4 th KUFSTEIN WINTER SCHOOL 2011 Innovating Winter Sports Current Trends and Issues December 11 17 2011, Kufstein/Austria Patronized by Program The Kufstein Winter School offers an engaging, challenging program of lectures and workshops by top-ranking academics and representatives from international sports businesses, economics, leisure and tourism management. Changing tourism and leisure trends requires current and prospective innovation of winter sports. Participants from all over the world will analyze and debate the creation and management of innovations as well as business strategies in winter sports destinations and events. In addition, the Winter School will provide a variety of additional events including night-skiing, sledging and hiking. Short facts International intensive program organized by the University of Applied Sciences Kufstein, Tyrol/Austria Program Coordination: Prof. (FH) Dr. Sebastian Kaiser, Prof. (FH) Dr. Robert Kaspar & Project Management: Angela Scalet, BA Language: English Target group: Graduate students of sport and/or leisure management as well as business administration. Open to interested students of other fields of study. Costs: Euro 199,00 (included: conference fee, conference papers, snacks, coffee, ticket for night-skiing/sledding) Own arrangements: arrival, departure, accommodation, catering, travelling costs during seminar. 4 th Kufstein Winter School 2011: Program page 1/7
Lectures and Workshops (a.o.) Dr. John Beech MA MBA PhD FRSA, Head of Sport and Tourism at the Applied Research Centre for Sustainable Regeneration, Coventry University, United Kingdom Prof. Dr. Nikolay Peshin, J.S.D., Head of Research-and-Development Department, RIOU Russian International Olympic University, Russia Gerardo Bielons, Director GB Consulting, Chair EASM Conference Madrid 2011, Senior Lecturer Universidad Autónoma de Madrid, Spain Prof. Dr. Louise Bielzer, Head of Degree Programme Meetings, Expositions, Events & Conventions Management and Media and Communication Management, Karlshochschule International University, Karlsruhe, Germany Stephan Gruber, Services for Ski lift companies, skiline marketing gmbh, Austria Dr. Kari Puronaho, Principal Lecturer Sport Business School Finland HAAGA-HELIA University of Applied Sciences & Executive Secretary European Asssociation for Sport Management (EASM), Finland Sarah Lewis, Secretary General of the FIS International Ski Federation, Switzerland Horst Lichtner, General Secretary of the IIHF International Ice Hockey Federation, Switzerland Sebastian Philipp, DESIGN STORZ GmbH, Austria Martin Schnitzer, Youth Olympic Games Laboratory for Youth and Innovation, Austria Markus Tschoner, Director of the Olympiaregion Seefeld, President of Best of the Alps, Austria Dr. Stefan Walzel, German Sport University Cologne, Germany and the core Kufstein team represented by Prof. (FH) Dr. Robert Kaspar & Prof. (FH) Dr. Sebastian Kaiser Visits planned Excursion: Venue Tour Innsbruck 2012 Youth Olympic Games Excursion: SkiWelt Wilder Kaiser, Söll Night Skiing, Luge/Mountain sledding in Söll (own arrangements) Further information: winterschool@fh-kufstein.ac.at 4 th Kufstein Winter School 2011: Program page 2/7
Provisional Program Sunday, December 11 2011 Arrival & discover Kufstein [own arrangements] Monday, December 12 2011 [FH Kufstein] Kick-off and Introduction 09:00 10:00 Registration to 4 th Kufstein Winter School 10:00 11:00 Opening Address & Introduction to Winter School 11:00 11:30 Break Mag. Wolfgang Richter, Chief Executive Officer of FH Kufstein Prof. (FH) Dr. Thomas Madritsch, Chief Executive Officer of FH Kufstein Prof. (FH) Dr. Johannes Lüthi, Rector of FH Kufstein Prof. (FH) Dr. Sebastian Kaiser, Vice Director of Studies Sports, Culture & Event Management, FH Kufstein 11:30 12:30 Lecture: Communication of Sport Innovations Challenges and Best Practices Prof. (FH) Dr. Sebastian Kaiser, Vice Director of Studies Sports, Culture & Event Management, FH Kufstein 12:30 13:45 Lunch [Hotel Kufsteinerhof] 13:45 14:45 Lecture: Need for Innovations in Sport Event Sponsorship The Case of the Youth Olympic Games 14:45 15:15 Break 15:15 16:45 Workshop I Dr. Stefan Walzel, German Sport University Cologne, Germany Dr John Beech, MA MBA PhD FRSA, Head of Sport and Tourism at the Applied Research Centre for Sustainable Regeneration, Coventry University, United Kingdom 16:45 18:30 Visit Kufstein, Dinner (own arrangements) 4 th Kufstein Winter School 2011: Program page 3/7
