Search Engine Optimization
|
|
- Thomasina Lewis
- 8 years ago
- Views:
Transcription
1 Search Engine Optimization Harness the Power of Content and be the Authority Site in Your Space By: Beth Lee-Browning Overview When was the last time you Purchased a product online without researching it? Used only one online resource to find information? Made a purchase decision based on brand alone? Used a manufacturer s website to find answers to product questions? 92% of adults use search engines to find information on the internet. Daily usage of search engines is on the rise and has grown from one third of all users in 2002 to a new high of 59%. 1 Consumers are spending increasingly more time engaged in pre-purchase research and the number one starting point for them is Google. Content is at the core of any successful ecommerce website. Search engines utilize strong content to determine which sites are most relevant to the search terms used by potential customers. It s imperative to incorporate as much content as possible to increase the findability factor and drive users to traffic from search results pages. Websites with minimal content will miss out on traffic driven from search engine results and will have a hard time remaining competitive. The internet explosion has exposed more information than ever before. Product intelligence can be found on a variety of sources that range from manufacturer and competitor websites to social network platforms, aggregators, and web services. While the prospect of researching and compiling all of the information may seem daunting (such as aggregating and standardizing content from multiple resources), the white paper explains why it s important and describes options and solutions. Sponsored By: ThanxMedia and Blosm 1 August 2011 PEW Internet Study 1
2 Contents Overview... 1 The Optimization Challenge Why Content is Important... 3 Options:... 5 Common Steps: Identify Data and Sources... 5 Manual Research and Data Compilation:... 6 Automated Data Collection and Manual Data Compilation... 6 Acquire Data from a Third Party Vendor... 7 Automated Data Collection and Data Compilation with Blosm
3 The Optimization Challenge Why Content is Important The 2011 Social Shopping Study indicate that 50% of consumers spend 75% or more of their total time shopping engaged in product research. This is a drastic increase from 2010 when only 21% of consumers reported spending 75% of their time in the research phase. An October 2011 comscore study revealed that more than 18.0 billion searches were performed during the month of October, up 6% from the previous month. 2 Google continues to lead the pack with 66% of the search traffic. Designing and maintaining a website that is optimized for natural search is a critical success factor for today s online retailers and service providers. It is a continuously changing landscape and the one thing that constant is the importance of content. It could be argued that content is more important today than it ever has been. Search engines rely on content to determine the results that are most relevant to the searcher and consumers depend on the information they find to make a purchase decision. In addition to basic product information consumers are looking for alternate images, detailed product specifications, accurate pricing and attributes, user guides, and videos; user generated content is becoming an increasingly important part of the pre-purchase research process. This includes user reviews, popularity ranking, social media, blog posts, and any other content featured on the page that is created by other shoppers or industry experts. A 2011 survey reported that reviews and social media swayed 87% of shoppers when it came to purchasing a product. Nearly 90% of those surveyed say they find online channels a trustworthy source for product and service reviews. 59% also say they are more likely to research products or services online because they can easily find information and public opinions on items. 3 Not only is user generated content important to consumers it has become a key ingredient when it comes to being found in search engine results. Chris Stutzman, Forrester Vice President, Principal Analyst reports that, 25% of search results for the world s 20 largest brands are linked to user generated content. 4 Websites that host a breadth of information related to their product offering will be found and considered as an authoritative source by both search engines and consumers. 2 comscore October 2011 U.S. Search Engine Rankings Online Influence Trend Tracker from 2011 Copyright Cone Inc 4 AdAge CMO Strategy, How Healthy is Your Brand? May
4 It s important to bear in mind that content that is full of keywords but low on value for the consumer may drive traffic but it will not result in sales and will ultimately have an adverse effect on your positioning. The more relevant the information is to the customer, the more likely they are to convert and to come back again. The higher the quality the content is, the more likely you will rise to the top of the organic search results. There is a common misperception that consumers click on sponsored ads more often because they consider them to be more reliable since the company is paying for them, which makes it more official. There is an equally common line of thought that consumers click more often on organic results because the company is not paying for them and therefore the result is more reliable. The reality is that consumers use both paid and natural search results to find what they are looking for. 18.2% of all click-through-traffic in Google s search results go to the #1 position on the page and a total of 52.6% of all traffic is distributed across the top ten results. 