17-19 March 2015 - Grand Hyatt, Macau



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igaming Asia Congress 17-19 March 2015 - Sponsor and Exhibitors Official Lanyard Sponsor Official Airliner Real Time iga Party Sponsor Refreshment Sponsor Official Bag Sponsor Exhibitors

The leading conference + exhibition for the Asian igaming industry 250+ 50+ 40+ 12+ igaming operators, vendors and industry professionals in Asia Speakers include: William Mummery Executive Director, SBOBET Harish Narayanan President, Paddy Power Paul Fox Head of SportsBook, Bodog Jim Yu Vice President, 500.com Speakers Michael Charlton General Manager - China, Ladbrokes Sponsors & exhibitors John English President, Webe Gaming David Jung CEO, Hero Poker Hours of formal and informal networking Daniel Schwartzkopff Founder / Managing Director, BetVIP Tony McAuslan Director of Gaming, Royal Wins Jon Matonis Executive Director, Bitcoin Foundation Over the entire three day conference and exhibition, we will be discussing the industry s top challenges and opportunities, such as: Latest innovations in the mobile, tablet and wearable technology space and implications for operators Tapping into completely new revenue streams including social casino, fantasy sports, virtual sports and skill based games in Asia Developing Disruptive Innovations such as a integrated Bitcoin Sports Book / Casino in Asia Developments in India, Singapore and China s online gaming & lottery regulation And much more! If you are an igaming operator in Asia, or a foreign operator looking for new opportunities in this region, this is one conference you cannot afford to miss in 2015. Register online at www.igamingasiacongress.com

Why Sponsor or Exhibit? Do you have a solution, product or service targeted to the Asian market? Find it difficult to meet the right people across so many countries? Then iga is the place for you to promote yourself. iga has a solid reputation as an excellent meeting place where business gets done. Sponsors and exhibitors have access to the movers and shakers in Asian gaming and we provide a number of different packages to meet your marketing and promotional needs. Take a booth at the exhibition, or sponsor a networking event to really get people talking. Contact our Business Development Manager to discuss branding and exhibition opportunities at the event. King Tai +852 9275 9765 king.tai@beaconevents.com Past Attendees Country Breakdown Past Attendees Business Activity Breakdown Armenia Australia Austria Bulgaria China Germany Greece Hong Kong India Ireland Israel Italy Japan Korea Macau Malta Philippines Singapore Slovakia Republic Sweden Switzerland Taiwan Thailand The British Virgin Islands United Kingdom USA Game Developer 1.2% Regulator 8% Service Provider 28% Telecoms Operators 4% Gaming Affiliate 2.4% Gaming Operator 33% Investor 3.2% Media 8.3% Others 11.9% For Sponsorship & Exhibition opportunities then contact King Tai at +852 9275 9765 or email king.tai@beaconevents.com

