NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction RELATED ARTS DEPARTMENT BUSINESS EDUCTION Demarest and Old Tappan INTERNATIONAL BUSINESS GRADES 11-12 Page AFFIRMATIVE ACTION STATEMENT CONTENT OUTLINE i ii UNIT 1 Foundations of Business 1 UNIT II The Global Business Environment 2 UNIT III UNIT IV UNIT V Banking, Finance and Investment 3 Business Communications and Culture 4 Ethical and Social Responsibilities In a Global Economy 5 Textbook Recommendation: Business, Les R. Dlabay and James Calvert Scott, Thomson South Western Educational Publishing, 2006. 6/2009
NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction Business Education Department Demarest and Old Tappan INTERNATIONAL BUSINESS Grades 11-12 AFFIRMATIVE ACTION STATEMENT The Business Education Department recognizes the ever-expanding global marketplace. Many Northern Valley students will eventually have careers in that marketplace. Their peers in other leading world markets are currently studying our customs, cultures, and business practices. Business will introduce students to the understanding of the interrelationships between different counties' political and economic policies and business practices. Areas to be covered include the awareness of the impact of Business, communication strategies, environmental factors, ethics, finance, management practices, and import/export and balance of trade issues. Awareness of real world economics as they affect everyday life is an important topic for study. i
NORTHERN VALLEY REGIONAL HIGH SCHOOL COURSE OF STUDY - CONTENT OUTLINE I. Foundations of Business A. Business Basics B. Causes of Globalization C. Importing, Exporting, and Trade Relations D. Basics of Economics and Economic Systems E. Career Planning II. III. IV. The Global Business Environment A. Government and Global Business B. Structures of Business Organizations C. Trade Relations D. Political Forces in a Global Environment E. Legal Systems and Liability Banking, Finance and Investment A. Global Financial Activities B. Banking Systems C. Stock Markets and Exchanges around the World D. Currency Transactions between Nations E. Sources of Investment Business Communications and Culture A. Understanding Diverse Cultures B. Cultural and Religious Influences on Global Business C. Marketing in a Global Economy D. Global Communications and Promotions E. Developing an Product Strategy V. Ethical and Social Responsibilities in a Global Economy A. Managing Ethical Behavior across Borders B. Managing Social Responsibility across Borders C. Environmental Concerns VI. Activities ii
UNIT I: Foundations of Business 1. Understand Business basics 2. Determine the causes of globalization 3. Understand the role of importing, exporting, and trade relations 4. Explain how a countries economic system affects their economic decisions. 5. Explore international career planning 1. What is the importance of Business? 2. Why do companies frequently expand their business operations to the global markets? 3. What are the benefits and drawbacks of doing business in other countries? 4. How do the environmental factors of a nation impact its economic decisions? OBJECTIVES CONTENT STRATEGIES/ RESOURCES ASSESSMENT CORE STANDARDS 1. Differentiate between domestic and international business. 2. Explain how the availability of economic resources impact international trade. 3. Describe basic international business activities and how they are used to develop or restrict international trade. 4. Explain how a country s economic system affects how they make economic decisions. Fundamentals of Business Trade Activities Economic Resources and Factors Economic Systems Decision Making Process Global economy skills and education. Textbook Lectures Internet projects Current events Teacher-guided class discussion Project based learning Guest speakers Field trips Quizzes Chapter Test Assessment projects Cooperative learning activities Class participation Homework 6.2.12 E.5, 7, 12. 6.5.12 A.7-8. 6.5.12 B. 2, 9. 6.6.12 E. 1, 4, 5, 6. 8.1.12 A. 5, 6, 9. 8.1.12 B. 2, 3, 4, 5, 7, 9, 12. 8.2.12. A. 2. 9.1.12 A. 2, 5 9.1.12. B. 1, 2, 3, 5. 5. Identify skills for international business and describe their importance for workers, consumers, and citizens. 1
