Rick Hesse Professor and Chair of Decision Sciences and Marketing



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Rick Hesse Professor and Chair of Decision Sciences and Marketing Phone: 805.379.5813 Fax: 805.644.5396 Email: Rick.Hesse@Pepperdine.edu Washington University, St. Louis, MO D.Sc. 1968 Washington University, St. Louis, MO M.S. 1965 Washington University, St. Louis, MO B.S. 1962 BIOGRAPHY Rick Hesse is currently Professor and Chair of Decision Sciences and Marketing at Pepperdine University s Graziadio s Graduate School of Business and Management. He has taught in engineering schools at Mercer, West Point, and Georgia Tech, and in business schools at Wake Forest, San Diego, and Southern Cal. Rick has been teaching management science using spreadsheets since 1982 in both engineering and business schools at both the graduate and undergraduate level. Spreadsheet analysis is a very visual technique to help improve business operations and profitability. From 1982-2007 he wrote a quarterly column in Decision Line, In the Classroom, that featured teaching tips, mainly about spreadsheet use for solving quantitative models used in business and industry. Rick has written articles in Interfaces, Operations Research, Decision Sciences and several textbooks. Rick has won numerous teaching awards, including the national Decision Sciences Innovative Instructional Award and the Outstanding Civilian Service Medal from the Department of the Army, and Teacher of the Year at the San Diego State School of Business. Dr. Hesse has been involved in consulting on management science problems with companies including Semtech, YouBet.com, ITT, Pratt & Whitney, Brown & Williamson, Piedmont Airlines, GEICO, UPS, and Bluebird. He has held seminars and speaking engagements on management science at Coca Cola, AMOCO, Hughes Systems, US Steel, RJ Reynolds and other companies. Rick has taught seminars in Mexico, Brazil, Canada and Ireland (April 2006).

Area of Expertise Management Science and Operations Research Forecasting Current Research or Projects Dr. Hesse is currently working on spreadsheet models for using moving averages for short term regression, and the origins of incorrect logarithmetic transformations for forecasting. He is also working on the incorrect use of ordinal and interval data for questionnaires. Teaching Experience 1997 present Pepperdine University, Graziadio School of Business & Management (GSBM) Professor of Decision Sciences (1997, tenured 2003), Chair of Decision Sciences (2004-present) 1989-1997 Mercer University, Department of Industrial and Systems Engineering Professor of Management Science (tenured 1989) 1987-1989 Georgia Institute of Technology Visiting Professor of Applied Management Science School of Management 1983-1985 Wake Forest University, Babcock Graduate School of Business Associate Professor (tenured 1985) 1981-1982 United States Military Academy Visiting Professor, Department of Civil Engineering 1973-1981 San Diego State University, School of Business Assistant/Associate (tenured 1977) /Full Professor (1979) 1967-1973 University of Southern California, School of Business Assistant Professor 1963-1965 Washington University, School of Engineering, Instructor Selected Publications and Presentations Hesse, Rick; Majidian, James; Kappes, Andy; Real-time Expected Value versus Expected Utility In-class Group Exercise for Decision Trees, 41 st Annual Decision Sciences Institute Proceeding, November 20-23, 2010, pages 1221-1226.

Hessian Regression for Moving Averages, International Institute of Forecasting Conference Proceedings, San Diego, June 20-22, 2010, Keeping Up with CSR During a Recession, Video Interview by Rick Hesse with Bill Sanderson and Chuck Browne of Golden State Foods, GBR, Volume 12, Issue 4, 2009. http://gbr.pepperdine.edu/094/csrinterview.html How Spreadsheets Changed the World, Hesse & Deborah Hesse Scerno, Interfaces, Volume 39, No. 2, March-April 2009, pages 159-167. Book Review of Creating a World without Poverty Social Business and the Future of Capitalism by Muhammad Yunus, GBR, Vol 38, Issue 3, 2008 An Investigation of a New Classroom Evaluation Instrument, National Decision Sciences Institute, November 2007, Proceedings & Presentation. Sesame Street for the Decision Sciences: Redux, Decision Line, Vol 38, No. 5, pages 10, 12-13, October 2007. Simulating Heights and Weights Using Regression, Decision Line, Vol 38, No. 2, pages 12-14, March 2007. Electronic Spreadsheets: The Good, the Bad and the Ugly, Graziadio Business Report, Vol 10, No. 1, January, 2007 Book Review: Triple Bottom Line, Graziadio Business Report, Vol 10, No. 1, January, 2007. "Short-term Quadratic Regression for Moving Averages," National Decision Sciences Institute, November 2006, San Antonio. PERT Simulation in Excel, Decision Line, Vol 37, Issue 3, pages 14-15, May 2006. Reverse Engineering Cash Flow Revenues for Forecasting, Decision Line, Vol 37, No. 2, pages 13-15, March 2006. Incorrect Nonlinear Trend Curves in Excel, FORESIGHT, Vol 1, No. 3, Feb 2006, pages 39-43. Alldifferent Constraint and the Traveling Sales Problem Heuristics Part II, Decision Line, Vol 36, No 4, November 2005. Alldifferent Constraint and the Traveling Sales Problem Heuristics Part I, Decision Line, Vol 36, No 3, September 2005.

