Davide Albo MobileFirst Solution Executive IBM SWG Europe Ottobre 2014 Le sfide e le opportunità dell internet mobile nelle aziende
Il fattore tecnologico è tornato come prima priorità CIO 2009 CIO 2011 CIO 2013 Underperformers CIO 2013 Outperformers CEO 2013 Technology factors Market factors Macro-economic factors People skills Regulatory concerns Socio-economic factors Globalization Environmental issues Geopolitical factors Source: Question E8 What are the most important external forces that will impact the enterprise over the next 3 to 5 years? 2
Chapter 1: Developing a mobile strategy I percorsi di innovazione delle aziende sono differenti Types of business model innovation driven by mobile capabilities Enterprise model innovation 43% 62% Enterprise model innovation Redefining your role in the value chain, where you collaborate, and how you operate (e.g. incorporate partner capabilities) Revenue model innovation Industry model innovation 38% 25% 38% 32% Leaders All Others Revenue model innovation Changing the way you monetize value (e.g. augment products with revenue generating services, innovate pricing, innovate who pays) Industry model innovation Redefining existing industries, moving into new industries, creating entirely new industries (e.g. displace intermediaries) Source: Institute for Business Value, Mobile Enterprise Study, Q25. What type(s) of business model innovation are being driven by the use of mobile capabilities? 3
L uso della tecnologia mobile nel mondo consumer ha degli impatti nel mondo enterprise How we connect What we expect How we work 150x 85% 81% How often the average mobile user checks their phone each day of adults expect a mobile transaction experience to be better than using a laptop or PC of employed adults use at least one personal mobile device for business Integration 54 percent of companies struggle to integrate mobile applications with existing systems Security 53 percent of companies struggle to implement end-to-end mobile security solutions 49 percent of companies struggle to manage change associated with employees using mobile devices
Overview La tecnologia mobile è continuità di informazione e quindi offre la possibilità di migliorare e rendere più efficienti i processi Employees Customers Customer data Asset data GIS information Safety Procedures Technical information Work order data Restoration status Alerts Control signals Etc Enterprise Applications Assets Bi-directional continuity of real time information, from everywhere, at any time New improvement opportunities available
Overview Le soluzioni mobile permettono di ottimizzare il lavoro sul campo attraverso processi più snelli e rapidi Mobile access to applications and data Scheduling & Dispatching Efficiency of enterprise processes Efficiency of field technician Planning Logistics Reporting and Analysis Complementary geographic applications Available Time for Works Travel and Dead Time Admin A Available Time for Works Travel and Dead Times Average Work Order Time B Average Work Order Time Admin Business configuration Before After Before After
I cicli di vita delle applicazioni si sono terribilmente accorciati Pianeti interni: periodi orbitali da 0,24 a 1,88 anni Pianeti esterni: periodi orbitali da 12 a 248 anni Mobile Apps Web Apps Enterprise Apps
Serve quindi la capacità di sviluppare e rilasciare nuove applicazioni mobili su un modello industrializzato con obiettivi di agilità e di riutilizzo, tenendo in considerazione la complessità di integrazione dei servizi App Development Enable multi platform development, test management and quality assurance management Manageability Providing customers with the ability to control who has access to specific applications and updates Security Ensuring that distributed data and access into the enterprise from applications is controlled and secure Analytics Enabling customers with insight into who is using their applications, when they are using them, and how Scalability Delivering the ability to scale with unpredictable demand while maintaining quality of service and experience Connectivity Simplifying the process of connecting mobile applications to diverse back-end systems and enabling two-way communications (SMS, web sockets, notifications)
Leve di successo dei principali progetti Mobile COSTRUIRE (Build) applicazioni pensate per l accesso mobile al core business PROTEGGERE (Protect) I dati e le applicazioni, lungo tutta la catena di accesso mobile INGAGGIARE (Engage) gli utenti in maniera proficua e mirata, attraverso l uso dei dati e dei loro comportamenti TRASFORMARE (Transform) i processi e le regole di interazione con gli utenti ed i partner esterni, grazie ai dati forniti in mobilità http://ibm.co/ibvmobile Studio su 601 esperti di strategia mobile, condotto da IBM ed Oxford Economics nel 2013
