den gamla framtiden intro WEB 2.0 SOCIALA MEDIER har två barn och sambo ekonomie doktor, marknadsföring konsult / lärare / talare analys och IT-utveckling konversationsstrategier skolan och marknaden Mindshare,, 2007-03 03-27 Richard Gatarski BAT Business Art Technology AB The Ego in 6 Parts (2002), Solomon Kane, www.artavodah.com/02/ego.htm webb 1.0 aim of this inspiration b.w. sta-ti-stics värdera support (affärs)livet your future bättre, life, genom by: att: inspirera, inspire, upptäcka, explore, förstå understand och and rätt efficiently utnyttja det use senaste the latest på webben trends ställa ask frågor questions och söka and svar search for answers lära start av varandra blogging börja blogga www.bat.se/research/richardg/tp_b2/bv02_ix.htm N
building on the assumptions todays main point re-think, why? consumers / citizens / customers 100+ million registered users, 15+ million unique logins/day, 30 billion pageviews/month, second largest webdestination, 1,4+ million band registered, 350.000+ band blogs 50.000+ groups (fasion, sport, health, film, etc) are: educated connected conversational tänk om Source: www.micropersuasion.com/2006/03/myspace_mania.html www.techcrunch.com/2006/06/13/myspace-the-27-billion-pound-gorilla/ myspace theatrical usatodayspace news.bbc.co.uk/2/hi/business/4697671.stm O
second life the launch of crayon in second life www.springwise.com/automotive/first_car_brand_drives_into_se www.jaffejuice.com/2006/10/gearing_up_to_l.html cdc in sl a real country the online house www.social-marketing.com/blog/2006/11/cdcs-second-life.html www.bigbrothersecondlife.com P
the trygg-hansa effect tv in sl researcher.se/archives/2007/01/sverige-bygger-varumarke/ knowledge in sl facktugg idén serif GRP DM medieplanering medvetande attityd beteende 4P AIDA knowledgecast.wordpress.com/sl/sl-movies/ räckvidd pantone Q
gammalt tänk gammal gerilla towards conversing communities hantera 100 medier som var och en når 100 000 människor tänk om Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac we media omtänk lackmus konversera med 10 000 000 aktörer som var och konverserar med 10 andra www.businessweek.com/mediacenter/podcasts/podcasting/podcastbiz_03_14_07.htm R
trendometer terminology we are not alone twitter feeds tagging citizen generated content podcasting social media widgets wiki www.railsonwave.com/railsonwave/2007/1/2/web-2-0-map Source (edited): http://www.nielsen-netratings.com/pr/pr_100306_uk.pdf (UK October 3, 2006) and the Inc. 500 one definition vetenskap a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, and typically without the need for registration Apoteket? via www.kullin.net/arkiv/2007_01_01_mc.html#116896297290793308 S
who says what? citizen generated content podradio terrible for advertisers? marketing ethics customer generated content blog.ericgoldman.org/archives/2006/12/wikipedia_will_1.htm www.bat.se/socialamedier (data September, 2006) Source: www.motoqwiki.com/index.php?title=motorola_q_wiki T
student generated content consumer generated content melody s breakup stanford.wikia.com www.site-9.com/blog/archives/2003/11/viral_video_clip_featurin.html we tv team indirect cgc++ consumer generated content www.comvu.com/live/?weconverse online.wsj.com/public/article/sb116856806277874702-okhgzhxdpanmqwt8iiormbeshtc_20080112.html U
machines listening to media free data let go Source: Laflyes key note at Association of National Advertisers, 2006-10-06 adage.com/ana06/article?article_id=112311 corporate world meet web 2.0 swedish web 2.0 what is a blog? flickr.com/photos/gtmcknight/198311028 www.cubma.com/madeinsweden20 V
pre-blogging main stream media (msm) blogged event www.bat.se/partners/richardg/cont_feb97 www.kommenterat.net at gnomedex and forrester blogging terminology blogroll post archive comments permalink categories feed via www.micropersuasion.com/2006/10/should_conferen.html www.mymarkup.net/anna NM
grey matter inbloggande bloggar betyder Adamic, L. & Glance, N. (2005) The Political Blogosphere and the 2004 U.S. Election: Divided They Blog, www.greyswriters.com/2006/10/allan_heinberg_.html examples are abound boeing b2b blogging corporate blogging acca.blogs.com/accabuzz/ NN
organized blogging nonhuman bloggers mikropublicering blogs.hillandknowlton.com/blogs www.pigeonblog.mapyourcity.net/index.php it sort of grooows......in all languages... express yourself www.micropersuasion.com/2006/12/by_some_measure.html technorati.com/weblog/2006/11/161.html technorati.com/weblog/2006/11/161.html (some languages underreported) NO
the bloggosphere not a blog, but... msm 2.0 datamining.typepad.com/data_mining/2006/09/if_there_is_a_b.html digital initiatives to blog is this easy mashing things up sms + blogging + social networking = twitter + = www.magazine.org/press_room/mpa_press_releases/21307.c www.wordpress.com www.terapad.com NP
twittervision in sum social media hmmmm? vilka är möjligheterna? fokusera kundernas relationer 1. lyssna 2. bjud in till konversation 3. stöd andras konversationer 4. skapa egna konversationer japp, ni måste göra - det! tack! www.weconverse.com NQ