Connected Enterprise Scaling up retail
This is a pen
It s a Bic M10 clic
Used many of them at school
And retailers have sold billions.via their stores and catalogues
Then came the internet..
making it easier to sell billions more
Wrong!
Why?
You re now selling more variants
Longtail Required Processes o Auto onboarding new products o Auto enrichment of product information o Auto data QA o Make content unique o Dropship capabilities
Via Omnichannel Single Channel Multi-Channel Cross-Channel Omni-Channel The Past The First Step The Current State The Ambition Retailer most often had only one channel, Channels are standalone. Customer confronted with different assortment, prices, deals, etc. Alignment in brand experience, Assortment, Prices, etc. customer has seamless experience while moving between channels Copyright Qhuba 12
And complicated customer journey
The new consumer uses a non-linear path How Cynthia shops Cynthia wants a new LAPTOP Check with FRIENDS Check BLOGS and POSTS Check ONLINE REVIEWS. Check PRICES online RETAILERS. BUY in physical store (or online If conditions are better) Copyright Qhuba 14
Technology dramatically changes the shopping and vendor processes Copyright Qhuba 15
Requiring top notch (product) data What are the most important aspects of a retailer website that encourage you to purchase? 11% 8% 4% How do you think online shopping sites could be improved? 12% 11% 30% 47,20% 13% 15% 17% 15% 17% Detailed product information Ability to compare Products Product recommendations Product photography Interactive Product video demonstration Provide more detailed product info Promote more personalised offers Offer more online customer service Provide better search capabilities Email/text alerts for sold out product back in stock Enhanced design and navigation Source: Toluna Quick Surveys for Stibo Systems 16
And not just for the customer! 2.31 billion internet users, 61% research products online before buying and 44% of online shoppers start with a search engine. It s easy, quick, and convenient. However, the majority of shoppers using search engines will only explore the first few pages of their results. In fact, nearly 75% of search engine users won t scroll past the first page. Almost all of the traffic will go to the first 20 search results. Dr. Manfred Mucha
Requiring you to feed the algorithm
But the algoritm adapts
One key reason
Low and high res images with SEO optimized name and right color So..Not Reviews Needs to be automated, consistent, SEO optimized in all languages (dynamic)pricing, packaging, from ERP Features, promotion, EAN, GTIN, local tax codes, regulations, green labels, etc.
So how do you survive this? Be adaptable, be very adaptable!
Adapting is about continues testing
And about failing (fast)
It s about ecosystems Golden record
And about scalability
With everything as a service
Potentially adding crowds
Even if they don t know it
..
Combining algorithms with crowds?
Crowd Computing? To fight algorithms with algorithms
Where does this leave you? Your company s IT needs to become connected, scalable and intelligent, fast Marketing and Merchandising executives are already investing
So.. Connect with the Clouds Connect with Crowds Embrace failure And stay adaptable!