Past attendees include: 188 Bet 500Wan AB Leisure Advanced Interactive Media Group Advanced Processing Systems AGTech AliQuantum Gaming AngelVest Aristocrat Technologies Asia Gambling Brief Asia Sports Digital Asian Logic Bagelcode Banana World BetConstruct Betfair Betgenius Betsson Group Betting Promotion BetVictor BG Business Communications Bigcat Software Solutions Bitgame Labs Bluesea Gaming Bodog Asia Boston Ltd Burlywood Capital BwinParty C2 Square Cagayan Economic Zone Authority Casinos Austria Chengdu Yoyousoft / Yoyougaming CoinAgent.net Coinapult Colossusbets Creative Content Cubeia Domicilium IOM Ltd Don Best Sports e-game Spectrum EGS Consult Emphasis Services Ltd Equiom Eurobet Italia EveryMatrix Eyecon Ezugi First Cagayan Converge Data Center Footballbet.com Gambling Compliance Gamblit Gaming Gaming Associates Gigamedia GlobalCollect Goldman Sachs Goldsmiths University of London GP Network Grid Logic Software GTECH Halfords Media Hamatomo Kanko Hogo Digital Hutchison Global Communications IGSA ILS Fiduciaries IOM IMG Media Independent Gambling Authority IndiaBet / Sports Gaming Inside Asian Gaming Inspired Gaming Group Inteluck Group Intertainment Asia Intradak Intralot Isle of Man Government e-gaming ITPlus KM igaming Ladbrokes Leisure & Resorts World Corp LeoVegas International Lotteries & Gaming Authority Lottoland Macau Business Mahjong Logic Manx Telecom Microgaming MMRLLC.Net Morongo Band of Mission Indians MP & SILVA NeuStar North Cagayan Gaming & Amusement Corp Nude Fish Media / CalvinAyre.com Ole Group Olswang Asia OpenBet Technologies PacificNet Ventures / Pacific Financial Services PACNET Pacnet Global Paddy Power PAGCOR Pentasia Perform Group Philippine Long DistanceTelephone Plumbee Poker Media Australia PokerStars PricewaterhouseCoopers Qinglan Financial Group Realtime Gaming Asia Ricecash Asia Philippines Sage Consulting SHFL Entertainment Silver Goose 8 Silver Heritage Singapore Pools SMP Partners Sovereign Trust Sportradar Sports4Asia Stellent Services Corporation The Hong Kong Jockey Club The Sportsman Media Group The Wall Street Journal & Dow Jones Newswires Thomson Reuters Tom Horn Enterprise Top Trend Gaming Trust Pay Umbilical Code Unity Technologies Vera&John Vermantia Media Group Vios Solution Vista Asia VJ Group / Dumarca Holding WMS Gaming World Gaming Magazine xprogaming For speaking opportunities then contact Felix Ng at +852 2531 6143 or email Felix.Ng@BeaconEvents.com

Media Partners The best igaming conference in Asia. I made more contacts and got more business cards than ever! Sales Marketing & Development Manager & Asia Pacific Director, EveryMatrix The turnout and endurance of attendees this year reflected a conspicuously improved and more relevant programme and strengthened networking opportunities. Congratulations on a great job Asia Editor, Gambling Compliance Excellent networking & meetings with good topic choices. CEO, KM igaming Media Sponsor WORLD GAMING www. w gm8. c o m Thanks very much for your work in putting together such a great conference. I got the chance to meet a lot of great people and learn a great deal about the gaming industry as well. Jose Christopher Manalo, PAGCOR For media enquires then contact Bilal Azmat at +44 207 216 6080 or email bilal.azmat@resourcefulevents.com

