Partner Facing Business Intelligence (PFBI) Online Services Dashboard User Guide



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Transcription:

Partner Facing Business Intelligence (PFBI) Online Services Dashboard User Guide GMO Partner Insights Created by: Brent Starace v-brenst 6/9/2015

Table of Contents 1. Navigation... 4 1.1 MPN Portal... 4 2. Azure Consumption... 4 2.1 Subscriptions... 5 2.2 Consumption... 6 2.3 Customers... 6 2.4 Partner of Record... 7 3. Office 365, CRM Online & Windows Intune Consumption... 8 3.1 Seats Sold and Seats Deployed... 8 3.2 Deployment Opportunities... 9 3.3 Partner of Record... 10 3.4 Customers... 11 3.5 Trials... 11 3.6 Quotes... 13 3.7 Renewals Due... 13 3.8 Lost in Last 30 Days... 14 3.9 New in Last 30 Days... 14 4. Subscriptions... 14 5. Seat Utilization... 15 6. Office 365 Active Use... 15 6.1 Understanding Active Use Logic... 15 6.2 Office 365 Active Use Reporting... 16 6.3 Office 365 Pro Plus Deployment... 17 7. Data Refresh Cycles... 18

Online Services Dashboard The Online Services Partner Dashboard helps partners track the status of their customers subscriptions for Microsoft Azure, Microsoft Office 365, Microsoft Intune, and Microsoft Dynamics CRM Online. You can use the dashboard as a source for key data to help you efficiently manage the subscriptions of customers who have designated your organization as their partner of record. With this data, you can more effectively and proactively drive demand, deployment, and renewals. Through the Online Services Partner Dashboard, you have a single point of access for trials and quotes, and a clear view into customer subscriptions by product, plan, sales model, and activation status. You can also see upcoming expirations, which can help you plan ahead to ensure that you retain established customers. The dashboard also makes it easier to track the partner of record that is associated with each subscription. The Dashboard has been updated to incorporate Azure Consumption data as well as Active Use details for Office 365. Active Use reporting integrates product usage by customer, enabling partner to view usage at individual product levels. Definitions and reporting scenarios related to Active Use are found in the last section of this user guide.

1. Navigation 1.1 MPN Portal Partners can access the Online Services Dashboard by logging in with partner credentials at MPN Partner Portal located at https://mspartner.microsoft.com. Navigating to the Membership menu and selecting Partner Summary from the Reports category will provide access to the Partner Summary Report. The Partner Summary Report provides current information regarding an individual partners engagement with Microsoft with regards to the Microsoft Partner Network. A key component of this report is the availability of Cloud Performance reporting, which includes both subscription detail and consumption detail information across Microsoft Cloudbased products. From here, Partners will scroll to bottom of report to Cloud Performance section, where embedded link to Online Services Dashboard can be found. 2. Azure Consumption The Azure Consumption section within the Online Services Dashboard contains current Azure performance data associated to an individual partner. Partners can view Azure Consumption from the perspective of Subscriptions, Consumption (Currency), Customers as well as Partner of Record. Each of these perspectives are accessible by selecting the corresponding Tile. Please note that Azure Subscriptions within the Consumption reports are non-trial subscriptions with consumption values greater than $0. This information is made available on an as-is and as-available basis, and is only intended for reporting. Data should not be used for calculating partner incentives.

2.1 Subscriptions Accessing Azure Subscription information through the Subscription Tile provides partners with an aggregate total of Azure subscriptions. The list will include all active subscriptions where partner has been indicated as Partner of Record as well as those that have recently expired. The following Tiles are available within the Subscriptions report: Total: Provides total count of Azure Subscriptions Expired in last 30 Days: Provides total count of Azure Subscriptions that have expired in the last 30 calendar days. The 30-day window enables partners to contact customers in the event they wish to renew or extend their subscriptions. New in last 30 Days: Indicates subscriptions recently added by partner. Within the Subscriptions report, the following Azure Subscription details are provided in the reporting grid. All information can be downloaded to Excel for further analysis. Subscription ID: Unique Identification value associated to the Azure subscription Subscription Name: Name associated to the Azure subscription Status: o Active: Subscription is actively in use by customer o Non-Active: Subscription is no longer in use. Subscriptions currently non-active may be the result of expiration (date) or payment. Customer Name: Name of customer associated to subscription

