FEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE.

FEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE.

TODAYS AUTOMOTIVE MARKETING HAS A UNIQUE SET OF CHALLENGES. WE LOVE CHALLENGES. Increased Choices Fragmented Markets Shrinking Profit Margins Tough Economy Consumer Behavior Recalls Inventory Issues Competition New Technology Financing Options Geographic Location Manufacturer Issues Bluetooth Creative Group is ready to help you turn problems into opportunities.

AUTOMOTIVE MARKETING NEEDS REASONS WHY. BLUETOOTH S GOT EM. Every Bluetooth recommendation is fully supported by data and facts garnered from the most relevant and timely resources. We are a member of the 4As, and are able to reference proprietary information unavailable to non-member agencies. Only 4% of US agencies are members, able to meet 4A-qualifying standards. Examples are: Industry Backgrounds and Trends Competitive Insights Latest Case Studies Model Preferences Sales Stats Forecasts Sector Events New and Used Registrant Populations

FULL-SERVICE MEANS JUST THAT. BLUETOOTH DOES IT ALL. Bluetooth Creative Group is a full-service, retail automotive marketing agency, serving dealerships throughout the New York tri-state area. Services: Advertising and Marketing Strategic Planning Industry and Competitive Research Media Planning/Buying Event Production Interactive Social Media Branding and Corporate Identity Weekly/Monthly/Quarterly Progress Reports Constant Program Assessment Total Program Maintenance Content/Media Refreshment as the Market Evolves Ongoing Recommendations for Efficient Budget Spend

AUTOMOTIVE MARKETING SHOULD BE MULTI-FACETED. BLUETOOTH WORKS ON EVERY PART. Today, crafting a total Automotive Marketing program requires knowledge of every area, from classifieds to mobile. We specialize in keeping you in front of your customers by bringing the appropriate elements together, with the right message, in the right media. Traditional Marketing Digital Marketing Social Media Marketing Branding/Corporate ID

TRADITIONAL MARKETING IS THE DRIVER. Print Broadcast Direct Mail Collateral POP Materials Outdoor Event PR Guerilla DIGITAL MARKETING IS THE ACCELERATION. Custom-Designed Dealership/Dealer Group Websites Organic, Industry Leading SEO and SEM Online/Banner Advertising Email Marketing Mobile Marketing Pay-Per-Click Programs Online Brand Management Personalized New/Used Vehicle Videos SOCIAL MEDIA IS YOUR CUSTOMER/FRIEND CONNECTION. Blogs/Microblogs (Twitter) Content Communities (YouTube) Collaborative Projects (Wikipedia) Social Networking (Facebook) BRANDING DEFINES DEALERSHIP IDENTITY AND CONVEYS CUSTOMER PROMISE. Corporate Identity Dealer Position Dealership Promise Personality Graphic Theme Logo Tagline Tone

HOW CAN AUTOMOTIVE MARKETING MAX YOUR ROI? BLUETOOTH KNOWS. An Efficient Comprehensive Marketing Strategy Smart Media Buys Low-Cost Interactivity The Right Social Interface Effective Precise Direct Marketing Viral/Guerilla Campaigns Mobile APPs Up-To-The-Minute Industry and Consumer Research

THE END RESULT IS THE ONLY THING THAT MATTERS. TAKE A LOOK. Increased Consumer Traffic Both Online and In-Dealership Stronger Customer Relations and Long-term Loyalty Greater Immediate and Repeat Business Bottom-Line Profitability and Increased ROI A Powerful, Memorable Brand Identity

THE INTERNET PLAYS A BIG ROLE. WE KNOW INTERACTIVE. 7 out of 10 shoppers don t establish contact with the dealership prior to visiting it. Dealers need to assess which advertising sources are most influential in driving buyers into their dealerships. Online is at the top of the list. Internet is the most used and influential media. New and used vehicle buyers spend 60% of the shopping process online. 71% of both new and used vehicle buyers said they used the Internet. 85% of new car shoppers, and 86% of used car shoppers believe that knowing what someone else paid for the same car within the last 30 days is very helpful. 50% of new vehicle buyers and 58% of used vehicle buyers said that the web was the most influential source of making their decision. More time is spent on third-party sites than on OEM dealer sites. Internet responses build relationships. Understanding new vehicle buyer behavior helps with sales strategies.

THE ROLE OF AUTOMOTIVE MARKETING IS CONSTANTLY EVOLVING. WE RE ALWAYS AHEAD OF THE CURVE. What s down the road in Automotive Marketing? We re already working on turning the next curve into an accelerated dealership opportunity for you. So hang on. The future is straight ahead. Mobile Test Drive Live Chat Diagnostic APPs Gaming QR Codes Virtual Enticements Are cars really smartphones on wheels?

AUTOMOTIVE MARKETING EXPERIENCE IS HARD WON. HOW ABOUT 1/3 OF A CENTURY? With over 35 years of successful customized automotive marketing campaigns and solutions under our belt, Bluetooth Creative Group is uniquely qualified to empower your dealership for real success. Experienced in both regional and national markets. Worked with a wide range of retail automotive clients. Well versed in emerging technologies and advanced media. A long history of award-winning, sales-sparking creative. Exceptional expertise in dealership branding, and how best to position your business.

YOUR BUSINESS? WE RE ALREADY THINKING ABOUT IT. That s because, as the area s premiere automotive marketing agency, Bluetooth Creative Group keeps abreast of every aspect of automotive news in the tri-state area. We know what s happening day to day with customers and dealers alike what models are hot, what locations are drawing traffic, what are the newest marketing programs and how effective they are. We re always ready to give you pro-active insight and actionable advice specific to your dealership business.

CALL US IN FOR A MEETING, AND WE LL TELL YOU HOW. 516.766.0600. You ll be meeting directly with Steven Ehrlich, President of Bluetooth Creative Group, and with members of his talented Automotive Marketing Staff. Bluetooth Creative Group, Inc. 100 Merrick Rd., Suite 210 West Rockville Centre, NY 11570 www.bluetoothcreative.com steven@bluetoothcreative.com Office: 516.766.0600 Fax: 516.766.2351

100 Merrick Rd., Suite 210 West Rockville Centre, NY 11570 Office: 516.766.0600 Fax: 516.766.2351 www.bluetoothcreative.com