51 Essential SEM Tools DFWSEM Association, Oct. 2007 www.dfwsem.org blog.dfwsem.org
About The DFWSEM Association Established February 2004 by a group of 12 North Texas based SEMs The first and longest running local SEM association and meet-up event Dedicated to education, promoting the SEM industry, networking, and recognizing the value of search engine marketing
Past presenters SEOResearchLabs
2007 Board of Directors President: Rob Garner, icrossing VP: Tony Wright, Wright IMC Chairperson: Christine Churchill, Key Relevance Vice Chair: Dan Sturdivant, IMC2 Vice Chair: Bill Hartzer, MarketNet Vice Chair: John Bagwell, Bagwell Marketing Vice Chair: Mark Jackson, Vizion Interactive Treasurer: Jeff Martin, CardsDirect.com Secretary: John Cole, FollowMyBand
51 Essential Tools List assembled by the board members of DFWSEM Both SEO and SEM tools are included We chose each tool based on one or more of the following criteria: Commonly used by a wide range of SEMs Useful or essential to one or more board members Helped solve a specific problem that SEMs often face It was very useful
SEOdigger.com Competitive ranking report tool, shows ranking history in Google www.seodigger.com
Provides visual link maps from Google similar pages www.touchgraph.com/tggooglebrow ser.html
Yahoo! Site Explorer Shows accurate picture of back links and indexed pages siteexplorer.search.yahoo.com
SEO Toolbar Provides data on sites in one easy place through your Firefox browser. Turn images and CSS on/off, disable javascript, and many more. Other features See full feature list at tools.seobook.com/firefox/seo-for-firefox.html tools.seobook.com/firefox/seo-for-firefox.html
Trellian s Keyword Discovery Provides keyword ideas and aids in brainstorming Other features Provides popularity numbers from multiple databases Shows seasonal trends $69.95 monthly www.keyworddiscovery.com
We Build Pages' Toolset Internet Marketing and SEO Tools Backlink and anchor text checker Class C Backlink analyzer Keyword density analysis tool Spider viewer Many more www.webuildpages.com/tools/default.htm
Deep Link Ratio Checker This tool was created to analyze how the deep link ratio of a site affects its rank in search engines. We can use this tool to compare the DLRs for the best ranking sites for a search phrase. Other features For each phrase you enter, this tool will calculate the deep link ratio of the top 10 search results. www.webuildpages.com
WebConfs.com KW Density Checker Checks keyword frequency at the page level Other features Tag cloud webconfs.com/keyword-density-checker.php
Real-time pay per click reporting, auditing and fraud monitoring Other features Build custom reports and export data in a variety of formats www.vericlix.com VeriClix is owned and operated by DFW SEM Board member Jeff Martin.
Displays Google search results across different data centers www.seocritique.com/datacentertool/
multivariate and A/B testing tool, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images) services.google.com/websiteoptimizer/
Google Adwords Editor Allows for easy update of Google Adwords accounts Other features Download your AdWords account to your computer, make your changes, then upload your revised campaigns. Work off line, Copy and paste, do bulk changes then upload all at once www.google.com/intl/en/adwordseditor/
Checks natural search engines rankings $149/5 domains; $389/unlimited domains www.webposition.com
Agent Web Ranking Ranking software particularly useful for international search engine optimization work. A substitute for WebPosition. From $50-$500 per month, see pricing at www.agentwebranking.com/pricing.htm www.agentwebranking.com/ Other Features Searches through Google API, most like manual searches for ranking reports, customized reporting features
OptiLink Checks natural search engines rankings Other features: Incoming link popularity. Link text (keyword ratio). Keyword density ratio on the web page. Keyword density ratio in the title tag. Google PageRank rating (if Google is the selected search engine). $149 www.optilinksoftware.com/
Search engine ranking software that emulates manual search through each search engine to produce reliable and accurate website positioning reports. Other features Built for SEOs, custom reports, find trend rankings and compare against competitors. $99-$399 www.advancedwebranking.com
: Allows you to see how your website links evolve in time. You can compare the evolution of your site with the evolution of your competitors using data from the most popular search engines. Other features: Query most search engines for back links to any URL/domain and then query site info for each linking site : $59-$149 www.advancedlinkmanager.com
CombineWords.com Keyword list expansion tool www.combinewords.com
Server Header Checkers What It Does This free Server header checker tool allows you to check the HTTP status returned by a server. Useful for checking redirect status (301, 302, etc.). www.webrankinfo.com/english/tools/serverheader.php
