Grow financial federal credit union tampa, fl
What s in a name? Everything. So when Adrenaline approached the task of creating a fresh brand identity for MacDill Federal Credit Union, we did so with an equal mind for strategy and creativity. Where the two crossed paths, we discovered a beautiful solution: Grow Financial. As a brand successor to MacDill Federal Credit Union, Grow Financial succeeds on four important levels. It s INCLUSIVE/WIDE APPEAL welcomes potential members without excluding those who came before. In being TRUE TO YOU, Grow Financial captures the very essence of why a credit union exists: To help its members thrive, achieve, and grow. Grow their dreams. Grow their futures. Grow their security. Grow their legacy. Shor t, simple and unquestionably one-of-a-kind, the Grow Financial brand is PROGRESSIVE, ranking among the most forward-thinking financial institutions out there. And finally, it s MARKETABLE. The creative executions both within Grow banking centers and the marketplace are limitless. Research brand naming/identity brochure systems quarterly newsletters containment folder and plastics retail graphics website Employee teaser campaign external teaser campaign brand launch post launch campaign
Before After BRAND Naming and positioning
9927 delaney lake drive tampa, florida 33619 9927 delaney lake dr. tampa, florida 33619 p. 800.839.6328 f. 813.832.2080 Robert Fisher president & ceo robert.fisher@growfinancial.org 9927 delaney lake drive tampa, florida 33619 p. 800.839.6328 f. 813.832.2080 growfinancial.org growfinancial.org Identity - stationery, business cards
your dreams your future your legacy your security 4 lifestage brochure covers Life s full of possibilities. So are you. Let Grow Financial help grow your dreams and start you on the path to a bright financial future. At Grow Financial, we know that life is a journey. That s why, from day one, we offer a banking experience tailored to your personal stage in life. In this booklet, you ll find a complete set of financial tools designed for what we like to call Life Stage 1: Grow Your Dreams. Our Grow Your Dreams banking products are right for you if: You re Gen Y in your late teens to early 20 s You re in high school, attending college or will be soon, a recent college graduate, or just starting life out on your own Your financial goals include: learning to budget and manage your money, starting a savings plan, building a solid credit rating, and buying your first car or other major purchases Grow Your Dreams Personal Checking Grow Free Checking The best things in life are free. Like Grow Free Checking. 3 It offers everything you want and need in a personal checking account plus added features that make banking extra simple. And did we mention it s free? No minimum deposit to open No minimum balance requirement No monthly service fees Free Grow Visa Debit Card 24/7 account access using free Grow Telephone Banking or Online Banking Free overdraft protection Free direct deposit A variety of low-cost check designs to choose from Grow Starter Checking Grow Starter Checking is a basic checking account designed to help younger members build a strong credit history. It comes with all the standard features you need to manage your everyday spending and has just a $10 monthly service fee. And, if your Starter Checking account is kept in good standing for one year, you can automatically step up to Grow Free Checking. Grow Direct Deposit With Grow Direct Deposit, your paycheck is electronically deposited into your personal checking or savings account on the day you re paid. It saves you time, lets you access your money quicker, and you never have to worry about lost or stolen checks. Enjoy same-day access to your money Save trips to the credit union to deposit your paychecks 3 Subject to credit approval. Sample Spreads - grow your dreams brochure system - information categorized by lifestage
fore Profit C mon let s Grow! Hours of Operation BECOME A SELECT EMPLOYEE GROUP Hours of Operation BECOME A MEMBER. Federal Credit Union is different. As a financial r members rule not our profit margin. It s a little eople helping people. And your employees will find ng. or business cial FCU, we love success stories, especially yours. we offer complete financial services to help small w and prosper. What s your company s potential? together. Call our business services department 39.6328 ext. 2440. Phone Numbers Monday Thursday Three easy ways to Grow: 8 am 5 pm Friday Hillsborough Visit us online at growfinancialfcu.org 8 am 6 pm (813) 837-2451 Call 800.839.6382 ext. 2688 to have an application mailed to you Saturday Stop by any of our 18 financial