PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS 1
PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: Global Mobile Payment Methods: First Half 2015 Market Report Online Payment Global, Asia-Pacific, Europe, Western Europe, Eastern Europe, Latin America, Middle East & Africa China, Japan, South Korea, Australia, India, Indonesia, Thailand, Vietnam, USA, Canada, UK, Germany, France, Spain, Italy Netherlands, Russia, Poland, Hungary, Brazil, Mexico, Argentina, South Africa, Nigeria, Morocco, Kenya English PDF & PowerPoint 107 PRICES* Single User License: Site License: Global Site License: 950 (exc. VAT) 1,425 (exc. VAT) 1,900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT SECONDARY MARKET RESEARCH How is the mobile payment environment evolving around the world? What payment methods are used by shoppers in selected countries when buying using mobile devices? How does mobile payment user penetration differ between various regions and countries? Which important moves did some of the major market players make in mobile payments since the start of 2015? Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions 2 2
RIVALRY IN FAST GROWING MOBILE PAYMENTS REMAINS INTENSE Around the world, mobile payments are on the rise. Despite more than half of consumers having concerns about data security when using mobile payments, the share of mobile payment users reached two-digit figures across the major markets, such as the UK, the USA, Japan, China and others. Asia-Pacific was ahead of Europe, the USA and Latin America in 2014 in mobile payment user penetration. In China, the number of mobile payment users almost quadrupled in the past two years. Third-party mobile payments in this country, led by Ailpay, increased nearly five-fold. The mobile payment trend is noticeable in Europe also. Eastern European countries Turkey and Poland ranked above the others in the region in mobile payment user penetration in early 2015, while of the EU5 countries, Italy was on top. In the USA, the share of adults who used mobile payments increased to over 20% in 2014. Furthermore, some countries in the Middle East and Africa continue to demonstrate the power of mobile payments in markets with low banking penetration. In Kenya, the number of transactions with mobile money neared one billion, and in Nigeria both the number and value of mobile payments grew at high tripledigit rates. Rivalry among mobile payment providers remains intense. Since the beginning of 2015, Apple Pay expanded from the USA to the UK, Samsung launched a trial of Samsung Pay in South Korea, and Google unveiled its new mobile wallet solution, Android Pay. As mobile payments continue to boom, more market offerings are expected to join the race. 3
TABLE OF CONTENTS (1 OF 5) 1 2 MANAGEMENT SUMMARY GLOBAL Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015 Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014 Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014 Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014 Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014 Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014 3 ASIA-PACIFIC 3.1 ASIA-PACIFIC (REGIONAL) Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014 3.2 CHINA Number and Value of Electronic Payment Services Transactions, by Segment and Total, incl. Mobile Payment, in billions, in CNY trillion, and in % Year-on-Year Change, 2014 Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 2014 Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012-2018f Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 & December 2014 Breakdown of Third-Party Mobile Payment GMV, by Providers, in %, 2013 & 2014 3.3 JAPAN Ways of Using E-Money, incl. Using Smartphone or Mobile Phone, in % of Internet Users, December 2014 Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014 3.4 SOUTH KOREA Payment Methods Used in Online Shopping, incl. Mobile Payment, in % of Online Shoppers, September 2014 Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015 Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015 4
TABLE OF CONTENTS (2 OF 5) 3 ASIA-PACIFIC (cont.) 3.4 SOUTH KOREA Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment Services, March 2015 3.5 AUSTRALIA Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015 Selected Payment Methods Used in Financial Transactions, incl. Mobile Banking, in % of Adults, 2008, 2011, 2014 3.6 INDIA Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile, FY 2013-2014 & FY 2014-2015 3.7 INDONESIA Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014 Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014 Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider, November 2014 3.8 THAILAND Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 2014 3.9 VIETNAM Payment Methods Used in Online Shopping, incl. Mobile/Games Cards, in % of Online Shoppers, 2013 & 2014 4 NORTH AMERICA 4.1 USA Share of Adults Who Used Mobile Payment, in %, 2013 & 2014 Types of Mobile Payments Conducted In-Store, in % of Mobile Payment Users, 2014 Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014 Mobile Payment Services Used, in % of Respondents, 2014 5 5
GLOBAL MOBILE PAYMENT METHODS: FIRTS HALF 2015 TABLE OF CONTENTS (3 OF 5) 4 NORTH AMERICA (cont.) 4.1 USA Current/Intended Use of Smartphone Wallet Apps, by Brands, in % of Internet Users who Already Use/May Use a Wallet App, November 2014 Planned Use of Mobile Payment Apps, by Apple Pay and PayPal, in % of Current/Future Mobile Payment App Users, June 2014, September 2014, December 2014 & March 2015 4.2 CANADA Interest in Payment-Related Mobile Features, by High Interest and Low Interest, in % of Respondents, April 2015 Use of Alternative Payment Methods, incl. Mobile, by Gender and Age, in % of Respondents, 2013 5 EUROPE 5.1 EUROPE (REGIONAL) Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015 5.2 WESTERN EUROPE 5.2.1 UK Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online Shoppers, April 2015 Contactless Card Payment Statistics, incl. Number of Cards, Number and Value of Transactions, by Credit/Charge and Debit Cards, and Number of Bank-Owned Terminals with Contactless Functionality December 2014 Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015 Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iphone, Q1 2015 5.2.2 GERMANY Breakdown of Awareness and Usage of Mobile Payments, by Payment Type, in % of Respondents, 2014 Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015 Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender, in %, November 2014 6 6
