Business Model Saturday, September 26, 2015 12:45 PM PurifiCare Performance Business Model From Data, research, theoretical concepts, and applications to redefine a Wellness concept that adjust to social trends of today s society into one business model Because we are wellness driven society, Benjamin Berkley created PurifiCare Performance. A wellness hair service that minimize toxic Chemical Dermal Absorption due to continuous chemical servicing. By using our concept it allows the hair service industry to expand into the health and wellness field by 2018 and particularly ripe for disruption to begin a new phase in hair care servicing. This movement towards hair wellness has beg un slowly but is now rapidly gaining momentum As we merge into this $1trillion industry, The time is now to venture into new opportunities. New Section 1 Page 1
Franchise Model Our marketing concept is simple, we developed a hair wellness formula that minimize dermal absorption from chemical application servicing which can weakened immune system, cause premature aging and more susceptibility to diseases. Our wellness services is done in periodic intervals of chemical hair salon services. The results in time will be a healthier maintain body and always youthful voluminous hair. Our concept is launch from a franchise platform as to change the hair culture rapidly for a better percentage of a healthier outlooks and maintaining a healthier life style. To participate in this $1.5 trillion market can begin with a minimum of $7,500.00, this is a Low Startup, High Income Potential venture. We are the only franchise with option levels investments, meaning you can buy into our business with minimum investment (kiosk) and grow your business to premium level (flagship store-front) or buy many kiosks (satellite stations) to draw them to your flagship salons for premium wellness hair service. Or invest at mid -level or lower mid-level, it's your choose. There are millions of potential future millionaire who could never otherwise afford an opportunity such as this, we believe rapid expansion is the way to secure our place as the top franchise investments. From one 1000 potential entrepreneurial millionaires to one million potential millionaires is the way we grow our business. It is an opportunity of a life time and in most states you don t need a cosmetologist license to anticipate in this franchisee. Introducing Hydro Free PURIFICARE PERFORMANCE Kiosks and Salon centers Choose from Our many Investments Options The hair wellness concept is designed to adopt and integrate into most retail and medical environments or function as a brick and mortar full service Hair Wellness Salon and the pop-up movable collapsible salon concepts is fast, easy and light weight. New Section 1 Page 2
Medical Field is entering PuirifiCare wellness concepts For Years the Medical Industry has integrated their services into the full service salons and now the Medical professionals who are integrating the Purificare Hair Wellness hair treatment centers into their medical facilities to complete the final ( Botox, Chemical peeling, laser surgery treatment packaging services. The PurifiCare Performance Team We have expertise to help make your business a franchising success Common Support Team On-site or Field support Site selection assistance and construction management - Grand opening support Compliance or certification visits Quality control or product/service training Sales, operations, or marketing support Financial review or auditing Home Office support Help Desk for common inquiries and supplies Marketing materials Accounting and administration support Training classes Franchise Advisory Councils Online support VPN or intranet providing discussion forums document libraries, and other resources Marketing and printing services for on demand collateral materials Webinars on operations or marketing subjects New Section 1 Page 3
Unique Support Planning Team Annual Planning Field Support Representatives assist franchisees with developing an annual plan for sales growth profitability, marketing strategy, and staff development Achievement against the plan is reviewed on a quarterly basis Assist franchisees in development of their local business entity through planned growth, sound organizational structure, and tested business management practice Succession planning, organizational charts, job descriptions, and structured performance reviews might be components in this category Financial Management Assist franchisees with sophisticated financial management including Balance Sheet restructuring capital funding projects, cash management, Income Statement and Return on Investment (ROI) analysis, as well as break-even and Key Performance Indicator (KPI) analysis. This type of consultation go beyond the capability of a typical Field Support Representative and is an added cost. Location Real Estate Team Our agents work for you to find the best location for your business New Section 1 Page 4
The Virtual Experience: Planar-ultras-touch-retail-environment The technologies of touch screen will enable you to virtual boost retail significantly as well as allowing you and the client to select the wellness treatments and products that best suited for the client s services New Section 1 Page 5
Business Model Our business model consist two major components Each unique component functions cohesively with the other component Component 1: Franchise PurifiCare Performance Franchise formula Franchise Fee Every franchise company require you to pay an initial franchise fee. Most franchise fees are between $20,000 and $50,000, most franchise fee is just an upfront licensing fee for the rights to use the franchise name. There is no Initial fees for our franchise, those initial Fees are waived by the Purificare Performance Franchise. We only require the investment of the salon package. Purificare Performance will provide salon equipment and signage and a realtor team that select your specific location. Why do we provide the equipment? For one we have to articulate the duplication of every viral free wellness salon unit that is install. A manufacturing company manufacture our salon equipment ( salon chairs, standing salon mirrors, PS-Series Multi Touch Matrix Touch display experience, furniture, supplies, fixtures, and signage) (estimated minimum cost $5000.00 per salon unit depending on the salon package ) the franchisee investments will go towards the completion of their hair wellness salon equipment the rest of the build-out is optional, the franchisor (we) paid nothing for their salon setup. Inventory If you are buying a retail franchise or any other franchise that you are selling a specific product you must stock up on inventory. You may be required to buy between $20,000 and $150,000 worth of inventory. Not true!!! Our mass inventory stock is link to the PS-Series Multi Touch Matrix Touch experience. You're just a touch away from enjoying our luxury treatment items. Delivered anywhere (home, salon, vacation resorts or businesses) within hours. The operation cost of the franchise is minimum Initial investments Monthly Royal fees Wellness hair treatment supplies Advance training New Section 1 Page 6