5 A top ten presence on a search engine result page has been shown to benefit not cannibalize the traffic associated with a paid ad on the same page. A recent study shows that even in situations where companies have the #1 organic search result position, 50% of the clicks on the paid ad are not replaced by the organic result when their paid ads do not appear. 6 In order to compete in the realm of Natural Search retailers must find a way to capture, compile, and utilize the rich content that is available across many resources. This boils down to finding a way to cost effectively and efficiently gather product attributes and user generated content to enrich existing catalog data and improve search engine visibility. Product data feeds created by suppliers provide the basics about an item but lack robust information such as detailed product specification tables, stock photographs, user guides, videos, and social media detail. This kind of rich information and intelligence is available across a variety of sources on the internet, ranging from manufacturer and competitor websites to expert review sites and the thousands of places people online are talking about products and brands. Options for harvesting this information are discussed in the next section. 5 Google & Bing Study: 2011 Study by SlingShot SEO 6 Google Research: Even with a #1 Organic Ranking, Paid Ads provide 50% Incremental Clicks March 27,
5 Options: There are three viable options to enhancing product information as well as adding new products to a catalog. They include: Manual Research and Data Compilation Automated Data Collection and Manual Data Compilation Automated Data Collection and Data Compilation The first three steps of each process are similar in nature. Common Steps: Identify Data and Sources 1. Utilize existing sources such as supplier data feeds and product catalogs to identify available data. a. Product Description b. Product Image c. Price d. Attributes, e.g. color, size, brand, etc. 2. Identify Information to be added to the existing catalog, e.g. a. Detailed product specs b. Product scores from aggregate sites c. Alternate images d. User guides e. Expert Reviews and quotes (including source) f. Etc. 3. Identify Sources places to consider a. Competitor Sites b. Manufacturer Sites c. Amazon d. Authoritative Sites, e.g. fredmiranda.com, dpreview.com, CNET.com, BBB.org 5
6 Manual Research and Data Compilation: 1. Compile information (options include using internal resources or off-shore teams) 2. Review and standardize information 3. Write detailed product specification tables (if applicable) 4. Write user guides and product uses (if applicable) 5. Update web catalog with new data 6. Repeat steps on a regularly scheduled basis. This process works well for the following scenarios: Product catalogs with fewer than 20,000 skus Products that do not require robust content such as o Detailed product specifications o Rich media content, e.g. User Guides, High Resolution Images, Videos, Product Uses o Competitive intelligence, e.g. product scores, expert reviews, user generated content Automated Data Collection and Manual Data Compilation 1. Configure the web crawler to collect the information (this can be a self-serve or hosted service) 2. Web crawler extracts data 3. Compile information 4. Review and standardize information 5. De-dupe data 6. Update web catalog 7. Repeat steps regularly scheduled basis. This process works well for the following scenarios: Product catalogs with fewer than 20,000 skus Products that do not require robust content such as o Detailed product specifications o Rich media content, e.g. User Guides, High Resolution Images, Videos, Product Uses o Competitive intelligence, e.g. product scores, expert reviews, user generated content 6
7 Acquire Data from a Third Party Vendor There are companies that specialize in harvest predefined information, however the coverage is generally low and not all products will have additional information that is not in your current catalog. Additionally, there is the potential for data overlap and additional resources to de-dupe and standardize the data. Sources for the content can be anything from manufacturer web sites, aggregation data feeds, social networks, and web services. These approaches are time consuming, expensive, and limited in the results that can be produced. A manual process of collecting data with a small team of internal resources is going to produce limited amounts of data, takes precious time, and is extremely slow. The amount of information that can be effectively gathered across the multiple resources is minimal. The prospect of manually gathering the data is also prone to human error and requires additional QA for accuracy, standardization and de-duplication of data. Utilizing an off-shore team is an expensive way to collect a lot of information; however it will still require manual intervention. Experts within your company will need to cleanse the data and validate the accuracy and quality of the information. Implementing web-crawling technology or social media monitoring services can provide a robust data set, but does not eliminate the need for manual intervention. Data is gathered in a raw format and requires human intervention to compile the content into a consumable format. The final drawback to any of these approaches is the data cannot be easily imported into your search platform, your PIM, or database of your choice. There a way to automate the entire process of discovering where the best content resides, harvesting the information, and merging the data together to produce a content feed that can contain robust product data in addition to user generated content and rich media such as user guides and videos. The next section explains how Blosm can automate the process and unlock the power of content and transform your website. 7
