THE WORLD MEETS IN SPAIN: The Spanish MICE market IMEX 13 Ana Cristina Gozalo Director SPANISH TOURIST OFFICE FRANKFURT
Contents o Spain Tourism 2012 o Tourist Results 2012 o Arrival of International Tourists 2012 o Outbound Markets 2012 o Germany as Outbound Market o Spain Tourism 2013 o Tourist Results 2013 o Bookings Mediterranean 2013 o Bookings Spain 2013 o Focus on MICE o Spain as MICE destination o MICE generating Markets o German Market o News MICE in Spain 2013 o What s new: Connections o What s new: Venues o What s new: Gastronomic experience o What s new: Health Tourism o What s new: Turespaña supports MICE All data, images and materials provided by tmf dialogmarketing, GfK, ICCA and Pro Sky Destination Report are subjected to copyright. Therefore, they cannot be used, divulged or reproduced in any manner, without written permission. Turespaña - Spanish Tourist Board. Frankfurt, May 2013.
Spain Tourism 2012
Tourist results 2012 57,7 million arrivals (+2,7%) 179,22 million overnight stays in hotels (+2,2%) 55,6 billion in tourist expenditure (+5,2%) Source: Institute for Tourist Studies (IET)
Outbound Markets 2012 Source: Institute for Tourist Studies (IET)
Germany as Outbound Market 9,33 million arrivals (+4%) 9,083 billion expenditure (+5,0%) 98,4 /day (+5,13%) 973 /stay (+0,93%) 46 million overnight stays in hotels (-2,2%) 45,00 40,00 40,69% +2,9% 35,00 30,00 25,00 27,24% +2,5% 20,00 15,00 10,00 5,00 12,43% +14,9% 8,79% -0,7% 4,45% -3,8% 3,23% 1,66% +14,2% +11,2% 0,00 Balearic Islands Canary Islands Catalonia Andalusia Valencia Madrid Green Spain Source: Institute for Tourist Studies (IET)
Spain Tourism 2013
Tourist Results 2013 International tourist arrivals March 2013: 3.874.795 (+7,9%) Jan-Mar 2013: 9.410.091 (+2,3%) German tourist arrivals March 2013: 689.509 (+11,9%) Jan-Mar 2013: 1.536.476 (+3,7%) Source: Institute for Tourist Studies (IET)
Source: GFK 2013 Bookings Mediterranean 2013
Bookings offline Mediterranean 2013 Source: GFK 2013
Source: GFK 2013 Bookings Spain 2013
Bookings Spanish subdestinations 2013 Source: GFK 2013
Source: GFK 2013 Bookings offline/online 2013
Focus on MICE
Spain as Business Tourism Destination International visitors for business purposes in 2012 4,11 million visitors (-3,9%) 6,85 % of international visitors to Spain come for business Expenditure of business visitors: (-8,8%) Daily expenditure: 158 (+10%) German visitors for business purposes in 2012 529.986 visitors (+21,6 %) 5,6% of German visitors to Spain come for business Source: Institute for Tourist Studies (IET)
Spain as MICE Destination Spain remains 3rd in ranking by number of international meetings Madrid goes from the 6th to the 4th place 13 Spanish cities are listed in the world ranking: - 8 among Top 100 of European Cities - 3 among Top 100 cities of the world Source: ICCA
MORE DEMAND IN DESTINATION FORECAST 2013 Spain (Madrid, Valencia, Mallorca, Andalusia) Source: Pro Sky Destination Report 2013 Germany (Berlin, Hamburg, Sylt, Leipzig, Potsdam, Frankfurt) Turkey (Istanbul) Baltics (Riga, Lithuania) United Arab Emirates (Dubai, Abu Dhabi, Qatar) Croatia (Dubrovnik) Moscow, St. Petersburg Antwerp Shanghai South of France
German speaking markets Source: tmf MMM 2013
German speaking markets Business development in the past years Source: tmf MMM 2013
Preferred destinations Spain is the most likely international destination for German meeting planners to organize MICE events in 2013. Source: tmf MMM 2013
German speaking markets Spain is the preferred international destination also for Austrian and Swiss meeting planners this year Source: tmf MMM 2013
Best selling destinations 2011 Source: tmf MMM 2013 2013
Strengths 2011 Source: tmf MMM 2013 2013
In order to better sell Spain 2011 2013 Source: tmf MMM 2013
MICE Industry Trends 2013 Customer tendency to obtain lowest fares and last minute offers Prioritization of accessibility Importance of creating new products such as opportunity dates, workshops over a martini or barbecues on the beach The Spanish MICE sector maintains its third position, without major competitors in service, price and product despite the great effort of Turkey Downward trends in budgets opens the doors to new technology and multi-site events Costs continue to have an important role in decision-making from the client s side Sustainability is very important, but has not yet become a decisive factor Source: IE Industry Club
MICE Industry Trends 2013 Compliance Compliance issues have strong influence or are increasingly important for 50% of German MICE planners Crucial in pharmaceutical industry. Also in automobile, gov. organisation, NGOs, banks, insurance and US companies Luxury hotels and long haul avoided Infotainment rather than entertainment. Pure incentive programmes rejected Destination with a marked leisure character not selected Planning constricted by rules, political correctness and shorter budgets More effort necessary for planning / organisation Source: tmf MMM 2013
