Where doing business just comes

Where doing business just comes NATURALLY Your Labor of Love Your Booth Your New Connections Education and Events: Sept. 16 19, 2015 Trade Show: Sept. 17 19, 2015 Baltimore, MD USA Questions? Contact us at 1.866.458.4935 or 1.303.390.1776 tradeshows@newhope.com Produced by New Hope Natural Media Your Success

Show Profile Education and Events: Sept. 16-19, 2015 Trade Show: Sept. 17-19, 2015 Baltimore Convention Center Baltimore, MD USA EXHIBIT YOUR PRODUCTS TO A STRONG BUYING AUDIENCE Natural Products Expo East is the largest natural products trade show on the East Coast, with as many as 22,000 attendees and over 1,200 exhibits. Natural Products Expo East is the best place to reach natural, organic and healthy lifestyle buyers from the East Coast of the United States and continues to be a leading trade show in the natural, organic and healthy products industry. WHY ARE BUYERS MOTIVATED TO ATTEND? TOP REASONS ATTENDEES COME TO NATURAL PRODUCTS EXPO EAST:» See New Products and Developments» Keep Up-to-Date with Trends» See Specific Company(s) or Products» Increase Awareness of Industry» Network with Colleagues and Vendors Meet with the RIGHT buyers 70% of attendees directly influence purchasing Always an inspirational gathering and exciting time. It is wonderful to be part of this community. Michael Kanter, Cambridge Naturals CONTACT YOUR EXPO EAST ACCOUNT MANAGER TODAY! 1.866.458.4935 or 1.303.390.1776 expo@newhope.com Expo East is a not to be missed event for anyone interested in the natural products industry and all its facets as well as for those who have been in the industry for years. Besides new products, be prepared to share business successes and come home with new ideas to apply. It is worth the investment! John Fiume, Ritzman Pharmacies

WHO WILL YOU MEET? As many as 22,000 natural, organic, and healthy product industry professionals TOP BUYERS AT EXPO EAST:» Akin s/chamberlin s» BJ's Wholesale Club» CVS» DPI» Earth Fare» Giant Food Stores» GNC» Great Earth Vitamins» Haddon House» Natural Grocers by Vitamin Cottage» QVC» Safeway» Shaw s» Sprouts» Target» Top s» Trader Joe s» Vitamin Shoppe» Wegman s» Whole Foods Markets ATTENDEE CATEGORIES Gourmet Specialty Products Gift Products Store 5% Drug Store/ Pharmacy 3% Natural Foods Restaurant/Food Service 6% Drug Store/Pharmacy 3% Etailer 7% Other 6% Gourmet Specialty Products Gift Products Store 5% Importer, Exporter, Broker, Distributor 32% Etailer 7% Chain Natural Products Store 8% Health Practitioner 9% Chain Natural Products Store 8% Natural Foods, Restaurant, Food Service 6% Health Practitioner 9% Importer, Exporter, Broker, Distributor 32% Independent/Coop/Natural Products Store 24% Other 6% Independent/ Coop/Natural Products Store 24% *Other buyer categories include Mail Order Catalog, Conventional Supermarket, Discount/Mass Merchandiser, Personal Care, Bookstore, Pet Supply Store/Grooming, School/University, Convenience Store. Based on actual 2013 registration.

Natural Products Industry: 2013 Total Sales and Growth THE BUYER POWER OF THE EAST COAST IS UNMATCHED The East Coast represents 47% of the Natural Products industry and saw 10% growth in 2013. This buying power is unmatched by any other region.* Exhibiting at Natural Products Expo East will allow you access to this rich and diverse market. *According to 2014 NFM Market Overview $3.02 $2.23 +10.7 % $1.96 +6.1 % *sales in Billions $3.21 +7.7 % AS AN EXPO EAST EXHIBITOR, YOU ARE ABLE TO:» Meet in-person with retail buyers of natural, organic and healthy lifestyle products» Highlight new products and build brand awareness» Network with the natural products community» Keep up-to-date on new trends and innovative ideas» Interact with trade and consumer press» Boost your presence in the industry» Strengthen relationships with existing buyers, brokers, and distributors» Build new business connections» Get extra recognition at no extra cost when you designate your company Indy-friendly, Non-GMO, or when you join the 25% Club» Gain exposure to over 300 members of the media, including national publications, syndicated press, local and national television and radio, online publications and trade press Expo East was a great experience for our company, we received so many leads and orders; it was a great opportunity to expand our presence in the east! Kristin Bochm, Kate Farms $1.21 +6.6 % Wow! Expo East was amazing! Great products, interesting classes, and fun people! Erin Erickson, Rollin Oats Market & Cafe Find NEW buyers! 40% of attendees at Expo East 2013 were first-time attendees. $3.47 +12.4 %

