China Pre-Master s Program

China Pre-Master s Program

Prepare for Your Future with LDU s China Pre - Master s Program You are looking ahead with excitement to a rewarding and creative career in design. Your next big step is earning your master s degree at one of the renowned Laureate Design Universities offering graduate-level programs. Program type: Duration: Intakes: Location: Language of instruction and assessment: Full-Time 16 weeks February and October Shanghai International Fashion Education Center, 652 Changshou Road, Jing an District, Shanghai. English Before you apply, you can take this opportunity to strengthen your background in design. You can expand your knowledge of the design world, hone your technical skills, and build an outstanding portfolio of projects. Moreover, you will have the chance to improve your English attending an Intensive English Language Course that will enable you to meet the English proficiency level required for admission into one of the Laureate Design Universities. Laureate Design Universities is a network of outstanding schools offering degree programs in design, fashion, digital media, fine arts, architecture, performing arts, gaming, and more. All three universities offering graduate-level courses are accredited by accreditation organizations and educational ministries in their respective countries: Domus Academy in Milan, Italy NABA, Nuova Accademia di Belle Arti in Milan, Italy Media Design School in Auckland, New Zealand School of Design, East China Normal University is partner of Laureate Design Universities in terms of quality assurance, program contents review and academic teaching. After attending the LDU China Pre-Master s Program, you will receive a certificate of completion jointly issued by Laureate Design Universities (LDU) and School of Design, East China Normal University (ECNU). About East China Normal University Founded in Shanghai in October 1951, East China Normal University (ECNU) is one of the most prestigious universi ties in China and is sponsored by the national programs Project 211 and Project 985. With two campuses locat ed in Minhang and Putuo District, and with a total area of over 207 hectares, ECNU has long been reputed as a Gar den University for its beautiful campus scenes. The University has 21 schools and colleges, and 5 ad vanced research institutes, with 58 departments offering 70 undergraduate programs in humanities, education, sci ence, engineering, economics, management, philosophy, psychology, law, history and art. Residence halls and food service options make ECNU a comfortable and safe envi ronment for students. NABA is approved by the Chinese Ministry of Education.The school is listed on the official website of the Chinese Ministry of Education (www.jsj.edu.cn). Media Design School got approval from Chinese Ministry of Education and is in the process of being listed by the China Education Bureau based on the full accreditation in New Zealand. Domus Academy is in the process of being listed by the China Education Bureau based on the full accreditation in Italy. 2 LAUREATE DESIGN UNIVERSITIES CHINA PRE-MASTER S PROGRAM 3

The LDU China Pre-Master s Program is a four-month intensive graduate course that will prepare you to enter a Master s program at one of the Laureate Design Universities offering graduate programs in English language. You can choose between 12 master s programs at Domus Academy, 4 graduate programs at NABA and 3 graduate diploma in the broad areas of arts, design, fashion, and branding/ communication. Or you can apply to design programs at other international schools. Created for graduates who have at least three years of university-level study, the LDU China Pre-Master s Program will provide you with the foundational understanding of design that is required for entry into the LDU China Master slevel programs. It will also give you the valuable opportunity to construct a professional portfolio under the guidance of mentors who are experts in their field. An English language Intensive Course will be offered in parallel to give you the chance to raise the level of your English language knowledge and meet the entry requirements to be admitted into NABA, Domus Academy or Media Design School, the LDU schools offering graduate programs in English language. What You Will Learn In the LDU China Pre-Master s Program, you ll develop: Your knowledge of broad design domains and your practical skills within each of these domains. A clear understanding of the range of themes and processes relevant to a specialized area of study. A professional portfolio in your area of interest, following the guidelines for entrance to the Domus Academy, NABA or Media Design School master s-level programs. Course Structure PART 1 PART 2A PART 2B PART 3A PART 3B Fundamentals / 24 hrs Principles / 72hrs MODULE 1: CRITICAL DESIGN / 24 HRS MODULE 2: BRANDING BY DESIGN /24 HRS MODULE 3: BUILDING THE IMAGINARY / 24 HRS Technical Skills/Labs / 72 hrs Students choose 3 labs on 4 LAB A: DESIGN OF VISUALIZATION / 24 HRS LAB B: 3D MODELING AND VISUALIZATION / 24 HRS LAB C: DRAPING AND PATTERNING / 24 HRS LAB D: DIGITAL ART / 24 HRS Portfolio Coaching / 48 hrs Project Activity / 48 hrs The technical skills and organizational abilities you need for master s-level learning, acquired through labs and project activities. A variety of techniques and tools to better communicate and present your design ideas. How You Will Learn Our faculty members teach according to the learning by designing approach. Thematic lectures are supported by laboratory sessions, project activities, and visits to design studios. You will have the flexibility to focus on your own areas of interest while meeting overall course objectives. 4 LAUREATE DESIGN UNIVERSITIES CHINA PRE-MASTER S PROGRAM 5