TABLE OF CONTENTS (4 OF 5) 5 EUROPE (cont.) 5.2 WESTERN EUROPE (cont.) 5.2.3 FRANCE Number of Cards with Contactless Payment Functionality, in millions, April 2014 & April 2015 Number of Retail Stores with Contactless Payment Terminals, in thousands, April 2014 & April 2015 Number of Contactless Payment Transactions, in millions, April 2014 & April 2015 5.2.4 SPAIN Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014 5.2.5 ITALY Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 & 2014 Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014 5.2.6 NETHERLANDS Breakdown of Online Purchases by Payment Method, by Shopping Channel, incl. Mobile, in %, 2014 5.3 EASTERN EUROPE 5.3.1 RUSSIA Payment Methods Used in Online Shopping, incl. SMS, in % of Online Shoppers, 2013 & 2014 Payment Methods Used in Online Shopping, in % of Online Shoppers, incl. SMS, by Gender and Location Type, 2014 Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March 2015 Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015 Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015 Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of Revenues, in %, 2012-2014 and Breakdown of Revenues from NFC Smartphone Sales by Brands, in %, 2014 5.3.2 POLAND Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone, October 2014 5.3.3 HUNGARY Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 H2 2014 7 7
TABLE OF CONTENTS (5 OF 5) 6 LATIN AMERICA 6.1 LATIN AMERICA (REGIONAL) Share of Favorable Conversations about Mobile Payments in Social Media, by All Conversations and Conversations about Safety and Security, in %, 2013 & 2014 6.2 BRAZIL Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013 6.3 MEXICO Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015 Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015 6.4 ARGENTINA Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013 7 MIDDLE EAST & AFRICA 7.1 SOUTH AFRICA Share of Payments for Online Purchases Made via Mobile Phone, in %, 2014 Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013 7.2 NIGERIA Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN million, H2 2012 - H2 2014 7.3 MOROCCO Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of Purchase or Payment Made via Mobile Phone, in %, November 2014 Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via Mobile Phone, November 2014 7.6 KENYA Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013 Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008-2014 8 8
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GENERAL METHODOLOGY OF OUR MARKET REPORTS Our reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation. Cross referencing of data is conducted in order to ensure validity and reliability. The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart. Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Sub Title, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. METHODOLOGY OF OUR GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015 REPORT This report covers the global mobile payment market. It takes into account a wide definition of mobile payment, including payment methods used in M-Commerce (remote) and in-store (proximity) payments. All major countries are covered, though data availability varied across the markets. Countries are grouped by regions, with regions presented in the descending order of B2C E-Commerce sales. Within each region, the countries are also ranked by B2C E- Commerce sales. Besides country and regional data, information about global development is also included. Depending on data availability, the following types of market information are included: mobile payment user penetration, the payment methods used by mobile shoppers, number and volume of mobile payment transactions, information about mobile payment users. Not all the mentioned types of information are available for each of the covered countries. For the leading country or countries in each region or sub-region, also online and mobile payment trends and news about major players, such as payment providers, banks and retailers are presented. The report includes data mostly published within the first six months of the year of publication. The exact date of publication of the source is stated on each chart. The time period which the data refers to differs by source. 10
Global Online Payment Methods: Fist Half 2015 August 2015 1,950 Europe Online Payment Methods: First Half 2015 August 2015 750 Asia-Pacific Online Payment Methods: First Half 2015 August 2015 750 Global Alternative Online Payment Methods: Fist Half 2015 August 2015 950 Company Profiles of 10 Leading Online Payment Service Providers 2015 July 2015 2,950 Global Online Payment Methods: Full Year 2014 March 2015 3,950 Asia-Pacific Online Payment Methods: Full Year 2014 March 2015 950 Europe Online Payment Methods: Full Year 2014 March 2015 1,950 North America Online Payment Methods: Full Year 2014 March 2015 950 Latin America Online Payment Methods: Full Year 2014 March 2015 950 Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 2,950 Global B2C E-Commerce & Online Payment Market 2014 October 2014 5,950** Global B2C E-Commerce Market 2014 October 2014 4,950** Global M-Commerce 2015: Smartphones & Tablets March 2015 1,950 UPCOMING RELATED REPORTS REPORT PUBLICATION DATE PRICE* Europe Cross-Border B2C E-Commerce 2015 August 2015 1,950 Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 950 Global Cross-Border B2C E-Commerce 2015 August 2015 2,950 Global Mobile Payment Methods: Second Half 2015 January 2016 To be announced **Reflects Discounted Price 11
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