Business Intelligence Analytics Editions SAP BusinessObjects BI platform SAP BusinessObjects BI suite SAP BusinessObjects BI, Edge edition SAP Crystal Server SAP Sybase IQ SAP Data Integrator SAP Data Services
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Objectives Slide At the end of this lesson, you will be able to: Describe market trends and customer pain points Describe the business intelligence analytics editions Identify who has purchasing power Explain how the analytics editions fit into the analytics portfolio Explain how the capabilities, components, and benefits of these editions help customers to achieve their business goals and address their pain points 2012 SAP AG. All rights reserved. 3
Do you have actionable insights into your business? Customer Insights Which customers & channels are more profitable? Which customers are suitable for loyalty rewards? How dynamic is your segmentation strategy? Product & Service Insights How are products/services doing vs. the competition? Track complaints from call centers & social Where else is this part used in my company? Operations Insights How can you predict supply chain disruptions ahead? How do suppliers rank by cost, quality and timeliness? How is my on-time / in full delivery rate by customer? 2012 SAP AG. All rights reserved. 4
Analytics provide proven return on investments >1000% Organizations earn an average of $10.66 for every dollar spent on deployments of analytics. With such high returns, management teams should consider these technologies to be one of the most attractive investment opportunities available to the CFO Source: Nucleus Research, Analytics pays back $10.66 for every dollar spent, December 2011 2012 SAP AG. All rights reserved. 5
Complete Solution Out of the Box Why standardize on a single vendor? Minimize Integration Challenges Faster and easier deployment Better customer support experience
Today's world: end-to-end best-of-breed stack from SAP Operational Data Answers IQ Analytic DBMS Data Sources e.g. Oracle 11g, IBM DB2, Microsoft SQL Server. SAP Data Integrator SAP Sybase IQ SAP BusinessObjects BI SAP Crystal Server 2012 SAP AG. All rights reserved. 7
Now in one complete package from SAP Operational Data Answers IQ Analytic DBMS Data Sources e.g. Oracle 11g, IBM DB2, Microsoft SQL Server. Business intelligence analytics editions 2012 SAP AG. All rights reserved. 8
BI Analytics Editions Best of breed for organizations of all sizes SAP BusinessObjects BI platform, analytics edition SAP BusinessObjects BI suite, analytics edition SAP BusinessObjects BI, Edge analytics edition SAP Crystal Server, analytics edition Industry Content Industry Content Industry Content Industry Content A la carte Discovery Reporting Dashboards Analysis Discovery Reporting Dashboards Analysis Discovery Reporting Dashboards BI Platform (Full use) BI Platform (Full use) BI Platform 7,8,9 (Single server full use) BI Platform 16,17,18 (Single server full use) Sybase IQ Enterprise RUNTIME 1,2,3 (32 cores/instance) Sybase IQ Enterprise RUNTIME 1,2,3 (32 cores/instance) Sybase IQ Enterprise RUNTIME 14,15 (Max 16 cores) Sybase IQ Enterprise RUNTIME 22, 23 (Max 16 cores) Data Integrator RUNTIME 4,5,6 (10 CPU / instance) Data Integrator RUNTIME 4,5,6 (10 CPU / instance) Data Services, Edge RUNTIME 10,11,12,13 (Max 3 CPU) Data Integrator, Edge RUNTIME (Max 3 CPU) 24, 25, 26 2012 SAP AG. All rights reserved. 9
SAP BusinessObjects BI platform, analytics edition Business Intelligence Platform New Semantic Layer Scheduling and Publishing SAP Integration Security and Auditing Lifecycle Management Data Agnostic SAP Sybase IQ (Enterprise Data Warehousing) Analytics server designed specifically for analytics, data warehousing, and business intelligence environments Data Compression Query Performance High Availability Graphical ETL SAP Data Integrator Impact Analysis Data Lineage ERP CRM Applications Databases MS Excel Unstructured data OLAP Cubes 2012 SAP AG. All rights reserved. 10
SAP BusinessObjects BI suite, analytics edition Mobile Devices Browsers On Demand Services Embedded Content MS Office Enterprise Portals Discovery Analysis* Dashboards Reporting Predictive Business Intelligence Platform SAP Sybase IQ (Enterprise Data Warehousing) SAP Data Integrator ERP CRM Applications Databases MS Excel Unstructured data OLAP Cubes 2012 SAP AG. All rights reserved. 11