Il portafoglio di offerta IBM include prodotti e servizi leader di mercato, per trasformare l azienda nell era digitale mobile Mobile User Experience Transform Industry Starter Apps Mobile Advisory solutions Mobile device management Enable service providers to analyze their mobile data Protect Engage Mobile customer engagement Integration, Security, Throttling Improve the mobile customer experience Transaction Security BlueMix Cloud OE Build Mobile Dev & QA in Cloud Cross platform mobile apps Continuous delivery for mobile
And these differences create new challenges Multi-platform support Front end to the enterprise Public Cloud Mobile App Private Cloud Routing Service Collaboration Content Providers Business Partners EJB Third-party Services Portals Archives File systems Shared Services Messaging Services Directory Identity The App Store Data Warehouse Mainframe Heterogeneous Environments Enterprise Service Bus New contextual capabilities
Gestione del mobile End to End Design Obtain Insight Use Tealeaf to continuously analyze and improve the effectiveness of your application design by viewing detailed customer usage patterns Manage Manage your deployed application with Worklight s application console Deploy Distribute your applications to managed devices with Endpoint Manager, Worklight s integrated catalog for unmanaged devices, and external App Stores Manag e and Control Deploy Application Design your application user experience Scan, Evaluate, and Certify Customer Experience Analytics Test --- ---------- ---------- ------ Design IBM MobileFirst Portfolio IBM MobileFirst handles the entire lifecycle of building, deploying and supporting enterprise mobile applications Certify Use AppScan to scan, evaluate, and certify your application Instrument Develop Cross Platform Application Discovery and Consume APIs Develop Develop cross platform applications Discover and Consume Use Cast Iron to discover data from third-party, and enterprise, backend services and adapt that data to mobile usage patterns Test Instrument Instrument your application for analytics, security, and management control. Test your application with Rational Test Workbench
IBM MobileFirst supporta svariate opzioni di deploy ON PREMISE ON PREMISE PRIVATE CLOUD PUBBLIC CLOUD Run on Premise, Dedicated Hosting Run on Pure Application System Public Cloud Softlayer How do you leverage these deployment options today? How effective are current solutions for these options? Looking forward, what are your top needs for deployment options?
IBM BlueMix Un insieme vastissimo di funzionalità e Cloud APIs per integrare ed arricchire applicazioni API Catalog Run Code Store Data Cloud Integration Built on IBM SoftLayer Mobile Web and more Big Data & Analytics DevOps Data
Una storia di successo: Colnago Colnago Ernesto & C, a bicycle manufacturer in Cambiago, Italy, improves internal management better supports its resellers and makes business information accessible up to 30 percent faster from mobile devices Challenges Company sought to adopt a user friendly mobile solution in order to meet management and resellers needs, including national and international sales force. For management, Colnago wanted to implement a dashboard that would provide full visibility of sales performance and orders, including historical trends and views of single resellers. For its resellers, instead, Colnago wanted to make its sales perfomance reports and order status in real time by customer portfolio and territory. The mobile solution would have to integrate with ERP system. Solution Colnago tasked IBM BP skilled on IBM Worklight to develop and implement its mobile dashboard application. IBM BP met quickly all the customer needs and by IBM Worklight it provided a new App, integrating the application into multiple environments, including Android and ios operating systems. The new App offers the data-synchronization capabilities for offline consultation and any real time update. At last but not the least, the App and IBM Worklight services are deployed in SaaS modality. Through new Dashboard App our management and resellers benefit business information everywhere and everytime. Colnago business runs thank to IBM Worklight. Benefits Timeliness and availability of information, always updated and accessible by users with mobile devices; Ease to use and direct access to information with a time savings up to 30% compared before; Real time visibility of business trends; Centralized management of devices for updates and authorizations; App Always-on in cloud.
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Per il secondo anno consecutivo Gartner riconosce IBM come leader per quanto concerne le piattaforme dedicate allo sviluppo di mobile app (MADP)