General. information. about our study

Transcription

1 Our partners:

2 General information about our study

3 GENERAL INFORMATION ABOUT OUR STUDY Objectives of the study? Objective of the study was to provide detailed information about gamers who are Internet users age y.o. and play games on one of the following platforms: games installed on computer games in web browser games on video gaming consoles games on mobile devices smartphones and tablets. Representativeness? Sample structure was corrected with the analytic weight to fit the structure of population of Internet users aged regarding key characteristics corresponding with the objective of research. When calculating the weight, social demographic variables were taken, i.e. gender, age, level of education, size of locality as well as variables related to lifestyle. Results presented in the report are based on weighted data.

4 GENERAL INFORMATION ABOUT OUR STUDY? Fieldwork period The study was conducted between 21st of April and 4th of May 2015 using the RTS method (online survey with recruitment on websites). Additional online IQS96 Omnibus study was conducted between 30th of April and 6th of May to provide information about Target Group structure. Previous wave of the study was conducted between 10th and 17th of April 2014.? Method of the study Invitations to take part in the survey were displayed on websites that are in IQS emission network, Onet Group websites and gry online.pl website. The sample was chosen with a random quota sampling method. Target Groups and sample size? Data repots the results among the group of 3750 Internet users aged who played games on at least one of the following platforms: games installed on PC/laptop, online games in the web browser, games on video game console, games on tablets PC or smartphones and games on social networking websites. Detailed questions about each of these five platforms were asked to 750 respondents. Although the subsample size for each group is the same their shares in Total sample for all games was corrected by data weighting for the natural proportion. In the previous wave Target Group do not include gamers playing on social networking websites.

5 How many gamers are there among Polish Internet users?

6 HOW MANY GAMERS are there among Polish internet users? 72 % I played games installed on computer (laptop or PC) 42% 35% in 14 I played games on smartphone or tablet 40% 28% in 14 I played games in web browser (FireFox, Chrome, Internet Explorer) on computer 38% 34% in 14 I played on games on social networking websites 36% I played games on traditional cell phone Gamers Non-Gamers 28 % I played games on video game console 15% 10% in 14

7 Profile of Polish gamers

8 PEOFILE OF POLISH GAMERS AMONG INTERNET USERS ALL GAMERS 47% GAMERS PLAYING INSTALLED GAMES 61% 39 % WEB BROWSER GAMERS 44 % 56 % SOCIAL NETWORKING WEBSITES GAMERS 37 % Male Female 53% CONSOLE GAMERS 70 % 30% MOBILE GAMERS 44 % 56 % 63 %

9 BY AGE ALL GAMERS 43% 32% 16% 9% y.o y.o y.o y.o. GAMERS PLAYING INSTALLED GAMES WEB BROWSER GAMERS CONSOLE GAMERS MOBILE GAMERS SOCIAL NETWORKING WEBSITES GAMERS y.o. 44% y.o. 42% y.o. 44% y.o. 49% y.o. 41% y.o. 33% y.o. 34% y.o. 38% y.o. 30% y.o. 33% y.o y.o. 16% y.o. 14% y.o. 15% y.o. 15% y.o. 10% y.o. 8% y.o. 4% y.o. 5% y.o. 11%

10 BY HOME more than 500,000 inhabitants (Warszawa inhabitants) village (Studzianki inhabitants) 200, ,000 inhabitants (Gdańsk inhabitants) 30% a town/city of up to 20,000 inhabitants (Szczebrzeszyn inhabitants) 11% 14% 50,000-99,000 inhabitants (Jelenia Góra inhabitants) 20,000-49,999 inhabitants (Jarocin inhabitants) 11% 9% 12% 100, ,999 inhabitants (Zabrze inhabitants)

11 BY EDUCATION ALL GAMERS GAMERS PLAYING INSTALLED GAMES WEB BROWSER GAMERS primary 30% CONSOLE GAMERS secondary 44% MOBILE GAMERS SOCIAL NETWORKING WEBSITES GAMERS higher 26%

12 BY PROFESSION ALL GAMERS GAMERS PLAYING INSTALLED GAMES pupils, junior students 25% WEB BROWSER GAMERS academic student pernamently employed 14% 42% CONSOLE GAMERS part-time job 9% MOBILE GAMERS unemployed 5% SOCIAL NETWORKING WEBSITES GAMERS not working, home-maker 6%