Business Intelligence Clients from SAP Unleash Business User Creativity For analysts and users within lines of business Acquire, cleanse, and visualize data. Web based or desktop. SAP BusinessObjects Explorer SAP Visual Intelligence Discovery Analysis Access and Analyze Slice, pivot OLAP data Optimized for OLAP data and cubes SAP BusinessObjects Analysis, edition for OLAP SAP BusinessObjects Analysis, edition for Microsoft Office Interactive Visualizations Predict and Optimize Understand what drives the business Model and predict future outcomes SAP BusinessObjects Analysis, edition for Microsoft Office SAP BusinessObjects Dashboards SAP Sybase IQ Enterprise SAP Predictive Analysis* SAP HANA Predictive Analysis Library* *Add On Predictive Reporting Broad Distribution Dashboards Mass distribution of formatted information Push (scheduled) or pull (end user driven) Authored by end users and/or IT Track KPIs and summary data Authored by IT Highly visual and interactive SAP BusinessObjects Dashboards SAP BusinessObjects Design Studio (Zen) SAP Crystal Reports SAP BusinessObjects Web Intelligence 2012 SAP AG. All rights reserved. 12
SAP BusinessObjects BI, Edge analytics edition Mobile Devices Browsers On Demand Services Embedded Content MS Office Enterprise Portals Discovery Analysis* Dashboards Reporting Predictive Business Intelligence Platform SAP Sybase IQ (Enterprise Data Warehousing) Data Integration SAP Data Services, Edge edition Data Quality Information Governance ERP CRM Applications Databases MS Excel Unstructured data OLAP Cubes 2012 SAP AG. All rights reserved. 13
SAP Crystal Server, analytics edition Mobile Devices Browsers On Demand Services Embedded Content MS Office Enterprise Portals Discovery Dashboards Visualization Reporting Business Intelligence Platform SAP Sybase IQ (Enterprise Data Warehousing) SAP Data Integrator ERP CRM Applications Databases MS Excel Unstructured data OLAP Cubes 2012 SAP AG. All rights reserved. 14
Big Data in Action
Superior analytics performance Gain speeds up to 1,000 times faster than traditional approaches Quickly load and access your data Response time takes minutes, not days Move data from operational systems to the data warehouse with ease Rapidly exploit business insights 2012 SAP AG. All rights reserved. 16
360 view of information across business and social data Define and monitor cross-functional metrics Drill from aggregated KPI down to details from different line of business applications Bring all lines of business on the same platform Analyze customer sentiments 2012 SAP AG. All rights reserved. 17
Unprecedented scalability on the platform of your choice Scales up to massive data sets (petabytes) Access years of historical and current data Manage self-service demands by 1,000s of users concurrently All you data run on a single system Runs on the hardware you have 2012 SAP AG. All rights reserved. 18
Did you know? SAP Sybase IQ facts and figures Manage and analyze statistical measures for the entire nation of Canada Analyze ALL Federal tax returns in the US Analyze complex models in more than 200 financial institutions worldwide Stands out as the leading enterprise data warehouse among the largest banks, insurance agencies, and telecom operators worldwide Store and analyze massive amounts of industry segment data in 30 of the largest information providers in the world, including Transunion, Nielsen and Axiom 2012 SAP AG. All rights reserved. 19
Best-Practice Business Content
Instant, Powerful Insights in Your Hands
The opportunity with mobile analytics Mobilize Information Instant Answers for More People Strategic Uses Cases to Drive Productivity 2012 SAP AG. All rights reserved. 22
Tuned to perfection SAP certifies the end-to-end stack to perform as one set of functionality You rollout quickly and easily without integration challenges Complete information Immediate access to big data Best user experience 2012 SAP AG. All rights reserved. 23
Reduce IT complexity and minimize TCO Works with what you already have Maximize resource utilization Reduce memory and processing overhead Slash storage and DBA maintenance costs 2012 SAP AG. All rights reserved. 24
Better. Faster. Complete. Big Data in Action Best-Practice Business Content Instant, Powerful Insights in Your Hands Complete Solution Out of the Box 2012 SAP AG. All rights reserved. 25
