Cisco Virtual Managed Services Transforms Your Business Through Innovation Ian A. Hood, P. Eng. Service Provider Business Wayne Cullen Service Provider Business October 2015
What You Will Take Away This session will explain the how Cisco Virtual Managed Services Solution uses SDN/NFV, Open Source, and Orchestration technologies to help Service Providers and Partners accelerate cloud services delivery for their business customers while reducing their costs. How to Follow up with Cisco on this topic Make Money Save Money Go Faster 2 2
Digitization Is Moving the World to Bookstore Taxi Music Travel Advertising Car Point-of-Sale 3
Automation is Paramount to Business Transformation Service Orchestration Security Content Reduce Network Elements, Siloes SDN Simple Operations NFV Services Mobility Automate Service Creation Converged Infrastructure Self-service Personalization Mobility Services Content Security Converged Infrastructure High Availability Infrastructure 4
Business Customer Challenge is Your Opportunity Business Provider 1. Acquire / Application and Manage IT Based Delivery Partner 2. Manage Web Access Simplifies while providing: 3. Manage Email Single 4. Get and Manage Servers Cost-effective and PCs pricing Point Of Leased model vs. buy and maintain Contact 5. Arrange for Backup and Storage Programmable and automated solution 6. Determine Security Needs Ability to self service and customize 7. Manage Branch Office Delivery Communication reduced from weeks to minutes 5
Taking Advantage of SDN, NFV, and Automation Enterprise Customers Migrating Faster to VPNs Global VPN Forecasts Global VPN Market Share 80 70 60 50 40 30 20 10 0 $70B 15 $45B 8 5 32 26 10 13 2014 2019 $70B $45B 34% 15% 85% 66% 2014 2019 Hosted MPLS IP Pt-Pt Service Providers Other Providers Sources: AMI Research, Cisco BTA 2015 6
What Is Cisco Virtual Managed Services? Virtual Managed Services is an open software platform enabling automated delivery of secure, cloud-based network services and applications with the click of a mouse. Fully Automated On-Demand Services Create / Customize Your Services in Minutes Simple, customizable shopping portal Easy to deploy with fewer tools For Enterprise and small business customers 7
Turn Up Your Services In Minutes 1 Order / Customize Your Services 3 CPE is connected (if needed) 2 CPE ships (if needed) Customer VPN 4 Orchestration occurs Automatically! Internet Service Provider Service is up and running 10.12.162.x 8
Virtual Managed Services Solution - Customers Like Choices Enables a Broad Set of Business Service Opportunities VPN/MPLS IWAN vbranch Private HQ Internet Public ` Private HQ Internet Public Private HQ Internet Public Service Provider Secure Broadband INET Secure MPLS Service Provider Secure MPLS Dedicated internet Secure Broadband Secure MPLS Service Provider Business Locations Branch Offices Branch Offices Common Service Orchestration and Automation Consistent Portal and Service Dashboard Instrumentation Enterprise and Service Provider Deployment Models Application Aware Services Optimization Pervasive Security WAN Optimization Usage Based Pricing 9
Customize Your Self-Service Portal Across Business, Consumer, Target Verticals Service health-awareness resource utilization is integrated with service orchestration into the operator and end-customer portals. 10
Enjoy Rapid Growth and Seamless Services Delivery Easy to Sell Easy to Deploy Easy to Manage Immediate GTM No CAPEX Plug-n-Play Install No Staging Dashboard for Visibility and Analytics Customer Portal for Service Expansion Service Agility Dynamic Models Open, Northbound APIs 2015 Cisco and/or its affiliates. All rights reserved. 11
Services Based Solutions - Flexible Deployment / Licensing Models Advanced & Consulting Services Virtual Managed Services Software Service-Level Packages Advanced Packages Foundation Packages VPN vweb Virtual Security Managed Services Solution VPN vrouter VPN Mobile Services Solution MPLS vremote Access MPLS vrouter MPLS Video Services Solution Advanced IWAN vwaas IWAN Dynamic MVPN IWAN Portable Across Hardware Pay As You Grow Metering Open Pluggable Platform Packages Physical and Virtual Elements End User Self-Service / Operator Portals Services Orchestration, Assurance, SDN Virtual Infrastructure Managers (VIM) Cisco Evolved Services Platform (NFV MANO) Cisco Evolved Programmable Network NFV Infrastructure (NFVI)
