Video Game Management

Video Game Management Digital Entertainment Marketing and Management SPECIALISED MBA PROGRAMME Institut International du Multimédia Pôle Universitaire Léonard de Vinci Paris La Défense www.iim.fr

BECOME A: VIDEO GAME PRODUCER HEAD OF PRODUCTION CREATIVE DIRECTOR VIDEO GAME PRODUCT MANAGER PROJECT MANAGER Video games and digital entertainment are not only dream sectors but also very successful businesses registering in these last few years a two-digit economic growth (18% increase in value in France in 2008 Source GFK). With world business figures of more than 30 billion euros, the video game industry is now worth more than the movie industry. However, this industry is still maturing and thus today requires a high level of training in order to raise the level of professionalism, to define and recognise the competencies needed and to insure the industry's adaptability to new technologies and e-commerce. To be a successful professional in the video game industry it is not only necessary to have creative ideas and technical expertise but also possess a full understanding of the demands of this evolving market and to have an international dimension to your career. «The video game today, represents the visible face of a still emerging digital entertainment market. Advances in the areas of artificial intelligence, 3D interfaces, enhanced reality, etc. have become increasingly defined. To understand these future technologies and have a vision of the convergence of media are key contributions of the Video Game Management MBA Programme». Jean- Claude Heudin, Director of IIM's Interactive Media Laboratory and author of Artificial Creatures Editions Odile Jacob. «With the tremendous increase in downloading, on-line games, and casual gaming, digital entertainment is in full mutation and offers important growth opportunities with new distribution methods. The Video Game Management MBA allows managers and future managers to master the many aspects of e-marketing in order to better adapt to these evolving markets». The Video Game Management MBA is a professional programme within the digital entertainment field. The educational content is updated each year by the Educational Steering Committee to adapt to the demands of the industry and the continuing evolution in technology. Courses are taught by recognised professionals of the highest calibre who come from international businesses and have a desire to pass on both their passion for the video game industry and their operational expertise. Pragmatism, versatility, pro-activity, strategic planning and international perspectives are cultivated throughout the Video Game Management MBA. In addition to its excellent content, this specialised MBA programme gives access to a network of industry professionals. Any professional leader recognises the importance of a strong personal network in achieving business and in the development of one's business career. Within the privileged campus of the Pôle Universitaire Léonard de Vinci, in the heart of the La Defense business district, the educational tools, work methods, courses, conferences, individual coaching, internships and professional exchanges combine to allow your career goals to be met. Carole Faure, Director of IIM's Video Game Management MBA IIM's student work

PROGRAMME Twelve months of academic training: approximately 400 full-time hours and six months professional internship. The specialised MBA in Video Game Management is for students with a minimum of a Bachelors Degree who wish to acquire a strong specialisation in this industry. INTEGRATION SEMINAR MARKETING E-COMMERCE STUDIO MANAGEMENT OFF-LINE AND ON- LINE VIDEO GAME PRODUCTION PRODUCTION FINANCING PERSONALISED TUTORING CASE STUDY SEMINARS TRAVEL FOR INTERNATIONAL STUDY NEW MEDIA RIGHTS FINANCIAL INTELLIGENCE R&D PROFESSIONAL THESIS BUSINESS INTERNSHIP INTEGRATION SEMINAR The integration seminar includes introductory courses, conferences and business case studies. COURSE MODULES Most of the courses are taught in English by industry professionals. The courses allow the mastering of knowledge and applied methods to the field in the form of modules and seminars and key documentations. It is important to note that programming techniques and computer graphics are not part of this MBA programme. MARKETING AND E-COMMERCE Market studies: international outlook, the sociology of digital entertainment, game genres and platforms, business model, qualitative and quantitative studies, actors, product analysis... Marketing and communication: press relations, advertisements, partnerships, trade shows, game launches, point of purchase displays, international marketing... Web marketing and e-commerce: web campaign, referencing, blogs, game contests, e-mailing, viral marketing, mobile phone marketing, e-commerce websites, on-line and microtransactions. STUDIO MANAGEMENT Organisation: the structure of a game development studio and a game publisher, information systems.ressources humaines. Human Resources: Employment contracts, crisis management, team motivation and creativity Business Management: Request for Proposal, managing business growth, international outsourcing, mergers and acquisitions. OFF-LINE AND ON-LINE VIDEO GAME PRODUCTION Project Management, planning, on-line and off-line games, detailed concept, technology, design, graphics, sound and music, controls, resource and asset management, pre-production and production, localisation, testing, risk management. PRODUCTION FINANCING National and International context, government aid, production forecasts, financial research, profit and loss sheets, research and development portfolio, business plans. NEW MEDIA RIGHTS Licences, original IP's, author rights and copyrights, legal protections, piracy, business contracts, development contracts, publishing contracts and distribution. FINANCIAL INTELLIGENCE/RESEARCH AND DEVELOPMENT Serious gaming, advergaming, Next Gen Consoles, Mobile Gaming, Artificial Intelligence, man-machine interface, simulation. COMMUNICATING IN ENGLISH Project presentation, negotiating, personal interview in the United States, Japan, or in the United Kingdom CASE STUDY SEMINARS Several seminars are held throughout the year. The case study will be presented by a professional and analysed by the students who work in pairs to propose their solution. TRAVEL FOR INTERNATIONAL STUDY An international trip allows for the discovery of new territory and the importance of the international dimension in this industry. In the programme: conferences, business visits, professional internship, networking. BUSINESS INTERNSHIP The students will work six months in a business, allowing them to put their training into practice. PERSONALISED TUTORING Frequent tutorials are scheduled to personally follow the student's training and adaptation to his/her career plan. PROFESSIONAL THESIS The professional thesis is an individual work of applied research on a practical business problem. This work is conducted parallel to the training courses and concludes with the thesis defense before a jury composed of experts from the video game industry. Diplomas are awarded on the basis of the student's yearly results and the quality and relevance of the thesis and its defense.

