4401 N.Himes Ave, Tampa FL 33614 Project: The Art Institute of Tampa Environmental Design Proposal Submited by: Date Submitted: December 14th, 2011
TABLE OF CONTENTS CURRENT SITUATION PROJECT OVERVIEW DESIGN APPROACH TYPOGRAPHY / COLOR PALETTE MATERIALS 4 5 6 7 8 INTERIOR AND EXTERIOR EXTERIOR SIGNAGE APPLICATION INTERIOR SIGNAGE APPLICATION EXTERIOR ENVIRONMENTAL APPLICATIONS INTERIOR ENVIRONMENTAL APPLICATIONS EXTERIOR SIGNAGE PROGRAM INTERIOR SIGNAGE PROGRAM SIGN TYPE LIST EXTERIOR LOCATION MAP FIRST FLOOR LOCATION MAP SECOND FLOOR LOCATION MAP 9 15 22 23 25 27 29 30 31 32 SUMMARY 33
CURRENT SITUATION CURRENT SITUATION The Art Institute of Tampa is a creative learning institution established in 2004 and located on Martin Luther King, Jr. Blvd. and North Himes Avenue. The institute offers degrees in Digital Filmmaking & Video Production, Digital Photography, Game Art & Design, Graphic Design, Interior Design, Media Arts & Animation, Visual Effects & Motion Graphics and Web Design & Interactive Media. It is a branch of the Miami International University of Art & Design and one of more than 45 Art Institutes located through out North America. The Institute also includes the International Culinary School (ICS), which offers diplomas, certificates and degrees in Baking & Pastry, Culinary Management and Culinary Arts, among others. The ICS also operates a student-run restaurant that is open to the public. The Art Institute of Tampa shares it s compus with South University including the library, and the atrium. The building is located in a business complex was built in 1986 it concrete structure measures approximately about 102,000 square feet. GOALS & MISSION: Mission Statement Miami International University of Art & Design is a multi-campus, career-oriented institution that provides students with academic preparation and practical skills through programs in the applied arts and design industries. The institution prepares its undergraduate students for entry-level positions and its graduate students for advancement in their chosen fields. The University is dedicated to fostering a culture that encourages creativity, research, and learning-centered endeavors. Institutional Goals 1. To provide students at all degree levels with the theory, knowledge, and skills appropriate to their disciplines, including an undergraduate grounding in foundational studies and general education. 2. To help students identify their career goals and develop the professional skills to achieve them. 3. To use a continuous quality improvement process to enhance student learning and University success. 4. To recruit and retain qualified faculty with the appropriate academic credentials and professional experience to promote a learning-centered environment. 5. To provide administrative and educational support services to foster a safe, comfortable, and engaging environment for a diverse institutional population. Page 4 of 30 Current Situation
