Facts and figures XS SOFTWARE : WE ARE PROUD OF : Is a leading international company - specializing in browser games for over 9 years now

Transcription

1

2 Facts and figures XS SOFTWARE : Is a leading international company - specializing in browser games for over 9 years now 3 years of focus in creating cross platform games Develops and publishes original game titles Localized its products in more than 35 languages Present in more than 80 countries Creating loyal online communities and achieving considerable financial results WE ARE PROUD OF : Our diversity of multiplayer online games Over 35 million registered players (Estimated) Revenue for 2013: $8 mln. Best strategy game awards for 2007, 2008, 2009 Favorite community game 2012

3 Some of our partners

4 Some of our partners

5 Our products Original gameplay, fascinating design and artwork High ARPU and considerable user loyalty (between 6 and 12 months) Great lifetime value of each player Transactional business model: Item selling and subscription Regular and well-planned updates of the games Native community support and management

6 Our products KHANWARS ( ) The medieval world in your BROWSER: NO download and for FREE! War and diplomacy: Compete with thousands of players online, join clans and forge alliances! Establish your own fearsome Empire! Battlefield strategy: Up to 17 unit types can each be assigned a role and position on the battlefield. Outsmart your enemies with cunning and tactics! Medieval Nations: Pick between 12 well balanced nations with unique specialties that help you gain an edge over your opponents! Knight Commanders: Choose among 4 knight types that lead your armies in battle and use their battle skills and experience to forge your empire's victory!

7 Our products LADYPOPULAR & LADYPOPULAR FASHION ARENA ( ) If you want to live the emotion of being the most popular girl; if you want to show the world your fashion skills and ideas; if you want to feel the unique atmosphere while competing with other fashion icons Lady Popular Fashion Arena is just for you! Win duels on the Fashion Arena and get more experienced! Find the perfect guy and keep him affected to you! Participate in photo sessions and get great rewards! Search for supermodels and upgrade your fashion skills! Change your look every day and take your place among the contest winners! Join the brand new world of Lady Popular, live all the excitement it offers, experience the thrilling atmosphere and prove yourself on the Fashion Arena!

8 Our products ANDROMEDA5( ) Free-to-play Sci-Fi massive multiplayer online role-playing game (MMORPG). Using latest 3D technologies - Unity-based 3D engine. Cross-platform - Microsoft Windows, Mac OS, ios, etc. Interesting storyline and huge ground for player development. Special PvP and PvE challenging modes in closed instances. Global PvP modes in open space which involves all players.

9 Our products NEMEXIA ( ) Free-to-play browser-based Sci-Fi strategy. Nominations for best story and strategy. Three races fight for domination - Confederation, Terteths and Noxis. Different bonuses, units and gameplay style for each race. Global PvP and PvE challenging targets. Special PvP main goal including the best alliances in the universe.

10 Upcoming mobile games ANDROMEDA 5 CITY WARS BUBBLE CABOOM TNT The universe of Andromeda 5 allows every player to live his dream as a great leader of his faction in the open 3D space and face thousands of other players from all over the world. City Wars is an addictive arcade game, in which you have to earn respect in every neighborhood of the city by beating various types of enemies, in order to become King of the City. TNT: Exciting bubbles game with a classical gameplay, but also new and entertaining features. The great variety of beautiful graphics and difficulty levels can provide countless hours of fun. Prove you got the skills and the balls to escape the deadliest city skies. Wind your way through countless hazards on the wings of your trusty plane.

11 Publishing SOFIAWARS, WAWAWARS, BATALHABRASIL ( ) SofiaWars : One of the most succesful Online Game in Bulgaria in terms of userbase and KPIs. Representing real life in the streets of Bulgaria. WawaWars : Highly anticipated and succesful in Poland. Season 2 of Wawawars is expected in the end of H1 13. BatalhaBrasil : Commercial launch expected in the beginning of H1 13. Potential to become Brasil s most favorite game. Versions: Upcoming releases : Release date for German and French version of the game beginning of H3 13. Arab versions planned to be released till the end H3 13

12 Publishing LIVADA ( ) Humorous web-browser MMORPG, where the players are divided into two parties: Lambs & Pigs. Engage in fierce combats with your enemies. Defend your territories from attacks. Excellent Community Management team keeping record response rates. Regular updates keeping user base very loyal.

13 Publishing Hero Zero is a free to play massively multiplayer online role-playing (MMORPG) game. From Zero to Hero! Create your own character, become the savior of the world and play against real enemies. Time for you to become a real-life hero! Create your own hero or heroine and design a costume that's truly unique. Level up your hero from neighborhood jerk to actual fame. Fight evil on hero missions. Hero Zero also incorporates a duel system which allows you to pick one player from the list and fight one-on-one to the death. If you are interested in this game, just register for it within a few clicks and rise to be an invincible hero. H H H H1 13

14 Upcoming Projects TAERN ( ) The Pride of Taern is a browser based RPG. Create a unique hero amongst one of seven different classes, and embark onto a large world fraught with peril. The game features non-linear questing, with exciting turn-based combat. Develop your guild and its buildings, and declare war on your enemies to claim control of the land. Engage in fierce tournaments, all to prove your skill. BG version Release date Q3 13 DE version Release date Q3 13 BR version Release date Q3 13 Other EU and Arab versions planned to be released till the end Q3 13

15 Case Study Campaign organized by Marketing Partner X (name hidden due to privacy) based on Andromeda 5 integration: Integration on partner s domain: e.g. andromeda5.partnername.com Traffic: impressions from partner portal Converting to 2749 registrations Achieved B/R coefficient (buyers from registrations) of 4.53% Average LTV (Lifetime Value for 3 months) of attracted players in January of 107$ Total Revenue* from the attracted in January players in their first 3 months: 2749 registrations x 4.53% (B/R) * 107 $ (LTV 3) = 13,324.68$ *Expected Lifetime more than 6 months

16 High customer satisfaction *All data is based on internal information for our international game versions.

17 User activity 2 mln. active users 35 mln. registered users On average, a user spends between 180$-250$ within 12 months Over 10% of the users pay for extras

18 High customer satisfaction OUR BUSINESS MODEL Free-to-play games selling point In-game items The average lifetime cycle of a player is 6-12 months Constantly improving business model VIP subscriptions HOW OUR PARTNERS BENEFIT FROM US Monetize free traffic No integration cost 6+ games, different genres and many community features Develop a dedicated and loyal community Free branding Full transparency over payments and performance Earn a steady income even after the partnership is over Full technical support Regular updates Billing and Invoicing Software and Hardware support Customer support

19 Let s do business together! Business Development Department partners@xs-software.com Sofia, Bulgaria