CIVIC IDENTITY Leverage your City s Story CIVILIS Consultants 1310 NW Naito Pkwy, #303 Portland, OR 97209 503.867.8465 www.civilisconsultants.com
ACKNOWLEDGEMENTS Association of Washington Cities City of Spokane
50 STATE STEREOTYPES IN ABOUT 2 MINUTES
WHERE DO YOU FIT INTO THE PIE? Cities Police& Fire Parks Neighborhoods Business Education Trash Philanthropy Arts Non-Profit
STORY FRAMEWORK
HEADER
HISTORIC STREETCAR ERA DISTRICT PORTLAND, OREGON
FOURTH PLAIN BOULEVARD VANCOUVER, WA POSTWAR ARTERIAL
$1,000 PER AWNING Ordinances courtesy of bikefriendlyoc.wordpress.com
NO MERCHANDISE ON THE SIDEWALK Ordinances courtesy of bikefriendlyoc.wordpress.com
$1,000 FOR PLANTERS OUTSIDE OF BUSINESSES Ordinances courtesy of bikefriendlyoc.wordpress.com
FEES FOR OUTDOOR TABLES Ordinances courtesy of bikefriendlyoc.wordpress.com
NO CONGREGATING ON SIDEWALK Ordinances courtesy of bikefriendlyoc.wordpress.com
STORY OF ARIZONA
ARIZONA S BRAND Photo courtesy of www.canyonranch.com
ARIZONA MIGRATION
ARIZONA S FINANCIAL REALITIES* Arizona is now the 2 nd poorest state in the US, right behind Mississippi. No other state faces such a grave threat to its stability. A Brookings Institution study of state finances in four Western states put Arizona with its projected 33 percent budget deficit in far worse circumstances than even California. * Boston Review MARCH/APRIL 2011 Securing Arizona, What Americans Can Learn From Their Rogue State Tom Barry
STORY FRAMEWORK C haracterization O bjective R elationship E nvironment
STORY FRAMEWORK Bus Stop Game C haracterization
STORY FRAMEWORK C haracterization
STORY FRAMEWORK C haracterization
STORY FRAMEWORK C haracterization
STORY FRAMEWORK Objective Exercise What am I feeling? O bjective
STORY FRAMEWORK SPOKANE Proud Inviting Appreciated Sincere Relevant Prosperous Efficient Tentative Respected DOWNTOWN SPOKANE Trendy Excited Desired Bold Thriving Innovative Successful O bjective
STORY FRAMEWORK Characterizations Arising from Objective Questions SPOKANE Someone in jeans and an oxford shirt. Like the girl next door who is friendly but quiet. Like an awkward and immature teenager with brilliant insights. An introvert working in a cube farm punching the time clock. DOWNTOWN A twenty-something dressed to kill waiting to get into a club. A cosmopolitan person in a hick town. A college freshman at a Pac10 school. O bjective
STORY FRAMEWORK Status Exercise R elationship
STORY FRAMEWORK Application of Status SPOKANE Someone in jeans and an oxford shirt. Like the girl next door who is friendly but quiet. Like an awkward and immature teenager with brilliant insights. An introvert working in a cube farm punching the time clock. DOWNTOWN A twenty-something dressed to kill waiting to get into a club. A cosmopolitan person in a hick town. A college freshman at a Pac10 school. R elationship
STORY FRAMEWORK R elationship
STORY FRAMEWORK R elationship
STORY FRAMEWORK R elationship
STORY FRAMEWORK E nvironment Photo courtesy of flickr user Roger Lynn under a Creative Commons License
STORY FRAMEWORK E nvironment
STORY FRAMEWORK C haracterization O bjective R elationship E nvironment
STORY FRAMEWORK Conflicts One day a man was in bed and he felt thirsty. He got up, walked to the kitchen, poured a glass of water and drank it.