PROJECT OVERVIEW AREAS OF OPPORTUNITY 1. Messaging: The audit has revealed inconsistent visual messaging throughout the campus. Typefaces used, are both bold and formal in a setting that is intended to be inviting and creative. 2. Materials: The materials used throughout the environment are inconsistent. Over five materials were used to create the signage through out the campus. A consistent use of material would improve the overall message being communicated to the users of the space. 3. Efficiency: There are an average of four signs per room. This clutter is at odds with the engaging environment goal at the institution. A reduction in signage would increase engagement with the campus environment. 4. Exterior: It has been observed that there is limited wayfinding signage in the exterior and interior of the campus. This has caused much confusion for the users of the environment as the ethnographic studies have revealed. Current Situation Page 5 of 30
DESIGN APPROACH The environment being proposed is that of an urban design studio. The nature of an urban design studio is bold, welcoming, inspiring, yet professional all at the same time. The mission of the institution is to produce adept creative minds for the business world; this approach allows for clarity and focus for the student mind. This approach ties into the campus mission by cultivating an open environment that emphasizes on simplicity and professionalism. The goal of this approach is to allow those who come into contact with the environment to think dynamically with a strategic focus. The simple nature of the messaging and visual systems in the environment will passively engage the audience, allowing creative thoughts to flourish. A new environment on campus will be accessible to many different users to allow for easy movement throughout the building. The intended effect of the environment is to be bold yet simple with its messaging to the user. The atmosphere should allow people to be inspired and not weighed down by the frustration of finding their destination. Page 6 of 30 Design Approach
TYPOGRAPHY / COLOR TYPOGRAPHY ADA STATEMENT COLOR PALETTE Helvetica The typeface Helvetica will be used for two reasons. The first is in relation to the approach; the environment requires creative yet professional messaging throughout the environment. The colors in conjunction with this typeface will provide an approach in line with the campus branding and mission. The secondary purpose for using this typeface is to keep in line with the federal ADA guidelines. In developing an environmental graphics program for The Art Institute of Tampa, provisions of the American with Disabilities Act of 2010 affecting environmental graphic design have been incorporated with the upmost professional judgment. Please note some provisions of the Act are subject to interpretation. The campus is an environment with a heavy traffic flow of creativity. The colors being used will help to cultivate the creativity in a purposeful direction and enhance the environment s affect on the individuals that use it. These colors help to enhance the approach as there is much movement in the environment helpful colors that correlate to the world outside such as traffic lights have a subtle and subconscious affect of the minds of the individuals that use the environment. C:0 M:0 Y:0 K:0 C:52 M:43 Y:44 K:8 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 HEX: # FFFFFF HEX: #807F7F ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 C:0 M:0 Y:0 K:100: C:18 M:100 Y:100 K:10 HEX: # 000000 HEX: #B72025 Typography/ Colors Page 7 of 30