Consumption: Currency value of consumed Azure service. Value represents total consumption since the activation of subscription, also known as Start Date. POR Attach: Partner of Record associated to the Subscription. Partner of Record (POR) is defined at the Agreement level between customer and partner. Partners will only have access to their individual customers, and not customers where Partner of Record is different. Start Date: Date at which subscription was provisioned and consumption of Azure services began. End Date: End Dates are not provided within Azure Consumption. Additional functionality within the Subscriptions tile includes the ability to view product-level details for each Subscription associated to the partners. The following fields and definitions are below: Workload: Azure Workload associated to the subscription. The workload is defined by the Azure service being consumed, such as Database, Machine Learning, Virtual Machines, Visual Studio Online and others. Pricing Level: Licensing Type associated to the subscription, defined within the Subscription Agreement at time of purchase. Offer Type: Descriptive type of the Offer sold to the customer based on the subscription. This Type is associated to Microsoft systems. Offer Name: Descriptive name of the Offer sold to the customer based on the subscription. This Name is associated to Microsoft systems. Consumption: Currency value of consumed Azure service. Value represents total consumption since the activation of subscription, also known as Start Date. 2.2 Consumption The purpose of the Consumption tile is to provide a single currency value associated to all active Azure subscriptions sold by the partner. The Azure Consumption tile provides similar reporting as shown within the Subscriptions tile. 2.3 Customers The Customer Tile indicates the total unique customer count associated to all Azure Subscriptions sold by the partner. Customers may have more than one Azure Subscription. The following Tiles are within the Customer perspective: Total: Provides total count of Customers New in last 30 Days: Indicates subscriptions recently added by partner. Within the Customers report, the following customer details are provided in the reporting grid. All information can be downloaded to Excel for further analysis. Customer Name: Name of Customer associated to Subscriptions Customer TPID: The Customer TPID is a Microsoft-generated identification number and is unique to each customer.

Number of Subscriptions: Count of subscriptions that each unique customers has purchased. Consumption: Currency value of consumed Azure service. Value represents total consumption since the activation of subscription, also known as Start Date. New In Last 30 Days: Yes or No flag indicating if customer was recently added in last 30 calendar days. Additional details with regards to individual customers can be accessed by clicking on Customer Name within the customer details grid. Once selected, users will navigate to the Subscription Detail report, which provides subscription details specific to the customer selected. 2.4 Partner of Record The Partner of Record tile provides insight to all subscriptions where the individual partner has been associated the Azure Subscription on behalf of the customer. Partner of Record information shown on this page includes subscriptions where partner is currently the Partner of Record as well as subscription where partner is no longer the Partner of Record. In this context, the POR report provides an historical view of all subscriptions where partner is or was the designated POR. The following reporting elements are available in the Partner of Record perspective: Total Partner of Record: Total count of Azure Subscriptions where partner is indicated as Partner of Record Lost in Last 30 Days: Count of Subscriptions lost in last 30 days. Indicator of Lost can be defined as either subscription did not renew, or the customer changed Partner of Record associated to the individual subscription. Total Lost Partner of Record: Total count of Subscriptions that have been lost. Within the Partner of Record report, the following details are provided in the reporting grid. All information can be downloaded to Excel for further analysis. Subscription ID: Unique Identification value associated to the Azure subscription Customer Name: Name associated to the Azure subscription Customer TPID: The Customer TPID is a Microsoft-generated identification number and is unique to each customer. Status: o Active: Subscription is actively in use by customer o Non-Active: Subscription is no longer in use. Subscriptions currently non-active may be the result of expiration (date) or payment. POR Association Date: Calendar date when Partner of Record was associated to the Subscription. Consumption: Currency value of consumed Azure service. Value represents total consumption since the activation of subscription, also known as Start Date. Changed POR Status: Yes or No flag to indicate if the individual subscription has changed Partner of Record at any time in past over the life of the subscription. POR Disassociation Date: Calendar date when subscription changed Partners of Record. If Changed POR Status indicates Yes, then calendar date will be indicated in this field.