centers in the Tampa Bay area Pinellas Branches (limited locations) (727) 791-4206 9 am 12 pm Member Contact Center Pasco Present this coupon* when you enroll for membership 9 am to 1 receive: pm (727) 376-0300 $5 deposit into your savings account Financial Card Service Center $5 toward your membership fee 9 am 1 pm All Other Areas Free Grow Check Pack when you open a checking 24/7 account Consumer Loan Center (800) 839-6328 Phone Numbers Hillsborough (813) 837-2451 Pinellas (727) 791-4206 Pasco (727) 376-0300 All Other Areas (800) 839-6328 Monday Thursday 8 am 5 pm Friday 8 am 6 pm Saturday (limited locations) Branches 9 am 12 pm Member Contact Center 9 am 1 pm Financial Card Service Center 9 am 12 pm 24/7 Consumer Loan Center * Please reference this coupon if you enroll online or by phone. Not redeemable for cash. your business your bottom line today Grow Your Business Checking Business Checking Account Grow Business Checking 3 is free, with no minimum balance. Add the convenience of free online banking with bill pay, and you re on your way to a better bottom line. No minimum balance No monthly service fees Free Grow Financial Visa ATM/Debit card with your account Free Overdraft Protection Free Direct Deposit Personalized checks available 2 Subject to credit approval. 3 Refer to the Universal Account Agreement for transfer limitations. 4 Interest charges may apply to overdrafts covered with a business line of credit. 3 Subject to credit approval and maximum number of free transactions per month. Visa Business Check Card Spend smarter. A Grow Visa Check Card allows you to make convenient purchases wherever Visa is accepted and doubles as an ATM card for withdrawals and deposits. Use your check card to transfer funds between your business savings and checking accounts, and track spending easier online. No annual fee Free with Grow Business Checking Funds are deducted directly from your checking account Access your money 24/7 from any Grow Financial ATM or thousands of ATMs worldwide which display Plus, CU24, Interlink or CO-OP symbols. 4 Check account balances and transfer funds Track spending with detailed statements or through online banking Avoid credit card finance charges Save money ordering fewer checks Free Overdraft Protection Never bounce a check again. With Overdraft Protection, we ll automatically transfer money from your business savings or line of credit to cover check or debit purchases made with insufficient funds. Set yours up today free 5. 4 There is no fee for ATM transactions made at Grow Financial ATMs. Transactions from non network ATMs will carry a ($1.00) service charge, in addition to any fees charged by the operating institution. 5 Interest charges may apply to overdrafts covered with a business line of credit. Grow Your Business Perks Grow Perks Discount Program It s free as a participating merchant in our Grow Financial Perks program, you have a cost efficient way to market your business among a large and loyal member base: Grow Financial members. Enrolling in the Grow Perk Discount program offers you the opportunity to: Generate awareness of your business Attract new customers Consider it just one more perk of banking with Grow Financial. To sign up, talk with a business services representative today. Select Employee Group Program There s another valuable benefit you can offer employees without spending a dime: membership with Grow Financial. More than 1,100 Tampa Bay businesses are enrolled in our Select Employee Group Program, and we d like you to be next. Joining is free. And by offering employees Grow Financial membership, you not only add value to your benefits package, you reward your people with a truly unique place to bank. Talk with a business services representative today. Sample Spreads - grow your business brochure system
Access Grow Financial PRESORTED FIRST CLASS MAIL U.S. POSTAGE PAID MANCHESTER, TN PERMIT #6 summer 2008 HOT TOPICS mortgage refi college dreams online banking holiday hours call center retirement 9927 delaney lake dr. tampa, florida 33619 FOR OUR SEG MEMBERS IN THE OFFICE OF: PRESORTED FIRST CLASS MAIL U.S. POSTAGE PAID MANCHESTER, TN PERMIT #6 fall 2007 HIGHLIGHTS business loans financial services business services member profile how to grow 9927 delaney lake dr. tampa, florida 33619 FOR OUR SEG MEMBERS IN THE OFFICE OF: PRESORTED FIRST CLASS MAIL U.S. POSTAGE PAID MANCHESTER, TN PERMIT #6 spring 2008 THE SCOOP mortgage refi college dreams online banking holiday hours retirement outstanding member 9927 delaney lake dr. tampa, florida 33619 FOR OUR DREAMERS IN THE HOME OF: PRESORTED FIRST CLASS MAIL U.S. POSTAGE PAID MANCHESTER, TN PERMIT #6 winter 2007 Business Member Profile Online Banking for your convenience. y a bill, check our current out our products and services.. And this service is offered at to hear from you, and your lable MacDill to assist FCU) you 0.839.6328 se ve., Bldg. 102 621 ll gas station) le Dr. Tampa, FL 33647 nion uare day Shopping Center) se New contact: Port Richey, FL 34653 inellas Park, FL 33781 yline Professional Bldg.. 539 Martin Luther King, Jr. Street North 3704 r Crossing Shopping Center Spring Hill, FL 34609 vd. Tampa, FL 33617 Tampa, FL 33615 For more information, visit us online: Tropical Nature - interior landscape Over the last 10 years, Tropical Nature, Inc., has grown into a very successful company providing interior landscaping to customers all over the west coast of Florida. Customers love the way we design interior landscapes to fit their needs, said Steve Wijas, CLP, CLT and President of Tropical Nature. From thrive is a monthly publication large for atriums grow financial to small fcu offices, select Tropical employee Nature, group Inc., ambassadors can add eye-catching (formerly MacDill FCU) growfinancialfcu.org color and exotic memberservice@growfinancialfcu.org specimen plant material of any size and 800.839.6328 quantity. People know that when they have Tropical Nature, Inc., taking care of their horticultural needs, they don t have to worry about a thing. All of this adds up to more business, and to buying more vehicles to service Bloomingdale all of these customers. For commercial MacDill vehicle Air loans, Force Base Tropical Nature turns 604 East Bloomingdale Ave. to Grow Brandon, Financial FL 33511 FCU. Working with 2418 Grow Florida Financial Keys FCU Ave., is Bldg. a no-brainer 102 for us, said Steve. With how busy we MacDill are, it AFB, is nice FL 33621 to have them take care Bradenton Fountain Court Shopping Center of all the little things to make it easier for us. It won t be too long before we 6425 Manatee Ave. West (State Road 64) New Tampa Bradenton, FL 34209 need another vehicle and another loan (Adjacent from our to friends the Shell at gas Grow station) Financial FCU. 17315 Dona Michelle Dr. Tampa, FL 33647 Brandon 1009 Providence Rd. Brandon, FL 33511 Pasco (In front of Elfers Square Shopping Center) Carrollwood 6121 State Road 54 New Port Richey, FL 34653 13305 North Dale Mabry Hwy. Tampa, FL 33618 Pinellas Park Clearwater 6900 Park Blvd. Pinellas Park, FL 33781 2474 State Road 580 West Clearwater, FL 33761 St. Petersburg Skyline Professional Bldg. Gandy Boulevard Office Suite 100, 2600 Dr. Martin Luther King, Jr. Street North 4502 West Gandy Blvd. Tampa, FL 33611 St. Petersburg, FL 33704 Hyde Park 315 South Boulevard Tampa, FL 33606 Lakewood Ranch 11008 Arcade Place Bradenton, FL 34211 Business reen Loans 1.4 % Starting rates Largo Colonial Promenade Bardmoor Shopping Ctr., Suite 103, 10801 Starkey Rd. Largo, FL 33777 BANKING CENTERS Spring Hill Mariner Crossing Shopping Center 4235 Mariner Blvd. Spring Hill, FL 34609 Enrich Your Life. Temple Terrace 5250 East Busch Blvd. Tampa, FL 33617 Town N Country 8314 Sheldon Rd Tampa, FL 33615 green is a monthly publication for grow financial members TIP OF THE DAY Have employees bring their own coffee mug. You will save hundreds or even thousands in annual office supply costs. For more information, visit us online: Basic Savings Account The foundation of your Grow Financial membership, our no-fee Basic Savings Account features a low minimum opening deposit and minimum balance. Savings made simple for your simplified life. Formerly SEGments, emerge is a Basic monthly Savings publication Account for small business members (formerly MacDill FCU) growfinancialfcu.org memberservice@growfinancialfcu.org 800.839.6328 The foundation of your Grow Financial membership, our no-fee Basic Savings Account features a low minimum opening deposit and minimum balance. Savings made simple for your simplified life. BANKING CENTERS Basic Savings Account Bloomingdale MacDill Air Force Base The foundation of your Grow Financial membership, our no-fee Basic Savings 604 East Bloomingdale Ave. Brandon, FL 33511 2418 Florida Keys Ave., Bldg. 102 Account features a low minimum opening MacDill deposit AFB, FL and 33621 minimum balance. Bradenton Fountain Court Savings Shopping made Center simple for your simplified life. Account features a low minimum opening deposit and minimum balance. Savings made simple for your 6425 Manatee Ave. West (State Road 64) New Tampa Bradenton, FL 34209 (Adjacent to the Shell gas station) simplified life. Account features a low minimum opening deposit and minimum balance. Savings made simple for your simplified life. 