Mobile Gaming Summit 17 March 2015 08:00 Registration and coffee 09:00 Chairman s opening remarks NEW MOBILE PLATFORMS & THE FUTURE OF WEARABLES 09:20 Mobile, Wearables and More: Devices that will shake the world of mobile gaming Developments of smart watches, Google Glass and more, impacts on the gaming offering around the world Device penetrations in Asia and the world, and what to keep in mind when developing your next game for Asia How is the Mobile platform evolving with the advent of Chrome Book, and Portable Consoles, tablet and smartphone gaming? Sergio Salvador, Head of Games Partnerships, Google Inc OPTIMIZING THE EFFECTIVENESS OF MOBILE & TABLET 10:00 Continuing the growth of mobile gaming in Asia Key differences between moving from online to mobile gaming Asian regional overview: Device penetration, player demographics, mobile gaming capabilities Where are Asia s upcoming hotspots for mobile gaming? What are the biggest challenges to mobile gaming monetization in Asia Comparing demand for mobile, casual games, F2P and premium games throughout Asia Andrew Hughes, CEO, Abzorba Games 10:30 Morning Tea 11:10 Panel: Designing for tablet gamers in the post-pc world Maximizing the benefits of added screen real estate Understanding the tablet user vs. smartphone and desktop user Creating an intuitive tablet experience for your users Comparing the ipad ios user interface and Android s UI conventions and elements to create better experiences Johan Styren, CEO, LeoVegas* Kfir Kugler, CEO, Ezugi MOBILE GAMING, SECOND SCREENING AND APPLICATIONS 11:50 Exploring opportunities and new developments in second screening How to effectively tailor second screen content to your users Creating content that exploits second screening and social media Looking into the future of TV-optimized web applications how to utilize this technology today John English, President, Webe Gaming 12:20 Case Study: Developing an on property mobile offering for casino gaming customers An innovative way to address capacity issues in land-based casinos Replicating the casino-floor experience on the mobile device Opportunities for extending the experience to the home with F2P transitioning Providing a seamless real money & F2P experience for your VIPs and mass market customers a-like Matthew Cullen, CEO, San Manuel Digital 12:50 Lunch MOBILE MARKETING AND CUSTOMER ACQUISITION 13:50 Building a mobile offering fit for Asia s emerging markets Adapting a Western offering to fit with Asia s markets Selecting the right mobile affiliates and local partners for emerging markets Device penetration and hardware specifications for emerging markets and how this impacts on game development Creating a game with localized, content, communications and promotions fit for an emerging market Tony McAuslan, Director of Gaming, Royal Wins 14:20 Adapting your mobile offering for China s domestic market Keys to successful localization of a Western Game in China What are the key differences that you must be aware of Common misconceptions and pitfalls for operating in China Eric Tan, CEO & Founder, Fifth Journey 14:50 Maximizing user acquisition and retention rates on the mobile platform Reaching the hyper-connected mobile gamer of today Acquisition marketing vs post acquisition marketing Leveraging current marketing knowledge and adapting this to mobile Developments in Geo-Locational Marketing and its application to mobile gaming Mobile analytics and data that increases the odds of success Evaluating the full ROI of your mobile marketing strategy 15:10 Afternoon tea MOBILE GAME DESIGN & DEVELOPMENT 15:40 Mobile Innovation: Identifying the industry s latest thinkings, product innovation and strategies in 2015 How to stay competitive in today s crowded mobile gaming market Identifying the industry s latest innovative ideas and how to adapt these to your offerings How are player demands changing in Asia and what does this mean for your new mobile products moving forward? Kevin Li, CEO, Inteplay MOBILE PAYMENTS IN ASIA 16:10 Delivering seamless payments on the mobile platform Mobile payments by the region: Acceptance, regulation and take up Streamlining the payments process The role of virtual currency 16:40 Chairperson closing remarks 17:00 Close of conference day one, join us for welcoming drinks for IGA2015 For speaking opportunities then contact Felix Ng at +852 2531 6143 or email Felix.Ng@BeaconEvents.com

IGA Main Conference Day One 18 March 2015 08:00 Registration and coffee 09:00 Chairman s opening remarks Rosalind Wade, Managing Director & Co-Founder, Asia Gambling Brief WHAT S NEXT FOR ASIA S ONLINE BOOKIES? 09:10 Asia s bookies in 2015: New products, strategies and markets What are customers looking for in today s online betting products? Developing strategies to keep up with player preferences across the market Emerging trends in mobile, tablet and wearable devices for sports betting What are the latest directions / innovations in live betting and live streaming? What other revenue streams can bookies look into? Virtual Sports, Fantasy Sports, Skill-Based Products What lessons were learnt from the World Cup in 2014 and how can these lessons be applied to European Championships in 2016? Moderator: Martin Williams, Asia Editor, Gambling Compliance Harish Narayanan, President, Asia, Paddy Power Paul Fox, Head of Sports book, Bodog John English, President, Webe Gaming Itai Zak, CEO, SBTech 10:00 Innovating in-play betting and the future of the Asia sports book Itai Zak, CEO, SBTech 10:10 Speed Networking 10:30 Morning Tea & Exhibition Viewing 11:00 Panel: Sports sponsorship strategy as an Asian sports book Impacts of UK s changes on sports gambling advertising for Asia s bookies Where would Asia s bookie s sponsorship dollars go as an alternative to UK premier league? Creating a flexible sports sponsorship strategy that survive in constantly changing advertising regulatory environments Panellists: William Mummery, Executive Director, SBOBET Ben-hoe Flint, Vice President, Asian Sponsorship Association* Register online at www.igamingasiacongress.com 11:40 Targeting Asia? The need to know for any international gaming operator Keys to effectively market your online casino offerings in Asia Optimizing the effectiveness of social media Cross-selling and upselling sports betting products Calculating lifetime customer value Differences of operating in Europe vs. Asia: Common misconceptions Allen Yan, CEO, Spade9 12:10 Lunch & Exhibition Viewing ACCESSING INDIA S SPORTS BETTING MARKET 13:30 Fire-Side Chat: Breaking into India as a foreign operator Understanding the market and it s new opportunities Offering skill-based and tribal games in India: Little known, huge opportunities for international operators interested in India Best practice access strategies as a foreign operator Common challenges faced by operators, and overcoming these issues Moderator: Tim Shepherd, Executive Director, Silver Heritage Vidushpat Singhania, Chairman, FICCI Working Committee Albert Climent, Founder, Bluesea Gaming George Oborne, Managing Director, India Bet 14:10 In-conversation with India s leading local operators: Opportunities and challenges Latest regulatory developments in India: What efforts are currently being made, and what are the timelines for online gaming regulation? Changes to regulations relating to Rummy, Poker and other skill-based games in India What opportunities are there for local & foreign partnerships in India s online market? Moderator: Tim Shepherd, Executive Director, Silver Heritage Vidushpat Singhania, Chairman, FICCI Working Committee Kapil Khanna, Chief Executive, Future Gaming Parikshit Madishetty, Managing Director, Grid Logic Anuj Gupta, CEO, Adda52.com

