Reach out to people and share your business, your vision, your service or product. People love participating in the social networks, and social media is changing the way people do business. You definitely want you and your business to be in the mix of those online conversations. Social media is dynamic, powerful, and fun. It does not have to be overwhelming. But when the time comes that social media promotion for your business is more than you want to or are able to manage, know that we are here to help you. Thatʼs what Social Media Managers do! Thatʼs what Off the Wall Social Media Management does! Off the Wall Social Media Management Page 10