17315 Dona Michelle Dr. Tampa, FL 33647 Brandon 1009 Providence Rd. Brandon, FL 33511 Pasco (In front of Elfers Square Shopping Center) Carrollwood 6121 State Road 54 New Port Richey, FL 34653 13305 North Dale Mabry Hwy. Tampa, FL 33618 Pinellas Park Clearwater thrive 6900 Park Blvd. Pinellas Park, FL 33781 2474 State Road 580 West Clearwater, FL 33761 St. Petersburg Skyline Professional Bldg. Gandy Boulevard Office Suite 100, 2600 Dr. Martin Luther King, Jr. Street North 4502 West Gandy Blvd. Tampa, FL 33611 St. Petersburg, FL 33704 Hyde Park Spring Hill Mariner Crossing Shopping Center 315 South Boulevard Tampa, FL 33606 Consolidate 4235 Mariner Blvd. Spring Hill, FL 34609 More in Your Return. Lakewood Ranch Temple Terrace 11008 Arcade Place Bradenton, FL 34211 5250 East Busch Blvd. Tampa, FL 33617 Student Loans Largo Town N Country Colonial Promenade Bardmoor Shopping Ctr., 8314 Sheldon Rd Tampa, FL 33615 Suite 103, 10801 Starkey Rd. Largo, FL 33777 thrive is a monthly publication for select employee group ambassadors TIP OF THE DAY If you save $25 out of each paycheck, you could have that flat screen TV in 2008! For more information, visit us online: dirt is a monthly publication for grow financial grow ahead club members (formerly MacDill FCU) growfinancialfcu.org memberservice@growfinancialfcu.org 800.839.6328 Bloomingdale 604 East Bloomingdale Ave. Brandon, FL 33511 Bradenton Fountain Court Shopping Center 6425 Manatee Ave. West (State Road 64) Bradenton, FL 34209 Brandon 1009 Providence Rd. Brandon, FL 33511 Carrollwood 13305 North Dale Mabry Hwy. Tampa, FL 33618 Clearwater 2474 State Road 580 West Clearwater, FL 33761 Gandy Boulevard Office 4502 West Gandy Blvd. Tampa, FL 33611 Hyde Park 315 South Boulevard Tampa, FL 33606 Lakewood Ranch 11008 Arcade Place Bradenton, FL 34211 Largo Colonial Promenade Bardmoor Shopping Ctr., BANKING CENTERS emer e Breahthrough Your Market MacDill Air Force Base 2418 Florida Keys Ave., Bldg. 102 MacDill AFB, FL 33621 New Tampa (Adjacent to the Shell gas station) 17315 Dona Michelle Dr. Tampa, FL 33647 Pasco (In front of Elfers Square Shopping Center) 6121 State Road 54 New Port Richey, FL 34653 Pinellas Park 6900 Park Blvd. Pinellas Park, FL 33781 St. Petersburg Skyline Professional Bldg. Suite 100, 2600 Dr. Martin Luther King, Jr. Street North St. Petersburg, FL 33704 Spring Hill Mariner Crossing Shopping Center 4235 Mariner Blvd. Spring Hill, FL 34609 Temple Terrace 5250 East Busch Blvd. Tampa, FL 33617 Town N Country 8314 Sheldon Rd Tampa, FL 33615 Suite 103, 10801 Starkey Rd. Largo, FL 33777 emerge is a monthly publication for small business members dirt is a monthly publication for grow financial grow ahead club members 4 Quarterly Newsletter covers - 8.5x11 THE SCOOP mortgage refi PRESORTED FIRST CLASS MAIL U.S. POSTAGE PAID MANCHESTER, TN PERMIT #6 winter 2007 college dreams online banking 9927 delaney lake dr. tampa, florida 33619 holiday hours retirement outstanding member FOR OUR DREAMERS IN THE HOME OF: inancial membership, our no-fee Basic Savings um opening deposit and minimum balance. r simplified life. TIP OF THE DAY If you save $25 out inancial membership, our no-fee Basic Savings um opening deposit and minimum balance. r simplified life. of each paycheck, you could have that flat screen TV in 2008! dirt is a monthly publication for grow financial grow ahead club members (formerly MacDill FCU) growfinancialfcu.org memberservice@growfinancialfcu.org 800.839.6328 BANKING CENTERS Moving? Keep In Touch What Are Your College Plans? inancial membership, our no-fee Basic Savings um opening deposit and minimum balance. r simplified life. Account features a low mininimum balance. Savings made simple for your es a low minimum opening deposit and minisimple for your simplified life. te Your Loans For more information, visit us online: Bloomingdale 604 East Bloomingdale Ave. Brandon, FL 33511 Bradenton Fountain Court Shopping Center 6425 Manatee Ave. West (State Road 64) Bradenton, FL 34209 Brandon 1009 Providence Rd. Brandon, FL 33511 Carrollwood 13305 North Dale Mabry Hwy. Tampa, FL 33618 Clearwater 2474 State Road 580 West Clearwater, FL 33761 Gandy Boulevard Office 4502 West Gandy Blvd. Tampa, FL 33611 Hyde Park 315 South Boulevard Tampa, FL 33606 Lakewood Ranch 11008 Arcade Place Bradenton, FL 34211 Largo Colonial Promenade Bardmoor Shopping Ctr., Suite 103, 10801 Starkey Rd. Largo, FL 33777 MacDill Air Force Base 2418 Florida Keys Ave., Bldg. 102 MacDill AFB, FL 33621 New Tampa (Adjacent to the Shell gas station) 17315 Dona Michelle Dr. Tampa, FL 33647 Pasco (In front of Elfers Square Shopping Center) 6121 State Road 54 New Port Richey, FL 34653 Pinellas Park 6900 Park Blvd. Pinellas Park, FL 33781 St. Petersburg Skyline Professional Bldg. Suite 100, 2600 Dr. Martin Luther King, Jr. Street North St. Petersburg, FL 33704 Spring Hill Mariner Crossing Shopping Center 4235 Mariner Blvd. Spring Hill, FL 34609 Temple Terrace 5250 East Busch Blvd. Tampa, FL 33617 Town N Country 8314 Sheldon Rd Tampa, FL 33615 The foundation of your Grow Financial membership, our no-fee Basic Savings Account features a low minimum opening deposit and minimum balance. Savings made simple for your simplified Mortgage Needs life. Exerost ing euismod olendit, commy Planning for your Future $5 membership fee along with a $5 nullaor perillumsan verat. 