8 Automated Data Collection and Data Compilation with Blosm Make the web work for you Blosm helps organizations Automate the process of gathering rich and diverse data and content from multiple resources. Reduce costs and increase productivity by eliminating the need for manual product research, data cleansing, and aggregation Enrich existing product content Add new products to their online catalogs efficiently and cost effectively. Improve SEO Improve Customer Experience The detailed product information may not be in the structure you need it to be in your database, or it might not be in your database at all. However, it does exist on manufacturer, retail, and aggregator sites. In addition there is a wealth of competitive intelligence through expert reviews, product scores, and user generated content. 1. Blosm starts by building profiles of your current product information. Basic content such as SKU or Model number is all that is needed. 2. Blosm suggests sources that can help fill in the content gaps. These sources can be anything from manufacturer web sites, aggregation data feeds, social networks, and web services. Vetted sources can then be added to the blosm workflow to enrich your existing content. As more sources are added, higher coverage and overlap occurs, further improving the quality of your data. The origin of each value is clearly identified so your team can easily verify the accuracy of the content. 3. Blosm provides standardization, de-duplication, merging, and classification of your product intelligence set. This content can be imported directly into your search platform, your PIM, or any database of your choice. Our blosm harvest option allows regular, fresh intelligence so you can monitor pricing trends and stock statuses. The end result is that your product can contain the best content available anywhere. To learn more or schedule a blosm walkthrough, contact us at: sales@thanxmedia.com * Or visit: 8
Monitor Your Brand. Do Your Customers and Competitors Know More About Your Brand than You Do? By: Beth Lee-Browning. Sponsored By:
Monitor Your Brand Do Your Customers and Competitors Know More About Your Brand than You Do? By: Beth Lee-Browning Sponsored By: Table of Contents Overview 2 Is Your Brand Healthy? Why Old Metrics No Longer
More informationThe e-commerce Cookbook: How to Maximize, Manage, and Measure Organic Search. Print and share pages
The e-commerce Cookbook: How to Maximize, Manage, and Measure Organic Search Print and share pages findability successes and failures are virtuous cycles But that s not all. The sales that you are losing
More informationDIGITAL MARKETING. be seen. CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more
DATA SHEET be seen. DIGITAL MARKETING With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products
More informationThe Importance of Local Marketing to Multi-Location Automotive Businesses
The Importance of Local Marketing to Multi-Location Automotive Businesses www.placeable.com 855.433.7133 Automotive Consumers & Brands are Increasingly Online, Mobile, and Local Whether purchasing a new
More informationThe Forgotten Majority: Nurturing Unknown Prospects
The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents
More informationPIM for Search Engine Optimization
White Paper PIM for Search Engine Optimization 5 Ways to Supercharge your SEO with PIM This document contains Confidential, Proprietary and Trade Secret Information ( Confidential Information ) of Informatica
More informationNew Do It Yourself Search Marketing & Technology
New Do It Yourself Search Marketing & Technology einsurance Symposium Dallas Texas September 2008 Leah Woolford USDM.net Founder and CEO Celebrating 15 years of Interactive Marketing and Technology Success
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationV E N D O R P R O F I L E. F i c s t a r : S i m p l i f y i n g W e b D a t a E x t r a c t i o n I D C O P I N I O N
V E N D O R P R O F I L E F i c s t a r : S i m p l i f y i n g W e b D a t a E x t r a c t i o n Krista Napier I D C O P I N I O N Information workers are under increasing pressure to make better decisions
More informationProduct Content Services
Product Content Services CODIFYD PROVIDES ITS CLIENTS WITH COMPREHENSIVE, END-TO-END PRODUCT CONTENT SERVICES. STRATEGIZE FOR SUCCESS FOR QUALITY FOR RESULTS FOR EFFICIENCY FOR THE FUTURE CODIFYD.COM PRODUCT
More informationSEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney
SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What
More informationHow To Use A Multichannel Ecommerce Platform
Why Choose a Multichannel E-Commerce Platform......................................................................................... 1 Why Choose a Multichannel E-Commerce Platform.........................................................................................
