Search Engine Optimization

Size: px
Start display at page:

Download "Search Engine Optimization"

Transcription

1 Search Engine Optimization Harness the Power of Content and be the Authority Site in Your Space By: Beth Lee-Browning Overview When was the last time you Purchased a product online without researching it? Used only one online resource to find information? Made a purchase decision based on brand alone? Used a manufacturer s website to find answers to product questions? 92% of adults use search engines to find information on the internet. Daily usage of search engines is on the rise and has grown from one third of all users in 2002 to a new high of 59%. 1 Consumers are spending increasingly more time engaged in pre-purchase research and the number one starting point for them is Google. Content is at the core of any successful ecommerce website. Search engines utilize strong content to determine which sites are most relevant to the search terms used by potential customers. It s imperative to incorporate as much content as possible to increase the findability factor and drive users to traffic from search results pages. Websites with minimal content will miss out on traffic driven from search engine results and will have a hard time remaining competitive. The internet explosion has exposed more information than ever before. Product intelligence can be found on a variety of sources that range from manufacturer and competitor websites to social network platforms, aggregators, and web services. While the prospect of researching and compiling all of the information may seem daunting (such as aggregating and standardizing content from multiple resources), the white paper explains why it s important and describes options and solutions. Sponsored By: ThanxMedia and Blosm 1 August 2011 PEW Internet Study 1

2 Contents Overview... 1 The Optimization Challenge Why Content is Important... 3 Options:... 5 Common Steps: Identify Data and Sources... 5 Manual Research and Data Compilation:... 6 Automated Data Collection and Manual Data Compilation... 6 Acquire Data from a Third Party Vendor... 7 Automated Data Collection and Data Compilation with Blosm

3 The Optimization Challenge Why Content is Important The 2011 Social Shopping Study indicate that 50% of consumers spend 75% or more of their total time shopping engaged in product research. This is a drastic increase from 2010 when only 21% of consumers reported spending 75% of their time in the research phase. An October 2011 comscore study revealed that more than 18.0 billion searches were performed during the month of October, up 6% from the previous month. 2 Google continues to lead the pack with 66% of the search traffic. Designing and maintaining a website that is optimized for natural search is a critical success factor for today s online retailers and service providers. It is a continuously changing landscape and the one thing that constant is the importance of content. It could be argued that content is more important today than it ever has been. Search engines rely on content to determine the results that are most relevant to the searcher and consumers depend on the information they find to make a purchase decision. In addition to basic product information consumers are looking for alternate images, detailed product specifications, accurate pricing and attributes, user guides, and videos; user generated content is becoming an increasingly important part of the pre-purchase research process. This includes user reviews, popularity ranking, social media, blog posts, and any other content featured on the page that is created by other shoppers or industry experts. A 2011 survey reported that reviews and social media swayed 87% of shoppers when it came to purchasing a product. Nearly 90% of those surveyed say they find online channels a trustworthy source for product and service reviews. 59% also say they are more likely to research products or services online because they can easily find information and public opinions on items. 3 Not only is user generated content important to consumers it has become a key ingredient when it comes to being found in search engine results. Chris Stutzman, Forrester Vice President, Principal Analyst reports that, 25% of search results for the world s 20 largest brands are linked to user generated content. 4 Websites that host a breadth of information related to their product offering will be found and considered as an authoritative source by both search engines and consumers. 2 comscore October 2011 U.S. Search Engine Rankings Online Influence Trend Tracker from 2011 Copyright Cone Inc 4 AdAge CMO Strategy, How Healthy is Your Brand? May