MANAGEMENT OF THE SPECIALISED MBA PROGRAMME MONIKA SIEJKA DIRECTOR OF THE INTERNATIONAL INSTITUTE OF MULTIMEDIA (IIM) JEAN- CLAUDE HEUDIN DIRECTOR OF THE IIM MEDIA LABORATORY CO-DIRECTOR OF THE INTERNATIONAL INSTITUTE OF MULTIMEDIA CAROLE FAURE DIRECTOR OF THE SPECIALISED MBA PROGRAMME VIDEO GAME MANAGEMENT CEO AND CO-FOUNDER, KAOLINK FORMER OFFICE MANAGER, SONY PSYGNOSIS RISA COHEN PRESIDENT OF THE EDUCATIONAL STEERING COMMITTEE INTERNATIONAL PRODUCTION CONSULTANT FORMER PRODUCTION SUPERVISOR, FILM FINANCES FORMER SENIOR PRODUCER, DISNEY «The professional aspect of the IIM is what made me choose it: the lecturers coming from the multimedia world, the internships, concrete projects...all is thought of to equip the students with the expected competencies recognised and expected by this industry». Guillaume PORTIER, Executive Producer, Mindscape Retour sur L'ile mystérieuse, Microids 2008 EDUCATIONAL STEERING COMMITTEE MASA AGARIADA DIRECTOR, TOSE, USA/JAPAN STÉPHANE BAUDET STUDIO MANAGER, UBISOFT LUDOVIC BARRA VICE PRESIDENT CONTENT & STUDIO, CAFÉ.COM, BOONTY YVES BLEHAUT SENIOR VICE PRESIDENT, ATARI JEAN-BAPTISTE BOLCATO GAME DIRECTOR, A2M, MONTREAL, CANADA STÉPHANE BONAZZA DIRECTOR, GRAVITY EUROPE DOMINIQUE COR CEO, MKO GAMES ALEXANDER FERNANDEZ CEO, STREAMLINE STUDIOS BV, NETHERLANDS NASKO FESJA MARKETING DIRECTOR, CAPCOM EUROPE OLIVIER FONTENAY GENERAL MANAGER, WHITE BIRDS PRODUCTIONS EMMANUEL FORSANS PRÉSIDENT, AFJV THOMAS GANARIN CEO BBG ENTERTAINMENT GMBH, ALLEMAGNE NICOLAS GAUME CEO & CO FOUNDER, MIMESIC REPUBLIC Rayman Raving Rabbids TV Party, Ubi Soft 2008 CEDRIC GENIN HEAD OF GAMES, SFR CHRISTOPHE GOMEZ SENIOR PRODUCER NEW PLATFORMS, ELECTRONIC ARTS MOBILE, USA ANNE-MARIE JOASSIM MANAGING DIRECTOR, ANSWERS RECRUITMENT FRANCE/UK SASHIKO KONDO CEO, PH STUDIO, JAPON CHRISTOPHE MARIDET DIRECTOR, THE WALT DISNEY COMPANY, FRANCE/BENELUX LAURENT MICHAUD HEAD OF THE VIDEO GAME FORUM, IDATE ANDREW PARSONS DIRECTOR 3RD PARTY RELATIONS, SONY COMPUTER ENTERTAINEMENT, UK CATHERINE PEYROT VIDEO GAME PRODUCTION MANAGER, MICROIDS PITOF DIRECTOR AND DIGITAL VISUAL EFFECTS DIRECTOR PATRICK PLIGERSDORFFER CEO, CYANIDE JOHN VIFIAN EXECUTIVE PRODUCER, ELECTRONIC ARTS, USA WILL BYLES EXECUTIVE PRODUCER, EA, UK All trademarks/ and registered /trademarks/ are the property of their respective owners.