13 BY FINANCIAL STATUS ALL GAMERS GAMERS PLAYING INSTALLED GAMES WEB BROWSER GAMERS poor household financial situation 12% CONSOLE GAMERS average household financial situation 39% MOBILE GAMERS good household financial situation 37% SOCIAL NETWORKING WEBSITES GAMERS

14 MOTIVATIONS TO PLAY ON EACH PLATFORM killing time, boredom 50% killing time, boredom 56% rest and relax after everyday duties 66% rest and relax after everyday duties 52% it's fun, I like doing it 67% it's fun, I like doing it 48% way of dealing with stress, escape from everyday problems for company - I play with friends, family rivalry with other players feeling emotions, adrenaline ability to impersonate in new roles, characters 50% 28% 25% 32% 37% GAMERS PLAYING INSTALLED GAMES WEB BROWSER GAMERS way of dealing with stress, escape from everyday problems for company - I play with friends, family rivalry with other players feeling emotions, adrenaline ability to impersonate in new roles, characters 38% 31% 14% 15% development of interests/hobby 30% development of interests/hobby 15% form of social life form of social life neither of those reasons 4% neither of those reasons 6%

15 MOTIVATIONS TO PLAY ON EACH PLATFORM killing time, boredom 41% killing time, boredom 72% rest and relax after everyday duties 55% rest and relax after everyday duties 47% it's fun, I like doing it 64% it's fun, I like doing it 44% way of dealing with stress, escape from everyday problems for company - I play with friends, family 39% 45% CONSOLE GAMERS way of dealing with stress, escape from everyday problems for company - I play with friends, family 32% 15% rivalry with other players feeling emotions, adrenaline 32% 36% MOBILE GAMERS rivalry with other players feeling emotions, adrenaline 9% ability to impersonate in new roles, characters 29% ability to impersonate in new roles, characters 7% development of interests/hobby 25% development of interests/hobby 12% form of social life 16% form of social life 6% neither of those reasons 5% neither of those reasons 5%

16 MOTIVATIONS TO PLAY ON EACH PLATFORM killing time, boredom rest and relax after everyday duties 54% 50% it's fun, I like doing it way of dealing with stress, escape from everyday problems for company - I play with friends, family rivalry with other players feeling emotions, adrenaline ability to impersonate in new roles, characters 22% 8% 8% 40% 35% SOCIAL NETWORKING WEBSITESGAMERS development of interests/hobby form of social life neither of those reasons 8% 8% 4%

17 GAMING STYLES playing alone vs playing with others always alone (single player) 47% most times alone (single player) but sometimes I play online games with other players (multiplayer) 27% most of the times with other players (multiplayer) and sometimes alone (single player) always or almost always with other players (multiplayer) I don't know/ It's hard to say 8% 7% 11%

18 GAMING STYLES AMONG DIFFERENT PLATFORMS GAMERS PLAYING INSTALLED GAMES playing alone vs playing with others WEB BROWSER GAMERS CONSOLE GAMERS MOBILE GAMERS SOCIAL NETWORKING WEBSITES GAMERS always alone (single player) 43% 40% 64% 49% most times alone (single player) 34% 33% 38% 25% most of the times with other players (multiplayer) 12% 10% 5% 10% always or almost always with other players 7% 11% 14% 3% 7% I don't know/ It's hard to say 5% 7% 5% 3%

19 GENERAL CHARACTERICTIC OF ONLINE GAMES Don t know 9% 30% Flash games only Advanced games only 44% 17% All gamers playing advanced games 61% Both flash and more advanced games

20 POPULARITY OF FREE TO PLAY GAMES ever playing playing last month 64% 67% among them yes no 36% yes no 33%

21 POPULARITY OF DIFFERENT TYPES OF GAMES strategic RPG (Role Playing Game) shooting games, FPS (First Person Shooter) races/simulators action games logic adventure games MMO (Massively Multiplayer Online) card games/ solitaires sports economic digital board games virtual farms/simulators of farms ino games (resembling the game in the casino) other I don't know/ It's hard to say 4% 5% 4% 15% 25% 24% GAMERS PLAYING INSTALLED GAMES 43% 43% 40% 36% 35% 31% 30% action games sports races/simulators shooting games, FPS (First Person Shooter) adventure games RPG (Role Playing Game) strategic logic MMO (Massively Multiplayer Online) virtual farms/simulators of farms digital board games card games/ solitaires economic casino games (resembling the game in the casino) other 2% 7% 6% 6% 6% 5% I don't know/ It's hard to say 2% 14% CONSOLE GAMERS 37% 45% 42% 55% 54% 54%