Short Term Regression for Moving Averages, Proceedings of the 35 th National Decision Sciences Institute Conference, San Francisco, November 2005, pages 12781-12786. Incorrect Nonlinear Curve Fits in Excel, 3 rd Antonio, June 2005. International Symposium on Forecasting, San Truly Independent Variables, Decision Line, Vol 36, No. 2, June 2005. Useful Excel Array Formulas and Range Functions, Decision Line, Vol 35, No. 4, November 2004 Tickling the Solver with Backwards Bounds Constraints, Decision Line, Vol 35, No. 2, March 2004. Using Excel to Demonstrate Random Numbers, with Russ Laher (Cal Tech) Decision Line, Vol. 34, No. 4, September/October 2003, pages 7-8, 18. Dollar Volume Discounts and Nonlinear Programming Quantity Discounts, Decision Line, Vol. 34, No. 3, May 2003, pages 8-11 Does a Different Person Write Your E-mail?, Decision Line, Vol. 34, No. 1, December 2002/January 2003, pages 5-6 (I) Audio PowerPoint and Moving Graphs Make Presentations Easier, Decision Line, Vol. 33, No. 3, May 2002, pages 6-8. Simulation Case Exercise Using Excel, Spreadsheet Miniconference at the 32 nd Decision Sciences Institute Conference, San Diego, November 23, 2002. National Reducing the Educational Variation in Fully-Employed MBA Decision Science Courses, Proceedings of the 31st National Decision Sciences Institute Conference, San Francisco, November 2001. Transportation Model Reports for Excel, Decision Line, March 2001, pages 7-9, 12, Vol 32, No. 2. Triangle Distribution, Decision Line, May 2000, pages 12-14, Vol 31, No. 3 Incorrect Nonlinear Curve Fits in Excel, Proceedings of the Western Decision Sciences Institute, April 2000. Improper Logarithmic Transformations in Excel, National Proceedings of the Decision Sciences Institute, November, 2000.

Dynamic Postoptimal Analysis, Decision Line, March 2000, Vol 31, No. 2. Professional Memberships 1970-Present: Decision Science Institute (DSI) Council Member for 2 years (1972-76) Feature Editor of In the Classroom, Decision Line, for 25 years (1983-2007) Nominee for At-Large Vice President, 1990 Nominee for Secretary, 1985 Track Chair, 1984 and 1991 Winner of Instructional Award, 1981 Committee on Committee Membership Selection, 1980-81 Constitution and Bylaws Committee, 1980-81 Vice President, 1979-81 Innovative Education Committee, Chair, 1978-79 Instructional Innovation Award Committee, Chair, 1984-85; member, 1983-84 Vice President, Alpha Iota Delta Vice President-Programs and Meetings, Western, 1972-3 Numerous presentations at National Meetings and regionals Chaired several sessions at National Meetings over the years 1968-78, 1983-Present: INFORMS 1994-1997: Institute of Industrial Engineers (IIE) Honors and Awards 2005: Beta Gamma Sigma, Pepperdine University, Graziadio School of Business & Management 2004: Finalist, Howard A. White Teaching Award, Pepperdine University. 1982: The Outstanding Civilian Service Medal, Department of the Army, West Point. 1982: The Order of the Four Chaplains, West Point. 1981: Winner, Decision Science Institute Innovative Instructional Award. 1981: Finalist, San Diego State University Outstanding Professor Award. 1980: Finalist, Decision Sciences Institute Innovative Instructional Award. 1975-1976: Teacher of the Year Award, San Diego State University, College of Business. 1973: Skull and Dagger, University of Southern California Service 2004: Faculty Council 2000-2003: Chair, Learning Resources Committee 1998-2000: President, Faculty Organization