DESIGN APPROACH MATERIALS Acrylic is a very versatile material and very adaptable to any environment. In the proposed environment the new material will serve as an adjustable conduit for simple messaging. This material will do well to reflect the proposed atmosphere. Black carpeting will be used in the new environment. Black flooring can make an area appear more open, especially in contrast to bright walls. This will help the users of the environment focus on what is eye level with them such as wayfinding elements and signage. Vinyl is another flexible material and when used in this proposed environment it will bring attention to the campus from a distance and guide users throughout the building. Aluminum as a material will give off a sleek clean edge to the environment. This material will enhance the professional facet of the environment. With targeted application throughout the campus this material can enhance the creative drive of the individuals who use the campus. Glass will be used throughout the campus to further enhance the ease of movement throughout the environment. The material will help users feel more welcome into more spaces throughout the campus. Page 8 of 30 Materials
DESIGN APPROACH Exterior Environmental Applications Page 9 of 30
INTERIOR ENVIRONMENTAL APPLICATIONS Page 10 of 30 Interior Environment Applications
INTERIOR ENVIRONMENTAL APPLICATIONS Interior Environment Applications Page 11 of 30
EXTERIOR SIGNAGE PROGRAM The Art Institute of Tampa Primary : O5 Primary : T1 Secondary : V1 Secondary : O6 Parkside 4401 Horizon 4511 Lakeside 3407 Pavillion 3407 LakePointel I 3109 LakePointel II 3111 Spectrum 3101 4401 N. Himes Page 12 of 30 Exteriorw Signage
FRONT & SIDE ELEVATION - INTERIOR SIGNS Secondary : B2 Primary : S1 SUPPLY STORE ROOMS 229-235 Secondary : A8 tertiary Level 1 Accounting Financial Aid Admission Administrative Offices Gallery Employee Library Level 2 Computer Labs Room 213-235 Supply Store Equipment Cage Culinary Restaurant Student Affairs CULINARY RESTAURANT STUDENT AFFAIRS K1-K2 ROOMS 241-243 SUPPLY STORE COMPUTER LABS EQUIPMENT CAGE ROOMS 213-234 COMPUTER LAB 215 : A0 Exterior Signage Page 13 of 30
Exterior Signage
EXTERIOR SIGNAGE APPLICATIONS Environment Application of A2-T1-001 Page 15 of 30
EXTERIOR SIGNAGE APPLICATIONS Page 16 of 30 Exterior Signage Applications: A1-U1-003
EXTERIOR SIGNAGE APPLICATIONS Exterior Signage Applications: B1-V1-002 Page 17 of 30
EXTERIOR SIGNAGE APPLICATIONS Page 18 of 30 Environment application signage of B1-V1-002
EXTERIOR SIGNAGE APPLICATIONS Environment Application Page 19 of 30
Interior Signage
INTERIOR SIGNAGE APPLICATIONS Front 22 in Side 1 in 2.25 in 3.5 in CULINARY 0.75 in RESTAURANT STUDENT AFFAIRS K1-K2 ROOMS 241-243 5 in 0.75 in 18 in 2.75 in SUPPLY STORE COMPUTER LABS EQUIPMENT CAGE ROOMS 213-234 3.5 in 5 in 0.75 in 20 in 0.25 in Top 0.5 in 1 in Interior Signage Applications Page 21 of 30
FRONT & SIDE ELEVATION - INTERIOR SIGN 3 in Back SUPPLY STORE ROOM 229-235 2.5 in 5 in 1.25 in Top Front Side 0.25 in 3 in 3 in 0.75 in SUPPLY STORE ROOM 229-235 0.75 in 2.5 in 12 in 1 in 14 in Page 22 of 30 Sign Type List
INTERIOR SIGNAGE APPLICATIONS Side 2 in Top Back 6 ft 6 ft Side Side 2 in 2 in 2 in Top Top Front Back Back 6 ft 6 ft 6 ft 6 ft 2 in 2 in Front Front 8 ft 15 in 1815 in in 18 in South SM University ROOMS 2121-2128 7 in 7 in7 in 7 in 8 ft 8 ft 15 in 18 in South South UniversitySM University ROOMS ROOMS 223-213 2121-2128 ROOMS 2121-2128 SM 7 in ROOMS 223-213 7 in ROOMS 223-213 Detailed Vector of Page 23 of 30
FRONT & SIDE ELEVATION - INTERIOR SIGN Top 0.5 in Front Side 12 in 1 in 10 in 5 in COMPUTER LAB 1in 11 in 3.75 215 4.5 in 10 in 6 in 0.5 in 0.25 in Page 24 of 30 Detailed Vectore of A1-X1-063