IGA Main Conference Day One 18 March 2015 15:00 Afternoon Tea and Exhibition Viewing REGULATION OF GAMING, ONLINE SPORTS BETTING AND CASINO IN ASIA 15:30 Fire Side Chat: Implications of Singapore s new remote gambling legislation for Asia operators The vision for online gambling, lottery and wagering in Singapore How will these legislations impact Asia s operators, and what are the implications on other gaming jurisdictions in Asia How can licensed operators ensure the protection of local Singaporeans from foreign, illegal operators? What will be the implications for the local gaming and player market in Singapore Moderator: Daniel Macadam, Managing Editor, Gambling Compliance* Matt Pollins, Associate, Olswang Asia Soon Sun Yeo, Director of Sales and Business Development, Sportech Racing LLC 16:20 Accessing Philippines local sports betting and gaming market Market overview: Demographics, trends, preferences Opportunities in the local market vs pan-asia 16:40 Japan market update: Online, Land-Based Gaming and Pachinko in Japan As Japan moves towards a casino culture, what will be the outlook for igaming? What will be the impact of Pachinko s established culture on a casino culture What are the opportunities for igaming operators in this market? 17:00 Vietnam s betting, racing and online: The road map for foreign operators Vietnam s betting / wagering and land-based gaming landscape and current betting laws Background on Vietnam s first integrated horse racetrack project by BPR What opportunities are brought on by the new racing and betting licenses in Vietnam? Implications and future opportunities in online / remote betting What are the known strategies to obtain a license as a foreign operator, and how can it really be done? Michael Efron, Chairman & CEO, Binh Phuoc Recreation 17:20 Chairperson closing remarks Rosalind Wade, Managing Director & Co-Founder, Asia Gambling Brief 17:40 Close of conference day one 19:30 iga2015 Official Poker Tournament @ Pokerstars Room, City of Dreams 22:30 The Real-Time iga After Party For speaking opportunities then contact Felix Ng at +852 2531 6143 or email Felix.Ng@BeaconEvents.com

