Why Choose Imperial Coffee

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Why Choose Imperial Coffee Our Story Expertise and Experience Service, Performance and Operational Excellence Environment and Social Responsibility Equipment and Products Summary 2

Our Story Imperial Coffee and Services Inc. is the largest independently owned office coffee and vending company in Canada. We are a family-run business that was incorporated in June 1974 and we now provide coffee, vending and water systems to more than 12,000 customers. We serve millions of cups of coffee every week! Our experience is evident with every sip. Our passion makes us special. Our incredible service surprises and delights our customers. Since we re independent, we are free to choose from the best available products and equipment without being solely tied to any one supplier. This gives us, and our customers, ultimate flexibility. It allows us to handcraft custom coffee and beverage programs to satisfy even the most discriminating customer. We are proudly Canadian Owned and Operated. Our head office is in Toronto and we currently operate six additional facilities within Ontario including Markham, Ottawa, Lindsay, Barrie, Waterloo and London. Our strong ties with affiliates throughout North America mean that we can service your account from coast to coast. The basic principles upon which our Company was founded have never wavered; namely, to set ourselves apart from our competition by providing premium products and services delivered in a prompt, efficient and friendly manner. Simply stated, to be the best at what we do. 3

Expertise and Experience Our strength in the office coffee market is obvious and you don t have to look far to see it. The numbers tell the story: We have more than 60 trucks on the road every day We proudly service over 12,000 accounts Over 25% of our customers have been with us for more than ten years Imperial Coffee and Services is a recognizable, reputable name. We build loyalty with our customers through an unparalleled level of service; cost effective programs; and the very finest products and equipment available. We are deeply committed to excellence. It is our guiding principle. Nearly half of our staff have been with us for more than 10 years! Imperial coffee has many years of experience in providing coffee and other break room supplies to businesses in the Greater Toronto area and throughout Ontario. We work closely with you so that we understand your business and the day to day challenges that go along with running it. We make it easy to do business with us and make your job simpler. Not every customer is the same, and not every coffee company is the same either. We appreciate the subtle nuances that differentiate each customer and work closely with them to ensure that their unique needs are met. We have over 140 skilled and trained team members ready and eager to help make your coffee experience second to none. 4

Service, Performance and Operational Excellence Value Added Program We value your business and recognize the importance of your time. As your office coffee provider, we go far beyond supplying products. We help you manage the beverage service in a way that saves you time and money. We do so by employing experts who provide the following benefits to your firm: Fast and informed response to inquiries and problems In the unlikely event of an equipment service call, we respond extremely quickly - often within one hour Consistent, on-site monitoring of coffee and beverage products to prevent running out of stock or overstocking More time for your employees to fulfill their job responsibilities by allowing us to keep track of your products and anticipate your needs Reduce invoices, administrative time and costs Help you make decisions by educating you Working with you to reduce your Environmental footprint We achieve this by: Increased personalized service, comprehensive knowledge and customer education via a dedicated Account Manager and Customer Service Representative who both personally visit your locations regularly. Use of order patterns and forecasting Checking and cleaning equipment with every coffee order and exchanging when necessary to avoid interruptions Taking responsibility for ordering your supplies and acting as your office coffee and supplies assistant Writing and scheduling orders and deliveries according to patterns of consumption Being a one-stop shop for all of your break room needs Making it easy to do business with us Our WOW Program will have you smiling every time you have contact with us! 5

Better Service Our guaranteed maintenance, service and value added programmes include your personal account manager who is reachable by private phone or email; your customer service representative; cleaning and checking of your brewer with each coffee delivery; 24/7 access in case of emergency directly to one of our trained technicians and a freshness and quality guarantee on all private labelled products. Greater Flexibility We make it easy for you to switch to us. Seamless transitions are our specialty. As a privately owned company, we offer a tremendous amount of flexibility in terms of products and equipment. Requests for new or unique items are efficiently and easily handled and often we will special order and stock items for our customers even if they are not part of our day to day inventory. Coffee Selection We carry over 300 different types of coffees and are able to satisfy even the most discriminating palate. Whether your tastes lie in Regular, Decaffeinated, Fair Trade, Organic, Rainforest Alliance Certified, Flavoured, Espresso or Specialty Coffees we re sure to have the coffee for you. We are a leading supplier of Mars Drinks, Second Cup, Starbucks, Seattle s Best, Timothy s World Coffees, Wolfgang Puck, and Country Style. We are the exclusive supplier of Second Cup Coffees within Ontario s workplaces and our own Gourmet Coffees are freshly and locally roasted daily to our exacting standards. 6

