Employee-Volunteer Engagement: A Deep Dive in Asia

Employee-Volunteer Engagement: A Deep Dive in Asia

Employee-Volunteer Engagement: A Deep Dive in Asia Jeff Hoffman President Jeff Hoffman & Associates

Employee-Volunteer Engagement: A Deep Dive in Asia Melissa Moi Vice President, Corporate Social Responsibility Bank of America Merrill Lynch

Asia Pacific at a glance: context, context, context

Challenges and opportunities in community engagement in Asia Pacific

CC BY Takahiro Yamagiwa (http://www.flickr.com/photos/31308264@n00/7003217401) A unique and diverse volunteering culture in Asia

A need for more in depth knowledge of our communities

CC BY goblinbox (http://www.flickr.com/photos/25977089@n00/5073170716) Volunteer management capacity of NGOs and corporations

Key strategies for BofAML in Asia Pacific

Link your volunteering to corporate values and strategy

Mobilize the armies of compassion (establish a network of local champions)

See this as an opportunity to support organizational capacity, externally and internally

CC BY Justin Ennis (http://www.flickr.com/photos/27749836@n02/3998842721) Remember that Asia is a piece of the larger global picture

Employee-Volunteer Engagement: A Deep Dive in Asia Hitoshi Suzuki President, Institute for Socio-Economic Studies Executive Specialist for CSR promotions, NEC

NEC s Employee-Volunteer Engagement NEC Make-a-Difference Drive June 20, 2013 Hitoshi Suzuki President, Institute for Socio-Economic Studies Executive Specialist for CSR promotions, NEC

NEC Profile Typical Examples of Products and Services One of leading providers of innovative IT, network and communications products and solutions with more than 100 years of experience in industry, and with more than $30 billion in revenues and 110,000 employees in 265 subsidiaries globally National Security System using Finger Print Identification Technology E-government System Submarine Cable Systems Compact Microwave Communications Systems Space System Super Computer Lithium-ion Batteries for Electric Cars Page 16 Copy right NEC Corporation 2013

NEC s Holistic Approach to CSR Sustainable Development of Society and the NEC Group NEC Group Vision 2017 To be a leading global company leveraging the power of innovation to realize an information society friendly to humans and the earth NEC Group Core Values solving social issues Compliance responsibilities Legal and corporate ethics Economic responsibilities NEC Group Code of Conduct NEC Group Charter of Corporate Behavior NEC Group Corporate Philosophy NEC Group Building trust through communication Customers Shareholders/ investors Business partners Communities Employees. The environment Stakeholders Page 4 Copy right NEC Corporation 2013

Platform for CSR-driven Management Committed to community engagement/development as an important stakeholder NEC Group Charter of Corporate Behavior The NEC Group works to improve profitability through sound business activities and to achieve dynamic development so as to benefit society. To this end, the Group is aware of the need to enhance its corporate value not only by observing all relevant laws and regulations, but also by fulfilling its social responsibilities as a good corporate citizen. At the same time, the Group must win the trust of customers, shareholders, investors, suppliers, the community at large, its employees, and all other stakeholders. - Attaining Customer Satisfaction - Developing New Technologies - Conducting Fair Corporate Activities - Disclosing Information - Preserving the Global Environment - Maintaining Good Relations with the Community - Conducting Thoughtful Corporate Citizenship Activities - Protecting Human Rights - Valuing Employees - Protecting Intellectual Property and Personal Information

Policy for Social Contribution Programs Focus on cost-efficient programs that bring tangible values to both communities and NEC Promote focused areas of activities Tied to NEC s business activities Vulnerable people such as children, senior citizens, needy people etc. Nurturing social entrepreneurs Maximize use of NEC resources Business resources and human capital Partner with NPOs that address social issues Synergize activities with group companies and increase employee involvement Foster a team spirit among NEC group and its employees Encourage employee volunteerism NEC Make-a-Difference Drive Strengthen internal/external exposures for enhanced corporate image and employee pride Page 6 Copy right NEC Corporation 2013

A global volunteer program: NEC Make-a-Difference Drive (MDD) -Think Globally, Act Locally Page 7 Copy right NEC Corporation 2013

NEC Make-a-Difference Drive (MDD): Global NEC employees community involvement campaign since 1999, 100 th anniversary under the common banner Slogan: Nature, Education, Community: The Heart of NEC Goals: Foster NEC employees volunteer spirit and team work Increase NEC values for its communities Enhance NEC s corporate image and employee s pride Consisting of two parts: Each participating group company/department to conduct its community based programs Common and cross company programs by NEC HQs Collaboration with local partners such as nonprofit organizations/civil society organizations Best Practice Awards selected annually Support for flooded areas (NESIC Thailand) Afforestation (NEC Philippines) Charity marathon (NEC Nairobi Office) Page 8 Copy right NEC Corporation 2013

