IBM Big Data Analytics Vienna, 2013 May 13

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1 IBM Big Data Analytics Vienna, 2013 May 13 Dipl.Ing.Wolfgang Nimführ Big Data Industry Solutions Regional Leader IBM Software Group Europe

2 Agenda for today 1 IBM s viewpoint on on big big data data and and analytics 2 Five compelling big data use cases 3 IBM s unique value for client success 4 Recommendations on how to get started 2

3 Something Profound is Happening Continuous transformation is the new normal Business models are under constant threat Convergence of technology disruptors creates opportunity Shift of power to the consumer and the citizen Mobile Cloud Social Accelerating pressure to do more with less Great relationships trump great products Internet of Things 3 Not changing is the same as losing

4 Big Data is the Next Natural Resource Data is the We New have Oil for the first time an economy based on a key resource [Information] that is not only renewable, but self-generating. Running out of it is not a problem, but drowning in it is. John Naisbitt Harvesting any resource requires Mining, Refining and Delivering 4 4 IBM Conf idential

5 The IBM Big Data Platform Advantage The platform enables starting small and growing without throwing away work BI / Reporting Analytic Applications Exploration / Visualization Functional App Industry App Predictive Analytics Content BI / Reporting Analytics Shared components and integration between systems lowers deployment cost, time and risk Key points of leverage Visualization & Discovery IBM Big Data Platform Application Development Systems Management Accelerators to address common use cases Proven integration technology Hadoop System Accelerators Stream Computing Data Warehouse Common analytic engines (i.e. text analytics) Common metadata, integration design and governance across components Information Integration & Governance 27

6 youtube.com/user/ibmbigdata 33

7 ibmbigdatahub.com 34

8 Questions & Answers Dipl.Ing. Wolfgang Nimführ Big Data Industry Team Regional Leader IBM Software Group Europe IBM Austria Obere Donaustrasse 95 A1020 Vienna Tel

9 Legal Disclaimer IBM Corporation All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. 37

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