Lost in Last 30 Days: Yes or No flag indicating if subscription was lost from partner as a result of Change in Partner of Record. For data security reasons, the dashboard will not provide the name or details of organization to which the partner lost a specific subscription. For example, if a subscription is flagged as Yes for Changed POR Status, the Online Services Dashboard will not indicate the new partner currently managing the subscription. 3. Office 365, CRM Online & Windows Intune Consumption The Consumption report includes tracking of Microsoft Cloud-based products such as Office 365, CRM Online and Windows Intune. Partners who have sold cloud-based products to partners can view subscriptions across a number of perspectives for the purpose of providing insight, driving action and increasing sales. 3.1 Seats Sold and Seats Deployed The Seats Sold Tile indicate the total count of seats sold across all Cloud-based products. Selecting the Tile provides access to the Customer Detail Report, illustrated below: Tile Definitions:

Total: Indicates total number of customers that have purchase subscriptions. Deployment Opportunity: Status indicator for Subscriptions that are Deployment Opportunities. Deployment opportunities are defined as subscriptions with higher Seats Sold count than Seats Deployed count. Renewals in 30 Days: Identifies partners who subscriptions are approaching expiration date within next 30 calendar days. Purpose of tile enables partners to take action on customers & subscriptions to avoid expiration. New Customer Subscriptions: Indicates customers who ve purchased subscriptions in last 30 days. In Grace: Identifies customer with subscriptions that have expired. In Grace period is the last 30 calendar days. Subscriptions that have recently expired may have been an oversight on behalf of either Partner or Customer, providing an opportunity to engage the customer for renewal. Customer Details Report: Customer Name: Name of Customer associated to the Trial. Product: Product group for which Trial was issued. Status: o Active: Trial is currently in use by customer o Disabled: Trial is no longer active due to expiration Sales Model: Sales Model refers to the method in which the subscription was sold to the customer. Seats Available: Total count of seats sold across all subscriptions within the customer. Customer may have multiple subscriptions; the count of seats is therefore aggregated. Seats Assigned: Total count of seats currently in-use or deployed within the customer. The count is an aggregation across all subscriptions related to the individual customer. Deployment Opportunity: Status indicator for Subscriptions that are Deployment Opportunities. Deployment opportunities are defined as subscriptions with higher Seats Sold count than Seats Deployed count. Start Date: Calendar date when subscription began. Expiration Date: Calendar date when subscription will no longer be available for use and must be renewed. Renewal in 30 Days: Yes/No flag indicating if any of the subscriptions associated to the customer are approaching their Expiration Date. The Renewals flag enables partners to quickly identify subscriptions with upcoming renewals for the purpose of driving renewals and preventing expirations. 3.2 Deployment Opportunities Deployment opportunities are defined as subscriptions with higher Seats Sold count than Seats Deployed count. An example of Deployment Opportunity is a Subscription with 100 seats sold with only 80 seats deployed. The opportunity in this example is the deployment of the remaining 20 seats to ensure customer is utilizing the full value of their subscriptions.

Identification of Deployment Opportunities enables the partner to quickly identify subscriptions for the purpose of increasing customer usage. Key definitions of fields within the Deployment Opportunities report are found below: Subscription ID: Unique Identification value associated to the Azure subscription Customer Name: Name associated to the Azure subscription Customer TPID: The Customer TPID is a Microsoft-generated identification number and is unique to each customer. Status: o Active: Subscription is actively in use by customer o Non-Active: Subscription is no longer in use. Subscriptions currently non-active may be the result of expiration (date) or payment. Seats Sold: Number of seats sold associated to the subscription Seats Deployed: Number of seats actively used by the customer. If value is less than Seats Sold, the subscription is known as a Deployment Opportunity. Deployment Opportunity: Count of Seats Sold less Seats Deployed. Product: Indicates product name associated to the subscription. Conversion from Trial: Yes/No flag indicating if subscription converted from Trial environment to paid subscription. Activation Date: Date at which the subscription was activated. Expiration Date: Future date at which subscription will expire. Prior to expiration, the subscription will be identified as a Renewal. 3.3 Partner of Record The Partner of Record tile provides insight to all subscriptions where the individual partner has been associated the Cloud-based product on behalf of the customer. Partner of Record information shown on this page includes subscriptions where partner is currently the Partner of Record as well as subscription where partner is no longer the Partner of Record. In this context, the POR report provides an historical view of all subscriptions where partner is or was the designated POR. The following reporting elements are available in the Partner of Record perspective: Total Partner of Record: Total count of Subscriptions where partner is indicated as Partner of Record Lost in Last 30 Days: Count of Subscriptions lost in last 30 days. Indicator of Lost can be defined as either subscription did not renew, or the customer changed Partner of Record associated to the individual subscription. Total Lost Partner of Record: Total count of Subscriptions that have been lost. Within the Partner of Record report, the following details are provided in the reporting grid. All information can be downloaded to Excel for further analysis. Subscription ID: Unique Identification value associated to the subscription Customer Name: Name associated to the subscription Customer TPID: The Customer TPID is a Microsoft-generated identification number and is unique to each customer. Status:

o Active: Subscription is actively in use by customer o Non-Active: Subscription is no longer in use. Subscriptions currently non-active may be the result of expiration (date) or payment. POR Association Date: Calendar date when Partner of Record was associated to the Subscription. Consumption: Currency value of consumed Azure service. Value represents total consumption since the activation of subscription, also known as Start Date. Changed POR Status: Yes or No flag to indicate if the individual subscription has changed Partner of Record at any time in past over the life of the subscription. POR Disassociation Date: Calendar date when subscription changed Partners of Record. If Changed POR Status indicates Yes, then calendar date will be indicated in this field. Lost in Last 30 Days: Yes or No flag indicating if subscription was lost from partner as a result of Change in Partner of Record. Please Note: In the event a partner has been disassociated as Partner of Record for a given subscription, partner will not have visibility to updated Partner of Record. 3.4 Customers The Customer Tile indicates the total unique customer count associated to all non-azure Cloud-based Subscriptions sold by the partner. Customers may have more than one Subscription. The following Tiles are within the Customer perspective: Total: Provides total count of Customers New in last 30 Days: Indicates subscriptions recently added by partner. Within the Customers report, the following customer details are provided in the reporting grid. All information can be downloaded to Excel for further analysis. Customer Name: Name of Customer associated to Subscriptions Customer TPID: The Customer TPID is a Microsoft-generated identification number and is unique to each customer. Subscription Count: Count of subscriptions that each unique customer has purchased. Partners can select drop-down icon next to Customer Name to view each subscription and related details. Seats Available: Total count of seats sold across all subscriptions within the customer. Customer may have multiple subscriptions; the count of seats is therefore aggregated. Seats Assigned: Total count of seats currently in-use or deployed within the customer. The count is an aggregation across all subscriptions related to the individual customer. Deployment Opportunity: Count of Seats Available less count of Seats Assigned. The value indicates the total aggregate count of Deployment Opportunity across all subscriptions related to the customer. 3.5 Trials Office 365, CRM Online and Windows Intune Trial Subscriptions that are initiated by the Partner and subsequently accepted by customers will appear within the Trials report. The purpose of this report is

to provide a consolidated view of all trial subscriptions created by partners. Trials are created within the Office 365 Admin Center within the category of Build Your Business. Upon acceptance from the customer, the specific Trial information such as seat count, subscription ID and product information will be populated within the Online Services Dashboard within the Subscriptions report. These subscriptions will be flagged as Converted from Trial. Filtered Tiles within the Trials report include the following: Total: Total number of Trials submitted by partner in existence. The count will include active as well as inactive trials (those that have expired). Hot Trials: Trials where more than 1 seat has been assigned. Historically, when 2 or more seats are in use within a trial, the likelihood of conversion to paid subscription is high. Expiring in 7 Days: All Trials are available for use for a limited time. Those that expire within next 7 days from current calendar date will be counted. In the event partner has multiple Trial offers, this flag enables quick identification of Trials that are in need of action. Office 365: Identify Trials with products under Office 365 product group. CRM Online: Identify Trials with products under CMR Online product group. Windows Intune: Identify Trials with products under Windows Intune product group. The Trials report grid includes the following attributes for each Customer that received a trial subscription: Customer Name: Name of Customer associated to the Trial. Product: Product group for which Trial was issued. Status: o Active: Trial is currently in use by customer o Disabled: Trial is no longer active due to expiration Country: Geographic location in which the customer is utilizing Trial. Seats Assigned: Number of seats assigned within the Trial. Hot Trial: Yes/No indicator of Hot Trial. Trials where more than 1 seat has been assigned. Historically, when 2 or more seats are in use within a trial, the likelihood of conversion to paid subscription is high.