Program Course INTENSIVE ENGLISH Language Course PART 1 Fundamentals 24 hrs PART 2A Principles 72 hrs While attending the LDU China Pre-Master s Program, you can improve your English. You must score 3.5 or higher on the IELTS exam to begin the Intensive English course, which is 380 hrs in class: 150 hrs from IELTS 3.5 to IELTS 4.0 (basic level) plus 230 hrs from 4.0 to IELTS 5.5/6.0 (advanced level). You must score 5.0 for entry into Domus Academy and NABA graduate programs and 6.0 for Media Design School Programs. Courses are provided through Shanghai International Fashion Education Center which is well-known for preparing China s young future leaders. The LDU China Pre-Master s Program begins with a comprehensive introduction to critical themes of contemporary design, including sustainability, innovation, and social design. Students examine the cultural, political, sociological, economic, and technological impacts of key design trends. Lectures encompass case histories of design challenges and solutions, supported by in-class discussions that examine and extend the issues raised. Students will have the chance to attend presentations by designers, artists, critics, and academics. MODULE 1 CRITICAL DESIGN / 24 HRS The Critical Design module focuses on the impact (and the possible consequences) of new technologies and social trends. It also defines new objectives and areas of interest for designers. The process of critical design does not immediately lead to useful objects, but rather to insights that can support successful project development. PART 2B Technical Skills/Labs 72 hrs Students choose laboratories in which they practice basic techniques of visualizing, illustrating, modeling, and presenting a project. The labs include key lectures and assignments that provide students with a working knowledge of the core subjects. LAB A DESIGN OF VISUALIZATION / 24 HRS This lab explores various techniques and approaches for communicating project ideas on a human scale, that is, in words and images that others can easily understand. Students will be exposed to a wide range of visual design techniques, ranging from traditional illustration to digital images creation, photography and contemporary typography. LAB B 3D MODELING AND VISUALIZATION / 24 HRS New technologies are making it possible to more rapidly and cost-effectively produce prototypes. This lab demonstrates how technology, creativity, and imagination combine to push the boundaries of 3D today, expanding possibilities for designers. LAB C DRAPING AND PATTERNING / 24 HRS Students will learn tools and techniques of draping and fitting. They will also explore pattern cutting as the way to translate drawings into flat paper shapes, then into three-dimensional shapes. Students will focus on basic paper patterns to practice with various type of models, shapes and volumes in sewing and tailoring. LAB D DIGITAL ART / 24 HRS Digital art expands students digital knowledge so they can create stunning illustrations and informative infographics, including faux 3D effects, line work, shading, perspective, vintage effects, and more. Students develop techniques of digital drawing, narrative design, image composition, cuts and shots, image analysis, and treatment. They will expand their technical skillset through the use of softwares such as Illustrator, Photoshop, Indesign, Premiere, After Effectx, 3D Studio Max. This part provides students with a comprehensive introduction to contemporary design processes, explored within cultural and historical frameworks as well as a global context. Each of these modules includes key lectures and project assignments that give students a working knowledge of the core subjects. Students may complete assignments according to their specific area of interest. MODULE 2 BRANDING BY DESIGN / 24 HRS Design is, by definition, a branding tool. Global companies invest huge resources in this tool to lead the market with products of intrinsic, differentiating value. In this sense, products are often considered to be a natural extension of the brand and its values. The module investigates the relationships between people and brands in designing the global brand identity of a company. Students will develop brand personalities projects shaping the brand values from the visual image to communication style, behaviors, interaction models, tone and language. MODULE 3 BUILDING THE IMAGINARY / 24 HRS Design has shaped our lives: what we wear, what we watch, the way we deal with objects and spaces surrounding us. An exploration of the imaginary generated by design is a strong issue for the comprehension of our recent history and the way we live nowadays. The module develops a vision according to which design is an integrated activity able to perceive the changes in the society and their impact on markets, to decipher people s needs, expectations and desires and translating them into new products, spaces and services. PART 3A Portfolio Coaching 48 hrs PART 3B Project Activity 48 hrs A professional portfolio highlights your achievements and abilities and, most of all, is a tool for launching a successful career in design. Portfolio Coaching supports students to develop a consistent portfolio of excellent work, as required for advancement to the master s level. Faculty members mentor students one-on-one, offering a deep and balanced evaluation of their concepts and skills. The Project Activity is an important milestone in the program. Students have the chance to select and integrate the knowledge gained during the course and apply it to a larger project within their area of interest. They are expected to critically reflect on their own practices as well as that of their classmates, by locating their own work within the context of the field. 6 LAUREATE DESIGN UNIVERSITIES CHINA PRE-MASTER S PROGRAM 7