22 POPULARITY OF DIFFERENT TYPES OF GAMES logic WEB BROWSER GAMERS 53% logic SOCIAL NETWORKING WEBSITES GAMERS 43% card games/ solitaires 33% adventure games action games 31% games of skill strategic 29% card games/ solitaires adventure games 28% virtual farms/simulators of farms MMO (Massively Multiplayer Online) 28% strategic 15% digital board games 26% MMO (Massively Multiplayer Online) 11% virtual farms/simulators of farms 22% races/simulators 11% RPG (Role Playing Game) 22% sports 10% races/simulators 18% digital board games 9% sports 14% RPG (Role Playing Game) 8% economic 14% casino games (resembling the game in the casino) 8% shooting games, FPS (First Person Shooter) 12% shooting games, FPS (First Person Shooter) 8% games (resembling the game in the casino) 10% economic 5% other 5% other 5% I don't know/ It's hard to say 4% I don't know/ It's hard to say

23 POPULARITY OF DIFFERENT TYPES OF GAMES logic action games card games/ solitaires races/simulators strategic adventure games sports virtual farms/simulators of farms digital board games RPG (Role Playing Game) MMO (Massively Multiplayer Online) economic shooting games, FPS (First Person Shooter) casino games (resembling the game in the casino) other I don't know/ It's hard to say 4% 14% 11% 10% 8% 8% 5% 4% 18% MOBILE GAMERS 35% 62%

24 FREQUENCY OF PLAYING OF EACH TYPE OF GAME INSTALLED ON PC virtual farms/simulators of farms 11% 28% everyday MMO 16% 32% 15% 16% few times a week RPG 12% 26% more or less once a week once or twice a month action games 11% 22% less frequently than once a card games/ solitaires sports 11% 10% 27% 28% 22% 17% 24% month logic 10% 26% 22% 24% 18% adventure games 10% 12% 32% 27% strategic 8% 22% 26% 22% shooting games, FPS (First Person Shooter) 8% 31% 17% digital board games 7% 26% 16% 31% races/simulators 4% 18% 25% 30% economic 2% 17% 29% 32%

25 FREQUENCY OF PLAYING OF EACH TYPE OF ONLINE GAME IN BROWSER virtual farms/simulators of farms 26% 18% 12% 14% 31% everyday MMO 25% 15% few times a week strategic card games/ solitaires 15% 25% 16% 22% 22% 22% more or less once a week once or twice a month economic RPG 15% 17% 15% 18% 22% 16% 31% 31% less frequently than once a month logic 12% 24% 22% adventure games 10% 26% shooting games, FPS (First Person Shooter) 10% 15% 25% 17% 33% action games 9% 18% 24% 29% races/simulators 7% 42% sports 7% 18% 27% 28% casino games (resembling the game in the casino) 5% 18% 22% 36% digital board games 4% 16% 27% 32%

26 FREQUENCY OF PLAYING OF EACH TYPE OF GAME ON VIDEO GAMING CONSOLE economic 26% 15% 17% everyday MMO 15% 25% 14% few times a week 26% card games/ solitaires 9% 26% 33% more or less once a week once or twice a month virtual farms/simulators of farms 11% 25% 27% 17% less frequently than once a strategic logic 10% 10% 24% 28% 17% 24% 22% month shooting games, FPS (First Person Shooter) 8% 25% 24% 25% 17% RPG 8% 25% 25% 22% digital board games 7% 24% 29% action games 7% 24% 28% 18% races/simulators 6% 32% 22% adventure games 6% 25% 29% sports 5% 22% 27% 26%