TARGETED BOOTH PLACE:» Health & Beauty» Natural & Specialty Foods» Natural Living» Organic» Supplements» NEXT (new products) The show floor is divided into these pavilions to make it easy for the right buyer to find your booth. FREE COMPANY LISTING Show Directory (Online)» Company name, booth number» 500 character description» Product listing» Brand listing Show Directory Map (Print)» Show specials» Company name, booth number» Location shown on Floorplan (print deadlines apply) Each contracted exhibitor will be listed with the company information provided on your Exhibitor Booth Contract. Any changes to your contracted information must be submitted in writing. For every additional 100 square feet contracted, exhibitors will be permitted an additional listing of a subsidiary company. Requests for additional listings must be submitted on an additional Exhibitor Booth Contract. For an additional fee, upgrade your:» Online listing with product photos, links to your website, press releases, longer descriptions, logo» Print listing with your logo or an advertisement. ALL BOOTHS INCLUDE:» Standard Booth Drapery» Show Directory Map Listing (see above)» Show Promotion to over 150,000 industry members via targeted buyer programs, association partnerships, year-round global promotions, and a comprehensive direct mail, print advertising, telemarketing, and e-media campaign» Six Badges per 10 x 10 space» Show Directory Listing (online): product categories, show specials, company description, brand names, appointment setting» Electronic Press Kit placement for download by qualified media» Exhibitor-Hosted Events Listing (online only)» Free access to a variety of education and networking opportunities Booth Type/Visibility Regular Rate Islands $57.75/sq. ft. $53.75/sq. ft. for OTA members* *organic pavilion only 4 sides Entitled to use hanging signs Peninsulas $54.75/sq. ft. $50.75/sq. ft. for OTA members* *organic pavilion only 3 sides Entitled to use hanging signs Booth Blocks Call for Quote 2 sides Entitled to use hanging signs and carpet the aisle Corners (8x10, 9x10,10x10) $5,050/$4,650 OTA Member 2 sides Standard size 10 wide and 10 deep Inlines (8x10, 9x10,10x10) $4,250/$3,850 OTA members* *organic pavilion only 1 side Standard size 10 wide and 10 deep

EVENT MARKETING & SPONSORSHIPS EXTRA RECOGNITION BEFORE, DURING AND AFTER THE SHOW It s only natural to want more attention. Natural Products Expo East exhibitors are in a unique position to reach a strong buying audience regionally focused on the East Coast. Opportunities are available to extend and heighten your exposure in a range of prices, so look for the best match for your needs and budget. Retailer Bags Mobile App EVENT MARKETING SPONSORSHIPS Reach your targeted marketing goal for a limited investment.» Promote the launch of a new product» Increase booth traffic» Generate brand recognition Enjoy the benefits of Platinum, Gold and Silver promotional opportunities to gain maximum audience access.» Get in front of buyers for an extended period of time through multiple delivery methods» Demonstrate leadership position in the industry» Build greater brand recognition» Drive buyers to your products through education» Sample your product or launching a new product Best of East Digital Product Showcases Distribution Area Product Showcases Retailer Bag Insert Show Directory (online) Show Directory Map Advertising VIP Buyer Bag Insert Badge Branding Charging Station Evening Celebrations Exhibitor Hosted Education Sessions Green Team Options Hotel Keycards Keynote Lanyards Mobile App Retailer Workshop Sampling Opportunities Social Media Booth Evening Celebrations Have an idea for a sponsorship? Call your account manager to customize an opportunity. Product Showcases Sampling Stations