Component 2: Distribution Center As a Balmain exclusive dealers distributor our Warehouse facility is connected online to all hair wellness salons franchisee and any member carrying the PurifiCare Performance logo banner. The distribution and training classes complex is a multi-function facility Training certification Leasing training rooms Distribution Retail Balmain Hair distribution Balmain blow dryer, flat iron,etc Equipment leasing pop-up salons and equipment Show room Retail store front Product Hair Line: BALMAIN PARIS COUTURE HAIR Why we choose Balmain Hair? Celebrities made it the #1 hair extension treatment in the world and Balmain Hair is the only Product that has wellness qualities and the safest service for clients, that is why we chose Balmain hair, it has a hair wellness appeal to the public. New Section 1 Page 7
We created a concept on the threshold of two industries, "wellness" and "hair care services" Here is Why Hair Care Today, hair is more than just a symbol: it is big business. We are now seeing the growth that color [hair dye] saw 30 years ago. "while profits from cuts, coloring and blow dry have remained static, the salon's hair extension business has grown 60% year on year Great Lengths Hair Extensions, one of the largest human hair venders in the industry, reports a 70 percent growth over the past five years. According to a report by the Professional Beauty Association, the past two years have seen a 28.5 percent increase in the number of U.S. salons that offer hair extensions. Because are exclusive distributor of Balmain Hair and Balmain Hair after care products, we believe our company can take 50% percent of the market growth from the company of Great Lengths They have no real competition in the US until now we have a superior hair product, each product is treated with silk protein, and each product shows authenticity certificati on Celebrities has make Balmain Hair the #1 hair extension in the world and it part of the world famous Paris fashion house of B almain Its advance technology in application is next to none We have made our franchise affordable to expand distribution at a faster pace. With the franchise we will have exclusive distribution market and let's not forget the Black haircare industry, It's also a captive market and it's grossly underestimated, and knowingly so. Market research firm Mintel estimated the size of the 2012 market at $684 million, with a projection of $761 million by 2017. But Mintel also wisely notes: What's missing from these figures are general market brands, weaves Extensions Wigs Independent beauty supply stores, distributors, e-commerce, styling tools and appliances. If all of those things were to be taken into consideration, the $684 million in expenditures could reach a whopping half trillion dollars. Half trillion, as is in $500 billion. That's more than double Greece's Gross Domestic Product. Our Marketing target Work Environment Nearly half were self-employed. Employment in the detailed occupations that make up barbers, hairdressers, and cosmetologists was distributed as follows: Hairdressers, hairstylists, and cosmetologists 627,700 Barbers 62,200 Shampooers 22,300 There are 38,000 cosmetologist and another,10,000 non license in Baltimore and surrounding Maryland area and they will be our first primary goals during the first course of plan is establish 200 franchise salon within a year New Section 1 Page 8
Sales Strategies Balmain Hair will be campaigning heavily in the US in 2016 major US magazines, media, billboards, and etc. In their introduction to the US. Our company will advertise in the regional fashion, wellness, and health magazines Send brochures in our targeted areas Call team solicit to schedule our trainer to visit salons and demonstrate our concept and products Send invitations to major salons to our demo parties, to compare their services and PurifiCare Invites hairstylists, beauty care service businesses, professionals and non -professional to demos parties Demo in Malls with in our pop-up salons Inject our services in the corporate industries Participate in beauty expos, Social Media Why We develop our franchise Have an approach hair care service in a healthier way Minimize chemical pollutants absorption Affordable entrepreneurial Opportunities Create a viral Free workplace A Streamline System for faster cleaner Service PurifiCare Performance Training Course Wellness theory and Knowledge course Viral Free Smart Course Hydro Free Systems course PurifiCare Performance Business Model Course $4000.00 value Balmain extension treatment training extensive education menu include Pre bonded Extensions, Ring Extensions, Tape Extensions, Superfast Extensions and Creative Extensions choice of permanent extensions bonded method semi-permanent extensions Superfast Extensions, Ready-to-Wear System Volume, the luxury ultra-fast applicator $3000.00 value Franchise owner will receive Entrée level Salon equipment Packages Supplies not include $1000 - $5000.00 Depending on your entrée investment New Section 1 Page 9
Support: Support and training team Consultant team Realtor team Ownership entrée's Minimum entrée is $7,500.00 kiosk - and up Entrée investment for brick and mortar $12,500 - and up Store front flagship retail display and wellness Salon brick and mortar or mall $37,000.00 and up Pop-up Salons, interior or exterior prices varies, contact the purificare distribution center office Contact information: Benjamin@Benjaminberkley.com Business Development Manager Karen Click Berkbenjamin@Icloud.com Director of Franchise Sylvia Horn Berkbenjamin@outlook.com Training Director Benjaminberkley1@gmail.com Sales and Marketing Ben Shawlnick 21stgfactor@gmail.com Website: Benjaminberkley.com New Section 1 Page 10
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