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Riliquam, sum init iuscidunt ut dui tetum exeraessi. Sum vulla The Dirt Around Town feugiamet in eugueraessim zzrit autpat, sequatue do dui blan vero consequam Beverly Kahil - Graduate, University of Florida Tie feuis at iriusci liquat. Ismolore dolummy nim dolendre tat. Sandre velenim in hendiat adit nibh eugiam zzrit non eugiam, sendre eum nos duisit nonsequat augait vel ullum ing ex et lor auguercil er si etum eum augiam, sequat acipis adip eum augait adionsequat, sumsandrem delesequisci enit augiam, quat wismolo rperit aci blam, sequat, verosto exerat augait lore dolor sum er irit nit utet am, quis euiscip suscidunt wissiscin henim estio odiat. Unt vel iuscidunt ver si blaor am nim velit et ad dignibh ex exero exer si tat vel iliquip ismodiamet, consequ atumsandre dolore dolum exercil iquat, commy nullaorpero dolor susto del ute mincing essiscincil exer sisim augiam ilisl iriure etuer at. Gait irit pratiniam zzriliq uipsuscilit. Student Savings Account The foundation of your Grow Financial membership, our no-fee Basic Savings Account features a low minimum opening deposit and minimum balance. Savings made simple for your simplified life. $5 membership fee along with a $5 initial deposit (and minimum balance) No monthly account fees Dividends are earned daily and credited each quarter Make deposits through payroll deduction, direct deposit, by mail, through online fund transfers, or at any Grow Financial banking center Student Visa The foundation of your Grow Financial membership, our no-fee Basic Savings Account features a low minimum opening deposit and minimum balance. Savings made simple for your simplified life. $5 membership fee along with a $5 initial deposit (and minimum balance) No monthly account fees Dividends are earned daily and The Sprout Scholarship The foundation of your Grow Financial membership, our no-fee Basic Savings Account features a low minimum opening deposit and minimum balance. Savings made simple for your simplified life. $5 membership fee along with a $5 initial deposit (and minimum balance) No monthly account fees Dividends are earned daily $5 membership fee along with a $5 initial deposit (and minimum balance) Email applications to: growyourfuture@growfinancialfcu.org Or mail them to: 9927 Delaney Lake Dr Tampa, Florida Interior Spread of Tri-Fold Newsletter quarterly newsletters
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*Subject to credit approval. brand lifestyle graphics take advantage of take advantage of visa credit cards take advantage of auto loans Reward Yourself with the VIP Service You Deserve A Grow Visa Platinum Card offers fewer limitations and exclusive privileges you deserve. Plus, earn ScoreCard Rewards Points on the purchases you make every day. No annual fee Zero liability protection 24/7 online access 24/7 Travel & Emergency Assistance Get in the Driver s Seat Fast With quick loan pre-approval, you can shop for the vehicle you want knowing your budget and monthly payments in advance. No application fee Finance new & pre-owned vehicles No early payment penalty Flexible terms Grow Free * Checking It offers everything you want and need in a personal checking account. No minimum deposit to open Free direct deposit No monthly service fees promotional graphics retail graphics - brand and promotional merchandisers