More informationConnected Enterprise. Scaling up retail. best people, smart solutions, corporate success
Connected Enterprise Scaling up retail This is a pen It s a Bic M10 clic Used many of them at school And retailers have sold billions.via their stores and catalogues Then came the internet.. making it
More informationMARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More
DATA SHEET be seen. MARKETPLACES Amazon, ebay and other marketplaces like Jet.com, Newegg and Sears account for a growing portion of global online retail sales. Online retailers of all sizes are recognizing
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationCopyright 2000-2007, Pricedex Software Inc. All Rights Reserved
The Four Pillars of PIM: A white paper on Product Information Management (PIM) for the Automotive Aftermarket, and the 4 critical categories of process management which comprise a complete and comprehensive
More informationYour Toughest Questions. Answered
Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing
More informationThe Kroger Company: Transforming the Product Data Management Landscape
CASE STUDY The Kroger Company: Transforming the Product Data Management Landscape Executive Summary Challenge Evolving consumer expectations, e-commerce and regulatory requirements are driving the demand
More informationThe Orthopaedic Surgeon Online Reputation & SEO Guide
The Texas Orthopaedic Association Presents: The Orthopaedic Surgeon Online Reputation & SEO Guide 1 Provided By: the Texas Orthopaedic Association This physician rating and SEO guide was paid for by the
More informationDigital content is emerging as the newest strategic
For Building the B2B Sales Pipeline One of the biggest challenges facing B2B organizations is how to efficiently scale digital content production to reach and engage prospective new buyers. Savvy marketing
More informationInbound & Outbound Marketing
Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display
More informationGrow Your Business with Bing Tools. Harness the power of Bing to drive more traffic to your website.
Grow Your Business with Bing Tools Harness the power of Bing to drive more traffic to your website. Welcome Expert Presenter: Duane Forrester Senior Product Manager, Bing Webmaster Program Here s what
More information2012 State of B2B E-Commerce
2012 State of B2B E-Commerce Executive Summary As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of
More informationGreat Agency Websites
www.independentagent.com/act Great Agency Websites Marty Agather, CPCU, ARM Marty Agather is Senior Vice President, Client Development at Consumer Agent Portal, LLC. Marty wrote this article for ACT and
More informationSponsored Webinar: Call Analytics for Mobile Marketing: Real Strategies, Real Stories
The Local Media & Advertising Experts Sponsored Webinar: Call Analytics for Mobile Marketing: Real Strategies, Real Stories June 24, 2015 Webinar Agenda & Goals Goal: Explain precise tactics for driving
More informationSocial Media Solutions. Be where the conversation is happening
Social Media Solutions Be where the conversation is happening why findlaw? we deliver qualified clients. A combination of experience and dedication, along with well-established assets and capabilities,
More information62 Ecommerce Search Engine Optimization Tips & Ideas
62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike
More informationFrom Web Analytics to Engagement Analytics
white paper From Web Analytics to Engagement Analytics Table of Contents Executive Summary 1 Engagement Analytics 2 Measuring Quality with Engagement Value Points 2 Engagement Analytics Examples 5 Overall
More informationContent Marketing and the Future of Multi-Location Brand Marketing
Content Marketing and the Future of Multi-Location Brand Marketing Local Internet Marketing for MULTI-LOCATION BRANDS 47 North Jefferson Street, First Floor, Allentown, PA 18102 marketing@businesscreatorplus.com
More informationOwning the Google Results Page...
Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................