4 It s important to bear in mind that content that is full of keywords but low on value for the consumer may drive traffic but it will not result in sales and will ultimately have an adverse effect on your positioning. The more relevant the information is to the customer, the more likely they are to convert and to come back again. The higher the quality the content is, the more likely you will rise to the top of the organic search results. There is a common misperception that consumers click on sponsored ads more often because they consider them to be more reliable since the company is paying for them, which makes it more official. There is an equally common line of thought that consumers click more often on organic results because the company is not paying for them and therefore the result is more reliable. The reality is that consumers use both paid and natural search results to find what they are looking for. 18.2% of all click-through-traffic in Google s search results go to the #1 position on the page and a total of 52.6% of all traffic is distributed across the top ten results. 5 A top ten presence on a search engine result page has been shown to benefit not cannibalize the traffic associated with a paid ad on the same page. A recent study shows that even in situations where companies have the #1 organic search result position, 50% of the clicks on the paid ad are not replaced by the organic result when their paid ads do not appear. 6 In order to compete in the realm of Natural Search retailers must find a way to capture, compile, and utilize the rich content that is available across many resources. This boils down to finding a way to cost effectively and efficiently gather product attributes and user generated content to enrich existing catalog data and improve search engine visibility. Product data feeds created by suppliers provide the basics about an item but lack robust information such as detailed product specification tables, stock photographs, user guides, videos, and social media detail. This kind of rich information and intelligence is available across a variety of sources on the internet, ranging from manufacturer and competitor websites to expert review sites and the thousands of places people online are talking about products and brands. Options for harvesting this information are discussed in the next section. 5 Google & Bing Study: 2011 Study by SlingShot SEO 6 Google Research: Even with a #1 Organic Ranking, Paid Ads provide 50% Incremental Clicks March 27,

5 Options: There are three viable options to enhancing product information as well as adding new products to a catalog. They include: Manual Research and Data Compilation Automated Data Collection and Manual Data Compilation Automated Data Collection and Data Compilation The first three steps of each process are similar in nature. Common Steps: Identify Data and Sources 1. Utilize existing sources such as supplier data feeds and product catalogs to identify available data. a. Product Description b. Product Image c. Price d. Attributes, e.g. color, size, brand, etc. 2. Identify Information to be added to the existing catalog, e.g. a. Detailed product specs b. Product scores from aggregate sites c. Alternate images d. User guides e. Expert Reviews and quotes (including source) f. Etc. 3. Identify Sources places to consider a. Competitor Sites b. Manufacturer Sites c. Amazon d. Authoritative Sites, e.g. fredmiranda.com, dpreview.com, CNET.com, BBB.org 5

6 Manual Research and Data Compilation: 1. Compile information (options include using internal resources or off-shore teams) 2. Review and standardize information 3. Write detailed product specification tables (if applicable) 4. Write user guides and product uses (if applicable) 5. Update web catalog with new data 6. Repeat steps on a regularly scheduled basis. This process works well for the following scenarios: Product catalogs with fewer than 20,000 skus Products that do not require robust content such as o Detailed product specifications o Rich media content, e.g. User Guides, High Resolution Images, Videos, Product Uses o Competitive intelligence, e.g. product scores, expert reviews, user generated content Automated Data Collection and Manual Data Compilation 1. Configure the web crawler to collect the information (this can be a self-serve or hosted service) 2. Web crawler extracts data 3. Compile information 4. Review and standardize information 5. De-dupe data 6. Update web catalog 7. Repeat steps regularly scheduled basis. This process works well for the following scenarios: Product catalogs with fewer than 20,000 skus Products that do not require robust content such as o Detailed product specifications o Rich media content, e.g. User Guides, High Resolution Images, Videos, Product Uses o Competitive intelligence, e.g. product scores, expert reviews, user generated content 6

7 Acquire Data from a Third Party Vendor There are companies that specialize in harvest predefined information, however the coverage is generally low and not all products will have additional information that is not in your current catalog. Additionally, there is the potential for data overlap and additional resources to de-dupe and standardize the data. Sources for the content can be anything from manufacturer web sites, aggregation data feeds, social networks, and web services. These approaches are time consuming, expensive, and limited in the results that can be produced. A manual process of collecting data with a small team of internal resources is going to produce limited amounts of data, takes precious time, and is extremely slow. The amount of information that can be effectively gathered across the multiple resources is minimal. The prospect of manually gathering the data is also prone to human error and requires additional QA for accuracy, standardization and de-duplication of data. Utilizing an off-shore team is an expensive way to collect a lot of information; however it will still require manual intervention. Experts within your company will need to cleanse the data and validate the accuracy and quality of the information. Implementing web-crawling technology or social media monitoring services can provide a robust data set, but does not eliminate the need for manual intervention. Data is gathered in a raw format and requires human intervention to compile the content into a consumable format. The final drawback to any of these approaches is the data cannot be easily imported into your search platform, your PIM, or database of your choice. There a way to automate the entire process of discovering where the best content resides, harvesting the information, and merging the data together to produce a content feed that can contain robust product data in addition to user generated content and rich media such as user guides and videos. The next section explains how Blosm can automate the process and unlock the power of content and transform your website. 7