Global Network Supporting MDD Program 334 MDD Coordinators appointed to promote their local programs during FY2012 Europe 18 Middle East and Africa 4 Asia 28 Japan: 268 (departments/subsidiaries) MDD Administration Office at HQs North America 7 Oceania 2 Latin America 7 Page 9 Copy right NEC Corporation 2013

MDD 14 Continuous Years Embedded as NEC s global corporate culture 200 180 160 140 120 100 80 60 40 20 0 Volunt eer Hours(000) No. of Volunt eers(000) MDD 2012 result 300 offices/subsidiaries in 17 countries 124,861 volunteers, 124,861 volunteer hours 142 media articles 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Charity for local community kids (NEC Thailand) Bio-gas Project for Jakarta Slum Community (NEC Indonesia) Page 10 Copy right NEC Corporation 2013

Example of Award Winning Activities NEC TOMONI (we are with you!) project Cross-company employee volunteer efforts to support Tohoku devastated areas for their recovery and reconstruction from 3/11/2011 Great East Japan Earthquake/Tsunami Collaboration under the task force of ten MDD coordinators from group companies and Social Contribution Office, HQs Continue employee volunteer tours (300 miles away) almost once a month since July 2011 More than 1300 officers and employees have participated Employees removed rubble in the disasteraffected regions Utube: http://www.youtube.com/watch?v=wmdjxx_4zlo Page 11 Copy right NEC Corporation 2013

Values created for NEC Enhanced corporate image as a good corporate citizen and leader in community involvement practice 142 media articles (FY2012) Lead industry and impacted citizens as well Nurtured employees volunteer spirit, their pride and morale 70% of employees showed interest or practiced volunteering Hands-on education opportunities for employees Improve sensitivity to understand social needs Vital for innovative ICT solutions to address social issues based on B to B to C business model Focus more on Pro bono volunteer services Learn team work and leadership Network Safety Program for kids (NEC System Technologies, Japan) Employees engaged in Pro bono supporting capacity building for social ventures graduated from NEC Social Entrepreneurs School Page 25 Copy right NEC Corporation 2013

What we learned from MDD: Tips for success 1. Management buy-in 2. Appoint and motivate local MDD coordinators at each group company and office awards etc. 3. Based on community needs and partner with local non-profit organizations and/or governments for further efficiency 4. Voluntary basis (not on compulsory basis) with fun, a key to continuity 5. Expose activities via Internet web sites, newsletters, local media etc. The results help employees feel pride and tied with each other, as well as enhance company s good image Common campaign logo designed by a US based employee Internal newsletter MDD on global basis Page 26 Copy right NEC Corporation 2013

Thank you for your attention Page 27 Copy right NEC Corporation 2013

Employee-Volunteer Engagement: A Deep Dive in Asia Jiseon Tak Manager, Samsung Corporate Citizenship Samsung

Samsung Presence Europ e CIS ME Southwest Asia China Korea Japan North America Africa Southeast Asia Latin Americ a - Global Operation : 85 countries - Operation in Asia : 23 countries - Headquarters : Seoul, Korea ( Manufacturing Complex in 12 regions)

Issues in Korea He said, you know, the biggest challenge that I have is that my parents are too demanding. He said even if somebody is dirt poor, they are insisting that their kids are getting the best education. < Obama speech in Educate to Innovative, Nov 2009>

Issues in Korea

Ladder of Hope - bridge the educational disparity Volunteering Community Children Center Volunteer IT/Science/Environment/Economy Class Career Mentoring

Volunteering Activities of Employees Science Class Volunteers at Children Community Center

Volunteering Activities of Employees Mentoring program providing advice on career development Class on Economics

Volunteering Activities of Employees Over 4,000 volunteer teams in Samsung 600 skill-based volunteer teams - 470 education volunteer teams + 130 hobby club volunteer wall painting science school drama performance

Volunteering Activities of Employees

Community Outreach Dream Class : After-school English and Math Classes Connecting teachers Students selection Scholarships Teacher selection Killing three birds with one stone Students Leaning Skill middle school university Teachers Volunteerism, Tuition free afterschool class Parents Ease concerns

Dream Class High school (Scholarship) University (Scholarship) Cultivate Outstanding Individual Meister School (Employment)

Volunteering Activities in 2012 2,164,373 Accumulated hrs spent volunteering 702,946 Accumulated no. of volunteers 1,926 Average no. of volunteers / day 87.6 Participation rate 74.5 Participation rate of regular monthly donation 9.2 Average hr spent volunteering

Other Asian countries Focus on Youth Education in different ways - China : Aligning Governments Initiatives Hope School, 45 rural sister village - India : Social Tax, Urban Poor E-learning center

Conclusion Identify issues that local communities are facing Plan and execute programs to resolve the issues Stakeholder engagement (including top management)

Employee-Volunteer Engagement: A Deep Dive in Asia Gianna Montinola, HandsOn Manila Shalabh Sahai, ivolunteer Margaret Bell, Volunteering Australia

Employee-Volunteer Engagement: A Deep Dive in Asia