Mobility as a Service. Sonja Heikkilä Tekes, the Finnish Funding Agency for Innovation

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1 Mobility as a Service Sonja Heikkilä Tekes, the Finnish Funding Agency for Innovation

2 Funding, expertise, networks Start-ups Growth companies Large companies Universities Research institutes Providers of public services Cities Hospital districts

3 Tekes offers Funding for innovations Expertise Latest knowledge about business developments Advice services for developing business to global markets Networks Open seminars, targeted workshops Networking between companies, research groups and funding organisations International excursions

4 Tekes innovation funding for companies aiming for global markets Develop new products, services and processes Find out customer needs, pilot and test Plan global growth Develop organisation and business model Digitalise business

5 Tekes R&D funding in % R&D Funding includes 13 million from the EU Structural Funds.

6 Innovation funding with proven impact Tekes has partly funded 65% of well-known Finnish innovations In SMEs funded by Tekes, the annual growth of exports was in Projects that were completed in 2012 produced 20% 840 academic theses In SMEs funded by Tekes, the increase of jobs was 17% units faster than in other SMEs in Projects that were completed in 2013 generated 1, products, services or processes SMEs expect projects in 2013 to produce billion euros in turnover during the target year For every euro invested by Tekes, companies increase their own R&D expenditure by 2 euros In SMEs funded by Tekes, the increase of turnover was 20% units faster than in other SMEs in of the ten fastestgrowing technology companies in Finland are Tekes customers over 80 % of Tekes customers state that the Tekes funding was a significant factor in their success The annual growth of turnover in young innovative companies funded by Tekes was 150% Projects that were completed in 2013 resulted in 1,030 patents or patent applications

7 Finland - at the top in the global competitiveness Finland occupies the top position both in the health and primary education pillar and the higher education and training pillar, the result of a strong focus on education over recent decades. This has provided the workforce with the skills needed to adapt rapidly to a changing environment and has laid the groundwork for high levels of innovation, allowing Finland to become a highly innovative economy. DM

8 Mobility as a Service Objectives Globally scalable door-to-door mobility services without owning a car Better level of service than private car has Seamless and efficient flow of information, goods and people both locally and through long distances The first open ecosystem for information and services in intelligent transportation in the world

9 Essential is to get from A to B +/ +/ Personal mobility package for 300 /month: Transportation from A to B according to a service level agreement (SLA) Including all transportation (regional public transport, taxi, car and ride sharing, bike sharing etc.) Including transport related services (city logistics, home deliveries etc.) Roaming in other cities and countries

10 A new market approach Urban commuter package for 95 /month: * Free public transport in home city area * Up to 100 km free taxi * Up to 500 km rental car * Domestic public transport 1500 km 15 minutes package for 135 / month: * 15 minutes from call to pick up by shared taxi * EU wide roaming for shared taxi at 0,5 /km * Free public transport in home city, * Domestic public transport 1500 km Business world package for 800 /month: * 5 minutes pickup in all EU * Free taxi in home city * Lease car and road use * Taxi roaming worldwide Family package for /month: * Lease car and road use * Shared taxi for all family with 15 minutes pickup * Home city public transport for all * Domestic public transport km ITS Finland / Hietanen

11 Principles of Mobility Operator Business 1. Mobility operators offer users individual door-to-door mobility services. 2. Mobility operators integrate several transport services by utilizing open interfaces to a. the schedules, b. real-time location data, and c. payment systems of transport services, both locally and in long-distance transportation. 3. Through digital solutions users can a. search and compare the length and cost of alternative travel chains, b. book and pay for the door-to-door travel chain, as well as c. follow and get instructions on executing the travel chain. 4. Digital solutions are scalable a. to different user profiles, and b. internationally. 5. Solutions are demonstrated in a real transportation environment

12 Mobility as a Service requires open interfaces to transport services, including: Timetables Real-time location information Payment systems With these components Mobility Operators can seamlessly integrate transport services worldwide

13 THE TIME IS NOW Urbanization Sharing economy, servicizing Decreasing car ownership among young Social change: the young want to be multimodal, spontaneous and continuously connected

14 THE TIME IS NOW Crisis in transportation due to the increasing number of cars Utilization rate currently < 5 %, could be much more in shared use Sustainability, environmental objectives, safety Lack of funding, need for efficiency gains Major business potential Technological development

15 Currently, transport services are offered and subsidized separately User purchase, public subsidization of PT, and socially necessary transportation Public transport planning authorities and other transport service producers Fleet Infrastructure Data City of Helsinki Media Bank / Juho Virolainen

16 In MaaS, all transportation is offered and subsidized jointly through mobility operators User purchase, public subsidization of PT, and socially necessary transportation Mobility operators Public transport planning authorities and other transport service producers Fleet Infrastructure Data City of Helsinki Media Bank / Juho Virolainen

17 Mobility as a Service benefits USERS Strong user orientation High service quality Competitive pricing 17

18 Mobility as a Service benefits CITIES Less cars Less congestion and environmental disadvantages Healthier, safer and more attractive cities Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department 18

19 Mobility as a Service creates BUSINESS Emerging business involving several side businesses An open ecosystem that can be easily entered Rapid deployment of innovation and modern technologies Highly increased efficiency of the transport system Transport providers can concentrate on core competencies instead of fare management, advertising, and customer service Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department 19

20 WHAT IS HAPPENING AT THE MOMENT IN FINLAND? Plenty of companies engaged and more are coming 8 Tekes funded prestudy projects ongoing Several consortiums preparing pilot projects that are due the end of May 2015, piloting could begin later this year Several mobility operators established, technologies are developed Supporting actions, incl. opening of interfaces to transport services Matchmaking of companies facilitated by Tekes Other supporting programs by public organizations (e.g., Finpro growth program) Trial law that supports MaaS and other renewal of the transport industry is being prepared

21 Open call for Mobility Operator Business, Timetable Open call for prestudy projects begins Open call for prestudy projects ends Decisions on funding for prestudy projects latest Prestudy projects turn into consortium project applications Open call for prestudies Open call for consortium projects PILOTS START Open call for consortium projects begins Open call for consortium projects ends Decisions on funding for consortium projects latest Decisions on funding are made as applications are submitted.

22 Last remarks MaaS needs to offer a sufficient level of service to compete with private car Comperehensive service supply (long-haul transportation, personal logistics etc.) Guarantee on the realization of trips MaaS services need to be easy to use Integrated payment systems Scalability MaaS services need to be individual and addictive

23 Thank you! Contact: Sonja Heikkilä, Tekes Tekes open calls for mobility operator business in spring 2015: /prestudies-liikkumisoperaattorihaku-2015/ /liikkumisoperaattorihaku-2015/