More informationHow retailer madison art shop. boosted adwords orders by 110.19% by switching to cpc strategy
How retailer madison art shop boosted adwords orders by 110.19% by switching to cpc strategy 2 The Company Founded in 2002, Madison Art Shop is a consistently growing art supply retailer. Madison has been
More informationEARCM ENG NE. Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales
EARCM ENG NE PT M ZA N Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales What is SED? Search engine optimization is
More informationInternet Marketing Proposal
Internet Marketing Proposal Prepared For: [COMPANY NAME] Prepared By: Mike Hence CEO Zklld Zklld zklld.com info@zklld.com Our Expertise Our expertise involves the three interrelated disciplines including
More informationBuilding Your O2O Funnel
Building Your O2O Funnel Table of Contents Executive summary.... 3 Get More Shoppers.... 5 Local Search Matters.... 6 Don t Get Left Behind... 7 Building Your O2O Funnel... 9 Step 1 Create a solid local
More informationand Analytic s i n Consu m e r P r oducts
Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.988.7900 F.508.988.7881 www.idc-mi.com Creating Big O p portunities with Big Data and Analytic s i n Consu m e r P r oducts W H I T E
More informationRevenue Opportunities
revenue + associates Revenue Opportunities Created by Low Adoption Rates of Modern Sales and Marketing Programs A study of 196 New England B2B companies revenue + associates page 0 Revenue Gap Study The
More informationTop Digital Marketing SEO SMO SEM BPO/ITES Solution
Top Digital Marketing SEO SMO SEM BPO/ITES Solution Basic about Counterpart360 Counterpart360 is a complete onshore and offshore Marketing, Demand generation and Lead Generation Company. Our main objective
More informationSocial media has changed the world as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by
More informationTracking the Impact of Online Advertising on In-Store Sales:
Tracking the Impact of Online Advertising on In-Store Sales: What Every Multichannel Merchant Needs to Know A White Paper by: In-Store Purchases Start Online It s a fairly typical story: A consumer searches
More informationExecutive Dashboard Cookbook
Executive Dashboard Cookbook Rev: 2011-08-16 Sitecore CMS 6.5 Executive Dashboard Cookbook A Marketers Guide to the Executive Insight Dashboard Table of Contents Chapter 1 Introduction... 3 1.1 Overview...
More information9You can help build your customer base and attract more visitors to your ebay
TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies
More information10 Tips on How to Plan a Successful Internet Business. Robert Rustici
10 Tips on How to Plan a Successful Internet Business Robert Rustici 1. Define Your Business Type - Going Outside of the Box Will Cost You When planning to create an Internet Business there are three common
More informationByteMobile Insight. Subscriber-Centric Analytics for Mobile Operators
Subscriber-Centric Analytics for Mobile Operators ByteMobile Insight is a subscriber-centric analytics platform that provides mobile network operators with a comprehensive understanding of mobile data
More information4How Marketing Leaders Can Take Control of Data for Better
Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform
More informationSEO Survival Guide for Audiology Practices: How Branding and Search Engine Optimization Work Together to Achieve Results
SEO Survival Guide for Audiology Practices: How Branding and Search Engine Optimization Work Together to Achieve Results Introduction: In the not-too-distant past, branding and search marketing were often
More informationWebsite Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com
Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick
More informationOverview, Goals, & Introductions
Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack
More informationMeasure. Analyze. Optimize. Search Engine Optimization. Prepared for: Onstar Pest Control. http://www.onstarpestcontrol.com. Date: March 30th, 2015
YESOnline LLC. 1.844.704.YESO toll free info@yesomedia.com Measure. Analyze. Optimize. Search Engine Optimization Prepared for: Onstar Pest Control http://www.onstarpestcontrol.com Date: March 30th, 2015
More informationHow To Improve Your Online Sales On Google For A Profit
American Internet Holdings E-Commerce Challenges Potential application of Data mining and Comp. intelligence techniques Click to edit Master subtitle style to solve real-world ecommerce problems to yield
More informationThe Internet Changed Everything!
The Internet Changed Everything! Connection! If you had to describe in one word how the internet changed everything, it would be connection. Business and personal relationships have changed due to the
More informationSOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO
SOCIAL MEDIA MARKETING TRAINING PROGRAMME E BOOK #8 SEO WHAT IS SEARCH ENGINE OPTIMIZATION? When you type a word into a search engine like Google, it can show you a great many websites that contain the
More information134: The Value of Item Master Data Management Mike Lapchick, Shotfarm John Poss, Ace Hardware Corporation
134: The Value of Item Master Data Management Mike Lapchick, Shotfarm John Poss, Ace Hardware Corporation June 12, 2014 1 THE VALUE OF ITEM MASTER DATA MANAGEMENT Session Description When trading partners
More informationThe State of Distribution E-Commerce 2015
The State of Distribution E-Commerce 2015 1 Summary Real Results Marketing has conducted an annual electronic survey of several hundred participants to better understand trends in e-commerce. Information
More informationKey Questions to Ask When Choosing an EPoS System
Key Questions to Ask When Choosing an EPoS System Contents Will the EPoS system grow with you? Will it integrate with an ecommerce website? How can it help you manage your stock? Are training, support
More informationAn Integrated Approach to Digital Marketing through Web Analytics
I D C V E N D O R S P O T L I G H T An Integrated Approach to Digital Marketing through Web Analytics June 2005 Adapted from Worldwide Web Analytics Software Applications 2005-2008 Forecast and Analysis:
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationContent, E-Commerce, and the Future of Distribution
December 4, 2014 Content, E-Commerce, and the Future of Distribution Jason Hein Codifyd.com Introduction Principal consultant at Codifyd 17+ years experience in distribution 4.5 years at AmazonSupply Launched
More informationProduct Information Management and Enterprise Applications
White Paper Product Information Management and Enterprise Applications PIM Complements PLM, ERP, and Other Applications in Your Organization An Executive Overview www.enterworks.com Introduction There
More informationProduct Information Management An Engine Driving Omni- Channel Success
Product Information Management An Engine Driving Omni- Channel Success ecommerce Trends from a Product Management Perspective: arvato Systems North America 6 East 32nd Street, New York, New York 10016
More informationPerformance Bicycle. Attracting high-value traffic and boosting conversion by up to 20 percent with an online Learning Center.