8 Automated Data Collection and Data Compilation with Blosm Make the web work for you Blosm helps organizations Automate the process of gathering rich and diverse data and content from multiple resources. Reduce costs and increase productivity by eliminating the need for manual product research, data cleansing, and aggregation Enrich existing product content Add new products to their online catalogs efficiently and cost effectively. Improve SEO Improve Customer Experience The detailed product information may not be in the structure you need it to be in your database, or it might not be in your database at all. However, it does exist on manufacturer, retail, and aggregator sites. In addition there is a wealth of competitive intelligence through expert reviews, product scores, and user generated content. 1. Blosm starts by building profiles of your current product information. Basic content such as SKU or Model number is all that is needed. 2. Blosm suggests sources that can help fill in the content gaps. These sources can be anything from manufacturer web sites, aggregation data feeds, social networks, and web services. Vetted sources can then be added to the blosm workflow to enrich your existing content. As more sources are added, higher coverage and overlap occurs, further improving the quality of your data. The origin of each value is clearly identified so your team can easily verify the accuracy of the content. 3. Blosm provides standardization, de-duplication, merging, and classification of your product intelligence set. This content can be imported directly into your search platform, your PIM, or any database of your choice. Our blosm harvest option allows regular, fresh intelligence so you can monitor pricing trends and stock statuses. The end result is that your product can contain the best content available anywhere. To learn more or schedule a blosm walkthrough, contact us at: sales@thanxmedia.com * Or visit: 8

Monitor Your Brand. Do Your Customers and Competitors Know More About Your Brand than You Do? By: Beth Lee-Browning. Sponsored By:

Monitor Your Brand. Do Your Customers and Competitors Know More About Your Brand than You Do? By: Beth Lee-Browning. Sponsored By: Monitor Your Brand Do Your Customers and Competitors Know More About Your Brand than You Do? By: Beth Lee-Browning Sponsored By: Table of Contents Overview 2 Is Your Brand Healthy? Why Old Metrics No Longer

More information

The e-commerce Cookbook: How to Maximize, Manage, and Measure Organic Search. Print and share pages

The e-commerce Cookbook: How to Maximize, Manage, and Measure Organic Search. Print and share pages The e-commerce Cookbook: How to Maximize, Manage, and Measure Organic Search Print and share pages findability successes and failures are virtuous cycles But that s not all. The sales that you are losing

More information

DIGITAL MARKETING. be seen. CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more

DIGITAL MARKETING. be seen. CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more DATA SHEET be seen. DIGITAL MARKETING With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products

More information

The Importance of Local Marketing to Multi-Location Automotive Businesses

The Importance of Local Marketing to Multi-Location Automotive Businesses The Importance of Local Marketing to Multi-Location Automotive Businesses www.placeable.com 855.433.7133 Automotive Consumers & Brands are Increasingly Online, Mobile, and Local Whether purchasing a new

More information

The Forgotten Majority: Nurturing Unknown Prospects

The Forgotten Majority: Nurturing Unknown Prospects The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents

More information

PIM for Search Engine Optimization

PIM for Search Engine Optimization White Paper PIM for Search Engine Optimization 5 Ways to Supercharge your SEO with PIM This document contains Confidential, Proprietary and Trade Secret Information ( Confidential Information ) of Informatica

More information

New Do It Yourself Search Marketing & Technology

New Do It Yourself Search Marketing & Technology New Do It Yourself Search Marketing & Technology einsurance Symposium Dallas Texas September 2008 Leah Woolford USDM.net Founder and CEO Celebrating 15 years of Interactive Marketing and Technology Success

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

V E N D O R P R O F I L E. F i c s t a r : S i m p l i f y i n g W e b D a t a E x t r a c t i o n I D C O P I N I O N

V E N D O R P R O F I L E. F i c s t a r : S i m p l i f y i n g W e b D a t a E x t r a c t i o n I D C O P I N I O N V E N D O R P R O F I L E F i c s t a r : S i m p l i f y i n g W e b D a t a E x t r a c t i o n Krista Napier I D C O P I N I O N Information workers are under increasing pressure to make better decisions