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Home Page Redesign Grow Your Security Info Page #1 (not logged into MY GROW) (not logged into MY GROW) ABOUT US CAREERS MEMBERSHIP SITE MAP CONTACT US Search go! MY login MEMBERSHIP ABOUT US CAREERS SITE MAP CONTACT US Search go! your security Personal Savings Personal Checking Let Grow Financial help you start enjoying life s rewards today and grow your security for the next stage. your security MY login Visa Credit Cards Electronic Banking Personal Loans Investment / Insurance At Grow Financial, we know that life is a journey. That s why we do more than most to create a banking experience tailored to your personal stage in life. Here you ll find a complete set of financial tools designed for what we like to call Life Stage 3: Grow Your Security. READ ON > your dreams your future Member Perks your legacy More Services Grow At-A-Glance Jump to exactly what you re looking for > RATES BRANCHES CHECKING / SAVINGS LOANS INVESTMENTS EQUIFAX CREDIT REPORT MEMBER PERKS MORE > Grow Personally Learn about Grow as it relates to YOUR life > your dreams your future your security Grow Online MY Customize your interactive Grow experience > New to MY? create a profile What can you do with with MY GROW? View Account Balances Set Budgets Pay Bills Open New Accounts Open Loans Schedule Transfers Track Stocks Set Balance Alers AND MUCH MORE > Rates Branches Checking/Savings Loans Investments Credit Report Member Perks Copyright 2007 Grow Financial Federal Credit Union P.O. Box 89909 - Tampa, Florida - 33689-0415 Grow Your Dreams Grow Your Future Grow Your Security Grow Your Legacy Grow Your Business Phone: (813) 837-2451 Toll-Free: (800) 839-6328 Grow Your Security / Personal Savings / Basic Savings Account (logged into MY GROW) Search go! MY your security Personal Savings Basic Savings Account Green Savings Account Payroll Deductions Club Savings Account Money Market Account Certificate Account Individual Retirement Account (IRA) Personal Checking Basic Savings Account The foundation of your Grow Financial membership, our no-fee Basic Savings Account features a low minimum opening deposit so you can start small and build as you go. $10 opening deposit and minimum balance No monthly account fees Dividends are earned daily and credited each quarter Make deposits through payroll deduction, direct deposit, by mail, through online fund transfers, or at any Grow Financial banking center Use your savings for overdraft protection on Grow Personal Checking accounts Qualifies you to apply for all other Grow Financial products & services your business Welcome, Frank! Personal Savings Basic Savings Account Green Savings Account Payroll Deductions Club Savings Account Money Market Account Certificate Account Individual Retirement Account (IRA) your business your legacy Visa Credit Cards Electronic Banking Personal Loans Already have a MY profile? Investment / Insurance Member Perks More Services Welcome to Grow Financial. Username Password Grow Your Dreams Grow Your Future Grow Your Security Grow Your Legacy Grow Your Business ABOUT US CAREERS MEMBERSHIP SITE MAP CONTACT US MY GROW Home Page MacDill FCU is proud to now be Grow Financial, introducing a new approach to banking that fits your financial needs in ways you never dreamed possible. Where are you growing in life? 6.2 % APR Home Equity Loans MORE > login your security Personal Savings Search Welcome, Frank! go! MY Welcome, Frank! Personal Checking You have (1) unread message. Visa Credit Cards Electronic Banking Your DIRECT DEPOSIT posted a deposit on Jan 27, 2007. Personal Loans Congratulations on your new AUTO LOAN! Rates Branches Checking/Savings Loans Investments Credit Report Member Perks Copyright 2007 Grow Financial Federal Credit Union Investment / Insurance Member Perks > Would you like to add the LOAN TRACKER Grow Tool? Grow Your Dreams Grow Your Future Grow Your Security Grow Your Legacy Grow Your Business P.O. Box 89909 - Tampa, Florida - 33689-0415 Phone: (813) 837-2451 Toll-Free: (800) 839-6328 More Services MY TOOLS GET MORE TOOLS... Quick Balance Weather Club Account Wizard Direct Deposit Grow Your Dreams Grow Your Future Grow Your Security Grow Your Legacy Grow Your Business ABOUT US CAREERS MEMBERSHIP SITE MAP CONTACT US website - homepage and sublevel navigation
make a choice make a change make a difference make a choice make a change make a difference How can you grow? Choose one aspect of your life and make it better. Learn something new. Discover a new passion. Challenge yourself. Life is about growing, changing and constantly learning more about yourself and the world around you. Take this week and make it your mission to grow in one area of your life. This week grow personally. How can you grow? Choose one aspect of your career and improve it. Expand your knowledge. Get organized. Challenge yourself. Life is about growing, changing and constantly learning more about yourself and the world around you. Take this week and make it your mission to grow in one aspece of you professional career. This week grow professionally. Week 1: Grow Personally - poster and promotional items Week 2: Grow professionally - poster and promotional items Employee Teaser - Grow Personally. Grow Professionally. Grow Financial.