Performance Bicycle Attracting high-value traffic and boosting conversion by up to 20 percent with an online Learning Center Overview The need To drive e-commerce sales, Performance Bicycle (PB) wanted
More informationExclusive Content YOUR Eyes Only. Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com
Exclusive Content YOUR Eyes Only Prepared By Wayne Fanciullo - SEOStorm.com Copyright 2013 SEOStorm.com Methodologies & Strategies How do we get you ranked locally? Below are examples of how we can rank
More informationLocal SEO. Making Your Brand Famous Locally. The Definitive Guide
Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting
More informationSales Performance Improvement
Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationAre you trying to understand the complexities of MARKETING on the Internet?
Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by
More informationPresented by Sam shetty Nov 2012. Online marketing
Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites
More informationCHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing
CHANGES IN THE PROFESSIONAL SERVICES MARKETING MIX: Traditional vs. Online Marketing BY SYLVIA S. MONTGOMERY Over 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that
More informationSpend Enrichment: Making better decisions starts with accurate data
IBM Software Industry Solutions Industry/Product Identifier Spend Enrichment: Making better decisions starts with accurate data Spend Enrichment: Making better decisions starts with accurate data Contents
More informationTackling 4 of the Top Challenges in ecommerce
Market Track 360 Strategy TM Tackling 4 of the Top Challenges in ecommerce How to solve for the key business issues facing companies in the ecommerce marketplace W e re in the midst of a profound structural
More informationDid you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors?
What is Local Buzz? Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors? Local listings are increasingly used by people
More informationDid you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors?
Did you know that optimization of local listings, maps, reviews, & check-in promos can help customers find you before your competitors? Local listings are increasingly used by people who are searching
More informationMagento for B2B: Powering Enterprise E-commerce
Magento for B2B: Powering Enterprise E-commerce September 26, 2012 Accelerating Revenue Through Technology ZEON SOLUTIONS INC. Today s Host David Hess Senior Business Development Manager ZEON SOLUTIONS
More informationINBOUND MARKETING 101: 5 Things. Must Have to Start Generating Leads
INBOUND MARKETING 101: 5 Things Your Website Must Have to Start Generating Leads Introduction to Inbound 311 Marketing Million ESTIMATED US POPULATION 164 Million ESTIMATED US ADULT INTERNET USERS Did
More informationINTRODUCING RETAIL INTELLIGENCE
INTRODUCING RETAIL GET READY FOR THE NEXT WAVE OF ANALYTICS IN RETAIL By: Dan Theirl Rubikloud Technologies Inc. www.rubikloud.com Prepared by: Laura Leslie Neil Laing Tiffany Hsiao WHAT IS RETAIL? Retail
More informationReduce and manage operating costs and improve efficiency. Support better business decisions based on availability of real-time information
Data Management Solutions Horizon Software Solution s Data Management Solutions provide organisations with confidence in control of their data as they change systems and implement new solutions. Data is
More informationSEO = More Website Visitors More Traffic = More Leads More Leads= More Sales
Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving
More informationBest Practice Search Engine Optimisation
Best Practice Search Engine Optimisation October 2007 Lead Hitwise Analyst: Australia Heather Hopkins, Hitwise UK Search Marketing Services Contents 1 Introduction 1 2 Search Engines 101 2 2.1 2.2 2.3
More informationThe CBD Guide to Search Optimization. market what s meaningful
market what s meaningful The CBD Guide to Search Optimization Mike Donofrio, VP, Digital Strategy and Design Richard Inman, Research Assistant What You ll Learn The main factors used by search engines
More informationA Quick Start Guide On How To Promote Your Site Using WebCEO
Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform
More informationVision for retail data quality. How data quality powers effective decision making in consumer goods retail
Vision for retail data quality How data quality powers effective decision making in consumer goods retail Introduction Overview Aspects of Data Quality Why measure and improve DQ? Master Data in retail
More informationLOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationWHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?