Proven technologies from the market leader 1 Market Leader in Data Warehouse DBMS 2 Market Leader in Analytics Solutions 3 Market Leader in Business Applications 2012 SAP AG. All rights reserved. 26
SAP + ecosystem Together delivering remarkable results 1,200+ Global Service and Technology Partners 800+ OEM Partners 7,000+ SAP BusinessObjects Solutions Partners 2 Million+ Community Subscribers 100,000+ Customers http://ecohub.sdn.sap.com/irj/ecohub/analytics 2012 SAP AG. All rights reserved. 27
Your new possibilities are endless Instantly predict market trends and customer needs Predict how market price volatility will impact your production plans Provide exactly the right offers and service levels to every customer Have a continuously-updated window onto future sales, showing changes in real time See changes in demand or supply across your entire Supply Chain immediately Monitor and analyze all deviations and quality issues in your production process Understand what your customers and potential customers are saying about you, right now Predict cash flows to manage collections, risk and shortterm borrowing in real time 2012 SAP AG. All rights reserved. 28
Check Your Understanding Which Analytics Edition includes Data Quality and Information Governance capabilities Choose the correct answer. SAP BusinessObjects BI platform, analytics edition SAP BusinessObjects BI suite, analytics edition SAP BusinessObjects BI, Edge analytics edition (Correct answer) SAP Crystal Server, analytics edition Correct! Sorry, that is incorrect. The Edge analytics edition includes Edge Data Services which provides Data Integration, Data Quality and Information Governance capabilities. Quiz question template 2012 SAP AG. All rights reserved. 29
Check Your Understanding Which Analytics Edition(s) includes Industry Best Practices content? Choose the correct answer. SAP BusinessObjects BI platform, analytics edition (Correct answer) SAP BusinessObjects BI suite, analytics edition (Correct answer) SAP BusinessObjects BI, Edge analytics edition (Correct answer) SAP Crystal Server, analytics edition (Correct answer) Correct! Sorry, that is incorrect. The Best Practices content is available to customers of all four editions. 2012 SAP AG. All rights reserved. 30
Lesson Summary You should now be able to: Describe market trends and customer pain points Describe the business intelligence analytics editions Identify who has purchasing power Explain how the analytics editions fit into the analytics portfolio Explain how the capabilities, components, and benefits of these editions help customers to achieve their business goals and address their pain points 2012 SAP AG. All rights reserved. 31
Enablement Resources For more information on topics discussed in this lesson, see the following references: Business Intelligence Analytics BI Sales Scenario Guide Business Intelligence Resource Library SAP Visual Intelligence Resource Library Line of Business Analytics Enablement BI and EIM Product Authorization Training Additional BI and EIM Enablement Business Intelligence Courses from SAP Education Business Intelligence Bundles from SAP Education Data Integration SAP Data Services ebook Positioning SAP Data Services ebook Information Steward Executive Summary ebook Enterprise Information Management Resource Library Enterprise Information Management Bundles from SAP Education Sybase IQ Database and Tools Resource Library Sybase IQ Development Center Sybase Courses from SAP Education 2012 SAP AG. All rights reserved. 32
Related Information For more information on topics discussed in this lesson, see the following references: Demo Resource Library - Offline Demos, Recorded Demos and Demo Script Product Availability Matrix (PAM) - Bundles technical and release planning information on SAP software product versions for quick reference. SAP Software Download Center Access the SAP software portfolio Partner Enablement Center - Expert sessions, workshops, elearning, demos, and more. SAP Customer Testimonials - More than 100,000 customers of all sizes and in all industries SAP Help Portal bundles access to SAP product documentation and also related information, such as SAP Notes, product availability information, as well as community content. You can also follow us on: www.twitter.com/#bi4 www.facebook.com/sapanalytics 2012 SAP AG. All rights reserved. 33
Thank You!