Service Provider Business Value ACG Research Business Case Study Focused on medium-sized businesses with an average of 10 sites and 500 employees Two types of Virtual Managed Services VPN Services Security Services Customer Site NID/CPE Regional Data Center Service Provider Business Outcomes VPN Services Security Services ~ 76% OpEx Savings ~ 220% ROI IPSEC, SSL VPN Routing and firewall Firewall, IPS Email, web security Sources: ACG Research, Cisco BTA, Cisco SPTG 2015 13
Cisco VMS Enables > $100B Worldwide SP Opportunity $400 $351 B In $ Billions $350 $300 $250 $179 B $140 B $200 $153 B $9 $4 $150 $0 $0 $100 $140 $153 $166 $50 $209 B $15 $14 $180 $250 B $25 $31 $194 $301 B $36 $50 $215 $47 $69 $236 New Users Adopt SP Solution (Market Uplift) + 15% Previous Non-SP Users Switch to SP Solution +23% Maintain Current Solution (Non-SP & SP) $0 2013 2014 2015 2016 2017 2018 2019 SP Telco & Cable operators Source: AMI Cisco ITaaS study 14
Cisco s Complete Lifecycle Services Smart Service Capabili ties Define Fast Deploy Fast Scale Fast Greater Customer Satisfaction Accelerate Your Time to Revenue Plan Build Manage Vision and Strategy Business Justification Assessment Design and Validation Deployment and Integration Optimization Support Consulting Service Strategy and Assessment Service Design and Deployment Service Adoption Acceleration Service Optimization Service Support Service 15
Cisco Virtual Managed Services Gaining Market Momentum Growing Deployments With Leading Operators Worldwide Operators around the world have publicly announced partnerships to deploy Cisco VMS and there are over 25 ongoing trials worldwide.. 16
Extending As a Service Delivery Platform Rogers Rogers Portal Capturing the incremental $35B ITaaS Opportunity (2019) New Portfolio of Services Managed Wi-fi Cisco Powered Virtual Managed Services Rogers Application Development Platform Sources: MarketsandMarkets, AMI, Cisco BTA 2015 Rogers Platform Cisco Virtual Managed Services Platform Orchestration Service Catalog Engine vrouter vfirewall vremote Access vweb Security Cisco Evolved Programmable Network Managed Wi-Fi VPN MPLS 2015 Cisco and/or its affiliates. All rights reserved. 17
Accelerating Services Delivery Telecom Italia Nuvola Italiana Capturing the incremental $44B ITaaS Opportunity (2019) Telco virtualized managed services Self-service telco cloud VPN portal Improved customer experience Telecom Italia Nuvola Italiana Cisco Virtual Managed Services Platform Orchestration Service Catalog Engine vrouter vfw vweb vips Cisco Evolved Programmable Network VPN Premium VPN Remote VPN Sources: Markets and Markets, HIS, Cisco BTA 2015 18
Building a Services Platform Telstra Telstra Symphony Portal Equinix BT Intercloud Ecosystem Deutsche Telekom Dimension data Capturing the $22B incremental ITaaS opportunity in AJPC (2019) Telstra Symphony Services Platform Microsoft Telstra Amazon Telstra Symphony Services Platform Orchestration Service Catalog Engine Business Applications IaaS Unified Internet VPN Services XaaS Delivery for Enterprise Customers Self-service cloud services marketplace On-demand custom service requirements Improved customer experience vrouter Sources: IHS, MarketsandMarkets, 2015 vfirewall vweb Security vremote Access Cisco Evolved Programmable Network HCS Security Internet VPN 2015 Cisco and/or its affiliates. All rights reserved. 19
How can Cisco VMS Help You? Huge Opportunity to Disrupt the Market with Services Fully automated service 20 minutes zero-touch provisioning Broadest open multivendor service orchestration in the industry Extend your market reach and accelerate revenue growth Cisco Services helps you accelerate your time to revenues 20
Need More Info? Public Sites http://www.cisco.com/go/vms http://www.cisco.com/go/nfv http://www.lightreading.com/nfv/nfv-tests-and-trials/validating-ciscos-service-providervirtualization-and-cloud-portfolio/d/d-id/714092 More Questions? Contact Your Cisco Account / Partner Manager 21