The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?
More informationTransform Your Marketing to the Way the World Wants to be Marketed To!
Internet Marketing Services From Transform Your Marketing to the Way the World Wants to be Marketed To! It's no secret that the marketing landscape has changed dramatically over the past few years as Internet
More informationVideo Marketing. in Home Improvement HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO. www.businesscreatorplus.com. Toll-Free: 855-943-8736
HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO Toll-Free: 855-943-8736 www.businesscreatorplus.com As more and more users are going online to find information about local businesses, there is a huge
More informationImportance Of Ecommerce
Importance Of Ecommerce $279B US Ecommerce projected to be a $279 Billion industry by 2015 (Forrester) 61% 61% of shoppers begin their research for purchases online (Website Magazine) 53% By 2014, 53%
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More informationApplying Intelligence. Intelligent Solutions. a Smarter estore
Applying Intelligence Intelligent Solutions Smart Data for a Smarter estore Product Data Services ecommerce Data Optimization ALTIUS suite of services help you design a great data structure, build the
More informationDelivering information-driven excellence
Delivering information-driven excellence UNLOCKING THE BENEFITS OF Multi-domain Master Data Management In a highly competitive, global economy where data is now a core enabler, industry leaders are increasingly
More informationData as a Service for Sales Better Data, Better Sales
Data as a Service for Sales Better Data, Better Sales Copyright 2015 Oracle Corporation. All Rights Reserved. The big deal with DaaS for Sales: What At the heart of a sales organization is customer You
More informationHow Doctors Can Use the Power of Video Marketing to Attract More Patients
Online Marketing Suite How Doctors Can Use the Power of Video Marketing to Attract More Patients www.practicedock.com How can video marketing help your practice and patients? For many patients, finding
More informationThe New SEO Imperative. A Guide to Your SEO with Google s Secure Search
The New SEO Imperative A Guide to Your SEO with Google s Secure Search Index Contents 3 4 4 4 5 6 6 8 9 9 10 Secure Search Manifesto Introduction and Background The Path Forward A Challenging Paradox Methodology
More informationsearch engine optimization sheet
Search Engine Optimization Features We challenge all our future clients to compare with other seo firms and save. Free Same Day Consultation You want a quote today? You got it. We believe in not putting
More information5 B2B SEO Myths That Are Hurting Your Bottom Line
That Are Hurting Your Bottom Line Separating fact from fiction in search engine optimization TheMxGroup.com 800-827-0170 Search engine optimization: A marketing imperative As the Internet has matured,
More informationLOCAL SEO WHITE PAPER
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationDigital Marketing Solutions Guide
Digital Marketing Solutions Guide MLive Media Group 2014 For More Information: Visit our media kit here, call (866) 659-5964 MLive Media Group Digital Marketing Solutions Guide 2 Be Found, Be Known, Be
More informationLYONSCG ECOMMERCE ACCELERATOR (LEA) FOR MAGENTO. Discussion of Features
LYONSCG ECOMMERCE ACCELERATOR (LEA) FOR MAGENTO Discussion of Features Eric Marsh July 2015 1 AN INNOVATIVE ecommerce SOLUTION The LYONSCG ecommerce Accelerator (LEA) for Magento was developed for small
More informationUnlocking The Value of the Deep Web. Harvesting Big Data that Google Doesn t Reach
Unlocking The Value of the Deep Web Harvesting Big Data that Google Doesn t Reach Introduction Every day, untold millions search the web with Google, Bing and other search engines. The volumes truly are
More informationIntroducing Bing Shopping Campaigns beta
Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched
More informationIncrease Online Sales. Site Search. Whitepaper
Whitepaper Increase Online Sales by Improving Ecommerce Site Search Online retailers can reduce abandons and increase conversions by meeting customer demand for accurate, relevant website searches. April
More information