Program Details Admission Requirements English Language Requirement: entry level minimum of 3.5 IELTS (according to your entry level score at English proficiency test) BA degree or academic diploma or 3-year university on-studying certificate High motivation to actively participate to all class lectures as well as to the other academic and training activities Admission Process Further Admission Requirements Course Structure Intakes and Duration Registration Fee Further admission to the LDU universities is conditional to the meeting of the specific admissions requirements of each LDU school. Please consider that university entrance exam (GaoKao) and specific Art Academy exam (Yi Shu Kao Shi) will be required for admission to Italian Schools. 380 hours of English Language classes and an additional 264 hours of design-related workshops and portfolio preparation sessions. 4 months From February to June From October to February RMB 500 - cost includes an English proficiency entry test for admission to the program. Program Fees Tuition Fee A - RMB 50.000 including Full Art and Design Courses + English language Course from IELTS 3.5 to IELTS 5.5/6.0 Tuition Fee B - RMB 38.800 including Full Art and Design Courses + English language Course from IELTS 4.0 to IELTS 5.5/6.0 according to your entry level score at English proficiency test. Cost includes tuition only Student is responsible for housing, meals and incidental expenses Location CHINA At Shanghai International Fashion Education Center, 652 Changshou Road, Jing an District, Shanghai. To apply for the LDU China Pre- Master s Program, submit the following documentation: A completed and signed application form Curriculum vitae/resume Motivation statement Portfolio of projects (if available) Certificate of English language: minimum entry level requirement IELTS 3.5 Copy of Bachelor Degree or Academic Diploma or 3-year university on-studying certificate Registration fee payment receipt The above documentation must be sent to the following e-mail address: pre-master@laureatedesign.com www.sifec.edu.cn With the industrial background of ShangTex, SIFEC is one of the few fashion education institutes with a complete fashion industry chain background. The school has provided a brand new development model for the perfect combination of novel fashion concepts and experience education to cultivate elites for fashion industry. The school is located in the Fashion Education Building, the landmark building of SIFEC, opened in April 2013. Adopting the design concept of German Parcel Art. Once admission is confirmed, you will receive a letter of admission. In order to secure your place in the program, you are required to pay the tuition fee in full 30 days from receiving the admissions letter. Payment must be received no later than the start of the course. Applicants will also be required to complete an English proficiency test to verify achievement of the 3.5 IELTS level required for admission to the program. 8 LAUREATE DESIGN UNIVERSITIES CHINA PRE-MASTER S PROGRAM 9

