AGENCY OVERVIEW. Bringing clean energy to the Web

Transcription

1 AGENCY OVERVIEW Bringing clean energy to the Web Invenergy LLC, a leading and proven provider of clean energy generation, needed to wipe the slate clean with their existing Web presence. They engaged Slack and Company to do just that by establishing a more differentiated and compelling website. In the highly competitive marketplace of clean and renewable energy, Invenergy was looking to more effectively stand out and better represent itself online. What they needed for their redesigned website was a sophisticated design template, clear communication of Invenergy s key differentiators and ultimately, a friendly user experience that led visitors to engage with the company. Invenergy s site before Slack and Company s redesign The positioning and messaging that we developed formally communicated what set Invenergy apart, its track record of success, its passion for clean energy generation and its longterm business and community relationships. When launched, the phrase Clean energy makes sense invites viewers to tap into Invevergy s expertise. Every decision made about the design and structure of the site had this idea in mind, driving all communications from the home page through all of its subsequent and subordinate pages. Criteria Information Architecture Analysis summary Invenergy NextEra Energy Iberdrola Very Good Horizon Wind Energy SITE EXPERIENCE RATING SCALE Wind Capital Group 2 1 E.ON Very Poor Usability Content Positioning Usage of Rich Media/ Video Usage of Social Media General Design/Branding Imagery Overall [ 29 ] Slack and Company s competitive audit analysis, an important step in the creative process 1 Slack and Company, LLC 233 N. Michigan Ave., Suite 3050 Chicago, IL T W slackandcompany.com

2 To bring clean energy s exciting promise to life, we developed an interactive Flash home page with bold, bright colors highlighting who Invenergy is, the company s capabilities and what makes Invenergy unique. Rectangles containing the words costcompetitive, creates jobs, innovative and environmentally responsible feature rollover icons that can be clicked to reveal deeper insights on each. The interior of the site was given a clean, modern feel utilizing a restrained primary color palette of subtle blues, whites and greens helping Invenergy stand apart from what their competitors were doing in the category. Advanced design of Invenergy home page Invenergy home page showing the interactive reveal 2 Slack and Company, LLC 233 N. Michigan Ave., Suite 3050 Chicago, IL T W slackandcompany.com

3 Special attention was paid to host communities, business partners and investors three key audiences Invenergy needed to capture. By organizing information for those key audiences into easytolocate tabs, we communicated Invenergy s close connection with these groups through the through the use of a video, testimonials and other content devoted specifically to their stories and needs. About Invenergy page 3 Slack and Company, LLC 233 N. Michigan Ave., Suite 3050 Chicago, IL T W slackandcompany.com

4 Invenergy photography is featured throughout the site, beautifully capturing the company s clean energy sites and facilities. The site also features an updated projects map, information on each individual project and a photo gallery. And as requested, the site was designed so Invenergy could manage and update content themselves on an asneeded basis affording them the ability to satisfy whatever communication needs they would face in this everevolving energy marketplace. Host Community page The result? The website was honored as a finalist at the 2012 Stevie Awards for website design in the Energy category, as a captivating, sophisticated and wholly differentiating website experience reflecting the Invenergy brand and the value it stands for. Business Partners page Investors page 4 Slack and Company, LLC 233 N. Michigan Ave., Suite 3050 Chicago, IL T W slackandcompany.com

5 Projects page Photo Gallery page Projects Map page 5 Slack and Company, LLC 233 N. Michigan Ave., Suite 3050 Chicago, IL T W slackandcompany.com