27 FREQUENCY OF PLAYING OF EACH TYPE OF GAME ON SMARTPHONE / TABLET PC economic 32% 24% 10% everyday virtual farms/simulators of farms MMO 28% 34% 28% 22% 12% 11% 24% few times a week 5% more or less once a week once or twice a month logic 31% 10% less frequently than once a sports 18% 18% 22% 10% 32% month strategic 17% 26% 24% 14% adventure games 16% 18% RPG 16% 41% 11% action games 16% 26% 17% races/simulators 14% 26% shooting games, FPS (First Person Shooter) 14% 30% 14% 12% 30% card games/ solitaires 12% 27% 25% 16% digital board games 8% 25% 31% 18%

28 FREQUENCY OF PLAYING OF EACH TYPE OF GAME ON SOCIAL NETWORKING WEBSITES virtual farms/simulators of farms 34% 17% 14% 16% everyday MMO 32% 22% few times a week 12% strategic 24% 18% more or less once a week once or twice a month logic 34% 17% 16% less frequently than once a action games adventure games 25% 27% 22% 28% 15% 14% month sports 18% 32% 11% 18% card games/ solitaires 18% 32% 17% casino games (resembling the game in the casino) 14% 25% races/simulators 12% 32% 12% RPG 10% 16% 28% 26% digital board games 6% 31% 32% 18% shooting games, FPS (First Person Shooter) 6% 27% 24% 24%

29 SOURCES OF NEW GAMES I download free games for Internet 49% I buy in shop/supermarket I buy and download from Google Play Store or App Store 31% 34% I buy and download from producers website, services such as Steam, Origin or another official source I borrow from family or friends I get it as a presents from family and friends I buy and download in online shop/auction services (e.g. Allegro) I download from 'unofficial' sources paid games for free I exchange games with friends or in special shops with extra fee I don't buy/don't install new games 8% 10% 27% MORE OFTEN: PEOPLE FROM CITIES WITH INHABITANTS AND MORE (17%), WITH PRIMARY EDUCATION (15%), MALE (17%), Y.O. (16%), another source 2%

30 SOURCE OF GAMES ON MOBILE DEVICES ever installed game from their app store games downloaded from places, where they are shared by official producers or with their agreement (e.g. z Google Play, App Store) 82% yes 5% 7% 88% no I don't know / It s hard to say games that has been installed on smartphone or tablet from the beginning online games in web browser games in social media games downloaded from the Internet from places where they are shared "unofficially" by other users I don't know/ It's hard to say 14% 7% 4%

31 SOURCES OF INFORMATION ABOUT NEW GAMES IN GENERAL from friends/family from Internet advertisements from social networks by browsers (eg. search in Google) from websites with online games from websites about games from video material posted on video service from the advertising in other games from websites of producers games from magazines about games from Internet forums about games from newsletters about games from the blogs from TV programs about games from different sources I am not looking for information about new games 3% 6% 5% 5% 8% 7% 10% 14% 14% 14% 14% 18% 33% 35% ONLINE SOURCES@

32 Money

33 METHOD OF PAYMENT GAMERS PLAYING INSTALLED GAMES CONSOLE GAMERS payment in a traditional shop 51% payment in a traditional shop 55% Internet transfer 41% Internet transfer 40% express transfer using system payu, dotpay, paypal 40% credit card 30% credit card express transfer using system payu, dotpay, paypal 33% Scratch card with active code 7% card / scratch cards prepaid my account on Xbox Live or PSN 27% otherwise 14% otherwise 6% I don't know, I don't remember 3% I don't know, I don't remember 4%

34 METHOD OF PAYMENT WEB BROWSER GAMERS SOCIAL NETWORKING WEBSITES GAMERS payment by text message 75% payment by text message 48% Internet transfer (including transfer using systems such as payu, dotpay) 33% Internet transfer (including transfer using systems such as payu, dotpay) 36% paypal payment credit card otherwise I don't know, I don't remember 1% 2% credit card paypal payment payment with dedicated website currency (eg. Eurogąbki) otherwise I don't know, I don't remember 18% 9% 3% 6%

35 REASONS OF RESIGNING FROM MAKING A PAYMENT IN ONLINE GAME lack of payment by text message lack of a method of payment convenient to me 41% 40% Lack of acceptable payment method lack of trust to the method of payment lack of trust to the website/service special currency (eg. Eurogąbki) lack of possibility to pay in PLN no website in Polish I resign because of other reasons I have never resign from making the payment 28% 26% 17% 28% Lack of trust Not meeting local requirements