INTERIOR SIGNAGE APPLICATIONS Side Front Top Side Front Side Top Front 2 ft Top e 6 in 10 in in Top 0.5 in 4.5 in 0.25 in0.5 in 5 ft Front 12 in COMPUTER COMPUTER LAB LAB 215 Side in 4.5 in 4.5 in 0.25 in 0.25 in 11 in R LAB 15 11 in Side 1 in 0.5 in 10 in Top Front 6 10 in in 10 in 7 in 7 in 1 in 5 ft 12 in 11 in 11 in 215 Side 1 in 0.5 in 6 in0.5 in 4 in 11 in 3 ft Side 7 in Level 1 Front 7 in Accounting Top Financial Side Aid Level 1 Admission Administrative Offices Gallery 1 in Accounting Employee Financial Aid Admission 0.5 in Library Administrative Offices Gallery Employee 5 ft Library Level 2 5 ft 4.5 in Computer Labs Level 2 Room 213-235 0.25 in Supply Store Computer Labs Equipement Cage Room 213-235 Culinary Front Supply Store Restaurant 12 in Equipement Student Cage Affairs Culinary Restaurant 10 in Student Affairs COMPUTER LAB 4 in 10 in 3.5 ft 3 ft 215 6 in 0.5 in 4 in 3 ft 3 ft Level 1 2 ft Level Accounting 1 Financial Aid Admission Accounting Administrative Financial Offices Aid Admission Gallery Administrative 5 ft EmployeeOffices Gallery Library Employee Library Level 2 Level 2 Computer Labs Computer Labs Room Room 213-235 213-235 Supply Supply Store Store Equipement Cage Cage Culinary 4 Restaurant Restaurant Student Affairs Student Affairs 11 in Top Side 7 in 5.10 ft Front 2 ft 3 ft Level 1 2 ft Accounting Financial Aid Admission Administrative Offices Gallery Employee Library 5.10 ft Level 2 Computer Labs Room 213-235 Supply Store Equipement Cage Culinary Restaurant Student Affairs Top 5.10 ft 5.10 ft 2 ft 5.10 ft 11 in 3.5 ft 4 in 4 in 4 in 4 in 4 in 4 in 11 in 3.5 ft 11 in 3.5 ft 11 in 3.5 ft Detailed Vectore of B3-A0-018 Page 25 of 30
SIGN TYPE LIST Sign Family Sign Type Size Description Sign Family Sign Type Size Description A-Flat Wall Mounted B-Flag Sign C-Paper Flex D-Digital Signage A0 A1 A2 A3 A4 A5 A6 A7 A8 A9 B1 B2 C1 D1 D2 D3 D4 12 x10 x.5 4 x4 x.25 8 x4 x.25 8 x8 x.25 12 x4 x.25 19.5 x19 x.25 12 x8 x.25 3.75 x2.75.2 22 x18 x.25 12 x14 x2 12.5 x4 x3.5 14 x5 x1.25 11 x8 x.25 22 x14.75 x2.5 22.5 x18 x4.5 40.5 26 x6.5 48 x23.75 x4 Interior, 2 Layers Acrylic, Embossed,Braille, Clear and red Interior, 2 Layers Acrylic, Adhessive, Embossed,Braille, Black and Silver Interior, 2 Layers Acrylic, Adhessive, Embossed,Braille, Black and Silver Interior, 2 Layers Acrylic, Adhessive, Embossed,Braille, Black and Silver Interior, 2 Layers Acrylic, Adhessive, Embossed,Braille, Black and Silver Interior, 2 Layers Acrylic, Adhessive, Embossed,Braille, Black and Silver Interior, 2 Layers Acrylic, Adhessive, Embossed,Braille, Black and Silver Interior, Metal, Embossed, Brail, Gray Interrior, 2 Layers Acrylic, Adhessive, Embossed,Braille, Clear and red Exterior, Aluminum, Red and white Interior, Acyrilic, Engraved, Black and White Interior, Acyrilic, Engraved, Red and White Interior, 2 Layers, Plastic, Black and Clear Interior, Plastic, View Sonic, Polished, Black Interior, Aluminum, Apple imac, Plished Silver Interior, Acrylic, Plasma Flatscreen, Panasonic, Black Interior, Acrylic, Plasma Flatscreen, Panasonic, Black I-Logotype J-Paper Fold K-Wall Mount L-Surface Mount M-Regulatory H3 I1 J1 K1 K2 K3 K4 K5 L1 L2 L3 L4 L5 M1 96 x42 x4 198 x48 11 x9.5 x.25 24 x24 x.25 8 x10 x.25 10 x6 x.25 8 x10.25 9.25 x3 x.25 36 x17 35.5 X19.75 33 X12 6.5 X6.5 18 X7.75 16 x22 x1.5 Interior, Cabinet, Glass and Metal, Black Interior, Metal/Aluminum, Polish