These three universities offer a wide variety of programs and experiences that will help prepare you for a fulfilling career in the creative industries. The final week of the program concludes with an admissions test for your chosen school. Successful completion of this test along with your student portfolio will put you on your way to earning a graduate degree in art or design from one of our international universities! Moving forward! As you reach the conclusion of the LDU China Pre- Master s Program, you can select your international study destination from within the Laureate Design Universities offering graduate programs: NABA and Domus Academy in Milan, Italy and Media Design School in Auckland, New Zealand. ITALY NABA Nuova Accademia di Belle Arti Milano Milan, Italy In Milan, trends are set and good design is a way of life. Where better to turn your passion for design and art into a career? At NABA, Nuova Accademia di Belle Arti Milano, you ll learn both traditional and innovative approaches to fine art and design. You ll apply the theory and techniques you learn to actual projects with leading media and design companies. And you ll participate in Milan s thriving contemporary art scene by visiting world-famous fashion houses and exploring design galleries and professional studios. NABA offers both bachelor s and master s degrees, and its programs cover a wide spectrum of fields: painting and visual arts; fashion, product, and interior design; graphic, communications, and media design; theatre design and more. NABA is accredited by the Italian Ministry of Education and Research and is included on the list of approved foreign universities by the Chinese Ministry of Education. www.naba.it From LDU China Pre - Master s Program to NABA Milan, Italy: Master of Arts in Fashion & Textile Design Master of Arts in Product Design Master of Arts in Interior Design Master in Creative Advertising 10 LAUREATE DESIGN UNIVERSITIES CHINA PRE-MASTER S PROGRAM 11

ITALY NEW ZEALAND Domus Academy* MDS Media Design School* Auckland, New Zealand Milan, Italy Domus Academy is a living and pulsating laboratory. It is an incubator of talents and a springboard for interdisciplinary adventures. And more than anything else, a boost for creative and satisfying careers. Here, the main protagonist is the student, the one who generates ideas and makes mistakes, from which he learns and thereby invents new models, processes and objects; above all developing, through an unlimited curiosity, a one-of-a-kind future work life. The school is therefore a concrete human experience, which combines the ability to invent with an accurate, rigorous and robust method. Domus Academy is synonymous of global excellence in design since 1982. It is for this reason that all the most important architects, designers, thinkers and professionals in the field of design, of architecture and of fashion have at one point taught here, in Milan. Domus Academy encourages the expressiveness of creative enthusiasts in a multidisciplinary way. It is for those that desire to produce wonder and surprise by designing new and exciting life trajectories, boosting careers as well as inventing new jobs in line with the current market demands. * In the process of being listed by the China Education Bureau based on the full accreditation in Italy. From LDU China Pre - Master s Program to Domus Academy, Milan, Italy: Master in Accessories Design Master in Fashion Design Master in Product Design Master in Car & Transportation Design New Zealand is famous for its digital design and post-production industries. And Auckland s Media Design School excels in all aspects of digital media design education visual effects, 3D animation, gaming, Web design, creative advertising, and more. In Media Design School s innovative courses, you ll get hands-on training in the very latest technologies. You ll have the chance to work on real-world projects with top production studios, gaming companies, Web design firms, ad agencies, and graphic design shops, where your efforts will be mentored and critiqued by talented and passionate industry experts. Media Design School operates like a professional studio, with students working to strict production deadlines and weekly creative briefs. Its exacting standards are why Media Design School students and faculty members have collected more than 250 awards over the past decade. And the school s vibrant creative culture is energized by students from all over the globe. Media Design School is accredited by the New Zealand Qualifications. * MDS got approval from Chinese Minisrty of Education and is in the process of being listed by the China Education Bureau based on the full accreditation in New Zealand. From LDU China Pre - Master s Program to MDS Auckland, New Zealand: Master in Interior & Living Design Master in Interaction Design Graduate Disploma in Creative Technologies Master in Business Design Master in Luxury Brand Management Master in Fashion Management Master in Fashion Styling & Visual Merchandising Master in Urban Vision and Architectural Design Master in Visual Brand Design www.domusacademy.com www.mediadesignschool.com 12 LAUREATE DESIGN UNIVERSITIES CHINA PRE-MASTER S PROGRAM 13

In just four months of study, you ll have the tools needed to enter a master s program in art and design. Plan for your future today! For more information or to enroll in the LDU China Pre-Master s Program: pre-master@laureatedesign.com www.laureatedesign.com 14