Start Date: Calendar date when Trial was accepted by Customer. Expiration Date: Calendar date when Trial will no longer be available for use. All Trials have limited days of activity for the purpose of driving sales activity. Expiring in 7 Days: All Trials are available for use for a limited time. Those that expire within next 7 days from current calendar date will be flagged as Yes. In the event partner has multiple Trials offers, this flag enables quick identification of Trials that are in need of action. 3.6 Quotes An additional feature of the Build Your Business category within the O365 Admin Center is the ability to create Quotes or Purchase Offers for prospective and current customers. Partners can create quotes based on customized license or seat counts for available plans within Office 365. Once created, the partner will automatically be designated as Partner of Record (POR) should the customer accept and purchase the offer. Upon acceptance, the customer as well as related subscription details will be populated within the Online Services Dashboard. Quote ID: Unique identification code used for internal tracking purposes. Start Date: Calendar date when Quotes was created. Seats Quoted: Number of seats included within quote. Customer Views: Number of instances prospective customer as viewed or read the quote. This is accomplished by tracking the URL associated to the quote sent to the customer. Conversion to Trial: Yes/No flag indicating if Quote has been accepted by customer in the form of a free Trial. Conversion to Paid: Yes/No flag indicating if Quote has been accepted by customer as a paid subscription. 3.7 Renewals Due The Renewals Due report provides insight to the number of Subscriptions that are approaching their expiration dates. The renewal 30-day renewal window logic utilized within this perspective ensures

that each subscription that is due to expire within the next 30 calendar days will be identified and acted upon. The purpose of indicating subscriptions with upcoming expiration dates is to ensure partners have adequate time to manage subscriptions for the purpose of renewing. 3.8 Lost in Last 30 Days Identifying subscriptions that were lost or expired in last 30 days can be accessed within the Lost in Last 30 Days report. Partners will find this view useful for the following reasons: Subscription that has recently expired may have been an oversight on behalf of either Partner or Customer, providing an opportunity to engage the customer for renewal. Partners may inquire about decreasing trends in overall subscription counts by product. The Lost report will provide details regarding subscriptions that have expired and no longer contributing revenue. 3.9 New in Last 30 Days The New in Last 30 Days report provides insight into newly added subscriptions. New subscriptions can be added in a number of ways, whether converted from Trial, purchased net-new or purchased from Quotes. Partners can analyze their recently added subscriptions to identify what products are driving new business as well as what methods of customer interaction work best for sales. 4. Subscriptions The Subscriptions chart within the Online Services Dashboard provides total count of sold subscriptions by Cloud Product category. Users can select Subscription values within the column chart to access detailed report illustrating subscription activity. Key subscription attributes are defined below: Drop-Down Filters: Renewals Due: Identify subscriptions by renewal time period. Sales Model: Identify subscriptions sold through specific channel or sales model. Sales Model classifies how Online Services subscriptions are sold to customers. It provides visibility to details such as whether a subscription was sold via Volume License agreement or purchased directly from Microsoft through the web portal or via partners. Auto Renewal: Identify all active subscriptions that are set to Auto Renew upon expiration date. Alternatively, users can filter for those subscriptions that do not have Auto Renew for the

purpose of driving action among field sales & marketing teams to prevent expiration / drive renewals. Detail Subscription Report Customer Name: Name of Customer associated to Subscriptions Product: Product group for which Trial was issued. Status: o Active: Trial is currently in use by customer o Disabled: Trial is no longer active due to expiration Seats Available: Total count of seats sold across all subscriptions within the customer. Customer may have multiple subscriptions; the count of seats is therefore aggregated. Seats Assigned: Total count of seats currently in-use or deployed within the customer. The count is an aggregation across all subscriptions related to the individual customer. Deployment Opportunity: Status indicator for Subscriptions that are Deployment Opportunities. Deployment opportunities are defined as subscriptions with higher Seats Sold count than Seats Deployed count. Start Date: Calendar date when subscription began. Expiration Date: Calendar date when subscription will no longer be available for use and must be renewed. 5. Seat Utilization The Seat Utilization chart within the Online Services Dashboard provides total count of seats sold as well as seats deployed by Cloud Product category. Users can select either Seats Sold or Seats Deployed values to access detailed report illustrating seat utilization activity by customer. This report will indicate the gaps between seats sold and seats deployed, which provides opportunity to increase deployed seats and increase utilization where appropriate. 6. Office 365 Active Use 6.1 Understanding Active Use Logic Within the context of O365 Seats Sold and Seats Deployed, partners have little knowledge of how frequently their customers utilize specific products. Partners have insight into how many seats of Office