More information

Product Content Services

Product Content Services Product Content Services CODIFYD PROVIDES ITS CLIENTS WITH COMPREHENSIVE, END-TO-END PRODUCT CONTENT SERVICES. STRATEGIZE FOR SUCCESS FOR QUALITY FOR RESULTS FOR EFFICIENCY FOR THE FUTURE CODIFYD.COM PRODUCT

More information

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What

More information

How To Use A Multichannel Ecommerce Platform

How To Use A Multichannel Ecommerce Platform Why Choose a Multichannel E-Commerce Platform......................................................................................... 1 Why Choose a Multichannel E-Commerce Platform.........................................................................................

More information

Connected Enterprise. Scaling up retail. best people, smart solutions, corporate success

Connected Enterprise. Scaling up retail. best people, smart solutions, corporate success Connected Enterprise Scaling up retail This is a pen It s a Bic M10 clic Used many of them at school And retailers have sold billions.via their stores and catalogues Then came the internet.. making it

More information

MARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More

MARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More DATA SHEET be seen. MARKETPLACES Amazon, ebay and other marketplaces like Jet.com, Newegg and Sears account for a growing portion of global online retail sales. Online retailers of all sizes are recognizing

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Copyright 2000-2007, Pricedex Software Inc. All Rights Reserved

Copyright 2000-2007, Pricedex Software Inc. All Rights Reserved The Four Pillars of PIM: A white paper on Product Information Management (PIM) for the Automotive Aftermarket, and the 4 critical categories of process management which comprise a complete and comprehensive

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

The Kroger Company: Transforming the Product Data Management Landscape

The Kroger Company: Transforming the Product Data Management Landscape CASE STUDY The Kroger Company: Transforming the Product Data Management Landscape Executive Summary Challenge Evolving consumer expectations, e-commerce and regulatory requirements are driving the demand

More information

The Orthopaedic Surgeon Online Reputation & SEO Guide

The Orthopaedic Surgeon Online Reputation & SEO Guide The Texas Orthopaedic Association Presents: The Orthopaedic Surgeon Online Reputation & SEO Guide 1 Provided By: the Texas Orthopaedic Association This physician rating and SEO guide was paid for by the

More information

Digital content is emerging as the newest strategic

Digital content is emerging as the newest strategic For Building the B2B Sales Pipeline One of the biggest challenges facing B2B organizations is how to efficiently scale digital content production to reach and engage prospective new buyers. Savvy marketing

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

Grow Your Business with Bing Tools. Harness the power of Bing to drive more traffic to your website.

Grow Your Business with Bing Tools. Harness the power of Bing to drive more traffic to your website. Grow Your Business with Bing Tools Harness the power of Bing to drive more traffic to your website. Welcome Expert Presenter: Duane Forrester Senior Product Manager, Bing Webmaster Program Here s what

More information

2012 State of B2B E-Commerce

2012 State of B2B E-Commerce 2012 State of B2B E-Commerce Executive Summary As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of

More information

Great Agency Websites

Great Agency Websites www.independentagent.com/act Great Agency Websites Marty Agather, CPCU, ARM Marty Agather is Senior Vice President, Client Development at Consumer Agent Portal, LLC. Marty wrote this article for ACT and

More information

Sponsored Webinar: Call Analytics for Mobile Marketing: Real Strategies, Real Stories

Sponsored Webinar: Call Analytics for Mobile Marketing: Real Strategies, Real Stories The Local Media & Advertising Experts Sponsored Webinar: Call Analytics for Mobile Marketing: Real Strategies, Real Stories June 24, 2015 Webinar Agenda & Goals Goal: Explain precise tactics for driving

More information

Social Media Solutions. Be where the conversation is happening

Social Media Solutions. Be where the conversation is happening Social Media Solutions Be where the conversation is happening why findlaw? we deliver qualified clients. A combination of experience and dedication, along with well-established assets and capabilities,

More information

62 Ecommerce Search Engine Optimization Tips & Ideas

62 Ecommerce Search Engine Optimization Tips & Ideas 62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike

More information

From Web Analytics to Engagement Analytics

From Web Analytics to Engagement Analytics white paper From Web Analytics to Engagement Analytics Table of Contents Executive Summary 1 Engagement Analytics 2 Measuring Quality with Engagement Value Points 2 Engagement Analytics Examples 5 Overall