Tuesday, December 13 2011 [FH Kufstein] Industry and Marketing Issues 10:00 11:00 Lecture: IIHF Innovation in Winter Sports 11:00 11:30 Break Horst Lichtner, General Secretary of the IIHF International Ice Hockey Federation, Switzerland 11:30 12:30 Lecture: Design A Factor of Innovation Sebastian Philipp, DESIGN STORZ GmbH, Austria 12:30 13:45 Lunch [Hotel Kufsteinerhof] 13:45 14:45 Lecture: Marketing Destinations Challenges and Best Practices 14:45 15:15 Break Markus Tschoner, Director of the Olympiaregion Seefeld, President of Best of the Alps, Austria 15:15 16:15 Lecture: Skiline at a Glance Stephan Gruber, Services for Ski lift companies, skiline marketing gmbh, Austria 16:15 Visit Kufstein, Dinner (own arrangements) 19:00 22:30 Kick-Off Event [Aula] Short Film Festival Organized by Sports, Culture & Event Management Students, FH Kufstein 4 th Kufstein Winter School 2011: Program page 4/7
Wednesday, December 14 2011 [FH Kufstein] Innovation in Federations and Destinations 10:00 11:00 Lecture: Events as a Tool for Destination Branding in Alpine Resorts Impacts for Long-Term Sports Venue Infrastructure Planning 11:00 11:30 Break Prof. Dr. Louise Bielzer, Head of Degree Programme Meetings, Expositions, Events & Conventions Management and Media and Communication Management, Karlshochschule International University, Karlsruhe, Germany Prof. (FH) Dr. Robert Kaspar, Director of Studies Sports, Culture & Event Management and Marketing & Communication Management, FH Kufstein 11:30 12:30 Lecture: Innovations and Developments in the International Ski Federation's (FIS) Sport Activities Sarah Lewis, Secretary General of the FIS International Ski Federation, Switzerland 12:30 14:15 Lunch [Hotel Kufsteinerhof] 14:15 16:00 Workshop II Dr. John Beech, MA MBA PhD FRSA, Head of Sport and Tourism at the Applied Research Centre for Sustainable Regeneration, Coventry University, United Kingdom 16:00 End of daily program 17:30 22:30 Optional: Night Skiing, Luge/Mountain sledding in Söll www.skinacht.at 4 th Kufstein Winter School 2011: Program page 5/7
Thursday, December 15 2011 [Söll] [FH Kufstein] Excursion, Preview and Wrap Up 08:30 13:30 Excursion: SkiWelt Wilder Kaiser at a Glance Infrastructure and Organizational Challenges 13:30 14:45 Lunch [Hotel Kufsteinerhof] 14:45 15:30 Lecture: Managing Innovation in Sport Event Companies Gerardo Bielons, Director GB Consulting, Chair EASM Conference Madrid 2011, Senior Lecturer Universidad Autónoma de Madrid, Spain 15:30 16:15 Lecture: Presentation SBS Finland Research Prospects Dr. Kari Puronaho, Principal Lecturer Sport Business School Finland HAAGA-HELIA University of Applied Sciences & Executive Secretary European Asssociation for Sport Management (EASM), Finland 16:15 16:30 Event Preview: 3rd Kufstein Summer School 16:30 16:45 Break Prof. (FH) Dr. Robert Kaspar, Director of Kufstein Summer School, Director of Studies Sports, Culture & Event Management and Marketing & Communication Management, FH Kufstein 16:45 17:30 Presentation RIOU Russian International Olympic University Prof. Dr. Nikolay Peshin, J.S.D., Head of Research-and-Development Department, RIOU Russian International Olympic University, Russia 17:30 Visit Kufstein, Dinner [own arrangements] 4 th Kufstein Winter School 2011: Program page 6/7
Friday, December 16 2011 [Innsbruck] Venue Tour 09:00 16:00 Excursion: Venue Tour Innsbruck 2012 Youth Olympic Games Martin Schnitzer, Youth Olympic Games Laboratory for Youth and Innovation, Austria Prof. (FH) Dr. Robert Kaspar, Director of Studies Sports, Culture & Event Management and Marketing & Communication Management, FH Kufstein 16:00 End of official program Saturday, December 17 2011 Departure day [own arrangements] Post Winter School Program: 1 st Winter Youth Olympic Games Innsbruck 2012 Innsbruck / Austria / January 13 22 2012 www.innsbruck2012.com 72 nd Hahnenkamm Races Kitzbühel / Austria / January 20 22 2012 www.hahnenkamm.com 4 th Kufstein Winter School 2011: Program page 7/7