STORY FRAMEWORK Conflicts safe vs. surprising red tape/friendly comfortable vs. interesting vacant/thriving revitalized vs. preserved fancy vs. working class development vs. sustainability safe/crime cautious vs. innovative tentative/respected run down/beautiful progressive vs. conservative practical vs. safe urban vs. natural old and tired/scrappy & determined family friendly vs. hip and cool easy to get around/potholes entrepreneurial vs. agriculture relaxed vs. excited small vs. big friendly vs. cosmopolitan dead vs. vibrant boring/interesting welcoming vs. bold clean/dirty
STORY FRAMEWORK Conflicts safe vs. surprising red tape/friendly comfortable vs. interesting vacant/thriving revitalized vs. preserved fancy vs. working class development vs. sustainability safe/crime cautious vs. innovative tentative/respected run down/beautiful progressive vs. conservative practical vs. safe urban vs. natural old and tired/scrappy & determined family friendly vs. hip and cool easy to get around/potholes entrepreneurial vs. agriculture relaxed vs. excited small vs. big friendly vs. cosmopolitan dead vs. vibrant boring/interesting welcoming vs. bold clean/dirty
STORY FRAMEWORK Conflicts safe vs. surprising comfortable vs. interesting revitalized vs. preserved fancy vs. working class development vs. sustainability cautious vs. innovative progressive vs. conservative urban vs. natural family friendly vs. hip and cool entrepreneurial vs. agriculture relaxed vs. excited small vs. big friendly vs. cosmopolitan dead vs. vibrant welcoming vs. bold practical vs. safe
STORY FRAMEWORK Super Conflict safe vs. surprising comfortable vs. interesting revitalized vs. preserved fancy vs. working class development vs. sustainability cautious vs. innovative progressive vs. conservative urban vs. natural family friendly vs. hip and cool entrepreneurial vs. agriculture relaxed vs. excited small vs. big friendly vs. cosmopolitan dead vs. vibrant welcoming vs. bold practical vs. safe
STORY FRAMEWORK Progressive vs. Conservative
STORY FRAMEWORK Spokane Snapshot Artist rendering of Spokane Falls, 1888
STORY FRAMEWORK Spokane Snapshot
STORY FRAMEWORK Spokane Snapshot
STORY FRAMEWORK Spokane Snapshot
STORY FRAMEWORK Spokane Snapshot
STORY FRAMEWORK Spokane Snapshot
STORY FRAMEWORK Spokane Snapshot
STORY FRAMEWORK Spokane Snapshot
IMPROVE RELATIONSHIPS BETWEEN THE PUBLIC AND PRIVATE SECTOR USING YOUR IDENTITY Spokane s excellent park system is a great way to forge connections and tell a positive and uplifting story to constituents.
INFRASTRUCTURE & BUILDINGS SHOULD REFLECT A CITY S IDENTITY One way streets tell drivers they are traveling through a place not to a place. They are confusing to navigate for residents and visitors.
If there is more SF in your downtown devoted to car storage (aka parking) than to people, your core will never reach its potential.
Remove beige from your color palette. Tan/beige, white/beige, blue/beige get rid of them all! Color brings cheap, effective vitality.
There are no visual cues from I-5 that tell you a completely charming downtown with some great restaurants is a short exit away!!
GREAT BRANDS COME FROM GREAT STORIES What Happens in Vegas, Stays in Vegas Don t Mess with Texas
IDENTITY HIGHLIGHTS COMMUNITY CONCERNS SAFETY
ECONOMIC DEVELOPMENT MUST BE CONSISTENT WITH YOUR IDENTITY Conservative: Industry Clusters Research Triangle
Progressive: Build from Within
Spokane Industry Clusters Manufacturing Aerospace Clean Technology Digital Media Information Technology Health Sciences
Aerospace/Manufacturing
Clean Technology Portland Chicago Photo courtesy of National Geographic
Digital Media/Information Technology?
Health Sciences
Industry Clusters For Spokane, focus on the sectors that leverage the city s position as the capital of the Inland Northwest and make those sectors leaders in their field. Then, begin marketing these services in an ever widening circle. Tourism, Medicine, Business, Entertainment, Retail and Education
Build from Within
Build from Within Density of Connection University of Washington, Tacoma Photos courtesy of THA Architects
Build from Within Density of Connection Spokane University District Photo courtesy www.spokaneuniversitydistrict.com
INCORPORATING SOCIAL GOALS INTO STORY Cultural Diversity
Cultural Diversity
CONCLUSION Conservative = Characterization Progressive = Relationships
SAN LUIS OBISPO Video Courtesy of www.oprah.com
CIVIC IDENTITY Leverage your City s Story CIVILIS Consultants 1310 NW Naito Pkwy, #303 Portland, OR 97209 503.867.8465 www.civilisconsultants.com