More information

Content Marketing and the Future of Multi-Location Brand Marketing

Content Marketing and the Future of Multi-Location Brand Marketing Content Marketing and the Future of Multi-Location Brand Marketing Local Internet Marketing for MULTI-LOCATION BRANDS 47 North Jefferson Street, First Floor, Allentown, PA 18102 marketing@businesscreatorplus.com

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

How retailer madison art shop. boosted adwords orders by 110.19% by switching to cpc strategy

How retailer madison art shop. boosted adwords orders by 110.19% by switching to cpc strategy How retailer madison art shop boosted adwords orders by 110.19% by switching to cpc strategy 2 The Company Founded in 2002, Madison Art Shop is a consistently growing art supply retailer. Madison has been

More information

EARCM ENG NE. Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales

EARCM ENG NE. Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales EARCM ENG NE PT M ZA N Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales What is SED? Search engine optimization is

More information

Internet Marketing Proposal

Internet Marketing Proposal Internet Marketing Proposal Prepared For: [COMPANY NAME] Prepared By: Mike Hence CEO Zklld Zklld zklld.com info@zklld.com Our Expertise Our expertise involves the three interrelated disciplines including

More information

Building Your O2O Funnel

Building Your O2O Funnel Building Your O2O Funnel Table of Contents Executive summary.... 3 Get More Shoppers.... 5 Local Search Matters.... 6 Don t Get Left Behind... 7 Building Your O2O Funnel... 9 Step 1 Create a solid local

More information

and Analytic s i n Consu m e r P r oducts

and Analytic s i n Consu m e r P r oducts Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.988.7900 F.508.988.7881 www.idc-mi.com Creating Big O p portunities with Big Data and Analytic s i n Consu m e r P r oducts W H I T E

More information

Revenue Opportunities

Revenue Opportunities revenue + associates Revenue Opportunities Created by Low Adoption Rates of Modern Sales and Marketing Programs A study of 196 New England B2B companies revenue + associates page 0 Revenue Gap Study The

More information

Top Digital Marketing SEO SMO SEM BPO/ITES Solution

Top Digital Marketing SEO SMO SEM BPO/ITES Solution Top Digital Marketing SEO SMO SEM BPO/ITES Solution Basic about Counterpart360 Counterpart360 is a complete onshore and offshore Marketing, Demand generation and Lead Generation Company. Our main objective

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

Tracking the Impact of Online Advertising on In-Store Sales:

Tracking the Impact of Online Advertising on In-Store Sales: Tracking the Impact of Online Advertising on In-Store Sales: What Every Multichannel Merchant Needs to Know A White Paper by: In-Store Purchases Start Online It s a fairly typical story: A consumer searches

More information

Executive Dashboard Cookbook

Executive Dashboard Cookbook Executive Dashboard Cookbook Rev: 2011-08-16 Sitecore CMS 6.5 Executive Dashboard Cookbook A Marketers Guide to the Executive Insight Dashboard Table of Contents Chapter 1 Introduction... 3 1.1 Overview...

More information

9You can help build your customer base and attract more visitors to your ebay

9You can help build your customer base and attract more visitors to your ebay TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies

More information

10 Tips on How to Plan a Successful Internet Business. Robert Rustici

10 Tips on How to Plan a Successful Internet Business. Robert Rustici 10 Tips on How to Plan a Successful Internet Business Robert Rustici 1. Define Your Business Type - Going Outside of the Box Will Cost You When planning to create an Internet Business there are three common

More information

ByteMobile Insight. Subscriber-Centric Analytics for Mobile Operators

ByteMobile Insight. Subscriber-Centric Analytics for Mobile Operators Subscriber-Centric Analytics for Mobile Operators ByteMobile Insight is a subscriber-centric analytics platform that provides mobile network operators with a comprehensive understanding of mobile data

More information

4How Marketing Leaders Can Take Control of Data for Better

4How Marketing Leaders Can Take Control of Data for Better Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform

More information

SEO Survival Guide for Audiology Practices: How Branding and Search Engine Optimization Work Together to Achieve Results