36 REASONS OF RESIGNING FROM MAKING A PAYMENT IN GAME ON SOCIAL NETWORKING WEBSITE lack of payment by text message lack of a method of payment convenient to me 15% 25% Lack of acceptable payment method lack of trust to the method of payment lack of trust to the website/service special currency (eg. Eurogąbki) 6% Lack of trust lack of possibility to pay in PLN no website in Polish 8% 16% Not meeting local requirements I resign because of other reasons 27% I have never resign from making the payment 14%

37 Average expenses on games

38 AVERAGE EXPENSES ON GAMES INSTALLED ON AVERAGE ONE TIME EXPENSES ON GAME less than 5 PLN 3% COMPUTER AVERAGE ONE TIME EXPENSES ON GAME EXTENSIONS less than 5 PLN 6% 5-9 PLN 1% 5-9 PLN 10% PLN PLN PLN PLN PLN 9% 10% 17% 22% PLN PLN PLN PLN 11% 22% 12% more than 200 PLN 1% 100 PLN or more 3% I don't know / it's hard to say 15% I don't know / it's hard to say 16%

39 AVERAGE EXPENSES ON CONSOLE GAMES AVERAGE ONE TIME EXPENSES ON GAME AVERAGE ONE TIME EXPENSES ON GAME EXTENSIONS up to 100 PLN 36% less than 5 PLN 4% 5-9 PLN 6% more than 100 PLN up to 200 PLN 40% PLN 11% more than 200 PLN up to 300 PLN 12% PLN PLN 9% over 300 PLN 1% PLN 26% I don't know / it's hard to say 11% 100 PLN or more I don't know / it's hard to say 12%

40 AVERAGE EXPENSES ON GAMES FOR SMARTPHONES AND TABLETS AVERAGE ONE TIME EXPENSES ON GAME AVERAGE ONE TIME EXPENSES ON GAME EXTENSIONS Less then 9 PLN 62% less than 5 PLN 41% PLN 5-9 PLN 6% PLN PLN PLN 100 PLN or more 6% 4% 0% 0% PLN PLN PLN PLN 100 PLN or more 0% 5% 8% 1% 33% I don't know / it's hard to say 8% I don't know / it's hard to say 4%

41 AVERAGE EXPENSES ON ONLINE GAMES AND GAMES ON SOCIAL NETWORKING WEBSITES less than 5 PLN WEB BROWSER GAMERS 11% less than 5 PLN SOCIAL NETWORKING WEBSITES GAMERS 24% 5-9 PLN 5-9 PLN 15% PLN PLN PLN 15% AVERAGE ONE TIME EXPENSES ON GAME EXTENSIONS PLN PLN PLN 6% 26% PLN 4% PLN 7% 100 PLN or more 5% 100 PLN or more 5% I don't know / it's hard to say 10% I don't know / it's hard to say 4%

42 Summary of The Results

43 Polish market is promising for gaming industry The gaming market in Poland is growing the share of gamers among internet users y.o. has increased from 60% to 69% since April 2014, and when we include gamers playing on social networking websites it is even 72%. Mobile games are gaining on popularity ranks of mobile gamers increase with the highest speed. Their share growth from 28% to 40% during past 12 months. These makes mobile second most popular category after games installed on PC.

44 The user profile is slightly changing the growth of mobile games category affected its structure in 2014 we had slightly more males among mobile players, this year the proportion is reversed there is about 56% of women. Console games are still the most dominated by male gamers. Most popular motivation for playing games installed on computer are because it s fun and to rest and relax after everyday duties, but killing time, boredom is also an important reason the most important one for web browser gamers. Playing games on gaming console is more often a social activity almost half of console gamers claim that they are playing for company. Surprisingly social factor is less important for gamers playing games on social networking websites 49% claim that they always play alone.

45 Free to Play games are very popular 2/3 of gamers admits that they played this kind of game at least once, and among them 2/3 played this kind of game during past month. only admits piracy. Pirates are more often young people from big cities. the main barriers for paying for online games are lack of preferable payment method or lack of trust to it or no possibility to pay in pln. However about 30% of gamers playing online games in web browsers are those who play only simple, Flash games where payment is not possible.

46 THANK YOU FOR WATCHING AND LISTENING See you soon!