ecommerce information pack contents Introduction Our ecommerce platform features Professional design Product and order management Checkout options Flexible delivery rates CMS capabilities Powerful reporting facilities SEO and Promotions Technology and Security Case Study: Q Lawns Case Study: Sefton Transmail Bigfork s Effective Website Plan Ecommerce Website Demo Why Choose Bigfork? get in touch Bigfork Ltd, Henderson Business Centre, 51 Ivy Road, Norwich NR5 8BF Telephone 01603 513080 Email dine@bigfork.co.uk Website: www.bigfork.co.uk 1
The UK is in love with online shopping, so it s no wonder that many companies want a slice of the big ecommerce cake. At Bigfork we know how to design and build successful online shops. Whether it is a new site or improving an existing one, we have the expertise to provide the best ecommerce site for your business. Our clients We have worked with many clients to create and improve their ecommerce websites, including: The new website that has been designed and built for us has already made a good return on our investment. Paul Smith, Marketing Manager, Dron & Dickson 2
our ecommerce platform features: professional design No restrictions on design means no dull templates Customisable category and product landing pages Custom email templates for notifications Optional branded invoices and packing slips product and order management Inventory management with email alerts Powerful import and export features Sell physical products, digital products and services Unlimited categories and sub-categories Unlimited product images Quickly view new orders Searchable order history Email notifications for you and your customers checkout options Fully customisable checkout process Multiple payment options such as credit card or invoice Supports many different payment gateways including PayPal and SagePay 3
our ecommerce platform features: flexible delivery rates Set rates based on weight, destination, subtotal, volume and number of items Optional flat-rate delivery per product Free delivery option Assign tracking codes to deliveries cms capabilities Manage categories, products and web pages yourself WYSIWYG editor for content areas Editable user permissions means different people can edit different areas Includes blog functionality with comment management Optional add-ons for testimonials, galleries, and other features. powerful reporting facilities Statistics overview from dashboard Integrate Google Analytics Visual reports with charts and graphs Filter reports for specific data View individual product performance Save report data to CSV for Excel 4
our ecommerce platform features: seo and promotions Designed to be fully search engine friendly Automatically generate Google site maps Editable HTML titles and meta tags for pages, products and categories Optional Google Products integration Create coupons and discount codes Easily manage discounts on products, categories and whole orders Create customer groups and assign different price levels technology and security Streamlined code for fast loading pages Built on open source technologies PHP / MySQL Compatible with other popular web technologies Comprehensive error logging in case of problems Automatic update alerts with 1-click installation Built-in automatic backup system Card data is never stored on your website Sensitive data is all encrypted We are delighted with the website Bigfork so quickly and efficiently designed for us. It has moved us forward light years from our old cluttered and busy version. John Child, Director, NNAB 5
ecommerce case study: Q Lawns background Q Lawns are a leading producer of turf, selling through distributors, retailers and direct to the public through their website. the brief Q Lawns appointed Bigfork to redevelop their underperforming ecommerce website. Our job was to produce a new website that was clear and easy to use with the ultimate goal of increasing online sales. 6
ecommerce case study: Q Lawns the solution Following our proven approach to web design we established customer profiles, researched competitor sites and defined the online journey customers needed to follow to buy turf. As the goal of the new website was to sell products, we developed a content plan which focused on products. All content on the website was designed to be either products for sale or there to help customers make a purchasing decision, all filler was eliminated to keep the website simple, clean and to the point. We knew from the previous website that customers often contacted Q Lawns for advice and preferred to place larger orders over the phone, so prominent contact details and an enquiry form were factored into every page. A frequently asked questions section and a turf calculator were also built into the plan to cover the most common queries. With a content plan established, we worked with the client to devise a strategy for driving traffic to the new website through Search Engines and targeted Social Media and Email Marketing campaigns. Bearing this strategy in mind, we could design the visual style of the website. Branding is always important to web design customers need to see straight away who you are, what you are selling and that you look professional and credible. Q Lawns sell on quality and service which needed to be communicated in the design. We re delighted with the website that Bigfork designed and built for us. The content management system is easy to use and there s plenty of support whenever we need it, but more importantly, internet sales have increased five-fold since the site went live. Angela Lambert, Marketing Manager, Q Lawns 7
