Integrating mobility services through a B2B platform e-monday, 20. Juli 2015. Steffen Schaefer, Siemens AG. Restricted Siemens AG 2015 All rights reserved. Answers for infrastructure and cities.
Talking points Why should we integrate mobility services? Digital Infrastructure for mobility services Showcase Berlin
Mobility is fundamental to modern life Individual motorized transport and Public Transport are still by far the most widely use transport modes. Road Traffic blues Traffic jams (peak hours) Delays during accidents Hard to find parking Expensive to own car Environmental impact High cost for road infrastructure Public Transport blues Complex tariff system First & last mile missing Over-crowding (peak hours) Huge delays during incidents Late bookings are expensive High cost for public transport infrastructure Urban mobility demand is expected to triple by 2050
A variety of new mobility services have emerged that complement the traditional transport modes. They are making Mobility consumable as a Service (MaaS). Bike Sharing Car Sharing Taxi Apps Ride Sharing EV Charging Parking Payment Apps
In a Mobility as a Service (MaaS) model, multimodal packages can target individual user groups and their specific mobility needs. Student Professional Car Leasing Premium parking Public Transport 120 min car sharing 150 / month Public Transport free bike sharing Family 2 days car sharing PT family ticket 180 min city parking 65 / month Free EV charging School bus 105 / month
One of MOL s core businesses is to enable public transport, rail, and road operators to provide a good experience to their travelers and charge for it. Back office e.g. PTnova Multi-modal route planner integrating Road Traffic and Rail (IT) Operations real-time info e- and Mobile Ticketing Traveler Services Booking & Reservation Be-In / Be-Out Check-In / Check-Out Always connected In-Vehicle / In-Station information & transactions
Integrating mobility services from various providers is beneficial for Travelers, Mobility Providers, and Public Authorities alike. 1 Integrated and easy-to-use multi-modal mobility services Travelers 2 Collaboration of Transport Operators to provide multi modal end-to-end travel services Contract management Information & Transaction Billing, Payment and Clearing Mobility Providers 3 Sustainability oriented management of scarce resources to support modal shift City / Public Authorities
An integration platform allows to easily connect mobility services from various providers. The B2B platform can be open or closed. Point-to-Point integration between Retailer und Operator Proprietary integration led by one Retailer Open marketplace for multi modal mobility services Mobility Retailer #1 Mobility Retailer #n Mobility Retailer Mobility Retailer #1 Mobility Retailer #n Integration Platform (closed) Integration Platform (open) Service Operator #1 Service Operator #n Service Operator #1 Service Operator #n Service Operator #1 Service Operator #n
We have created a platform that allows to integrate mobility services from various operators and leverages state of the art technologies. Travelers Mobility Retailers Consumer App and Portal Customer Self Care, Travel Preferences Consumer Invoicing, Revenue Collection B2B Platform Operator B2B Platform Services Real-time and schedule transport information Multimodal journey planning and reservations Ticket fulfilment and journey transactions Traveler authentication B2B clearing / revenue apportionment Integration Platform Service Operators
The urban traveler wants real time information for all mobility services - through one app or web site. Schaufenster Berlin Brandenburg: integration of real-time information form 12 service providers
For the pilot in Berlin we have currently integrated nine modes of transport, with mobility services from 15 different providers. Demo-App to demonstrate functionality Siemens focus is B2B platform
The urban traveler wants to plan intermodal trips optimized for travel time, cost, distance and CO2 emissions. Schaufenster Berlin Brandenburg: intermodal route planning for road, PT, walk, and bike based on real-time information
The urban traveler wants cashless payments and one invoice at the end of the month for all mobility services - from his trusted mobility provider. No cash. Guaranteed Best Price. One clearly laid-out invoice for all mobility services Payment relationship with just one trusted partner Data privacy
Urban mobility providers need a platform that supports the traveler s objectives, manages service subscriptions and supports billing and clearing. Management of partner and service subscriptions Clearing and reconciliation of collected revenues between the B2B partners Efficient load management due to flexible pricing options, dynamic product bundling
The journey towards Mobility as a Service has started. A scalable platform will form the backbone of the digital infrastructure. Mobility will increasingly be consumed as a service Integrating mobility services from various providers is beneficial for all stakeholders Leading mobility providers and cities have started the journey by providing digital services in order to: 1. integrate schedule and real-time information 2. provide intermodal route planning 3. allow for online purchase and booking of all services 4. authenticate travelers throughout their journey 5. collect payments and reconcile revenue between all parties Information Technology is playing a key role for the integration Mobile Internet, Internet of Things, and Cloud are the key enablers A scalable B2B Platform will form the backbone for the integration
Thank You for your attention Contact details: Steffen Schaefer steffen.schaefer@siemens.com Mobile: +49 174 177 0667