IGA Main Conference Day Two 19 March 2015 08:30 Registration and coffee 09:00 Chairman s opening remarks DEVELOPING THE BITCOIN SPORTS BOOK / CASINO 09:20 Launching BetVIP: The vision, the hurdles of one of the world s first Bitcoin sportsbooks Advantages of first-to-market and what this could mean for Asia s operators Daniel Schwartzkopff, Founder / Managing Director, BetVIP 09:30 Panel: Bringing the bitcoin sports book model to Asia: Challenges and opportunities Bitcoin 2.0 technology and how it can benefit gambling businesses Bitcoin vs. traditional payment mechanisms Controlling currency fluctuation and risk with Bitcoin Challenges with controlling and restricting sharp players as an operator Managing costs and overheads as a Bitcoin business Daniel Schwartzkopff, Founder / Managing Director, BetVIP Bruce Elliott, Managing Director, Boston Ventures Jiten Melwani, Founder & CEO, BitGame Labs Jon Matonis, Executive Director, Bitcoin Foundation Aurelien Menant, Co-Founder & CEO, GateCoin 10:20 Isle of Man: The jurisdiction for digital currencies Creating a regulatory environment conducive for bitcoin business Ensuring appropriate anti-money laundering protections Finding a home for your Bitcoin enabled operation: What IOM can offer Peter Greenhill, Director, E-Business Development, Isle of Man 10:40 Morning tea & exhibition viewing ONLINE CASINO, LOTTERY AND POKER 11:10 Skill + Wagering + Real Money: The future of online gaming? Developing the disruptor: Hybrid games the future for Asia s online casinos? Combining online social casino retention with online casino per player revenue How will this be potentially regulated in Asia? Managing return to play (RTP) Adapting for the Asian boom Tony McAuslan, Director of Gaming, Royal Wins 11:40 Panel: Discovering the next disruptive innovations in Asia s online casino market The challenges of innovating in Asia s online casino market: Breaking free of the shackles Overcoming scaling challenges that comes with blackjack, roulette and baccarat live dealer casino The significance of slot games in Asia s online casino market Developments in proxy betting, and new innovations that can change the game Adding real-money gambling to F2P games: A real potential? When will online bingo, mahjong and Do Di Zhu take off online? Moderator: Keith McDonnell, CEO, KM igaming Bill Hu, igaming Expert Mathias Larsson, Business Development Director, Ezugi Heng Chin Sheng, CTO, Silver Goose 8 12:30 Bringing poker to the frontline in Asia: Challenges and opportunities for growth Identifying the next hot spots of poker popularity in Asia Establishing a new type of recreational player in Asia David Jung, CEO, Hero Poker 13:00 Lunch and Exhibition Viewing 14:00 Panel: Opportunities in China s sports lottery market Mobile sport lottery in the overall online lottery market, and opportunities for international operators Development Mobile and internet lottery & betting regulation, and subsequent opportunities for new product developments What opportunities are there in the lottery supply chain for traditional operators? Michael Charlton, General Manager - China, Ladbrokes Jim Yu, Vice President, 500.com Register online at www.igamingasiacongress.com

IGA Main Conference Day Two 19 March 2015 14:40 Bringing the online lottery business to Asia: Future directions and timeline What opportunities are there for sports books and igaming operators to offer online lottery betting in Asia Examining the lottery models: State Monopoly Reselling, State Monopoly License Reselling (online and offline), Lottery Proxy Betting, Lottery Fix-Odds Betting, Lottery Messenger, Hybrid Models Which models may work in Asia, and when will this happen? How will the world s lotteries evolve their B2C, and customer intelligence initiatives? Could Asia follow a similar lottery industry model to that of Europe? EXPANSION OPPORTUNITIES IN LATIN AMERICA, EUROPE AND AMERICA 15:10 What does the future hold for Russia s online gaming market? Potential opportunities in Russia for online sports betting and casino Challenges of entering the market Mickey Charles, CEO, The Sports Network 15:25 Fireside Chat: Accessing the online gaming marketing in Latin America Understanding Latin America s igaming market; Customer demographics, trends, product preferences and current gaming regulation Focusing on the hidden potential of Mexico, in an overall LatAm strategy Setting up shop in LatAm, or operating from Asia? The importance of mobile in LatAm vs desktop Offering igaming in Asia looking vs. Latin America s market: Challenges and opportunities The importance of social media customer acquisition in Latin America vs. other markets Vicenç Marti, CEO, Akamon David Leppo, CEO, Footballbet.com / Betmex.net 16:00 Afternoon Tea 16:20 Online gambling legalization in US and predictions for 2020 Future opportunities in the US poker market Which states will likely authorize other forms of online casino games? Size of the market by 2020, and what to prepare for, today Mickey Charles, CEO, The Sports Network 16:40 Opportunities to operate igaming on First Nations Territories in Canada Exploring online gaming opportunities and the market in Canada s First Nations territories Edmund Bellgarde, Tribal Chairperson, File Hills Qu Appelle Tribal Council 17:00 European sports betting and online casino market overview What do Asia s operators need to know about Europe expansion? Creating a Europe strategy as an Asian operator Daniel Macadam, Managing Editor, Gambling Compliance* 17:20 iga2015 Interactive Industry Roundtable Discussion (IIRD) This is a closed door, roundtable discussion where delegates share their collective experience to brainstorm and identify solutions to challenges facing the industry today. Topics up for discussion include: Asia payment challenges and solutions Hurdles to accessing South East Asia and it s solutions Identifying the next hot spots for igaming and sports betting New products, and business models that make sense in 2015 and beyond 17:50 Closing remarks from chairman 18:00 Close of igaming Asia Congress 2015 Great industry insight, up to the minute! John Thorpe, WMS For speaking opportunities please contact Felix Ng at +852 2531 6143 or email Felix.Ng@BeaconEvents.com