SEO Quake Extension for both Firefox and IE that provides a quick look at many SE parameters, including backlinks, indexed pages, Alexa rank, quick DomainTools.com lookup, and others Other Features Also allows for downloading of SERPS into Excel with many data points included great for link building www.seoquake.com/?sln=en
Overture s Keyword Selector Tool Provides popularity numbers from Yahoo Other features - Good for brainstorming inventory.overture.com/d/searchinvento ry/suggestion/
Hitwise Provides competitive insights on keywords Other features - Helpful for brainstorming and comparing keywords $60,000 a year www.hitwise.com/
WordTracker Provides new keyword ideas Other features - Helpful for brainstorming and comparing keywords $299 a year www.wordtracker.com
MSN adcenter Tools Toolbox of advertising and keyword research tools. Other features - Good for learning more about user intent behind a keyword adlab.msn.com/
Quintura Visual search engine navigation tool that extracts keywords from search results and builds a word cloud. Other features - Good for brainstorming www.quintura.com/
Google Cheat Sheet 2-page quick reference guide to Google search products and useful operators Other features List of execs, all Google CCTLDs, advanced and basic operators, search by number shortcuts www2.adelaider.com/google-cheatsheet/?cheatsheet
Google Sitemap Generator Quickly spiders sites and creates XML sitemaps that adhere to the standards set forth at www.sitemaps.org Other Features Will automatically update sitemap based on parameters set by you www.xml-sitemaps.com/index.php
Marketleap Comprehensive backlink checking tool Other features Search Engine saturation report shows number of indexed pages across various engines Competitive reports www.marketleap.com/siteindex/d efault.htm
Archive.org Historical web page archive www.archive.org Yahoo! Homepage, October 14, 1997
W3 Code Validator Validates HTML code to current standards validator.w3.org
Watchfire - WebXACT Site diagnostics tool. Assess broken links, checks meta tags, code validation, etc. Other features Accessibility validation http://webxact3.watchfire.com/report. asp
ISAPI Rewrite Rewrites URLs at the server level for IIS Full version, $99 www.isapirewrite.com
Joost de Valk s Nonpersonalized results Plugin Allows you to remain logged-in to Google Services while viewing nonpersonalized search results www.joostdevalk.nl/seo-tools/disablepersonalized-search-plugin/
PageRankBot Sitewide PageRank filtration and supplemental results analysis tool Provides more control over internal PageRank distribution. Helps to visualize internal link structure from a PR perspective Helps solve supplemental results issues www.seo4fun.com/php/pagerankbot.php
Google Toolbar Check PageRank, shortcuts to various Google properties Other features Popup blocker toolbar.google.com
Google Webmaster Central One-stop shop for webmaster resources Other features - Helps you learn about your site www.google.com/webmasters/
Google Analytics analytics program Other features - Allows you to track where your visitors come from and how they interact with your site www.google.com/analytics/
Google Base Helps searchers find products you sell Other features - Allows you to easily submit all types of online and offline content which Google will make searchable. base.google.com/
Google s Traffic Estimator Tool Provides quick traffic estimates of keywords Other features - Good for quick ballpark numbers https://adwords.google.com/selec t/trafficestimatorsandbox
Google Adwords Keyword Tool Provides new keyword ideas Other features - Helpful for brainstorming and comparing keywords https://adwords.google.com/selec t/keywordtoolexternal
Google Suggests As you type into search box, Google guesses what you re typing and offers suggestions in real time. Other features - Good for brainstorming www.google.com/webhp?complete= 1&hl=en
Google Trends Show trends in search popularity. Other features - provides insights and visual trend lines www.google.com/trends
ClickTracks Search analytics Other features PPC management Packages from $79/month and up www.clicktracks.com
Lead Maverick A content management system ties to a search engine optimized directory that allows small businesses to quickly create optimized Websites Other Features Provides full analytics Great for lead generation to several hundred per month only sold through certified re-sellers www.leadmaverick.com/
Bruce Clay SE Relationship Chart Visual diagram of search engine distribution relationships www.bruceclay.com/searchenginechart.pdf
Other tools Firefox Plugins https://addons.mozilla.org/en-us/firefox/ Compete - http://www.compete.com Ranks.nl http://www.ranks.nl Atlas One Point http://www.onepoint.com Elixir Site Assessment Tool - http://www.elixirsystems.com/tools/linkpopularity.php Your brain
Thank you. Send your own search tool suggestions to info@dfwsem.org www.dfwsem.org