how? what? when? personally. how? what? when? today. how? what? when? your legacy. Employee Launch Manual will you will you Smile. Wide Appeal The new name reflects how we've blossomed as a credit union, from our foundation in 1955 to serve the military personnel and civilian employees of MacDill Air Force Base, to where we are now, serving people from all walks of life throughout the Tampa Bay area. We've grown with this community, welcoming new neighbors into our family of members, and always guided by the philosphy of "People Helping People." That's really what Grow Financial Federal Credit Union is all about. People, working and growing together toward a brighter future. True To Our Roots Grow Financial captures the very essence of why a credit union exists: To help its members thrive, achieve and grow. Grow their dreams. Grow their future. Grow their security. Grow their legacy. Grow is more than a name: It s a promise and a shared goal. will you Marketable The financial services landscape is more competitive than ever. Keeping in step with savvy regional and national banks demands going to market with a unique, progressive brand. Short, simple, and unquestionably one-of-a-kind, the Grow Financial brand ranks among Helping Members Transition the most forward thinking financial institutions out there. Employee Grow Guide Launching A New Brand Is A Major Event We anticipate there will be many questions. We want you to understand and be comfortable with the transition so you can easily and confidently help our members and prospective members value the change. When talking to them, it is important to answer questions not only positively, but also consistently, so that each individual receives the same information and shares the enthusiasm we feel. week 3: grow financial - posters Frank senior vice president marketing & business development Laugh. Remember, although our logo and image has changed, our core value for understanding the member remains the same. We have something special to share with everyone we serve and need to do everything we can to make this transition as easy as possible to ensure its success. On the following pages, you will find not only a series of potential questions and concerns, but also answers that will help inform all of our members and prospective members about the exciting changes that lay ahead. Frank senior vice president marketing & business development name tags Frank Hablo español employee Teaser - grow financial brand reveal
don t go through life, Grow through life. don t go through life, Grow through life. don t go through life, Grow through life. don t go through life, Grow through life. don t go through life don t go through life, Grow Through Life Grow Through Life don t go through life, Grow Through Life To Our Employees An exciting change is coming to MacDill Federal Credit Union, a change which we believe clearly defines what we have become and where we are going. On September 4th, we will debut our new corporate identity as Grow Financial Federal Credit Union. Why the change? The new name reflects the role we fulfill in the lives of our members. We exist to help them achieve their financial dreams. To help them grow through life. As you receive questions about our new identity, please refer to the Grow Employee Guide you received on August 7th. This will help you explain to members what the change is all about...how we want them to grow and to thrive, to get More in Return in their relationship with us. As we go forward, we encourage you to ask members: How can we help you grow? external teaser campaign - posters, ads, billboards, etc.
GROW THROUGH LIFE http://www.growthroughlife.org GROW THROUGH LIFE http://www.growthroughlife.org How can you grow? A financial friend in your community is GROWING. You can grow, too... choose your life stage Grow on Teaser Site - Home Page choose your way to grow GROW THROUGH LIFE http://www.growthroughlife.org How can you grow? Where are you growing in life? choose the photo that relates to your life... don t go through life, Grow through life. SEND MY PICTURE! Teaser Site - First Level choose your lifestage Teaser Site - interactive game featuring grow icons External Teaser Campaign - Website: growthroughlife.org
MACDILL FCU IS NOW GROW FINANCIAL FCU. Over 50 years ago, we started out on a mission to bring MacDill Air Force Base the best financial services in the Southeast. Starting today, we turn to the future with a far broader membership, a renewed passion for service, and a new name to back it up: Grow Financial Federal Credit Union. WHY THE CHANGE? WILL THE CHANGE AFFECT MY ACCOUNT? To reflect and celebrate how our Credit Union has MY grown LOAN? over the MY years CREDIT with the REPORT? community of Tampa Bay, always welcoming new neighbors into our family of members. Your accounts will not change. Your loans in the future will list Grow Financial Federal Credit Union as the creditor for your loan and each loan will only be listed once. WHY GROW? Grow Financial captures the very essence of why our DO credit I NEED union TO exists: NOTIFY To help MY our EMPLOYER REGARDING DIRECT DEPOSIT? members grow their dreams, grow their futures, grow You their do not security, need to and do grow anything their in legacy. order for your direct deposits to continue. All of the information that your employer sends to MacDill FCU will continue to come to Grow Financial FCU. WHAT S DIFFERENT? Only our fresh name and new-and-improved look. We re WILL still MY the CHECKS, dependable ATM credit CARDS, union you ve DEBIT CARDS AND CREDIT CARDS come to trust, committed to serving each and every STILL member WORK? on a personal level. We still are and will remain member owned and operated. Our Yes. locations Next haven t time your changed, reorder and your don t checks, worry: they will bear the name Grow Financial Federal Credit your account information won t, either. Union. Your ATM card, debit card and credit cards will continue to work as well. As each of your cards expire, you will be issued new Grow Financial Federal Credit Union cards (please refer to the front of your cards for the expiration date). GROW THROUGH LIFE WITH GROW FINANCIAL