Table 1: Tencent Service Offerings Monetization User Base Communications QQ IM Free 859.7 million monthly active user accounts 3Q15) 639.1 million monthly active user accounts from smart devices Weixin & WeChat Free 649.5 million combined monthly active user accounts * QQ IM overall MAU is the total number of user accounts that logged in at least once during the last 30 days. * QQ MAU from smart devices denotes the total number of QQ MAU that logged in via applications on smart devices (ios, Android) and sent a message, or conducted an activity in Moments, games, etc. * Combined MAU for Weixin & WeChat denotes the total number of user accounts that logged in and sent a message, or conducted an activity in Moments, games, etc. Value Added Services (VAS): Fee-based VAS registered subscriptions as of 3Q15: 88.5 million a) Social Networks QQ Membership RMB10 per month Not disclosed SVIP RMB20 per month Not disclosed Qzone Free; monthly subscription fee for VIP privileges (RMB10); and items sales from apps on open platform 653.1 million monthly active user accounts 576.8 million monthly active user accounts from smart devices Tencent Microblog Free Not disclosed QQ Show (Avatars) Free; Monthly subscription fee for VIP privileges Not disclosed QQ Music Free; Monthly subscription fee for VIP privileges (RMB8-15); or item sales Not disclosed QQ Mail Free Not disclosed Video Free; Monthly subscription fee for VIP privileges/premium content (RMB20); or item sales Not disclosed Reading Free; Monthly subscription fee for VIP privileges Not disclosed Anime and Manga Free; Monthly subscription fee for VIP privileges Not disclosed Mobile VAS Monthly subscription fee for VIP privileges (RMB5-15); or item sales (RMB1-2 per item) Not disclosed b) Online Games: QQ Game Platform Monthly subscription fee for VIP privileges (RMB10-15) or item sales Not disclosed ACGs MMOGs Monthly subscription fee for VIP privileges (RMB10-30) or item sales (See Table 2) Monthly subscription fee for VIP privileges (RMB20) or item sales; Time-based (See Table 3) Combined ACU of 8.7 million Combined ACU of 1.7 million Mobile Games Monthly subscription fee for VIP privileges (RMB10) or item sales * Qzone MAU is the total number of user accounts that logged in Qzone at least twice during the last month of the quarter. * Tencent Microblog DAU is the daily average number of user accounts that logged in Microblog to read or write message during the last month of the quarter. * QQ Mail MAU is the total number of user accounts that logged in QQ Mail at least two days during the last month of the quarter. Online Advertising Brand display Performance display Inventories on Tencent Video platform; Tencent News app; QQ.com and verticals; regional portals; QQ IM etc. Pricing mainly by CPM, with a small portion of traffic remain CPD. Inventories mainly on social networks Qzone, QQ IM, Weixin Official Accounts, Weixin Moments, YingYongBao etc. Pricing mainly by CPC or CPA through bidding system. Close to 2000 brand display advertisers as of 3Q15.