UNIT II: The Global Business Environment 1. Explore the government s role in Global Business 2. Understand the various forms and structures of Business organizations 3. Explain the importance of Trade Organizations in global business. 4. Indentify the role of political forces in the developing global environment. 5. Analyze Legal Systems and Liability 1. What are the various forms of ownership? 2. Discuss how governments encourage and/or discourage global business? 3. What is the importance of exporting? 4. Does Law endanger state sovereignty? OBJECTIVES 1. Describe the forms of business ownership. 2. Identify the ways in which world trade organizations affect Business. 3. Describe the individual actions countries can take to encourage or discourage trade. 4. Describe political relationships in business. 5. List instances in which international law has proved beneficial and detrimental. CONTENT Proprietorship, Partnership, Corporations Trade zones, agreements, and common markets. Trade barriers. Trade sanctions Property rights and contracts. legal systems. Liability. STRATEGIES/ RESOURCES Textbook Lectures Internet projects Current events Teacher-guided class discussion Role-playing Project based learning Guest Speakers Field trips Court Simulations ASSESSMENT Quizzes Chapter Tests Assessment projects Cooperative learning activities Student presentations Class participation Homework CORE STANDARDS 6.2.12 E. 3, 4, 5, 7, 8, 10, 12. 6.5.12 A. 4, 8. 6.5.12 B. 2, 3, 4, 5, 9. 8.1.12 A. 5, 6, 9. 8.1.12 B. 2, 3, 4, 5, 7, 9, 12. 8.2.12. A. 2. 9.1.12 A. 2, 5 9.1.12. B. 1, 2, 3, 5. 6. Explain how firms can assess political risk. 7. Identify the legal systems which are the basis for international law. 8. Present ways to resolve international legal disputes.
UNIT III: Banking, Finance and Investment 1. Understand global financial activities 2. Describe Banking Systems 3. Understand the implications of the international stock markets 4. Discuss scope of currency transactions between nations 5. Identify sources of international investment 6. Explain transfer and flow of monies in a global market. 1. What are the factors that influence the value of a country s currency? 2. How do Financial Agencies encourage economic development and trade? 3. What modes of entry are available to businesses seeking investments in international markets? OBJECTIVES CONTENT STRATEGIES/ RESOURCES ASSESSMENT CORE STANDARDS 1. List various types of banks and services available to support international activities. 2. Compare and contrast foreign stock markets and exchanges. 3. Identify ways payments are made on international sales. 4. Calculate foreign exchange rates of various currencies. Foreign currency and exchange rates. Financial documents in international trade Modes of entry to foreign markets. Foreign exchange and stock markets. financial agencies. Textbook materials Lectures Internet Projects Current events Teacher-guided class discussion Project based learning Guest Speakers Field trips Chapter tests Quizzes Assessment of projects Cooperative learning activities Student presentations Class participation Homework 6.2.12 B. 5 6.2.12 E. 4, 6, 7, 8. 6.5.12 A. 9, 10 6.5.12 B. 1, 7, 8. 8.1.12 A. 5, 6, 9. 8.1.12 B. 2, 3, 4, 5, 7, 9, 12. 8.2.12. A. 2. 9.1.12 A. 2, 5 9.1.12. B. 1, 2, 3, 5. 5. Explain the primary sources of investment capital available to businesses. 6. Analyze modes of entry and investment opportunities in foreign markets. 3
UNIT IV: Business Communications and Culture 1. Develop an understanding of diverse cultures 2. Examine cultural and religious influences on global business 3. Understand marketing strategies for a global economy 4. Understand the importance of verbal and non-verbal communication skills in advertising and promotion. 5. Examine strategies for developing effective international product offerings. 1. How do cultural influences affect the global environment? 2. How do businesses communicate effectively across cultures? 3. How do domestic businesses develop and distribute products that satisfy the needs of international customers? OBJECTIVES CONTENT STRATEGIES/ RESOURCES ASSESSMENT CORE STANDARDS 1. Define culture. 2. Describe influences of culture on global business activities. 3. Explain how the subculture of a country affects the selection of business partners. 4. Examine the importance of knowing another language in global business success. 5. Describe effective communications & promotional strategies. 6. Identify factors that influence consumer behavior in different countries. 6. Create promotional mixes that are effective across borders. Influence of Culture Communication across cultures. Roles of religion and social organizations. Education, gender roles, family/work, mobility, class. promotional activities. Language differences. product opportunities. Creating new products. Data collection and market research activities. Textbook materials Lectures Internet projects Current events Teacher-guided class discussion Internet projects Project based learning Guest speakers Chapter tests Quizzes Cooperative learning activities Class participation Homework 6.2.12 B. 2, 3, 4. 6.2.12 C. 1. 6.2.12 E. 7, 9, 10, 11, 12, 13. 6.6.12 E. 7. 8.1.12 A. 5, 6, 9. 8.1.12 B. 2, 3, 4, 5, 7, 9, 12. 8.2.12 A. 2. 9.1.12 A. 2, 5. 9.1.12 B. 1, 2, 3, 5. 4