Silver Interior, Double Fold, Arcylic, Clear Interior, Double Fold, Arcylic, Clear Exterior, Acrylic, Embossed, Green and White Exterior, Acrylic, Embossed, Green and White Exterior, Acrylic, Embossed, Green and White Exterior, Acrylic, Embossed, Green and White Exterior, Acrylic, Black and White Exterior, Vinyl, Black, Red and White Exterior, Vinyl, Black, Red and White Exterior, Vinyl, White Exterior, Vinyl, Yellow and Black Blue and White Exterior, Vinyl, White Exterior, Wood, Engraved, White and Red E-4 Quad E5 72 x42 x8 Interior, 4 Quad Display, Acrylic, Plasma Flatscreen, Panasonic, Black N-Directory N1 41.5 x65 x3.5 Exterior, Metal, Black and White F-Regulatory Sign G-Surface Mount H-Display Case F1 G1 G2 G3 G4 G5 G6 G7 G8 G9 G10 G11 G12 G13 G14 H1 H2 8 x8 15 x3.5 20.25 x2.5 37 x22.25 19 x17.5 48 x2 36 x35 9.75 x2.5 26.75 x19 14.25 x18.25 91 x24 x22.75 118.75 X103 22.75 X16.25 52 X104 75 x104 52.5 x94 x6 54 x48.25"x2.75 Interior, Single Sheet, Cardstock, Laminated, Red, White and Black Interior, Vinyl, Red and Black Interior, Vinyl, Opaque White Interior, Vinyl, Red and Black Interior, Vinyl, Red and Black Interior, Vinyl, Red and Black Interior, Vinyl, Red and Black Interior, Vinyl, Opaque White Interior, Vinyl, Opaque White Interior, Vinyl, Opaque White Interior, Vinyl, Red and Black Interior, Vinyl, Red and Black Interior, Vinyl, Red and Black Interior, Vinyl, Red and Black Interior, Vinyl, Red and Black Interior, Cabinet, Glass and Wood, Vinyl Application, Red Interior, Cabinet, Glass and Wood, Vinyl Application, Red O-Directional F- Monement P-Parking Signs K-Channel Sign S-Free Standing X-surface mount (Door) O1 O2 O3 O4 O5 06 P1 P2 K1 K2 S1 X1 108 x54 x12 54 x72 x8.75 122 x140 x48 267.5 x97 x48 3.5 x5 x5 5 x5.10 x1 12 x18 x.25 28 x24.25 42 x12 x6 39"x9"x6" 3 x11 x 7 18 X7 Exterior, Monument, Concrete, Black and White Exterior, Metal, Black and White Exterior, Aluminum, Acrylic, Black, White and Blue Exterior, Monument, Concrete, Black, White and Blue Aluminum, Free Standing, Monument, Red, white Aluminum, Free Standing, Monument, Red, white Exterior, Metal, White and Green, Red and White Exterior, Metal, Red, Black and White Exterior, Illuminated, Red, Black and White Exterior, Illuminated, Red, Black and White Exterior, Alluminum, Red, Red and White Frosted Glass door. Page 26 of 30 Sign Type List
EXTERIOR LOCATION MAP New ##-##-### Original SECTION NUMBER SIGN TYPE NUMBER IN SECTION Deleted A B C B1-V1-002 B1-P1-001 1 A1-O2-001 A1-U1-003 A1-N1-002 A2-U2-002 A2-R1-001 2 A2-T1-001 A3-K1-001 A3-K2-002 C3-N1-001 A3-O4-003 3 C3-O3-002 A3-T1-004 A3-T1-001 Sign Type List Page 27 of 30
FIRST FLOOR LOCATION MAP New ##-##-### Original SECTION NUMBER SIGN TYPE NUMBER IN SECTION Deleted A B C A1-A0-011 B1-A1-005 B1-A2-006 B1-G1-007 B1-G14-008 B1-J1-009 A1-A0-010 B1-A1-001 B1-G1-002 B1-G14-003 B1-A2-004 A1-A1-006 A1-A2-007 A1-J1-008 A1-G1-009 A1-G14-010 A1-A0-038 A1-A1-001 A1-A2-002 A1-J1-003 A1-G1-004 A1-G14-005 A1-A0-039 A1-A0-036 A1-A1-011 A1-A2-012 A1-J1-013 A1-G1-014 A1-G14-015 A1-G13-020 A1-G14-021 1 A1-A1-036 A1-A4-037 A1-A0-037 A1-A1-022 A1-A2-023 A1-J1-024 A1-G1-025 A1-G14-026 A1-A1-027 A1-A6-028 A1-A4-029 A1-G1-030 A1-G14-031 A1-A1-016 A1-A4-017 A1-F1-018 A1-G14-019 A1-A1-032 A1-A2-033 A1-G1-034 A1-G14-035 A1-A0-040 A2-A0-016 A2-A1-001 A2-A2-002 A2-G7-003 A2-D1-004 A2-A0-015 A2-A1-007 A2-A2-005 A2-G12-006 A2-A2-008 2 A2-A3-009 C2-A1-005 C2-A2-006 C2-J1-007 