Grow through life. GROW THROUGH LIFE WITH GROW FINANCIAL grow personally grow professionally grow financially don t go through life, Grow through life. he MacDill Air Force Base, we have blossomed into a to continue attracting members from all walks of life. potential new members without excluding those who veryone.. anking options. More personalized service. More ot to mention more bang for your buck. For the ng the most out of your financial life today, with l adds up to this: When you entrust your financial etting Was MacDill Sold? Has It Merged? MacDill Federal Credit Union has changed its name to Grow Financial Federal Credit Union but we are still the same credit union. We have not been sold norhave we merged with another institution. Will this Affect My Account? My Loan? My Credit Report? Your accounts will not change. Your loans in the future will list Grow Financial Federal Credit Union as the creditor for your loan and each loan will only be listed once. How Will This Affect Me? The New Promise - Grow Financial is all about more. More financial options. More personalized service. More freedom and more added convenience. Not to mention more bang for your buck. For the Grow Financial member, that means getting the most out of your financial life today, with the promise of a more secure future. It all adds up to this: When you entrust your financial life to Grow Financial, you can count on getting Was MacDill Sold? Has It Merged? MacDill Federal Credit Union has changed its name to Grow Financial Federal Credit Union but we are still the same credit union. We have not been sold nor have we merged with another institution. The New Name - Grow Financial The new name reflects how we ve blossomed as a Credit Union, from our foundation in 1955 to serve the military personnel and civilian employees of MacDill Air Force Base, to where we are now, serving people from all walks of life throughout the Tampa Bay area. We ve grown with this community, welcoming new neighbors into our family of members, and always guided by the philosophy of People helping people. That s really what Grow Financial Federal Credit Union is all about. People, working and growing together toward a bright future. Will this Affect My Account? My Loan? My Credit Report? Your accounts will not be affected by the change. Your loans in the future will list Grow Financial Federal Credit Union as the creditor and each loan will only be listed once on your credit report. The Road From MacDill to Grow Financial Grow Your Dreams Grow Your Future Grow Your Security Grow Your Legacy Grow Your Business Hours of Operation Phone Numbers How Will This Affect Me? Our Grow Your Business banking tools: Savings Accounts Money Market and Certificate Accounts Checking Accounts ATM/Debit Cards Business Visa Platinum Credit Card Free Online and Telephone Banking Commercial Loans Merchant Services Employee Benefits Plans Grow Perks Discounts Monday Thursday 8 am 5 pm Friday 8 am 6 pm Saturday (limited locations) Branches 9 am 12 pm Member Contact Center 9 am 1 pm Financial Card Service Center 9 am 1 pm Hillsborough (813) 837-2451 Pinellas (727) 791-4206 Pasco (727) 376-0300 All Other Areas (800) 839-6328 24/7 Consumer Loan Center Grow Financial Business Solutions Grow Financial How Hours Will of This Operation Affect Me? external reveal campaign - posters, ads, billboards, etc.
GROW THROUGH LIFE http://www.growthroughlife.org MacDill Federal Credit Union is now Grow Financial. It s time to grow with us... your legacy Let Grow Financial help you start enjoying life s rewards today and grow your security for the next stage. At Grow Financial, we know that life is a journey. That s why we do more than most to create a banking experience tailored to your personal stage in life. Here you ll find a complete set of financial tools designed for what we like to call Life Stage 3: Grow Your Legacy. BEGIN YOUR JOURNEY > Teaser reveal Site external reveal campaign - website: growthroughlife.org
Day Dreaming? Just Starting? Big Plans? your security Are you in your 40 s to mid-50 s? Are your children getting ready for college or just starting out on there own? Is planning for retirement taking on new focus? Are you in your mid-20 s to late-30 s? Are you just out of college and starting a new career? Young At Heart? New Business Plan? Are marriage and starting a family on your mind? your legacy your business Where Are You Growing? If this is where you are in life, then Grow Financial has a customized plan to meet your financial needs. Welcome to Grow Your Future. Take a brochure and learn more about the many perks Grow Your Future can bring to your financial plans. Where Are You Growing? If this is where you are in life, then Grow Financial has a customized plan to meet your financial needs. Welcome to Grow Your Security. Take a brochure and learn more about the many perks Grow Your Security can bring to your financial plans. Are you in your late 50 s or so? Want to improve your benefits plan? Need a commercial loan? Looking for payroll and business administration services? Are you in school? In your teens or early 20 s? Just starting to budget and manage your money? Are you retired or planning to retire in the not-so-distant future? Are your children grown, with kids of there own? Where Are You Growing? If this is where you are in life, then Grow Financial has a customized plan to meet your financial needs. Welcome to Grow Your Legacy. Take a brochure and learn more about the many perks Grow Your Legacy can bring to your financial plans. How Is Your Business Growing? Are you trying to Grow Your Business? Grow Financial has the right financial tools to take your small business to the next level. Pick up a brochure and discover the vast array of customized ways Grow Financial can support you and your growing business. Where Are You Growing? If this is where you are in life, then Grow Financial has a customized plan to meet your financial needs. Welcome to Grow Your Dreams. Take a brochure and learn more about the many perks Grow Your Dreams can bring to your financial plans. Post Launch Branding campaign - posters, billboards
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