Appendix
Successful Public Sector organizations Effectively align goals and resources to balance risk and opportunities for optimal Government support to citizens They do it by: Aligning resources to desired outcomes Understanding the costs of delivering citizen services Prevention and detection of fraud, waste and abuse Result: Tailor resources to citizen demands while increasing efficiency Conduct government transformation through innovative strategies to contain costs and maximize revenue Provide transparency and self service access to constituents Applied Analytics Use Cases: City Performance Management - Free download available in SCN Tax Fraud Detection Demo only will be available in SCN 2012 SAP AG. All rights reserved. 36
Successful Healthcare firms Deliver better outcomes cost-effectively and focus on preventive and proactive care They do it by: Making better decisions with relevant and trustworthy data Collaborating with patients and other care providers Reducing process cycle time Result: Improve patient outcomes with immediate access to information Empower healthcare workers to provide best treatment and care Dramatically improve program effectiveness at a reduced cost Applied Analytics Use Cases: Quality Management for Healthcare Staff Productivity Management for Healthcare Healthcare Practitioner Spend Analysis Free download available in SCN 2012 SAP AG. All rights reserved. 37
Successful Banking organizations Provide each customer with unique and differentiating products and services and enable profitable growth They do it by: Responding better to customer needs Reducing cost and complexity Managing finance and risk Result: Increased customer satisfaction and cross-sell rates Lower cost-to-income ratio Lower risk exposure Applied Analytics Use Cases: Insight in Banking Loan Processing Challenges Customer Segmentation for Banking Demo only will be available in SCN 2012 SAP AG. All rights reserved. 38
Successful Higher Education organizations Effectively align priorities and resources to optimally support students, faculty/researchers, donors and alumni Traditionally they do it by: Balance resources with the Organization s mission Understanding education delivery costs and focus on Student achievement and retention/graduation Managing research funding and tracking outcomes Looking forward: Greater agility to adjust and hit critical targets Predict student and course demand and increase sponsored program funding success rate Analyze what Student and Alumni are saying to others and ensure their sentiments reflect your mission and core values. Applied Analytics Use Cases: Research Funding Analysis for Education and Research Free download available in SCN 2012 SAP AG. All rights reserved. 39
Successful Insurance organizations Provide each customer with simple and differentiating products that enable profitable growth They do it by: Making profitable sales via the right channels Reducing claims and operational costs Making good decisions and managing finance and risk Result: Increased customer retention and satisfaction rates Improving expense ratio Mitigating risk exposure and meeting regulations Applied Analytics Use Cases: Claims Optimization for Insurance Free download will be available in SCN end of August 2012 2012 SAP AG. All rights reserved. 40
Successful Communication Service Providers (CSPs) Provide each customer with unique and differentiating products and services and enable profitable growth They do it by: Understanding and anticipating customer needs more quickly Reducing operational costs Managing financial performance and risk Result: Increase customer satisfaction, retention and cross sell rates Grow EBITDA Launch new business models quickly and successfully Applied Analytics Use Cases: Customer Analysis and Retention for Telecommunications Insight in Telco Customer Behavior Customer Segmentation and Churn Analysis for Telco Demo only will be available in SCN 2012 SAP AG. All rights reserved. 41
Successful Retail organizations Provide each customer with unique and differentiating products and services and enable profitable growth They do it by: Understanding and anticipating dynamic customer demand Reducing operational costs Making good decisions and managing cost of capital Result: Increased customer satisfaction and cross sell rates Improved operational processes and capabilities Optimizing gross margin return on inventory investment Applied Analytics Use Cases: Retail Sales and Margin Analysis Affinity Analysis for Retailers Demo only will be available in SCN 2012 SAP AG. All rights reserved. 42
Successful Media & Entertainment Organizations Provide each customer with unique and differentiating products and services and enable profitable growth They do it by: Fully monetizing content Distributing content efficiently Managing audiences for revenue growth Result: Higher title profitability Stronger subscriber revenue growth Bigger increase in advertising revenue Applied Analytics Use Cases: Intellectual Property Rights Analysis Free download available in SCN 2012 SAP AG. All rights reserved. 43
Successful Oil & Gas firms Run efficient operations, improve customer satisfaction, and leverage new technologies in discovery, extraction, and delivery. They do it by: Lowering operating costs Lowering capital development costs Running their operations in a highly efficient manner Result: Improved barrels of oil equivalent (BOE) production Higher return on capital employed (ROCE) Improved on-time delivery Applied Analytics Use Cases: Upstream Operations Performance Analysis Production Loss and Worker Profitability Analysis Demo only will be available in SCN 2012 SAP AG. All rights reserved. 44