C2-G14-008 C2-A0-009 A2-A3-010 A2-I1-013 C2-A1-001 C2-A2-002 C2-G14-003 C2-J1-004 C2-A0-010 A2-S1-014 A2-H1-011 C3-A1-011 C3-A2-012 C3-J1-013 C3-G14-014 C3-A0-015 A2-E5-012 C3-A4-009 C3-A2-010 A3-D4-001 C3-A1-001 C3-A2-002 C3-G14-003 C3-A0-016 A3-A2-006 A3-A2-002 A3-G1-003 A3-G8-004 A3-G11-005 B3-A1-001 B3-G10-002 B3-J1-003 A3-A2-007 A3-A2-008 A3-G9-009 A3-B1-010 3 B3-A1-010 B3-A2-011 B3-A4-012 B3-A1-007 B3-A4-008 B3-G14-009 B3-A1-005 B3-A2-006 B3-A0-018 B3-G2-004 B3-A0-017 B3-A1-013 B3-A4-014 B3-A4-015 B3-B1-016 B3-G14-017 C3-A1-004 C3-A2-005 C3-G14-006 C3-G1-007 C3-J1-008 C3-A0-019 Page 28 of 30 Sign Type List
SECOND FLOOR LOCATION MAP New ##-##-### Original SECTION NUMBER SIGN TYPE NUMBER IN SECTION Deleted A B C A1-X1-063 A1-A0-064 A1-A1-006 A1-A2-007 A1-G1-008 A1-G14-009 A1-J1-010 A1-A0-065 A1-A0-066 A1-A1-016 A1-A4-017 A1-A4-018 A1-J1-019 A1-F1-020 A1-G1-021 A1-G14-022 A1-J1-023 A1-A1-001 A1-A2-002 A1-J1-003 A1-G1-004 A1-G14-005 A1-A1-011 A1-A2-012 A1-A2-013 A1-G14-014 A1-J1-015 A1-A1-024 A1-A4-025 A1-F1-026 A1-G1-027 A1-G14-028 1 A1-A1-038 A1-A2-039 A1-G1-040 A1-J1-041 A1-G14-042 A1-A1-043 A1-A2-044 A1-G1-045 A1-J1-046 A1-G14-047 A1-A1-048 A1-A4-049 A1-G1-050 A1-J1-051 A1-A1-052 A1-A2-053 A1-G1-054 A1-J1-055 A1-G14-056 A1-A0-068 A1-A0-069 A1-A0-070 A1-A0-067 A1-B1-029 A1-J1-030 A2-A0-064 A2-A0-065 A2-A0-066 A1-A1-031 A1-A2-032 A1-A2-033 A1-A2-034 A1-D2-035 A1-G14-036 A1-C1-037 A2-A1-001 A2-A4-002 A2-A4-003 A2-J1-004 A2-F1-005 A2-G1-006 A2-G14-007 A2-A1-008 A2-A2-009 A2-A4-010 A2-J1-011 A2-F1-012 A2-G1-013 A2-G14-014 A2-A1-015 A2-A2-016 A2-A4-017 A2-J1-018 A2-F1-019 A2-G1-020 A2-G14-021 A2-A1-022 A2-A2-023 A2-A2-024 A2-J1-025 A2-F1-026 A2-G1-027 A2-G14-028 A2-A0-067 A2-A1-029 A2-A2-030 A2-J1-031 A2-G1-032 A2-G14-033 A2-B2-068 A2-A8-069 A2-A3-034 A2-A5-035 A2-A3-036 A2-A3-037 A2-S1-070 A2-A1-038 A2-A2-039 A3-D3-001 A3-H1-002 A3-A1-003 A3-G4-004 2 A1-A1-057 A1-A2-058 A1-G1-059 A1-J1-060 A1-G14-061 A1-F1-062 A2-A1-040 A2-A4-041 A2-G14-042 A2-A1-043 A2-A2-044 A2-J1-045 A2-G1-046 A2-G14-047 A2-A1-048 A2-A2-049 A2-G1-050 A2-G14-051 A2-J1-052 A2-A1-053 A2-A4-054 A2-G1-055 A2-G14-056 A2-A1-057 A2-A4-058 A2-A2-059 A2-F1-060 A2-J1-061 A2-G14-062 A2-E5-063 B3-H1-001 B3-A2-002 B3-A4-004 C3-H2-001 B3-H1-006 B3-G1-003 B3-G5-005 A1-A0-071 A2-A0-071 A2-A0-072 A2-A0-073 A3-A0-017 A3-A1-007 A3-H1-005 A3-G6-006 A3-A2-008 3 B3-A4-007 B3-A4-009 B3-G5-008 B3-H1-010 B3-A1-011 B3-G1-012 B3-A1-013 B3-G1-014 B3-A1-015 B3-A4-016 Sign Type List Page 29 of 30
SUMMATION The Art Institute is located on 4401 North Himes Avenue Tampa, FL is an office building located within Parkside at Tampa Bay Park near the Raymond James Stadium on the corner of Martin Luther King Jr Blvd. (MLK) and North Himes Avenue. This Proposal was creating to redesign the Art Institute of Tampa. The school needed to be as innovative and motivational as the people attending it, but the environment didn t reflect this aspect before. the school was also facing other problem of location due to sharing the same building with south university. The new design (using arrows) was apply to develop the idea of movement a direction in life, a path that the student chose to fallow to develop a professional life through receiving the best education in a specified career path.the arrow is the best way to give direction for that reason it was also used to direct people to find their way in the environment. Page 30 of 30 Sign Type List