PRIORITY POINTS PROGRAM When you exhibit at one of New Hope Natural Media Tradeshows (Natural Products Expo West and East, Club Industry Show, and Engredea (previously SupplyExpo), Priority Points are what determine the order in which you can select a booth and/ or hotel reservations for the following year (of that show). Historical Points + Show Points (Booth Points + Marketing (Integrated & Tradeshow) Points + Sponsorship Points) = Total Show Points Historical Points are based on the number of years a company has exhibited at Natural Products Expos (East, West, Asia, and Engredea/ SupplyExpo since 1992 (exception: Expo East 2001 exhibitors received two points); Healthy Foods International Expo in 2008; Natural Products Association MarketPlace/Natural MarketPlace from 2009-2013; and the Club Industry Show beginning in 2010. A maximum of one point is earned for each past show. Historical points are the only points used for booth moves. Show Points: Booth Points, Marketing Points, and Sponsorship are given for Natural Products Expo East contracted booth space, sponsorship participation, and marketing solutions as outlined below. Show points are applicable to the current year only; after show participation you will receive the 1 point for that show. These points DO NOT carry over to shows or years, they are show specific. Points Earned at Natural Products Expo East 2014 Contracted Booth Space Each 100 sq. ft. equivalent purchased............ 1 Sponsorship Participation Platinum Level Sponsor......................... 3 Gold Level Sponsor............................. 2 Silver Level Sponsor............................ 1 EXHIBITOR GROUPS Aside from official associations, if an organization wants to group a number of companies together during initial booth assignments onsite at Expo East, these booths will be assigned based on the company with the lowest point total. For example, if there are eight companies in the grouping and there is an exhibitor with 10 points and an exhibitor with one point in the group, the entire group will be assigned based on one point. Official associations are assigned based on the point total of the association. WHAT IF A COMPANY IS ACQUIRED OR MERGED? Companies that purchase all of the assets and liabilities of other companies may inherit the Priority Points of that company. However, companies may not combine or add the Priority Points of acquired companies. The acquired company s past points are reviewed for participation in shows where the acquiring company did not participate. Those exception points are added to the acquiring company s past points. If the acquired company is still going to operate/exhibit separate from the acquiring company, then the opposite would be done as well, so both companies have the same number of past points. It is the exhibitor s responsibility to notify the Exhibit Sales Department of these situations in writing.

GENERAL INFORMATION CONTACT YOUR ACCOUNT MANAGER West Midwest and East East AK, AR, AZ, CA, CO, HI, ID, LA, MT, NM, NV, OK, OR, TX, UT, WA, WY Account Executive: Zachary Watson, 303.998.9322 AL, DC, DE, FL, GA, IA, IL, IN, KS, KY, MD, MI, MN, MO, MS, NC, ND, NE, OH, SC, SD, TN, VA, WI, WV Sales Associate: KB Nau, 303.998.9475 CT, MA, ME, NH, NJ, NY, PA, RI, VT Key Account Manager: Michelle Spann, 303.998.9040 A year-round reference for your Natural Products Expo East success plan including:» Floorplans» Sponsorship & Event Marketing Opportunities» Housing and Travel Information» Forms and Contracts STANDARDS Our goal is to increase the accuracy of information provided to the public and assist them in making educated decisions. The Standards Program is also intended to enhance public health and safety, support industry self-regulation, and foster the responsible growth of the natural products industry. Exhibitors are contractually bound to abide by the Standards policy, and New Hope Natural Media reserves the right to determine the eligibility of any company or product for inclusion in its events and publications. ORGANIC STANDARDS All products must be certified by a USDA-accredited certifier to the USDA National Organic Program (NOP) requirements for products that are 100%, 95%, or 70% organic (made with organic ingredients); or, they must be certified to European Union, Japanese, or Canadian organic standards. Organic pavilion exhibitors must complete an organic standards contract and submit proof of certification. Service companies in the organic pavilion must have a signficant portion of their business directly related to the organic industry. INGREDIENT STANDARDS Artificial sweeteners, such as sucralose and aspartame, and artificial colors, such as FD&C Red No. 40, are not allowed in food products (products labeled with a Nutrition Facts panel) on the tradeshow floor. Supplements may contain artificial ingredients. In addition, New Hope is working to create ingredient standards for the Health & Beauty pavilion. BOOTH MOVES/CHANGES If your booth choice is already taken or if you prefer another booth location, your company may submit an online Booth Move/Change Request either onsite (during re-sign at prior show) or after the show. Requests are prioritized according to our priority points system, then by the date in which they are received. Should a booth become available, you will be contacted by your account manager. Completing a booth move/ change request does not absolve an exhibitor from liability of the original contract should we be unable to accommodate this request. Booth move/changes begin immediately following Natural Products Expo East. Find the Booth Move/Change Form online at www.expoeast. com. CANCELLATIONS Your booth is contracted once your Booth Contract or Proxy Form is signed and exhibit space is allocated. Cancellations must be made in writing and are subject to the following provisions: 1) Cancellations and booth downsizes received before 05/08/15 are subject to a cancellation fee equal to 40% of the booth price. 2) Cancellations and booth downsizes received on or after 05/08/15 are subject to a cancellation fee equal to 100% of the booth space being cancelled. 3) Cancellations and booth downsizes will receive one (1) penalty point. If the Exhibitor has not set up his booth by 6:00 p.m., 09/16/15 and has not contacted the Expo Show Management Office at the convention center, we reserve the right to reassign that Exhibitor s booth(s). 4) Cancellations will result in forfeit of all exhibitor badges. Please note cancellation and downsizing fees apply as soon as a contract or proxy form is signed. Downsizing a booth space is considered a cancellation and will be assessed a penalty fee and a penalty point. For more information about our Standards Program and contracts, visit www.newhope360.com/standards or call 1.303.939.8440.