UNIT V: Ethical and Social Responsibilities in a Global Economy 1. Explore strategies for managing ethical behavior across borders 2. Explore strategies for managing Corporate Social Responsibility across borders 3. Identify Environmental concerns 1. What constitutes ethical versus unethical behavior in a country? 2. What are the consequences of unethical behavior? 3. Is there a benefit to a company of being socially responsible? 4. Can a business be profitable and environmentally conscious? 5. How do you prevent global businesses from exploiting your personal data? OBJECTIVES CONTENT STRATEGIES/ RESOURCES ASSESSMENT CORE STANDARDS 1. Compare and contrast ethical and unethical behavior in various countries. 2. List the factors that account for differences in ethical behavior within a culture. 3. List the advantages and disadvantages of outsourcing. 4. Provide examples of socially responsible behavior. 5. Evaluate the effectiveness of regulating ethics and social responsibility. 6. Describe the issues that may arise from electronic collection of personal data. 7. List the steps that businesses can take to be environmentally conscious. Ethics Corporate Social Responsibility Individual Social Responsibility Citizens privacy rights Environmental Concerns Current Events Textbook materials Lectures Teacher-guided class discussion Project-based learning Internet projects Guest speakers Chapter tests Quizzes Cooperative Learning experiences Class participation Homework Workbook 6.2.12 A. 3, 5, 14. 6.2.12 B. 6. 6.5.12 B. 4, 7. 6.6.12 E. 6, 7, 8. 8.1.12 A. 1, 2, 5, 6, 9. 8.1.12 B. 2, 3, 4, 5, 7, 9, 12. 9.1.12 A. 2, 5 9.1.12. B. 1, 2, 3, 5. 5
UNIT VI: Activities (Project Based Learning) 1. Increase economic literacy of all students. 2. Understand scope, impact, and importance of the global economy. 3. Examine challenges and opportunities of Business. 1. What is globalization and how does it affect consumers, citizens, workers and nations? ACTIVITIES: 1. Debate: pros and cons of free trade. This activity provides an overview of the major issues that have been raised in the debate over globalization. After brief readings and research, students will organize arguments on both sides of the debate. Objective: Students will identify and discuss major arguments for and against globalization, particularly policies that encourage free trade among nations. 2. The Trading Game. Students participate in a trading game and discuss why people trade. When the expected gains from trade outweigh the expected costs, trade will occur. The fundamental reason to trade is comparative advantage (specializing in the production of goods and services at a lower cost). Objective: Determine when an individual or country has an absolute or comparative advantage in producing a good or service. 3. Finding Trade Advantages Students examine trade data for U.S. exports to and imports from China, and use the data to identify both nations comparative advantage in trading with each other. Objective: Examine U.S./China trade data to determine comparative advantages for both nations. 4. The Change Survey Students examine how the share of international trade and the types of goods traded have changed since the late 1800s. Objective: Evaluate how the exchange among people, organizations, and businesses gives people a boarder range of choices in buying goods and services. 5. Letter to the Editor: The Impact of Globalization on Tradition and Cultures Students explore the debate over the impact of globalization on cultures around the world. Students take defend a position on this issue by writing a letter to the editor of a national newspaper. Objective: Identify positive and negative impacts of globalization on local and national cultures. 6. Multinational Company Portfolio
Students choose a multinational company to analyze. Students create a portfolio collecting company information and current events/ new stories. Information collected will be used as a basis to study: global expansion, cultural diversity, importing/exporting concerns, marketing differences, ethics, and social responsibility. Objective: To provide continuity in international study across curriculums units of study. 6 t