ENVIRONMENTAL PROTECTION and SOCIAL RESPONSIBILITY As a family run business that grew, Imperial Coffee has always been committed to making our communities better places. That s one of the reasons so many of our employees have been with us for so many years. That s why we support so many charities and that s why we re proud to be the leader in environmental initiatives. We understand and appreciate the delicate balance we have with our environment and have taken drastic steps to minimize our negative affect on our surroundings. We were the first coffee company in Ontario to offer 100% biodegradable packaging on all of our Private Labelled Custom Roasted Gourmet Coffees. In addition, we offer our Imperial Fair Trade Coffee at no upcharge to our regular coffees. We have won awards from the Toronto Law Office Management Association (TLOMA) for being Toronto s Greenest Supplier. The brewers that we provide are all the very best for energy efficiency, minimization of waste and can all brew Fair Trade or Rainforest Alliance Certified Coffees. In addition, many of our ancillary products are environmentally friendly (many at no extra cost!!). We have our environmental impact in mind with everything we do. Our warehouse is energy efficient. Our delivery and service vehicles are GPS equipped and are specially routed and monitored to minimize our footprint. Our Terracycle program for the Flavia and Mars Drinks system allows us to recycle used FilterPacks and have them converted into new products such as paving stones, benches, children s play equipment or garbage cans. We ve joined a worldwide movement to outsmart waste. The many charities that Imperial Coffee supports financially are Sick Kids Hospital, Baycrest Centre, Toronto Hospital Fund, Coast to Coast Against Cancer, Casey House, United Way, Crohn s and Colitis Foundation, Heart and Stroke Foundation, One Family Fund, Weizmann Institute and the United Jewish Appeal. 7

State of the Art Coffee Brewers Whether your needs are for a single cup brewer from Flavia, Keurig, or our e-pod Zero Waste Brewer; a fresh cup whole bean to cup brewer from Starbucks, Seattle s Best, DeJong, Avalon or Genesis; or if you prefer to brew pots of coffee, we have the latest brewing equipment available. Our Thermal Brewing Systems are available with gravity fed air pots, pump pots or thermal carafes designed to keep your coffee hot for hours. Our IQ brewer features a last time brewed display so you can take the guesswork out of when the coffee was last made. Our VBS (Versatile Brewing System) allows you to brew 3 taste profiles (mild, classic, dark) all within a compact designed brewer. If you require espresso or specialty drinks, we are here for you too! 8

Other Beverage Selections Imperial Coffee and Services Inc. stocks hundreds of non-coffee beverages in our warehouse. We have tea from virtually all of the leading companies including Tazo, Bigelow, Numi, Tetley and Red Rose; several selections of hot chocolate; pop, juice, bottled water and all kinds of specialty beverage supplies. Other Products We carry over 1000 products for your break room at extremely competitive pricing. Pretty well anything that you might require from paper products, soaps, cleaning supplies, cutlery, dishes, cups, glasses, condiments and snacks to microwave ovens and even fridges. We have a complete line of Eco Products designed to reduce your waste. Water Coolers Imperial is the leader in filtered Water Systems. Whether you require a traditional floor standing cooler, a Counter Top cooler an under sink chiller or even a specialty application, you can rest assured that our equipment and service is the best available. All of our filtration systems carry the top ratings from such independent certification agencies as NSF (National Sanitation Foundation) where our filtration is rated for Standard 42 AND 53 (Health Effects). 9

Summary Imperial Coffee is uniquely qualified to offer you the best possible quality, value and service. Choosing us means choosing the industry leader. We are large enough to gain advantages for our customers, but small enough that our 140 dedicated employees never lose sight of the entrepreneurial spirit that has fueled our growth. We offer unique benefits not available through large national chains or small boutique shops. Among them are highly trained account managers who will handcraft custom break room solutions --just for you. We recognize that your business is unique and your time is valuable. Our premium level of service continues every day. We take great pleasure in constantly surprising and delighting our customers. We are flexible and responsive. A single phone call is all it takes to deal with any issue that arises. We have high standards. We are enthusiastic about serving you and we are committed to staying on top of new market trends and products. That s why we respectfully submit that we are the best company for you. It s easy to make the switch to Imperial. Let us show you how. www.imperialcoffee.com 416-638-7404 CREATING A DIFFERENCE Since 1974 10