BUSINESS AT THE HEART OF THE TRAINING L'île Noyée, White Birds 2008 Next to the largest French and International Corporation Headquarters, the Pôle Universitaire Léonard de Vinci, offers an operational vocation continuously energised by exchanges with businesses. The training is continuously updated to meet business demands: Case studies are real problems brought by businesses. Privileged partnerships are tied to professional associations. The trade conferences and round table discussions are chaired by specialists. The business internships in France or abroad take place in a video game company. The career plan is monitored by meetings with a tutor from the educational team and a specialised recruitment agency. XBOX 360 est une marque de Microsoft Corporation «It is my belief that what is respected most is not the person that knows everything, but rather, the person that knows their strengths and then builds relationships to become the whole. It is on this promise that the MBA Video Game has been created: to offer the opportunity of successful professionals to meet their equals, learn from others and open international opportunities.» «All our experiences with IIM students have been excellent. The professionalism of the students gives testimony to the quality of the training, always listening to the needs of the professionals». Risa COHEN, International Production Consultant Patrick PLIGERSDORFFER, CEO Cyanide THE INTERNATIONAL INSTITUTE OF MULTIMEDIA (IIM): A STRONG GUARANTEE The Specialised MBA Programme in Video Game Management benefits from the experience and educational innovation initiated in 1995 by the International Institute of Multimedia, today the first multimedia school in France. The project oriented teaching method is one of the major axes for its development and success of its students in business. After the programme, the Video Game Management MBA graduate is integrated into the alumni network of the school which represents a powerful lever for any career progression. «With more than 12 years existence, the IIM has grown in sync with the digital revolution, the dream vector becoming a worldwide industry in full growth. We have also worked on defining this MBA in correlation with our existing alumni network and are proud to launch a programme that is as ambitious and innovative as any good video game should be». Monika SIEJKA, Director of IIM

ADMISSIONS CRITERIA The candidates of the Video Game Management MBA from the Léonard de Vinci International Institute of Multimedia must fulfill the following preliminary requirements: A Bachelors Degree from a recognised University. Possess a level of English that will allow the candidate to follow the university courses in English. Exemption requests can be submitted for candidates whose previous training or professional experience is deemed significant. Candidate selection takes place in three steps: Review of the candidate's application file for pre-selection. Admissions test in English and personal interview with Directors of the MBA Programme. Deliberation of the Admissions Committee. The decision of the Admissions Committee will be quickly communicated to the candidate: accepted, refused, or put on the waiting list. PROGRAMME FUNDING Your training: a sure and profitable investment! The programme fees include participation in all the educational activities and access to all the buildings and facilities of the Pôle Universitaire Léonard de Vinci. The training can be financed by the candidate him/herself or through a business. As part of a continuous study programme, the training fees can be partially financed by certain organisations (the training programme of your company, etc.). Candidates in between jobs should contact their local unemployment office for potential funding. In the case of personal financing, a staggered payment system can be set up depending on the candidate s financial situation outlined in their application file. Thanks to partnerships with banks, student loans with preferential interest rates are available and payment can be deferred until after the completion of studies. Foreign travel costs are the responsibility of the student. The majority of the business internships are paid internships. «ENSEMBLE, RÉVÉLONS VOTRE TALENT» AN EXCEPTIONAL WORKING ENVIRONMENT FOR AN OPTIMAL STUDY > The Pôle Universitaire Léonard de Vinci, established in the heart of the La Defense business district, welcomes close to 5000 students a year and consists of the three higher education institutes, specialised MBA programmes, an institute of further education, an apprenticeship training centre and seven establishments and schools that are partners of the Leonard de Vinci Group. > The Pôle Universitaire Léonard de Vinci offers an exceptional working environment: A unique location, ten minutes by metro from the Place de l'etoile. The latest technological equipment: computer network of more than 1200 machines, high speed internet access, Wifi connection, fully equipped amphitheatres and classrooms, research laboratories, etc. The infothèque, one of the largest multimedia resource research centres in Europe with computerised access to all the main worldwide information databases. A language resource centre consisting of six multimedia laboratories. Common rooms for students and their associations. Five sports centres with ultramodern equipment. Contacts : Institut International du Multimédia Pôle Universitaire Léonard de Vinci 92916 Paris-La Défense Cedex Tél. : +33 1 41 16 75 11 Fax : +33 1 41 16 75 75 iim@devinci.fr www.iim.fr/mba www.devinci.fr