SEO Survival Guide for Audiology Practices: How Branding and Search Engine Optimization Work Together to Achieve Results SEO Survival Guide for Audiology Practices: How Branding and Search Engine Optimization Work Together to Achieve Results Introduction: In the not-too-distant past, branding and search marketing were often

More information

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick

More information

Overview, Goals, & Introductions

Overview, Goals, & Introductions Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack

More information

Measure. Analyze. Optimize. Search Engine Optimization. Prepared for: Onstar Pest Control. http://www.onstarpestcontrol.com. Date: March 30th, 2015

Measure. Analyze. Optimize. Search Engine Optimization. Prepared for: Onstar Pest Control. http://www.onstarpestcontrol.com. Date: March 30th, 2015 YESOnline LLC. 1.844.704.YESO toll free info@yesomedia.com Measure. Analyze. Optimize. Search Engine Optimization Prepared for: Onstar Pest Control http://www.onstarpestcontrol.com Date: March 30th, 2015

More information

How To Improve Your Online Sales On Google For A Profit

How To Improve Your Online Sales On Google For A Profit American Internet Holdings E-Commerce Challenges Potential application of Data mining and Comp. intelligence techniques Click to edit Master subtitle style to solve real-world ecommerce problems to yield

More information

The Internet Changed Everything!

The Internet Changed Everything! The Internet Changed Everything! Connection! If you had to describe in one word how the internet changed everything, it would be connection. Business and personal relationships have changed due to the

More information

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO

SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO WHAT IS SEARCH ENGINE OPTIMIZATION? When you type a word into a search engine like Google, it can show you a great many websites that contain the

More information

134: The Value of Item Master Data Management Mike Lapchick, Shotfarm John Poss, Ace Hardware Corporation

134: The Value of Item Master Data Management Mike Lapchick, Shotfarm John Poss, Ace Hardware Corporation 134: The Value of Item Master Data Management Mike Lapchick, Shotfarm John Poss, Ace Hardware Corporation June 12, 2014 1 THE VALUE OF ITEM MASTER DATA MANAGEMENT Session Description When trading partners

More information

The State of Distribution E-Commerce 2015

The State of Distribution E-Commerce 2015 The State of Distribution E-Commerce 2015 1 Summary Real Results Marketing has conducted an annual electronic survey of several hundred participants to better understand trends in e-commerce. Information

More information

Key Questions to Ask When Choosing an EPoS System

Key Questions to Ask When Choosing an EPoS System Key Questions to Ask When Choosing an EPoS System Contents Will the EPoS system grow with you? Will it integrate with an ecommerce website? How can it help you manage your stock? Are training, support

More information

An Integrated Approach to Digital Marketing through Web Analytics

An Integrated Approach to Digital Marketing through Web Analytics I D C V E N D O R S P O T L I G H T An Integrated Approach to Digital Marketing through Web Analytics June 2005 Adapted from Worldwide Web Analytics Software Applications 2005-2008 Forecast and Analysis:

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

Content, E-Commerce, and the Future of Distribution

Content, E-Commerce, and the Future of Distribution December 4, 2014 Content, E-Commerce, and the Future of Distribution Jason Hein Codifyd.com Introduction Principal consultant at Codifyd 17+ years experience in distribution 4.5 years at AmazonSupply Launched

More information

Product Information Management and Enterprise Applications

Product Information Management and Enterprise Applications White Paper Product Information Management and Enterprise Applications PIM Complements PLM, ERP, and Other Applications in Your Organization An Executive Overview www.enterworks.com Introduction There

More information

Product Information Management An Engine Driving Omni- Channel Success

Product Information Management An Engine Driving Omni- Channel Success Product Information Management An Engine Driving Omni- Channel Success ecommerce Trends from a Product Management Perspective: arvato Systems North America 6 East 32nd Street, New York, New York 10016

More information

Performance Bicycle. Attracting high-value traffic and boosting conversion by up to 20 percent with an online Learning Center.