Table 2: Tencent s Advanced Casual Games (ACGs) Game Title Commercialized: QQ Tang QQ 堂 R2beat QQ 音 速 QQ Speed QQ 飞 车 QQ Dancer QQ 炫 舞 Commercial Launch Developer Genre Charging Model 1Q05 In-house Casual style combat Free; monthly subscription fee for VIP privileges 3Q06 Licensed Roller-blade racing Free; monthly subscription fee for VIP privileges 1Q08 In-house Car racing Free; monthly subscription fee for VIP privileges 2Q08 In-house Music and dancing Free; monthly subscription fee for VIP privileges (RMB20); or item sales PCU Milestone 3 million as of 3Q12 2.6 million as of 4Q12 Crossfire 穿 越 火 线 3Q08 Licensed First-Person Shooter (FPS) Free; monthly subscription fee for VIP privileges (RMB30); or item sales 4 million as of 3Q12 A.V.A. 战 地 之 王 League of Legends 王 者 联 盟 Assault Fire 逆 战 1Q10 Licensed High-end FPS Free; monthly subscription fee for VIP privileges (RMB30); or item sales 3Q11 In-house (Riot Games) Multiplayer Online Battle Arena (MOBA) 3Q12 In-house FPS 7.5 million as of 1Q14 globally QQ Dancer 2 QQ 炫 舞 2 1Q13 In-house Music and dancing Free; monthly subscription fee for VIP privileges NBA2K online 2Q13 Co-developed with Take-Two Sports Freestyle Football 自 由 足 球 FIFA Online 3 足 球 在 线 Age of Gunslinger 枪 神 纪 Call of Duty Online 使 命 召 唤 Online Pipeline: Master x Master 全 职 大 师 SMITE 神 之 浩 劫 Orcs Must Die 兽 人 必 须 死 2Q14 Licensed Sports 2Q14 Licensed Sports 3Q14 In-house Third-Person Shooter 1Q15 Licensed High-end FPS Licensed 3D MOBA Licensed 3D MOBA Licensed 3D TOBA War Thunder 战 争 雷 霆 Licensed Third Person Shooting (TPS) Metro Conflict: Presto 重 火 力 Licensed Science fiction theme FPS Three Kingdoms 霸 三 国 Online In-house Real Time Strategy (RTS) HON 超 神 英 雄 TBG Licensed 3D MOBA Core Fight 炫 斗 之 王 Licensed 2D side-scrolling fighting game Table 3: Tencent s Massively Multiplayer Online Games (MMOGs)
Game Title Commercialized: QQ Fantasy QQ 幻 想 Commercial Launch Developer Description Charging Model 4Q05 In-house 2D Chinese mythology cartoonstyle Time-based; Item-based PCU Milestone QQ SanGuo QQ 三 国 3Q07 In-house 2D light MMORPG, ancient Chinese history storyline QQ Huaxia QQ 华 夏 3Q07 In-house 2D hard-core fighting MMORPG Dungeon & Fighter 地 下 城 与 勇 士 2Q08 Licensed 2D side-scrolling action Free; monthly subscription fee for VIP privileges (RMB20); or item sales 3 million as of 3Q12 Journey to the Fairyland 寻 仙 4Q08 Licensed 3D Chinese mythology water-colour painting style MMORPG Free; monthly subscription fee for VIP privileges (RMB20); or item sales Hero Island 英 雄 岛 3Q09 In-house 2D fighting cartoon style MMORPG World of Fantasy 幻 想 世 界 2Q10 In-house 2D community-based Chinese fantasy storyline cartoon-style MMORPG World of West QQ 西 游 1Q11 Licensed 3D Chinese fantasy storyline cartoon-style MMORPG, based on Journey to the West QQ Xian Xia Zhuan QQ 仙 侠 传 3Q11 In-house 3D community-based ancient Chinese fantasy MMORPG Lineage 天 堂 1Q12 Licensed 2D hard-core fighting MMORPG Legend of Yulong 御 龙 在 天 Legend of Xuanyuan 轩 辕 传 奇 3Q12 In-house 3D fighting MMORPG, based on ancient Chinese history culture of the Warring States period 4Q12 In-house 3D fighting MMORPG, based on ancient Chinese mythology 800k as of 3Q13 Lineage II 天 堂 2 QQ Fairy QQ 仙 灵 2Q13 Licensed 3D fighting MMOG 1Q13 In-house 3D Turn-based casual-type MMOG Asura 斗 战 神 3Q13 In-house 2.5D action MMORPG, based on ancient Chinese mythology 600k as of 4Q13 Game of Gods QQ 封 神 记 Blade & Sword II 刀 剑 2 3Q13 In-house 2D side-scrolling action MMOG 4Q13 Licensed 3D fighting MMOG Blade & Soul 剑 灵 4Q13 Licensed 3D fantasy martial arts style fighting MMOG Free; monthly subscription fee for VIP privileges (RMB9.8); or item sales 1.5m as of 1Q14 Mystic Fighter 魂 之 猎 手 3Q14 Licensed 2D arcade game style action MMOG Kritika 疾 风 之 刃 Moonlight Blade 天 涯 明 月 刀 ArcheAge 上 古 世 纪 4Q14 In-house 3D cartoon style fighting action 3Q15 In-house 3D martial arts style MMORPG Licensed 3D fighting MMORPG Pipeline:
Monster Hunter Online 怪 物 猎 人 OL Licensed 3D action +hunting MMORPG MX 勇 者 大 冒 险 Licensed ATM (Action, Third Person Shooting, MMORPG) Lost Saga 王 牌 对 决 Licensed 2D arcade game style action MMOG Iron Knight 刀 锋 铁 骑 In-house 3D realistic action and combat MMORPG Sura 天 刹 Licensed 3D next-generation high-end fighting MMOG Table 4: Tencent s Mobile Games on Mobile QQ/Weixin Games Centre (games released in 2015) Game Title Commercial Launch Developer Genre Charging Model Milestone Commercialized: WeFire 全 民 突 击 1Q15 In-house Action Tian Tian Dou San Guo 天 天 斗 三 国 Quan Min Chuang Tian Xia 全 民 闯 天 下 Dragon Blaze 龙 界 启 示 录 Quan Min PaoPao Da Zhan 全 民 泡 泡 大 战 Da Nao San Guo 大 闹 三 国 Quan Min Zhu Gong 全 民 主 公 MX 勇 者 大 冒 险 Gong Bao Lao Nai Nai 2 宫 爆 老 奶 奶 2 Wequiz 脑 力 达 人 Chao Bao San Guo 潮 爆 三 国 Everlasting Chronicles 天 天 传 奇 DNW 魔 龙 与 勇 士 Miracle Nikki 奇 迹 暖 暖 Laughter of the Three Kingdoms 三 国 笑 传 Battle of Nine Dragons 九 龙 战 The Legend of MIR 2 热 血 传 奇 1Q15 Licensed Strategy 1Q15 Licensed RPG 1Q15 Licensed RPG 1Q15 Licensed Puzzle 1Q15 In-house Card 1Q15 Licensed Card 1Q15 Licensed ATM 2Q15 Licensed Action 2Q15 Licensed Puzzle 2Q15 Licensed Card 2Q15 In-house Card 2Q15 Licensed Action 2Q15 Licensed Strategy 2Q15 Licensed RPG 3Q15 In-house Action 3Q15 Licensed RPG
King of Fighters 98 online 拳 皇 98 终 极 之 战 OL Chinese Chess 天 天 象 棋 The Heros Kill 英 雄 杀 Huan Le Up 欢 乐 升 级 Independent Defense 独 立 防 线 WeMoba 全 民 超 神 League of Kings 英 雄 战 迹 The Voice of China 中 国 好 声 音 - 全 民 偶 像 Legend of Galaxy 星 河 战 神 WeShoot 全 民 枪 王 Pipeline: Naruto Mobile 火 影 忍 者 Carrot Fantasy 3 保 卫 萝 卜 3 Stoneage 石 器 时 代 DnF Mobile 地 下 城 与 勇 士 Infinity Blade Saga 无 尽 之 剑 - 命 运 Puzzle and Dragon 天 天 智 龙 FIFA Online Mobile 足 球 在 线 手 游 Cross Fire Mobile 穿 越 火 线 手 游 Timi Run Everyday 3D 天 天 酷 跑 3D 6L 六 龙 争 霸 3D 3Q15 Licensed Card 3Q15 In-house Board & card Free 3Q15 In-house Board & card 3Q15 In-house Board & card 3Q15 In-house Action 3Q15 In-house Strategy 3Q15 In-house Strategy 3Q15 In-house Action 3Q15 In-house Action 3Q15 In-house Action Licensed Action Licensed Tower Defense Licensed RPG In-house Action In-house ARPG Licensed RPG Licensed Strategy Licensed Action In-house Action Licensed Strategy Table 5: QQ Game Platform Description Charging Model PCU
Mini Casual Games Board, chess and card games, etc.; 108 mini casual games as of 3Q15 Free; RMB10, 15 and 50 per month for VIP privileges or item sales Web Games In-house & third-party web games; 108 web games as of 3Q15 Table 6: Other Games Game Title Commercial Launch Developer Description Charging Model PCU Roco Kingdom 3Q10 In-house Community, targeting children Free; RMB10 per month for PCU over 1m 洛 克 王 国 VIP privileges (1Q13) Table 7: Tencent s Open Platform Platform Open date Number of Apps Number of developers Qzone 3Q10 ~3m registered Apps (as of Aug 2014) QQ Game Platform 3Q11 77 web games (3Q14) YingYongBao 4Q13