News MICE in Spain 2013
What's New: Connections
Airports 46 airports and 2 heliports 194,23 million passengers 2012 (AENA) Madrid-Barajas: 4th / Barcelona-El Prat: 9th in Europe Sources: IET and AENA
Air Connections Air connections Germany Spain 24 German airports offer connections to Spain New air connections Germany - Spain 2013 Air Berlin: new connection Cologne/Bonn-Alicante and BerlinMadrid Iberia/Iberia Express: Dusseldorf, Munich and Madrid (3 times a day) Munich and Hamburg-Malaga Vueling: Barcelona with Berlin, Dortmund, Dresden, Dusseldorf, Frankfurt, Hamburg, Hannover, Nurnberg and Stuttgart. Berlin-Bilbao, Hamburg-Malaga and Munich-Malaga. Lufthansa / Germanwings: Berlin, Frankfurt Ibiza, Munich, Dusseldorf, Hamburg and Berlin Mahon (Menorca); Dusseldorf-Jerez; Hamburg-Barcelona German Wings: (Hamburg- Barcelona und Palma de Mallorca
AVE: High-speed railway Longest high-speed network: 3.000 Km In 2020: More than 10.000 km New Connection 2013 Barcelona - Girona Figueres Inaugurated in January 2013 Avexperience - A new way of discovering Spain Tailor-made journeys between 16 outstanding cities: Antequera, Barcelona, Calatayud, Ciudad Real, Cordoba, Cuenca, Lleida, Madrid, Malaga, Puertollano, Segovia, Seville, Tarragona, Valencia, Valladolid and Zaragoza Sources: ADIF and RENFE
Luxury and Tourist Trains Luxury Trains Al-Andalus Sevilla-Jerez-Cádiz-Ronda-GranadaCórdoba Transcantábrico (Gran Lujo) San Sebastián-Santiago14 suites Transcantábrico (Classic) León-Bilbao-Oviedo-Santiago La Robla (Express) Bilbao-Burgos-León Gijón-Santiago Touristic Trains Strawberry Train (Tren de la Fresa) Madrid-Aranjuez Cervantes Train (El Tren de Cervantes) Madrid-Alcalá de Henares (only in Spring)
What s new: Venues
New Venues for Congresses and Events Madrid: Matadero Madrid (Events) Seville: FIBES (Congress & Events) Toledo: El Greco (Congress & Events) Burgos: Palacio de Congresos Atapuerca
Other Venues - Jerez de la Frontera: Parque Científico Tecnológico Agroindustrial Madrid: OuiMAD Garamond Oviedo: Palacio de Congresos San Sebastián: Basque Culinary Center Zaragoza: El Molino de San Lázaro Charming venues: Historical caves, vineyards, museums, theatres, flamenco clubs, football stadiums
Accommodation Paradores opening in 2013 Asturias: Parador de Corias Cadiz: Hotel Atlantico New 4-5* Hotels Ibiza: Santos Ibiza Coast Suites Las Palmas: Axel Hotels Mallorca: Castell Son Claret Huelva: Meliá Atlántico-Isla Canela Toledo: Cigarral de las Mercedes Valladolid: Hotel Abadia Retuerta LeDomaine
What's New: Spanish gastronomic experience
Michelin Star Restaurants 7 Three Star 2 New Quique Dacosta (Denia, Alicante) Azurmendi (Eneko Atxa, Larrabetzu, Vizcaya) El Celler de Can Roca (Girona) awarded 2013 best restaurant of the world! 17 Two Star 2 New Enoteca (Barcelona) Moments (Barcelona) 121 One Star 6 New
Spain, a gastronomic privilege Saborea España 22 Spanish towns and regions offer culinarian highlights Gastronomic routes and getaways Cooking Courses, Presentations Degustations Selección La Roja Culinae - gourmet menues in Spain's Heritage Cities Exquisite gastronomy in thirteen cities: Alcalá de Henares, Ávila, Cáceres, Cordoba, Cuenca, Ibiza, Mérida, Salamanca, San Cristóbal de La Laguna, Santiago de Compostela, Segovia, Tarragona and Toledo
New Wine Routes Txakoli Yecla Rueda Cariñena Serranía de Ronda
What s new: Wellness
Wellness in Spain, the Spa of Europe New Spas, Therapies and Routes: Avenida Sofia Hotel & Spa, Sitges Hotel Balneario de Lanjarón, Granada Hotel Abades Benacazón, Sevilla Meliá Atlántico, Isla Canela Hotel Coronado Thalasso & Spa Cala Fornells, Peguera/ Mallorca Hotel Fontsanta, Campos/Mallorca Zen Buddhism Route in Huesca Wine Therapy Routes
La Marca España Spain is the second country in the world with the best tourist brand after the United States Surrounding Spain is second in the ranking worldwide in number of sites inscribed on the UNESCO World Heritage List Spain is third in the number of Biosphere Reserves by UNESCO. Spain has the most Blue Flag Beaches in the Northern Hemisphere with 511 Hotel infrastructure Spain ranks third globally in hotel rooms Five Spanish companies can be found among the top 30 most important hotel groups in the world MELIÁ HOTELS INTERNATIONAL is the top vacation hotel chain in the world (350 hotels in 35 countries ) BARCELÓ (122 hotels in 16 countries) NH (400 hotels in 26 countries)
Turespaña supports MICE
SPANISH TOURIST BOARD FRANKFURT 2012 1 Fair IMEX 2012 3 Fam Trips for MICE agencies 4 presentations for the MICE sector 2013 1 Fair Imex 2013 4 Fam-trips for MICE agencies 6 presentations of MICE destinations E-Learning: New MICE Chapter Lead generation for 3 Spanish Congress Cities
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