Performance Bicycle. Attracting high-value traffic and boosting conversion by up to 20 percent with an online Learning Center. Performance Bicycle Attracting high-value traffic and boosting conversion by up to 20 percent with an online Learning Center Overview The need To drive e-commerce sales, Performance Bicycle (PB) wanted

More information

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com

Exclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Exclusive Content YOUR Eyes Only Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Methodologies & Strategies How do we get you ranked locally? Below are examples of how we can rank

More information

Local SEO. Making Your Brand Famous Locally. The Definitive Guide

Local SEO. Making Your Brand Famous Locally. The Definitive Guide Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting

More information

Sales Performance Improvement

Sales Performance Improvement Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

Presented by Sam shetty Nov 2012. Online marketing

Presented by Sam shetty Nov 2012. Online marketing Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites

More information

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing

CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that

More information

Spend Enrichment: Making better decisions starts with accurate data

Spend Enrichment: Making better decisions starts with accurate data IBM Software Industry Solutions Industry/Product Identifier Spend Enrichment: Making better decisions starts with accurate data Spend Enrichment: Making better decisions starts with accurate data Contents

More information

Tackling 4 of the Top Challenges in ecommerce

Tackling 4 of the Top Challenges in ecommerce Market Track 360 Strategy TM Tackling 4 of the Top Challenges in ecommerce How to solve for the key business issues facing companies in the ecommerce marketplace W e re in the midst of a profound structural

More information

Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors?

Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors? What is Local Buzz? Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors? Local listings are increasingly used by people

More information

Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors?

Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors? Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors? Local listings are increasingly used by people who are searching

More information

Magento for B2B: Powering Enterprise E-commerce

Magento for B2B: Powering Enterprise E-commerce Magento for B2B: Powering Enterprise E-commerce September 26, 2012 Accelerating Revenue Through Technology ZEON SOLUTIONS INC. Today s Host David Hess Senior Business Development Manager ZEON SOLUTIONS

More information

INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads

INBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads INBOUND MARKETING 101: 5 Things Your Website Must Have to Start Generating Leads Introduction to Inbound 311 Marketing Million ESTIMATED US POPULATION 164 Million ESTIMATED US ADULT INTERNET USERS Did

More information

INTRODUCING RETAIL INTELLIGENCE

INTRODUCING RETAIL INTELLIGENCE INTRODUCING RETAIL GET READY FOR THE NEXT WAVE OF ANALYTICS IN RETAIL By: Dan Theirl Rubikloud Technologies Inc. www.rubikloud.com Prepared by: Laura Leslie Neil Laing Tiffany Hsiao WHAT IS RETAIL? Retail

More information

Reduce and manage operating costs and improve efficiency. Support better business decisions based on availability of real-time information

Reduce and manage operating costs and improve efficiency. Support better business decisions based on availability of real-time information Data Management Solutions Horizon Software Solution s Data Management Solutions provide organisations with confidence in control of their data as they change systems and implement new solutions. Data is

More information

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving

More information

Best Practice Search Engine Optimisation

Best Practice Search Engine Optimisation Best Practice Search Engine Optimisation October 2007 Lead Hitwise Analyst: Australia Heather Hopkins, Hitwise UK Search Marketing Services Contents 1 Introduction 1 2 Search Engines 101 2 2.1 2.2 2.3

More information

The CBD Guide to Search Optimization. market what s meaningful

The CBD Guide to Search Optimization. market what s meaningful market what s meaningful The CBD Guide to Search Optimization Mike Donofrio, VP, Digital Strategy and Design Richard Inman, Research Assistant What You ll Learn The main factors used by search engines

More information

A Quick Start Guide On How To Promote Your Site Using WebCEO

A Quick Start Guide On How To Promote Your Site Using WebCEO Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform

More information

Vision for retail data quality. How data quality powers effective decision making in consumer goods retail

Vision for retail data quality. How data quality powers effective decision making in consumer goods retail Vision for retail data quality How data quality powers effective decision making in consumer goods retail Introduction Overview Aspects of Data Quality Why measure and improve DQ? Master Data in retail

More information

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location

LOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas? The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?

More information

Transform Your Marketing to the Way the World Wants to be Marketed To!