365 Exchange Online, for example, are deployed per subscription, but they don t have insight to how often the product is used. Without knowing the actual product usage at the customer level, partners may find difficulty in renewing Subscriptions or cross-selling complementary products and services when their customers aren t utilizing the product. Active Use encompasses the ongoing usage partners and customer have with specific Microsoft cloud products, namely O365, for the purpose of driving deeper customer engagement to drive sales, deployment and consumption for all Microsoft products and services. O365 Active Use reporting is available for the following O365 Product Categories: Exchange Online: Outlook and Outlook Web application for Email, calendar, contacts on mobile devices including Windows Phone, BlackBerry, ios, Android SharePoint Online: Cloud-based platform for hosting & sharing content Lync Online: Single client experience for presence, instant messaging, voice, video meetings. Yammer: Secure social network for internal company use. O365 Pro Plus Deployment: Excel, Word, PowerPoint, Outlook, and OneNote delivered as a cloud service, capable of hosting data On-Premise or in the Cloud. 6.2 Office 365 Active Use Reporting The Office 365 Active Use report has been recently added to the Online Services Dashboard to provide partners with insight regarding Active Use among their customer base. Active Use reporting is available for all 4 product categories within Office 365 as well as Office 365 Pro Plus Deployment. Please Note: This data is refreshed weekly and is intended to help you identify your organizations progress and any potential customer opportunities. This data may differ from incentives data as it includes data from all channels (e.g. Open, EA, MOSP) and is not filtered by incentive rules. This information is made available on an as-is and as-available basis, and is only intended for reporting. Data should not be used for calculating partner incentives. Customer Name: Name of Customer associated to the subscription. Product: Exchange Online, SharePoint Online, Lync Online, Yammer

Entitlement: An available opportunity for a user to be active within a given workload. The number of entitlements for a given SKU is equal to the number of seats purchased multiplied by the number of workloads within that SKU. Entitlements are granted through licensing of a SKU which may contain one or more workloads. Entitlements measure the overall total obligation against which we must drive usage or consumption. Total Entitlements: The count of entitlements including all Qualified and Trial entitlements Qualified Entitlements: The count of entitlements meeting the Qualified SKU filtering criteria for inclusion. Active Entitlement (Unique Active Users): The unique count of users, by workload, that have taken an intentional action within that workload in the past 30-days, rolling. Examples of intentional actions include sending, forwarding or replying to emails via Exchange Online; uploading or downloading a file; creating or editing a site via SharePoint Online; participating in an IM or Skype call via Skype for Business; or posting or replying to a post via Yammer. Active Use %: Unique Active Users divided by Qualified Entitlements. 6.3 Office 365 Pro Plus Deployment Office Pro Plus is purchased by customers on an Enterprise Agreement and installed locally on laptops, notebooks or desktops with connectivity to Microsoft Cloud Services. Similar to Active Use workloads within O365, O365 Pro Plus Deployment tracks Qualified Entitlements as well as the number of Deployments within a given customer. Deployment for O365 Pro Plus is the key measurement to ensure customers are utilizing their licenses effectively. Office 365 Pro Plus Deployment Qualified Entitlements and Active Entitlements (active users) values are not included in aggregated Office 365 Active Entitlement counts. Pro Plus Deployment is measured by seats deployed and not explicitly by Active Entitlements. Deployments (seats deployed) and Deployed % (ratio of Qualified Entitlements to Deployments) are the key metrics available within detailed perspective.

7. Data Refresh Cycles Multiple data source provide input to the Partner Online Services Dashboard across differing refresh intervals. This section defines how often data is refreshed within the Dashboard across Azure Consumption, O365, CRM Online and Windows Intune as well as Active Use. Azure Consumption Data: Azure Consumption data is refreshed on weekly basis. O365, CRM Online and Windows Intune: Subscription and seat data is refreshed on daily basis. O365 Active Use: Active use data is refreshed on weekly basis, and consists of following logic: o For all product categories, Active Use identifies all unique active users within a trailing 30-day window. Unique Active Users within this time period are compared to Total Qualified Entitlements by product category to calculate Active Use % value.