3-day pass Book and pay by 28th November 2014 US$2,595 SAVE $900 Book and pay by 19th December 2014 US$2,895 SAVE $600 Book and pay by 30th January 2015 US$3,195 SAVE $300 Standard Pricing US$3,495 Phone +852 2219 0111 Fax +852 2219 0112 info@beaconevents.com Mail to Customer Services: 20/F Siu On Centre, 188 Lockhart Road, Wanchai, Hong Kong Delegate 1 (Please use BLOCK LETTERS) (Mr/Mrs/Ms/Miss/Dr) First Name Surname Tel Mobile Fax Approving Manager First Name Surname Yes, I would like to receive information on future events via email. By giving you my email address I am giving only the organisers the permission to contact me by email. PROMO CODE: BU940WEB Delegate 2 (Please use BLOCK LETTERS) (Mr/Mrs/Ms/Miss/Dr) First Name Surname Tel Mobile Fax Approving Manager First Name Surname Yes, I would like to receive information on future events via email. By giving you my email address I am giving only the organisers the permission to contact me by email. On-site registration/payment: $200 surcharge will be collected and no discounts available. Early bird rates are contingent upon payment being received within 14 days from the registration date. Group discounts are available for three or more bookings from one company, please contact the organisers for more information Payment Details (Tick one only) Accept enclosed cheque made payable to Beacon Events Ltd Please send me an invoice Delegate 3 (Please use BLOCK LETTERS) (Mr/Mrs/Ms/Miss/Dr) First Name Surname Tel Mobile Fax Approving Manager First Name Surname Yes, I would like to receive information on future events via email. By giving you my email address I am giving only the organisers the permission to contact me by email. Credit Card Card Type: Card No. Cardholder s Name Cardholder s Signature Expiry Date (mm/yy) All cards may be charged in HKD Security Code (CVV2): Your Company Details Company Name Business Nature No. of Employees Address City State Postcode Country Payment Amount (US$) Date Please Note: All discounts can only be applied at the time of registration and discounts cannot be combined. In the event that more than one discount is applicable, delegates will receive the discount with the highest value. All discounts are subject to approval. Please note the conference fee does not include travel or hotel accommodation costs. Cancellation Policy Should you be unable to attend, a substitute delegate is always welcome at no extra charge. Alternatively, the organisers can also provide a credit note for attendance one of the future events by Beacon Events within Europe and America Region (Except Mines and Money Series) for cancellations received 14 days prior to the event. Alternatively, a 50% refund will be provided for cancellations received in writing (letter or facsimile) no later than four weeks prior to the event; thereafter we regret no refunds or credit note can be arranged. Beacon Events Ltd reserve the right to alter the programme without notice including the substitution, alternation or cancellation of speakers and / or topics and / or alternation of the dates and / or location of the event. The organisers are not responsible for any loss or damage as a result of a substitution, alternation, postponement or cancellation of any event. 2014 Beacon Events Ltd. All rights reserved.