ecommerce case study: Q Lawns the result The final home page design clearly shows Q Lawns products and an easy to follow navigation system so potential customers can quickly see what is for sale, how to find out more and how to buy. After the site was built it was rigorously tested to ensure that the whole customer website experience worked as intended before going live. Various tracking features were built into the website and we will now be reviewing the website on a regular basis and executing the marketing strategies to increase website traffic. We believe our website design process is highly successful because of its focus on objectives, plans and customers before the actual design process. Too often it is tempting to get into the exciting design stage of the website before establishing what it needs to do and how, which often results in an underperforming website. You can read more about our approach in detail in our Effective Website Plan Visit the new Q Lawns website at www.qlawns.co.uk 8
ecommerce case study: Sefton Transmail background Sefton Transmail are the UK s leading manufacturer of environmentally friendly polythene envelopes and packaging products. the brief Bigfork were asked to design and build a new ecommerce site for Sefton Transmail. The main objective was to sell Sefton s product range online to customers ranging from ebayers to small and medium sized companies with a regular requirement for mailing and packaging products. 9
ecommerce case study: Sefton Transmail the solution Using our successful approach to website design we carefully researched the competition and buying behaviours and motivations. This helped us to develop a content plan which was based almost entirely around products and easy navigation. The plan was to drive traffic to the site through search engine optimisation and Google Adwords so key word research was carried out. These key words were then added to the site and the product copy before design and build took place. We then started designing the layout of the pages, building in useful features such as product image zooming, and ensuring that the whole customer journey was quick and simple. New photography was produced as quality images are vital, whatever your product and the site was populated and fully tested. The site uses Sage Pay for credit card payments and has the Bigfork CMS to allow Sefton Transmail to update, add and delete products, delivery information and FAQ s. Once live a Google Adwords and Search Engine Optimisation campaign was carried out to drive traffic to the site and gain good search engine rankings for key words. Visit the Sefton Transmail shop here: shop.seftontransmail.co.uk Mark and his team have done a great job on our new ecommerce site and delivered the project on time and in budget. Esther Evans, Manager Director, Sefton Transmail 10
our effective website plan Set your strategy How does your website fit in to your marketing/business plan? What resources will be needed to manage it? Who will write/input content, source images, project manage etc. How has the internet affected your business and industry? What internal systems might affect it? How will you drive traffic to your website?» Search engine optimisation» Online advertising» Social media (Twitter, Facebook)» Affiliate marketing» Email marketing» PR» Offline marketing Research your target audience Who are they? Produce profiles for each type of customer What are their motivations and buying behaviour? Define and measure success Set specific and measurable objectives such as:» selling products» producing leads» building the brand» informing and educating How will success be measured? What systems need to be put in place? Consider website analytics and unique telephone numbers. Be realistic with targets. Plan content What content is needed to meet your objectives? Decide on your key messages. Create Calls to Action to guide visitors to the most important areas. Plan your website pages and structure. Consider what may be added in the future. Produce a site content chart. Carry out key word research. Set the copy style and tone for the site. Produce appealing and persuasive copy, include your key words but write for users first. Existing website analysis Study visitor statistics. Who visits? How to they get to your website? Which keywords are used? What are the most viewed pages? What is good/bad about your existing website? Competitor analysis Who are your key competitors? What is good/bad about their websites? How do they perform? Look at things like website navigation, calls to action, content quality and search engine rankings for key terms. Design the website pages Produce wireframes showing web page structure Are there branding requirements and/or guidelines to follow? Design page templates, ensuring the design matches the personality established by your copy style and tone Pay attention to usability and accessibility considerations such as colour contrast, text size, navigation aids, website design conventions. When the website is complete Is your website completing the objectives you set out? Keep watching your statistics, is anything unexpected happening, can you take advantage of this? Revise as necessary, see what happens, repeat! 11
try our ecommerce demo Our sample ecommerce website shows off some of what we can offer, feel free to explore. If you d like to try out the admin interface please contact us for an login email dine@bigfork.co.uk. Visit www.krocodile-photo.co.uk for our snappy ecommerce demo! view the demo» 12
why choose us? Here are some seriously good reasons why you should speak to Bigfork about your online shop: We design bespoke sites that fit in with your business, you are not limited to boring templates and limited features Our ecommerce platform provides all the flexibility you are likely to need and if it doesn t, we can change it Fully optimised for search engines, from the home page to the product pages, we take ranking seriously Easy to use admin area with no special requirements, it just needs a computer with an internet connection We document everything that you ll get up front so you know exactly what you re paying for, there ll never be any hidden extras Our job doesn t end when your website goes live, we can also help increase traffic to your new site what next? If you would like further information or a quote for an ecommerce website, please get in touch: Call Mark Ellaway on 01603 513080 or email dine@bigfork.co.uk www.bigfork.co.uk 13