Transform Your Marketing to the Way the World Wants to be Marketed To! Internet Marketing Services From Transform Your Marketing to the Way the World Wants to be Marketed To! It's no secret that the marketing landscape has changed dramatically over the past few years as Internet

More information

Video Marketing. in Home Improvement HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO. www.businesscreatorplus.com. Toll-Free: 855-943-8736

Video Marketing. in Home Improvement HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO. www.businesscreatorplus.com. Toll-Free: 855-943-8736 HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO Toll-Free: 855-943-8736 www.businesscreatorplus.com As more and more users are going online to find information about local businesses, there is a huge

More information

Importance Of Ecommerce

Importance Of Ecommerce Importance Of Ecommerce $279B US Ecommerce projected to be a $279 Billion industry by 2015 (Forrester) 61% 61% of shoppers begin their research for purchases online (Website Magazine) 53% By 2014, 53%

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

Applying Intelligence. Intelligent Solutions. a Smarter estore

Applying Intelligence. Intelligent Solutions. a Smarter estore Applying Intelligence Intelligent Solutions Smart Data for a Smarter estore Product Data Services ecommerce Data Optimization ALTIUS suite of services help you design a great data structure, build the

More information

Delivering information-driven excellence

Delivering information-driven excellence Delivering information-driven excellence UNLOCKING THE BENEFITS OF Multi-domain Master Data Management In a highly competitive, global economy where data is now a core enabler, industry leaders are increasingly

More information

Data as a Service for Sales Better Data, Better Sales

Data as a Service for Sales Better Data, Better Sales Data as a Service for Sales Better Data, Better Sales Copyright 2015 Oracle Corporation. All Rights Reserved. The big deal with DaaS for Sales: What At the heart of a sales organization is customer You

More information

How Doctors Can Use the Power of Video Marketing to Attract More Patients

How Doctors Can Use the Power of Video Marketing to Attract More Patients Online Marketing Suite How Doctors Can Use the Power of Video Marketing to Attract More Patients www.practicedock.com How can video marketing help your practice and patients? For many patients, finding

More information

The New SEO Imperative. A Guide to Your SEO with Google s Secure Search

The New SEO Imperative. A Guide to Your SEO with Google s Secure Search The New SEO Imperative A Guide to Your SEO with Google s Secure Search Index Contents 3 4 4 4 5 6 6 8 9 9 10 Secure Search Manifesto Introduction and Background The Path Forward A Challenging Paradox Methodology

More information

search engine optimization sheet

search engine optimization sheet Search Engine Optimization Features We challenge all our future clients to compare with other seo firms and save. Free Same Day Consultation You want a quote today? You got it. We believe in not putting

More information

5 B2B SEO Myths That Are Hurting Your Bottom Line

5 B2B SEO Myths That Are Hurting Your Bottom Line That Are Hurting Your Bottom Line Separating fact from fiction in search engine optimization TheMxGroup.com 800-827-0170 Search engine optimization: A marketing imperative As the Internet has matured,

More information

LOCAL SEO WHITE PAPER

LOCAL SEO WHITE PAPER LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.

More information

Digital Marketing Solutions Guide

Digital Marketing Solutions Guide Digital Marketing Solutions Guide MLive Media Group 2014 For More Information: Visit our media kit here, call (866) 659-5964 MLive Media Group Digital Marketing Solutions Guide 2 Be Found, Be Known, Be

More information

LYONSCG ECOMMERCE ACCELERATOR (LEA) FOR MAGENTO. Discussion of Features

LYONSCG ECOMMERCE ACCELERATOR (LEA) FOR MAGENTO. Discussion of Features LYONSCG ECOMMERCE ACCELERATOR (LEA) FOR MAGENTO Discussion of Features Eric Marsh July 2015 1 AN INNOVATIVE ecommerce SOLUTION The LYONSCG ecommerce Accelerator (LEA) for Magento was developed for small

More information

Unlocking The Value of the Deep Web. Harvesting Big Data that Google Doesn t Reach

Unlocking The Value of the Deep Web. Harvesting Big Data that Google Doesn t Reach Unlocking The Value of the Deep Web Harvesting Big Data that Google Doesn t Reach Introduction Every day, untold millions search the web with Google, Bing and other search engines. The volumes truly are

More information

Introducing Bing Shopping Campaigns beta

Introducing Bing Shopping Campaigns beta Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched

More information

Increase Online Sales. Site Search. Whitepaper

Increase Online Sales. Site Search. Whitepaper Whitepaper Increase Online Sales by Improving Ecommerce Site Search Online retailers can reduce abandons and increase conversions by meeting customer demand for accurate, relevant website searches. April

More information